Cenrox

What Cenrox does

Cenrox is a boutique presentation and communication agency founded in 2023 in Amsterdam, Netherlands, by Spencer Waldron, a former Prezi product evangelist (9 years) and co-founder of presentation design agency 3Sixty. The company delivers public speaking coaching, presentation skills training, and communication advisory services through multiple formats: one-on-one private coaching, two-day corporate workshops, keynote speaking engagements, an annual subscription membership with weekly live coaching and a video learning library ('The Vault'), and self-paced courses distributed via LinkedIn Learning. Its proprietary methodology, 'Conversational Presenting,' positions slides as support for two-way dialogue rather than as the primary driver of communication.

The company serves a heterogeneous customer mix spanning senior executives and C-suite (private coaching for board meetings, investor communications), middle managers (presentation skills training), sales professionals (conversational selling keynotes), enterprise training buyers operating Executive Briefing Centers (Miro, Dell), and individual professionals consuming self-paced content. Named enterprise customers include Miro, Dell, Heidelberg Engineering, TMF Group, PROPROJEKT, EDSN, and Top of Minds; SMB customers include Icetubs and Expat Mortgages. Geographic reach is claimed across the Netherlands, UK, and US.

Revenue is generated across six streams: annual membership subscriptions (recurring), private executive coaching (professional services), corporate training engagements (professional services), keynote speaking fees, LinkedIn Learning course royalties, and bespoke presentation design services. The business is privately held, bootstrapped, with no disclosed external funding or institutional ownership. Day-to-day operations appear to be carried primarily by the founder, which defines both the company's positioning (premium, high-touch, personally-attributed expertise) and its scalability ceiling.

Name

Cenrox

Legal name

Cenrox

Website

https://cenrox.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Cenrox is a boutique presentation and communication agency founded in 2023 in Amsterdam by Spencer Waldron, offering public speaking coaching, corporate training, keynotes, an annual membership, and LinkedIn Learning courses to executives, managers, sales teams, and enterprise training buyers.

Ownership category

akta.pro rank

Product category

Professional Training and Coaching

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales, Marketing & Digital Marketing Certifications (EDAAANAF)

akta.pro secondary industries

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA), Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Presentation skills training
• Public speaking coaching
• Executive communication training
• Corporate presentation workshops
• Keynote speaking services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Annual Membership Subscription: 365-day annual membership providing continuous access to live coaching sessions, The Vault video library, speaker community forums, presenter resources, and ongoing support for members preparing for presentations.
2. Private Executive Coaching: High-touch, bespoke one-on-one coaching sessions for senior executives and c-suite members. Available in-person and virtually, tailored to individual schedules and communication needs.
3. LinkedIn Learning Course Sales: Spencer Waldron's courses on LinkedIn Learning platform. Revenue received through course access fees paid by professionals seeking self-paced presentation skills training.
4. Corporate Training Engagements: Enterprise engagements including Conversational Presenting workshops (two-day), Presentation Skills Training, PowerPoint/Prezi Training, and High Impact Presentation Delivery programs. Sold directly to organizations for team upskilling.
5. Keynote Speaking: Resilience Roadmap and Sales keynote presentations delivered at corporate events, leadership offsites, conferences, and all-hands meetings. Revenue generated through speaking fees.
6. Presentation Design Services: Custom slide creation, template design, and presentation development services for corporate clients requiring professionally designed presentations.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Cenrox is a boutique presentation and communication agency that provides professional training, coaching, and workshops to help leaders and professionals deliver presentations with clarity, confidence, and impact. Its core commercial offering is an annual membership providing 365 days of live coaching with founder Spencer Waldron, The Vault video library, a speaker community, and presenter resources, complemented by standalone 1:1 private coaching, multi-day corporate workshops, Executive Briefing Program training, presentation design services, and paid keynote speeches. Two self-paced courses are additionally distributed through LinkedIn Learning.

Product overview

Cenrox is a boutique presentation and communication agency offering a comprehensive ecosystem of coaching and training services. The core offering is structured around annual membership subscriptions that bundle weekly live coaching with Spencer Waldron, access to The Vault video learning library, a peer Speaker Community, and Presenter Resources. Beyond membership, Cenrox provides standalone services including 1:1 Personal Coaching, Conversational Presenting Training workshops, Presentation Development/Creation, PowerPoint/Prezi Training, High Impact Presentation Delivery programs, and Fun Team Building Activities. The company also offers specialized Executive Briefing Program training for corporate environments and keynote speeches covering resilience and sales topics. On LinkedIn Learning, Spencer Waldron hosts two public courses: Creating and Giving Business Presentations and High-Stakes Presentation Skills for Leaders and Managers. A free Community Hub and The Unfair Advantage newsletter provide entry points for prospective members.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Speaking Courses (Annual Membership) Annual membership providing 365 days of coaching and support, including weekly live sessions with founder Spencer Waldron, access to The Vault video library, a Speaker Community for peer support, and Presenter Resources (templates, theories, articles). Targets individual professionals seeking ongoing presentation and public speaking skill development.
• 1:1 Personal Coaching
• Private Public Speaking Coaching for Senior Executives
• Conversational Presenting Training
• Presentation Development/Creation
• PowerPoint/Prezi Training
• High Impact Presentation Delivery
• Fun Team Building Activities
• Executive Briefing Programs (EBC)
• Presentation Skills Training for Middle Managers
• Presentation Design Services
• The Resilience Roadmap Keynote
• Sales Unscripted: Mastering the Art of Conversational Selling Keynote
• Creating and Giving Business Presentations (LinkedIn Learning)
• High-Stakes Presentation Skills for Leaders and Managers (LinkedIn Learning)

Quantifiable outcome

• 4.9/5 rating from participants in presentation skills masterclass at TMF Group
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LinkedIn Learning: Major online learning platform hosting Cenrox's distribution channel (Spencer Waldron's two courses). Comparable as a creator-led online learning content platform but operates at vastly larger scale across many disciplines.
• Skillshare: Subscription-based online learning community with thousands of creator-led courses including presentation skills content. Comparable subscription/marketplace model but operates at broader scale across many creative and professional disciplines.
• MasterClass: Premium subscription-based creator-led video course platform featuring celebrity instructors. Comparable business model (membership-based access to expert-led video content) but operates at much larger scale with broader content categories beyond communication.
• Prezi: Presentation software platform where founder Spencer Waldron spent 9 years and pioneered his methodology. While primarily a software company, Prezi offers training and content around presentation skills—overlapping with Cenrox's Conversational Presenting roots and content offerings.

Direct peers

• Toastmasters International: Global nonprofit with hundreds of thousands of members practicing public speaking through peer-led clubs. Cenrox's Speaker Community module explicitly references the 'Toastmasters model.' Directly comparable as a community-driven public speaking development organization.
• Duarte Inc. Duarte is one of the most established presentation skills training firms, founded by Nancy Duarte (author of 'Slide:ology' and 'Resonate'). Offers workshops, courses, and consulting on presentation design and delivery—directly comparable to Cenrox's training and coaching services, with a similar focus on storytelling and visual communication.
• Speakeasy Coaching: UK-based presentation and public speaking training firm offering workshops and coaching. Operates in the same European geography as Cenrox with comparable B2B workshop-led business model and similar target customers (corporates seeking presentation training).
• Stand and Deliver (Craig Valentine): Professional public speaking coaching and championship-speaking training business. Closely comparable founder-led coaching model with keynote delivery and individual coaching offerings similar to Cenrox's 1:1 services.
• The Presentation Company: Presentation training provider offering workshops, keynotes, and coaching for corporate clients. Comparable business model to Cenrox with enterprise sales motion and executive-level presentation training.

Regional players

• MasterTalk: Dutch public speaking and presentation training platform founded by international speaking champion Bas Wouters. Directly comparable niche (public speaking coaching) and operates in the same Netherlands market as Cenrox, with overlapping customer profiles.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCddqH7IExyGoI6MF9ZrpZAQ
• LinkedInlinkedin.com/company/cenrox

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cenrox