Homs Rentals

What Homs Rentals does

Homs Rentals, S.L.U. is a Spanish equipment rental company headquartered in Mataró (Barcelona) that rents construction machinery, scaffolding, modular units, event structures, energy systems, and surveillance towers to B2B and B2C customers across Catalonia and Spain. The company operates an integrated online rental platform with self-service booking, deposit payment, and delivery coordination, complemented by three physical branches, an owned delivery fleet, and 24/7 technical assistance.

The company monetizes through usage-based rental fees (daily, weekly, or monthly rates plus refundable deposits typically ranging €100–€1,500) for its 600+ product catalog spanning 40+ premium equipment brands. Adjacent revenue streams include 24/7 maintenance and repair services, Fundae-subsidized operator training, and custom-quoted event infrastructure. Two wholly-owned sub-brands — Kiloenergia for integrated energy solutions and Smoh for consumer/DIY light machinery — extend the platform beyond the core B2B rental proposition. From 2018 to 2025, revenue quadrupled to nearly €40M and headcount quadrupled to 250+ under Suma Capital's private equity sponsorship, supported by multi-channel digital marketing and industry-association credentials (ERA, ANAPAT, ASEAMAC, ACEBA).

Name

Homs Rentals

Legal name

Homs Rentals, S.L.U.

Website

https://homsrentals.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Homs Rentals is a Spain-based equipment rental company renting construction machinery, scaffolding, event structures, modular units, and energy systems to construction firms, event organizers, industrial installers, and public-sector clients across Catalonia, with consumer reach via its Smoh sub-brand.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), General Rental Centers (5323), Consumer Goods Rental (5322)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

akta.pro secondary industries

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Lifting & Hoisting Rental & Leasing (IMAHAJAN), Tent & Canopy Rentals (HSACAFAA), Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)

Keywords

• Construction equipment rental
• Event structure rental
• Scaffolding systems rental
• Modular building rental
• Industrial machinery leasing

Headquarters

HQ city

Mataró

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Short-term and long-term rental of construction machinery, scaffolding, modular units, event structures, and climate control equipment. Customers pay daily, weekly, or monthly rates plus security deposits (fianza). Revenue is generated through rental fees proportional to rental duration, with deposits refunded upon equipment return.
2. Technical Services and Maintenance: 24/7 technical assistance service (SAT) for equipment repairs and maintenance, generating additional service revenue beyond core rentals.
3. Operator Training: Training courses for equipment operators including forklift, aerial platform, scaffolding certification, and occupational risk prevention (PRL). Courses are bonified through Fundae for companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Homs Rentals rents construction machinery, scaffolding, prefabricated modules, event structures, energy equipment, climate control, and surveillance towers to construction, event, rehabilitation, industrial, and gardening customers in Spain. The company complements rentals with 24/7 technical assistance, operator training courses, an online booking platform, and dedicated delivery logistics via own fleet across three branches in Catalonia.

Product overview

Homs Rentals is a machinery and equipment rental company operating across construction, events, rehabilitation, industry, and gardening sectors in Europe. The company offers a comprehensive portfolio organized around six core product lines: (1) Maquinaria - light and heavy construction machinery including excavators, forklifts, aerial platforms, generators, and power tools; (2) Andamios - scaffolding systems for facades, rehabilitation, and industrial applications; (3) Módulos Prefabricados - modular structures for site offices, sanitary facilities, and storage; (4) Estructuras para Eventos - event infrastructure including stages (Orbit, Iglú, Keder, Media Luna, Tower), grandstands, and technical flooring; (5) Módulos para Eventos - event-specific modules such as dressing rooms and production offices; and (6) Energía (Kiloenergia) - power generation solutions including generators, battery packs, and solar trailers. The offering is complemented by operator training courses, 24/7 technical support services, surveillance towers, and an online rental platform. A subsidiary brand called Smoh serves individual customers with light machinery.

Differentiator

Problem solved

Functional benefit

Brands

• Kiloenergia: Energy solutions brand under Homs Rentals providing generator rental, power supply services, and maintenance for events and industry.
• Smoh

Products and services

• Machinery Rental (Alquiler de Maquinaria) Rental of light and heavy construction machinery including dumpers, forklifts, excavators, lifting platforms, generators, lighting towers, compactors, compressors, concrete equipment, saws, and power tools for construction and industrial customers in Spain.
• Scaffolding Rental (Alquiler de Andamios) Rental of scaffolding systems including facade scaffolds, hanging scaffolds, aluminum mobile towers, mast climbing hoists, and specialized scaffolding for rehabilitation, industrial, and naval applications.
• Prefabricated Modules Rental (Alquiler de Módulos Prefabricados) Rental of modular structures including offices, dining facilities, changing rooms, sanitary units, and containers for construction sites and industrial use.
• Event Structures Rental (Alquiler de Estructuras para Eventos) Rental of event infrastructure including stages (Orbit, Iglú, Keder, Media Luna, Tower, Remolque), grandstands, FOH structures, PA towers, technical flooring, and custom-designed structures for festivals, concerts, and corporate events.
• Event Modules Rental (Alquiler de Módulos para Eventos) Rental of event modules including dressing rooms, security booths, containers, production offices, sanitary units, lockers, changing rooms, and custom modular configurations for events.
• Energy Solutions for Events and Industry (Kiloenergia) Comprehensive energy rental including generators (gas, soundproofed, super-soundproofed), portable units, load banks, battery packs, transformers, solar panel trailers, and generator maintenance services delivered under the Kiloenergia brand.
• Climate Control and Auxiliary Equipment for Events (Climatización y Auxiliares) Rental of climate control equipment including portable industrial air conditioning, evaporative coolers, fans, outdoor and indoor heating, alongside buggies, fencing, and traffic signs for events.
• Operator Training Courses (Formación de Operarios) Training courses for operators covering aluminum scaffolding, forklifts, brush cutters, telescopic handlers, light machinery, earthmoving equipment, elevated work platforms, crane bridges, working at heights, truck cranes, and occupational risk prevention, available with Fundae subsidies for Spanish companies.
• 24/7 Technical Assistance and Maintenance Service (SAT) 24/7 technical assistance and maintenance service covering rented equipment and external generators, including preventive and emergency maintenance to minimize downtime for customers.
• Surveillance Tower Rental (Torres de Vigilancia) Rental of BauWatch autonomous and mobile surveillance towers with solar power, PTZ cameras, and LED green lights for site security across construction, industry, and events.

Quantifiable outcome

• Revenue quadrupled to nearly €40 million between 2018-2025
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• KiloenergiacoreStrategic or Co-development PartnerKiloenergia is an affiliated brand providing integrated energy solutions for events and industry, including generator rentals, battery packs, solar trailers, and power maintenance services. Products are promoted alongside Homs Rentals equipment under the Kiloenergia by Homs Rentals branding.
• SmohminorStrategic or Co-development PartnerSmoh (smoh.com) is a group company specializing in light machinery rental for individuals and DIY enthusiasts. Different from Homs Rentals' B2B focus, Smoh serves the consumer/solopreneur market segment with lighter equipment offerings.
• European Rental Association (ERA)minorOthersEuropean Rental Association (ERA) is a pan-European organization for equipment rental companies. Homs Rentals displays the ERA logo as part of their 'Avalados por' (Endorsed by) section, indicating membership and adherence to industry standards.
• ANAPATminorOthersANAPAT is a Spanish association for aerial work platform rental companies. Homs Rentals displays the ANAPAT logo as part of their industry endorsements, indicating specialization in aerial platform equipment.
• ASEAMACminorOthersASEAMAC is the Spanish association for construction and industrial machinery rental companies. Homs Rentals displays the ASEAMAC logo as part of their industry credibility markers.
• ACEBAminorOthersACEBA is a regional business association in Catalonia. Homs Rentals displays the ACEBA logo indicating membership in the local business community.
• BauWatchminorChannel Partner/ Reseller/ DistributorBauWatch provides surveillance tower solutions that Homs Rentals rents to construction and event clients. These autonomous surveillance towers are promoted as part of Homs Rentals' product catalog for site security.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Loxam: Europe's largest equipment rental company with full Spanish presence covering construction, industrial, and event equipment. Represents the benchmark pan-European incumbent with scale advantages over regional players like Homs.
• Boels Rental: Netherlands-headquartered pan-European rental leader with growing Iberian footprint, offering construction equipment, aerial platforms, modular space, and event infrastructure. Overlaps significantly with Homs' full-service 360° model.
• Herc Rentals: North American equipment rental leader (formerly Hertz Equipment) with expanding European presence. Relevant as a global benchmark for construction and industrial equipment rental economics applicable to Homs.
• Kiloutou: Major French-headquartered equipment rental group with significant Spanish operations offering construction machinery, aerial work platforms, and modular space. Larger pan-European footprint makes it a broad incumbent competing with Homs in Iberia.
• Mateco: Pan-European aerial platform and telescopic handler rental specialist owned by TVH Equipment Group. Competes with Homs in aerial work platform category and increasingly in Iberian markets.

Direct peers

• ULMA Architectural Solutions / ULMA Construcción: Spanish-based scaffolding and formwork manufacturer/rental specialist. Directly comparable to Homs' Alquiler de Andamios business line serving rehabilitation and construction customers in Iberia.
• GL Events: French-listed global events services group providing temporary structures, grandstands, stages, and event infrastructure. Directly comparable to Homs' Alquiler de Estructuras para Eventos business line.
• GAM (General de Alquiler de Maquinaria): Spanish-listed equipment rental specialist operating construction machinery, aerial platforms, and energy solutions across Iberia. Directly comparable to Homs Rentals in product categories, customer verticals, and Iberian geographic focus.
• Hune: Spain's second-largest equipment rental operator with national branch network covering construction machinery, aerial platforms, and modular solutions. Closest direct competitor to Homs in the Spanish mid-market rental segment.
• Riwal: European specialist in aerial work platforms and telehandlers with presence across multiple countries. Directly comparable to Homs' aerial platform and material handling rental categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homs Rentals