What West End Plastic Surgery does

West End Plastic Surgery is a physician-founded, private cosmetic surgery practice headquartered at 2440 M St NW in Washington, D.C., offering a comprehensive range of surgical and non-surgical aesthetic services. Its core offering spans surgical body contouring (AYON body contouring, liposuction, tummy tuck, BBL, mommy makeover, post-weight loss surgery), surgical breast procedures (augmentation, lift, reduction, gynecomastia, implants), surgical facial procedures (facelift, deep plane facelift, rhinoplasty, eyelid surgery, brow lift, neck lift), injectables and fillers (Botox, Dysport, Xeomin, Juvederm, Restylane, Sculptra, Radiesse, Bellafill, Evolysse, AlloClae, exosomes), laser and energy treatments (Renuvion, Clear + Brilliant, IPL, Laser Genesis, RF microneedling, Tetra CO2 CoolPeel, Motus laser hair removal), hair restoration (NeoGraft FUE for scalp, eyebrows, facial hair), and regenerative medicine (PRP, Vivace, microneedling, exosome therapy, Exact RF). Procedures are delivered through an on-site accredited private surgical suite by four board-certified surgeons (Dr. Paul Ruff, Dr. Lexie Wang, Dr. Amir Arsalan, Dr. Anthony Nye) supported by certified nurses, physician assistants, aestheticians, and patient care coordinators.

The underlying technology stack is composed of established medical-grade devices rather than proprietary platforms, with clinical research participation providing early access to emerging treatments. The business operates a direct-to-consumer model where patients initiate contact through consultation requests (online form, phone, text, or virtual consultation), pay a consultation fee applied to surgery if scheduled within 6 months, and can finance higher-ticket procedures via Affirm. Revenue streams combine one-time surgical procedures, one-time and maintenance non-surgical treatments, a four-tier monthly membership subscription ($99-$299/month) for repeat patients, a RepeatMD-powered patient rewards app, and medical-grade skincare product retail. Patient segments include women seeking aesthetic enhancement (primary), men, gender-affirming patients, post-weight loss patients, and revision surgery patients, with dedicated service pages extending reach into Maryland and Virginia. The practice maintains a 4.9-star Google rating across 385+ reviews and multiple professional society affiliations (ASPS, ASAPS, ASLMS, American College of Surgeons Fellow).

Name

West End Plastic Surgery

Legal name

West End Plastic Surgery

Website

https://westendplasticsurgery.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

West End Plastic Surgery is a private, physician-founded aesthetic practice in Washington, D.C. offering surgical and non-surgical cosmetic procedures across face, breast, body, injectables, lasers, and hair restoration, serving individual consumer patients in the D.C. metro area.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Plastic surgery services
• Cosmetic surgery
• Aesthetic procedures
• Facial rejuvenation
• Body contouring

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Surgical Procedures: One-time surgical procedures including facelifts, rhinoplasty, breast augmentation, body contouring, mommy makeover, and post-weight loss surgery. Revenue recognized upon procedure completion.
2. Non-Surgical Aesthetic Treatments: Injectables (Botox, dermal fillers), laser treatments, chemical peels, body contouring, and skincare services. Mix of one-time treatments and ongoing maintenance protocols.
3. Membership Subscriptions: Four-tier monthly membership program ($99-$299/month) offering percentage discounts on treatments and exclusive benefits including complimentary B12 shots. Creates recurring revenue from repeat patients.
4. Patient Rewards Program: Points-based rewards program where patients earn points with every visit, redeemable for services. Includes $50 sign-up reward with minimum purchase requirement.
5. Skincare Products: Medical-grade skincare products sold directly to patients, representing an additional revenue stream with high margins.
6. Consultation Fees: Consultation fee secured with credit card, applied to surgery if scheduled within 6 months. Creates qualified lead capture and filters prospective patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

West End Plastic Surgery is a private medical practice providing elective cosmetic and reconstructive surgical procedures, as well as non-surgical aesthetic treatments such as injectables and skin rejuvenation, primarily serving adult patients in the Washington, D.C. metropolitan area. The practice combines board-certified surgical expertise with an in-clinic patient experience spanning consultation, procedure, and post-operative care.

Product overview

West End Plastic Surgery is a premier plastic surgery practice in Washington, D.C. offering a comprehensive portfolio of surgical and non-surgical aesthetic services. The core offerings include surgical body contouring procedures (AYON Body Contouring, Liposuction, Tummy Tuck, Brazilian Butt Lift, Mommy Makeover, Post Weight Loss Surgery), surgical breast procedures (Breast Augmentation, Breast Lift, Breast Reduction, Gynecomastia Surgery), surgical facial procedures (Facelift, Deep Plane Facelift, Rhinoplasty, Eyelid Surgery, Brow Lift, Neck Lift), injectables and fillers (Botox, Juvederm, Restylane, Sculptra), laser and energy treatments (Renuvion, Clear + Brilliant, IPL, Laser Hair Removal, RF Microneedling), hair restoration using NeoGraft technology, regenerative medicine treatments (PRP, Vivace, Microneedling, Exosomes), and aesthetic services (Chemical Peels, Facials, LED Therapy). The practice also offers membership programs (West End Deluxe at $99/month, Premium at $140/month, Signature at $199/month, and Elite at $299/month), a Patient Rewards App through RepeatMD for loyalty management, and participates in clinical research. These services are provided by board-certified plastic surgeons and medical professionals at their Washington, D.C. facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Facial Rejuvenation Surgery Surgical facial rejuvenation procedures (e.g., facelift, eyelid surgery) for adult patients seeking to address age-related changes, performed by a board-certified plastic surgeon.
• Breast Surgery Cosmetic breast procedures including augmentation, lift, and reduction for adult patients seeking aesthetic breast enhancement.
• Body Contouring Surgery Surgical body contouring procedures such as liposuction and tummy tuck for adult patients seeking reshaping of the abdomen, flanks, and body silhouette.
• Non-Surgical Injectable Treatments Non-surgical aesthetic injectable treatments (e.g., neuromodulators and dermal fillers) for adult patients seeking facial rejuvenation without surgery.
• Skin Rejuvenation Treatments Non-surgical skin rejuvenation services for adult patients seeking improvement in skin tone, texture, and appearance as part of an aesthetic maintenance plan.
• Plastic Surgery Consultations In-clinic consultations with a board-certified plastic surgeon to evaluate candidacy, review treatment options, and develop individualized surgical and aesthetic plans for prospective patients.

Quantifiable outcome

• 4.9-star rating from 385+ patient reviews

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• American Society of Plastic SurgeonscoreOthersProfessional society membership representing board-certified plastic surgeons. Provides access to continuing education, research resources, and professional standards.
• American Society for Aesthetic Plastic SurgerycoreOthersProfessional society membership specifically focused on aesthetic/cosmetic plastic surgery. Signals expertise in cosmetic procedures.
• American Society for Laser Medicine and SurgerycoreOthersProfessional society membership for laser medicine and surgery practitioners. Supports advanced laser technology adoption and expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Austin-Weston Center for Cosmetic Surgery: Northern Virginia cosmetic surgery practice offering a comprehensive range of surgical and non-surgical procedures by a multi-surgeon board-certified team. Closest direct geographic peer serving the same DC metro patient base with overlapping service lines.
• Bruno | Brown Plastic Surgery: Washington D.C. plastic surgery practice with multiple board-certified surgeons offering surgical and non-surgical aesthetic services. Directly competes for the same DC metro patient demographic with comparable procedure mix.
• Chevy Chase Plastic Surgery: Established DC-metro plastic surgery practice offering facial, breast, and body procedures plus non-surgical treatments. Directly competes with West End across the same suburban DC patient pool.
• The Naderi Center for Plastic Surgery & Dermatology: DC-area practice specializing in facial plastic surgery, injectables, and rhinoplasty. Direct peer on facial aesthetics with overlapping surgeon-led, technology-forward positioning.
• Cosmetic Surgery Associates: Maryland-based plastic surgery practice serving the DC metro with a multi-surgeon team offering breast, body, and facial procedures plus medspa services. Direct regional peer with similar multi-surgeon, multi-modality model.
• Bitar Cosmetic Surgery Institute: Virginia/DC-metro cosmetic surgery practice offering surgical and non-surgical aesthetic services. Direct regional competitor drawing from the same DMV patient base.
• Belmont Plastic Surgery: Washington D.C. plastic surgery practice offering surgical, non-surgical, and skincare services. Direct local competitor with comparable service breadth and surgeon-driven model.
• Washingtonian Plastic Surgery: DC-based plastic surgery practice serving the same metropolitan market with overlapping facial, breast, and body procedures. Direct local peer competing for the same patient demographic.

Broad incumbents

• Ideal Image: National medspa chain offering injectables, laser hair removal, body contouring, and skincare at scale. Competes with West End on the non-surgical side with much broader geographic reach and marketing scale.
• LaserAway: National aesthetics chain specializing in laser hair removal, injectables, body contouring, and skin treatments. Broad incumbent competing primarily on the non-surgical and medspa services that anchor West End's membership program.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAK06bAz_B8pFWG5qBIZS6g
• Facebookfacebook.com/westendplasticsurgery
• LinkedInlinkedin.com/company/westendplasticsurgery
• Instagraminstagram.com/westendplasticsurgery
• Xx.com/weplasticsurg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West End Plastic Surgery