Werbung etc

What Werbung etc does

Werbung etc. is a full-service advertising agency (Full Service Werbeagentur) headquartered in Stuttgart, Germany, founded in 1985 and legally organized as Werbung etc. Werbeagentur AG. The firm is owned and operated by three co-managing partners — Manfred Amos (Vorstand Strategie und Konzeption), Hans-Jürgen Fein (Vorstand Strategie und Beratung), and Fred Feuerbacher (Vorstand Text und Konzeption) — all of whom are directly involved in every client account. The company serves both B2B and B2C clients across diverse industries including beverages (Stuttgarter Hofbräu, Schladerer, Berg Bier, Ketterer, OCB), bathroom fixtures (Duravit), tools (Wiha, Kärcher), lighting (Waldmann, BEGA), automotive (Emil Frey Schwabengarage, Mubea), watches (Junghans), building materials (Pfleiderer), theme parks (Tripsdrill), mobility (Freee Mobility), and public sector (Stadt Stuttgart), with several relationships spanning decades.

The agency's service portfolio covers the full communications value chain: strategy, planning, research, conception, creation, realization, and media placement. Channel execution spans traditional media (print, TV, radio, out-of-home, trade shows) and digital channels (websites, social media on Facebook, Instagram, and YouTube, online and in-app advertising). The firm produces integrated 360° campaigns and has won multiple industry awards including German Design Award, Red Dot Communication Award, Iconic Awards, DDC Good Design, and Berliner Type. Its technology stack is described as non-proprietary; the agency operates as a traditional creative services firm with no disclosed AI/ML capabilities, platforms, or data assets.

Werbung etc.'s business model is professional services revenue: project-based fees, retainers, and ongoing client relationships, with go-to-market executed as direct enterprise field sales. The firm has 1–10 disclosed employees, a single Stuttgart office (Teckstraße 70, 70190 Stuttgart, in the Kulturpark Berg area), and primarily serves clients in Germany with concentration in Baden-Württemberg. A strategic partnership with Emil Frey Gruppe Deutschland (announced January 2020) extended campaign execution to a national footprint across 89 dealership locations. Revenue, pricing, and headcount detail are not publicly disclosed.

Name

Werbung etc

Legal name

Werbung etc. Werbeagentur AG

Website

https://werbungetc.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Werbung etc. is a Stuttgart-based, owner-operated full-service advertising agency founded in 1985, serving B2B and B2C enterprise clients across beverages, tools, automotive, lighting, and public-sector verticals with integrated campaigns spanning print, digital, and social channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Advertising Services: Full-service advertising agency providing comprehensive communication services including strategy, planning, research, conception, creation, realization, and media across B2B and B2C channels. Revenue generated through project-based fees, retainers, and ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Werbung etc. is a full-service advertising agency (Werbeagentur) based in Stuttgart, Germany, founded in 1985. The agency provides integrated advertising services spanning strategy, planning, research, conception, creation, realization, and media planning/buying across print, TV, radio, online, and social media channels. It serves both B2B and B2C clients across industries including beverages, tools, bathroom fixtures, lighting, automotive, government, and theme parks.

Product overview

Werbung etc. is a full-service advertising agency (Full Service Werbeagentur) headquartered in Stuttgart, Germany, founded in 1985. The agency offers a comprehensive suite of advertising and communication services including strategy, planning, research, conception, creative development, production, and media placement across B-to-B and B-to-C channels. Their service portfolio spans traditional media (print, TV, radio, out-of-home) and digital channels (online, social media, in-app). The agency works with numerous renowned clients across various industries including beverages (Stuttgarter Hofbräu, Schladerer, Berg Bier, Ketterer, OCB), bathroom/fixtures (Duravit, Villeroy & Boch), tools (Wiha, Kärcher), lighting (Waldmann, BEGA, Glashütte Limburg), automotive (Emil Frey Schwabengarage), and public sector clients. The agency is structured with three managing partners (Manfred Amos, Hans-Jürgen Fein, Fred Feuerbacher) and maintains a presence in cultural locations such as Kulturpark Berg.

Differentiator

Problem solved

Functional benefit

Products and services

• Werbung etc. Full Service Agentur

Quantifiable outcome

• Stuttgarter Hofbräu became #1 beer brand in Baden-Württemberg by 2019 through 'Fürs Leben gern ein Stuttgarter' campaign running since 2010
• +3 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Emil Frey Gruppe DeutschlandcoreStrategic or Co-development Partner · 14 January 2020Werbung etc. developed new corporate design for Emil Frey Gruppe Deutschland, including business stationery, location design, and online presence. The partnership evolved from the existing Schwabengarage account (since 1985) when the dealership was rebranded under Emil Frey ownership. Bundesweit (nationwide) presence at 89 Standorten (locations) in Germany.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Independent creative agency in Hamburg focused on brand strategy and creative campaigns. Comparable as a German independent agency with a similar full-service offering and client base spanning B2B and B2C.
• Grabarz & Partner: Hamburg-based creative agency with strong credentials in integrated brand communications. Comparable as a German independent creative agency competing for premium brand work with emphasis on creative quality and effectiveness.
• Jung von Matt: Major German independent creative agency network with offices across Germany. Directly comparable as a multi-disciplinary German agency with strong creative reputation, similar client roster of premium German and European brands, and award-winning campaign output.
• Scholz & Friends: One of Germany's leading independent creative agencies headquartered in Hamburg. Directly comparable as a German full-service creative agency serving enterprise B2B and B2C clients with multi-channel brand campaigns — operates at larger scale but in the same category.
• Kolle Rebbe: Hamburg-based creative agency known for integrated brand campaigns and design excellence. Comparable as a German independent creative agency with strong design credentials and similar award-winning work for premium clients.

Broad incumbents

• DDB Germany: German operations of the DDB Worldwide network (part of Omnicom). Comparable as a full-service German advertising agency with extensive enterprise client work and integrated campaign capabilities, though at larger scale via network affiliation.
• BBDO Germany: German arm of the BBDO Worldwide network (Omnicom), based in Düsseldorf. Comparable as a full-service German advertising agency competing for premium brand accounts across B2B and B2C channels.
• TBWA\Germany: German operations of the global TBWA network, headquartered in Düsseldorf. Comparable as a full-service German advertising agency serving enterprise clients across multiple industries, though operating with the backing of a global holding company.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich. Operates across all advertising disciplines with a much broader portfolio and global footprint; comparable as a German full-service agency serving premium brands, though at significantly larger scale.

Regional players

• Wirz Group: Largest independent Swiss advertising agency group. Comparable in business model and client type (full-service agency serving premium regional brands) but primarily serves the Swiss market rather than competing directly in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Werbung-etc-Werbeagentur-AG-319250241473080
• LinkedInlinkedin.com/company/werbungetc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werbung etc