Rumi
Rumi is a Jersey City-based designer and manufacturer of interior and exterior home lighting — chandeliers, pendants, wall and landscape fixtures — selling to retailers such as Lowe's and Home Depot and offering private-label sourcing programs.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rumi does
Rumi (Rumi Group, Inc.), founded in 2020 and headquartered in Jersey City, New Jersey, is a designer, manufacturer, and supplier of home lighting products. Its catalog spans interior lighting — chandeliers, pendants, flush mounts, wall lights, table lamps, fandeliers, and commercial-functional fixtures — and exterior lighting such as outdoor wall lights, stake lights, and landscape fixtures. The company positions itself as an end-to-end provider covering design, global sourcing, manufacturing, and delivery of finished lighting hardware.
Commercially, Rumi operates a hybrid business model combining wholesale supply to large home-improvement retailers with its own direct e-commerce channel. It sells finished lighting hardware to retail partners including Lowe's and Home Depot, and additionally offers private-label programs, custom packaging, global sourcing, and strategic marketing services to brands and retailers seeking to source and brand their own lighting lines. Revenue is generated primarily through hardware product sales across these B2B retail relationships and its consumer-facing storefront.
Publicly available information on Rumi is limited: the company does not disclose headcount, funding, or revenue figures, and no proprietary technology platform is evident beyond standard web analytics tooling used for marketing.
Rumi firmographics
Firmographics- Name
- Rumi
- Legal name
- Rumi Group, Inc.
- Website
- https://rumigroup.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- Rumi is a Jersey City-based designer and manufacturer of interior and exterior home lighting — chandeliers, pendants, wall and landscape fixtures — selling to retailers such as Lowe's and Home Depot and offering private-label sourcing programs.
- Ownership category
- akta.pro rank
Rumi industry classification
Industry- Product category
- Residential Lighting
- NAICS
- Residential Electric Lighting Fixture Manufacturing (335131), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)
Keywords
Where Rumi is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rumi business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Lighting Product Sales: Rumi generates revenue through the sale of lighting fixtures including chandeliers, pendants, flush mounts, wall lights, table lamps, fandeliers, and commercial-functional lights. The company also offers custom-made exclusive product packages and private-label programs for retailers and brands.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Rumi product offering
Product offeringCore offering
Rumi designs, sources, and distributes interior and exterior lighting fixtures — including chandeliers, pendants, flush mounts, wall lights, table lamps, fandeliers, and commercial-functional lights — for retailers and brands through private-label programs and exclusive product packages. The company provides end-to-end services spanning concept, product development, sourcing, custom packaging, retail display solutions, and final delivery, with products sold through major home improvement retailers and its own e-commerce site.
Product overview
Rumi is a lighting and home solutions company operating as a single unified product portfolio organized into Interior Lighting and Exterior Lighting categories. The core product offerings consist of Pendant, Chandelier, Flush Mount, Wall Light, Table Lamp, Fandelier, and Commercial-Functional Light under Interior Lighting, plus Outdoor Wall Light and Stake Light under Exterior Lighting. These products are complemented by a suite of service offerings including End-to-End Solutions, Global Sourcing Expertise, Private Sourcing Specialization, and Custom-Made Exclusive Packages, along with Strategic Marketing Services for packaging and display solutions. The company positions itself as a partner in growth, combining product development with strategic design to bring high-quality lighting to market through global sourcing.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Lighting
- Exterior Lighting
- Strategic Marketing Services
- End-to-End Product Solutions
- Private Label Lighting Programs
Companies that use Rumi
Customer profileSegments2 records
Ideal customer profiles2 records
Rumi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Rumi partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Global SupplierscoreRumi maintains a trusted network of global suppliers that ensures consistent quality and dependable delivery. This network is a core component of Rumi's value proposition, enabling the company to offer competitive pricing while maintaining quality standards across its lighting product lines.
- Lowe'scoreRumi supplies lighting products to Lowe's home improvement stores, as evidenced by product displays and imagery showing Lowe's retail environments. This is a significant distribution channel for Rumi's consumer-facing products.
- Home DepotcoreRumi supplies lighting products to Home Depot stores, as evidenced by product displays and imagery showing Home Depot retail environments. This represents a major retail partnership for mass-market distribution.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Rumi competitors and assessment
Company assessmentDirect peers
- Feit Electric: Feit Electric is a large lighting manufacturer offering bulbs, fixtures, and smart lighting through major retailers including Home Depot and Lowe's. Directly comparable to Rumi as a private-label/OEM-style supplier with broad retail distribution across indoor and outdoor lighting.
- Progress Lighting: Progress Lighting (a Hubbell Lighting brand) manufactures residential and commercial lighting fixtures sold through home improvement retailers and distributors. Directly comparable to Rumi in product range (chandeliers, pendants, flush mounts) and big-box retail distribution.
- Westinghouse Lighting: Westinghouse Lighting produces ceiling fans, fixtures, and bulbs distributed through mass-market retail. Comparable to Rumi as a multi-category lighting supplier serving large retailers with branded and private-label programs.
- Maxim Lighting: Maxim Lighting manufactures decorative indoor and outdoor lighting fixtures distributed through lighting showrooms and online retailers. Directly comparable to Rumi in product mix (chandeliers, pendants, sconces) and decorative fixture positioning.
- Satco Products: Satco is a leading North American supplier of lighting products including bulbs, fixtures, and components, supplying electrical distributors and big-box retailers. Comparable to Rumi as a broad-line lighting manufacturer/distributor with multi-channel retail reach.
- Sea Gull Lighting: Sea Gull Lighting manufactures decorative and functional residential fixtures distributed through electrical distributors and home improvement retailers. Comparable to Rumi in product portfolio (chandeliers, pendants, flush mounts, sconces) and retail-channel distribution.
Broad incumbents
- Kichler Lighting: Kichler (a Masco brand) is a long-established residential lighting manufacturer with broad interior, exterior, and landscape offerings. Comparable to Rumi in product scope and big-box presence, but with much larger scale, brand recognition, and category depth.
- Hinkley Lighting: Hinkley Lighting is an established decorative and landscape lighting manufacturer sold through lighting showrooms and select retail. Comparable to Rumi in decorative fixture categories but operates as a premium branded supplier rather than a private-label/OEM partner.
Regional players
- Commercial Electric (Lowe's brand): Commercial Electric is Lowe's house brand of electrical and lighting products, including fixtures and ceiling fans. Directly competes with Rumi's private-label SKUs on Lowe's shelves, representing both a competitive threat and a co-existence dynamic in private-label programs.
- Hampton Bay (Home Depot brand): Hampton Bay is Home Depot's leading in-house lighting and ceiling fan brand. Competes directly with Rumi on Home Depot shelves and is itself often produced by sourcing partners similar to Rumi, making it both a competitor and a structural constraint on private-label supplier share.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rumi social profiles
Digital presenceRumi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rumi leadership team
Management profileNumber of profiles
Rumi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rumi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rumi
What does Rumi do?
Rumi designs, sources, and distributes interior and exterior lighting fixtures — including chandeliers, pendants, flush mounts, wall lights, table lamps, fandeliers, and commercial-functional lights — for retailers and brands through private-label programs and exclusive product packages. The company provides end-to-end services spanning concept, product development, sourcing, custom packaging, retail display solutions, and final delivery, with products sold through major home improvement retailers and its own e-commerce site.
Is Rumi a public or private company?
Rumi is a private company. It is classified as unknown and is currently operating.
When was Rumi founded?
Rumi was founded in 2020.
Where is Rumi based?
Rumi is headquartered in New York, United States, in the North America region.
How does Rumi make money?
One revenue line is on record: lighting Product Sales.
Who are Rumi's main competitors?
Direct peers on record are Feit Electric, Progress Lighting, Westinghouse Lighting, Maxim Lighting, Satco Products and Sea Gull Lighting. Broad incumbents are Kichler Lighting and Hinkley Lighting. Regional players are Commercial Electric (Lowe's brand) and Hampton Bay (Home Depot brand).
Does Rumi have an API?
No public API is recorded for Rumi.
What industry is Rumi in?
Rumi's product category is Residential Lighting. Its primary akta.pro industry code is CRAIAHAA, Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers). Its NAICS code is 335131 and its SIC code is 3640.