Medi Response

What Medi Response does

Medi Response is an integrated emergency medical services provider founded in 2012 and headquartered in Johannesburg, South Africa (legal entity Medi Response Holdings (Pty) Ltd). The company delivers site-based medical solutions, aeromedical evacuation, ground ambulance services, telemedicine, and accredited medical and safety training to enterprises operating in high-risk and remote environments — primarily mining, construction, oil and gas, and renewable energy — as well as to event organizers and individual consumers through its Assist Me subscription product line (Safety Watch and Panic Button wearables). Service delivery is supported by a 24/7 Global Operational Control Centre in Johannesburg, an owned fleet of medically configured aircraft, BLS/ALS ambulances, ICU/CCT vehicles, rapid response units, and TACMED tactical units, with 12+ branch offices across South Africa and a Mozambique office.

The business operates across multiple revenue streams: long-term enterprise service contracts for site-based medical clinics and emergency response (subscription recurring), managed ambulance and aeromedical evacuation services, event medical coverage (professional services), accredited training (First Aid Levels 1-3, BLS, SHE Representative), and consumer device subscriptions. The company has expanded its operational footprint internationally — Mozambique, Botswana, DRC, Côte d'Ivoire, South Sudan, and Iraq — and holds BEE Level 1 Contributor status, a meaningful procurement credential in South Africa. The firm is led by founder and Chairman Hadley Shapiro, Group CEO Saul Behrmann, and Group COO Chris Christodolides.

The operating model combines enterprise field sales targeting extractive-industry and infrastructure clients (with site-based contracts representing the recurring revenue backbone), event-driven B2B sales for festivals and corporate gatherings, and a direct-to-consumer e-commerce channel for the Assist Me wearable line. Marketing is conducted primarily through localized SEO-optimized landing pages per service and geography, LinkedIn-led B2B social presence, and a monthly newsletter cadence. The company has no external funding rounds disclosed, indicating growth has been funded internally from operating cash flow.

Name

Medi Response

Legal name

Medi Response Holdings (Pty) Ltd

Website

https://mediresponse.co.za

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Ambulance Services (62191), Ambulance Services (621910)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Emergency Response, Assistance & Medical Evacuation Services (THACAEAC)

akta.pro secondary industries

Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG), Disaster Response, Rescue & Tactical EMS (DMAT/USAR/SWAT/HAZMAT Medical) (HLAFANAH), Medical Alert / PERS Monitoring (Emergency Response) (BPAKAFAD)

Keywords

• Emergency medical services
• Aeromedical evacuation
• Remote site medical
• Occupational health training
• Medical assistance services

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Site-Based Medical Solutions: Long-term contracts providing on-site emergency medical services, clinics, and personnel for mining, construction, oil & gas, and renewable energy operations in remote or high-risk environments. Revenue is generated through service agreements with corporate clients, typically involving monthly or annual contract fees.
2. Emergency Medical Services: Ambulance response services, patient transfers (inter-hospital, cross-border, step-down facilities), and primary emergency response. Includes Basic Life Support, Advanced Life Support, and ICU/CCT vehicle services.
3. Event Medical Services: On-site medical coverage for events including festivals, concerts, sporting events, and corporate gatherings. Services include medical teams, ambulance services, first aid stations, and medical command centres.
4. Medical & Safety Training: Accredited training courses including First Aid Levels 1-3, BLS for Healthcare Providers, Basic Fire Training, SHE Representative courses. Delivered at training centres or on-site for organizations.
5. Assist Me Device Subscriptions: Safety Watch device (R 3199.99 ex VAT once-off) with yearly subscription (R 2056.20 ex VAT) providing 24/7 panic alert monitoring, GPS tracking, and emergency dispatch.
6. Assist Me Panic Button Subscriptions: Panic button device (R 2999.99 ex VAT once-off) with network-enabled SIM for two-way communication and emergency response services.
7. Aeromedical Evacuation Services: Emergency air transport, evacuation, and repatriation services across Africa. Includes aircraft, medical crew, case management, and logistical coordination from the Global Coordination Centre.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Medi Response provides integrated emergency medical and safety services for high-risk and remote industries including mining, construction, oil & gas, and renewable energy, delivered through on-site clinics, ambulance response, aeromedical evacuation, and a 24/7 Global Operational Control Centre. The company also offers accredited medical and safety training, event medical services, and consumer-facing personal safety wearables (Assist Me Safety Watch and Panic Button) with subscription-based monitoring.

Product overview

Medi Response is an integrated medical and emergency support service provider offering a comprehensive portfolio of medical services across South Africa and sub-Saharan Africa. The core offering consists of Event Medical Services, Aeromedical Evacuation Solutions, Global Assistance Services, Remote Medical Solutions, Emergency Management Services, and Medical & Safety Training. The company also provides consumer-facing personal safety products through its Assist Me subscription service (Safety Watch and Panic Button). Industry-specific solutions are offered for mining, construction, oil and gas, and renewable energy sectors. Services are supported by a 24/7 Global Operational Control Centre, a fleet of ambulances (BLS, ALS, ICU/CCT, Rapid Response, TACMED units), and international operations extending to Mozambique and across sub-Saharan Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Assist Me: Personal protection subscription service featuring panic button device and safety watch with 24/7 monitoring, GPS location tracking, fall detection, and emergency response capabilities.

Products and services

• Event Medical Services Tailored on-site emergency medical support for events of all sizes, including skilled personnel, mobile infrastructure, and medical command centres to ensure regulatory compliance and attendee safety for festival, concert, sporting, and corporate events.
• Aeromedical Evacuation Solutions Emergency air transport and medical repatriation across Africa and South Africa, with medically equipped aircraft, ICU-level in-flight care, paramedics, doctors, and nurses, plus ground ambulance support and receiving hospital coordination.
• Global Assistance Services 24/7 emergency medical coordination, telemedicine, and travel support worldwide, managing complex cases through a Global Coordination Centre and international provider network.
• Remote Medical Solutions Site-based medical services for high-risk industries including on-site clinics, emergency response, and medivac support to promote workforce safety, regulatory compliance, and business continuity in remote and hazardous environments.
• Medical & Safety Training Accredited medical and safety training for individuals and organisations including First Aid Levels 1-3, BLS for Healthcare Providers, Basic Fire Training, and SHE Representative courses, delivered at training centres or on-site.
• Emergency Management Services Ambulance response (BLS, ALS, ICU/CCT), patient transfers (inter-hospital, cross-border, step-down facilities), tactical medical units, and end-to-end medical infrastructure including control centres and digital deployment tools.
• Assist Me Safety Watch Personal safety wearable device offering 24/7 panic alert monitoring, GPS location tracking, fall detection, two-way voice communication, SpO2 and heart rate monitoring, and step counter; IP67 water resistant. Sold at R 3199.99 ex VAT once-off with R 2056.20 ex VAT yearly subscription. Targeted at individual consumers, particularly elderly persons and families.
• Assist Me Panic Button Discrete wearable panic button device with network-enabled SIM card for two-way communication and SMS notifications to emergency contacts; IP65 water resistant, smartphone not required. Sold at R 2999.99 ex VAT once-off. Targeted at individual consumers seeking personal emergency protection.
• Mining Medical Solutions Specialised medical solutions for mining sites including on-site emergency care, aeromedical evacuation, occupational health, medical surveillance, pre-deployment medicals, and training for remote and high-risk mining environments.
• Construction Medical Solutions Medical support for construction projects integrating into site safety structures with on-site care, escalation pathways, access to higher treatment levels, ambulance services, medical evacuation, pre-deployment medicals, and emergency response planning.
• Oil and Gas Medical Solutions Regionally integrated medical services for oil and gas sector operations including on and offshore sites, with aeromedical evacuation capabilities, pre-deployment medicals, occupational health surveillance, and 24/7 Global Coordination Centre support.
• Renewable Energy Medical Solutions Medical support for renewable energy operations including wind, solar, and hydroelectric sites, with on-site emergency care, aeromedical evacuation, pre-deployment medicals, medical surveillance, training, and evacuation planning for remote environments.

Quantifiable outcome

• Rapid deployment capability for emergency medical response
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Fire Ops SAsupportingStrategic or Co-development PartnerFire Ops SA is Medi Response's partner for emergency fire response, fire suppression, and fire safety training capabilities. This partnership extends Medi Response's service offering to include comprehensive emergency response covering both medical and fire emergencies.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Aura: South African personal safety and emergency response subscription platform offering panic, medical, and armed-response services via wearable and app-based triggers. Directly comparable to Medi Response's Assist Me Safety Watch and Panic Button subscription products in the South African PERS market.

Direct peers

• Crisis24 / GardaWorld: Global integrated risk management and emergency assistance provider offering medical evacuation, security response, duty-of-care, and travel risk services for corporates operating in high-risk markets — directly competitive with Medi Response's Global Assistance and remote medical capabilities.
• International SOS: Global leader in medical and travel security assistance. Provides 24/7 emergency response, aeromedical evacuation, telemedicine, and on-site medical services to multinationals operating in remote/high-risk environments — directly mirroring Medi Response's Global Assistance Services and remote-site EMS offering.
• Remote Medical International: Provider of remote-site medical staffing, medevac, and occupational health services to mining, energy, and infrastructure clients in remote geographies. Directly comparable to Medi Response's Remote Medical Solutions and on-site clinic services for high-risk industries.
• Netcare 911: South African emergency medical services division of Netcare, providing ambulance response, aero-medical evacuation, and pre-hospital care. Operates as a vertically integrated competitor in many of the same mining, corporate, and consumer emergency contracts Medi Response targets.
• ER24: South African private emergency medical care and ambulance service provider offering BLS/ALS response, inter-hospital transfers, and event medical cover. Competes directly with Medi Response for site-based, event, and consumer emergency response business in the South African market.

Broad incumbents

• Falck: Large global EMS, ambulance, and healthcare services group operating across multiple continents with broad service portfolio including event medical, patient transport, and on-site services. Relevant as a scaled incumbent delivering similar service lines at much larger geographic scope.

Emerging players

• St John South Africa: South African first aid training, event medical, and ambulance response provider. Comparable on training, event medical coverage, and BLS ambulance services, though smaller scale and more focused on community and event work than Medi Response's industrial / mining contracts.
• Africa Assist: Africa-focused medical and travel assistance provider offering aeromedical evacuation, case management, and ground ambulance services across multiple African countries. Comparable niche regional competitor to Medi Response's cross-border Global Assistance Services offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/medi_response
• Facebookfacebook.com/Medi.Response.SA
• LinkedInlinkedin.com/company/medi-response
• Instagraminstagram.com/medi_response

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medi Response