John I. Haas, Inc.

What John I. Haas, Inc. does

John I. Haas, Inc. is a Yakima, Washington-based hop products company that has operated continuously since 1914 and has been a wholly-owned subsidiary of the German BarthHaas Group since 1977. The company supplies raw hops, advanced hop pellets, hop extracts, and specialty brewing aids to professional breweries worldwide, operating a 2,700-acre farm base and a private hop breeding program that plans 150 crosses and studies ~15,000 new seedlings annually. Its branded product portfolio includes LupoMAX® (concentrated lupulin pellets with up to 50% greater flavor intensity), LupoCORE™ (enhanced T90 pellets with Sensory Plus™ validation), Incognito®, SPECTRUM, FLEX®, Euphorics™, PRYSMA™, and HopHaze®—a range that addresses brewing efficiency, process loss reduction, light-stable bittering, and haze stability. The proprietary variety catalog includes industry benchmarks such as Citra®, Mosaic®, Sabro®, and Talus®, created through the Hop Breeding Company joint venture.

Haas serves U.S. professional brewers through a direct sales force and the shop.johnihaas.com e-commerce platform, international brewers through 14+ regional distribution partners (including exclusive U.S. rights to Australian varieties via Hop Products Australia), and homebrewers/small-batch brewers through its wholly-owned subsidiary Yakima Valley Hops. Revenue is generated via multi-year hop supply contracts with brewers, spot purchases, education services through the Hops Academy, and a tier of high-touch services including a 2.5-hectoliter Innovations Brewery for customer recipe co-development. The company is privately held, with 101-250 employees, and is not separately listed.

Name

John I. Haas, Inc.

Legal name

John I. Haas, Inc.

Website

https://johnihaas.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

101–250 employees

Short description

John I. Haas is a Yakima, Washington-based hop products company and U.S. subsidiary of the BarthHaas Group that breeds proprietary hop varieties and supplies advanced pellets, extracts, and brewing aids to professional breweries globally.

Ownership category

akta.pro rank

Product category

Brewing Ingredients (Hop Products)

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Hop Farming (AFAGAGAB)

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Hop Product Sales: Primary revenue stream from selling hops, hop pellets, and advanced hop products including LupoMAX, LupoCORE, Incognito, FLEX, SPECTRUM, Euphorics, PRYSMA, and brewing aids to professional breweries worldwide. Products sold through direct sales, distribution partners, and e-commerce platforms.
2. Hop Contracts: Long-term hop supply contracts with professional brewers for proprietary hop varieties. Contracts typically negotiated through Haas Sales Representatives with delivery schedules spanning multiple crop years.
3. Education and Training Services: Revenue from Hops Academy programs, workshops, and custom training sessions delivered at the Innovations Center in Yakima, on the road at industry events, or onsite at customer breweries.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

John I. Haas, Inc. is a hop products company that breeds, grows, processes, and sells hops and advanced hop products (pellets, extracts, and brewing aids) to breweries worldwide. The company supplies 80+ hop varieties from the Pacific Northwest, Europe, Australia, and New Zealand, along with proprietary value-added products (LupoMAX®, LupoCORE™, Incognito®, Spectrum, Prysma™, Euphorics™, FLEX®, hop extracts) engineered to improve brewing efficiency, reduce process loss, and deliver consistent flavor. Its customers are commercial brewers (served direct and via global distribution partners) and homebrewers (served through the Yakima Valley Hops e-commerce subsidiary).

Product overview

John I. Haas is a hop products company offering a comprehensive portfolio organized into five main categories: (1) Raw hop varieties from global growing regions including proprietary varieties like Citra®, Mosaic®, Sabro®, Galaxy®, and 65+ others; (2) Advanced hop pellets including LupoCORE™ (enhanced T90 pellets with Sensory Plus™ validation) and LupoMAX® (concentrated lupulin pellets with ~50% greater flavor intensity); (3) Hop extracts including CO2 Extract, Isohop®, Flex®, Kettle Redi, Redihop®, TetraHop Gold®, HexaHop®, and IKE for bittering and light-stability applications; (4) Flavor and aroma products including Incognito®, Spectrum, Prysma™, Euphorics™ (water-soluble hop-oil flavors), Aromahop®, and PHA®; and (5) Brewing aids including HopHaze® (haze stabilization), HopAid® Antifoam, and Hop Aroma Standards Kit for sensory training. The company also operates Hops Academy education program and the Haas Innovations Brewery for R&D and customer collaboration. Products are distributed through Yakima Valley Hops (retail), shop.johnihaas.com (U.S. professionals), and global distribution partners including BarthHaas, Hop Products Australia, and regional distributors worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• LupoCORE: Enhanced T90 hop pellets engineered for peak sensory performance and ultimate peace of mind.
• LupoMAX
• Euphorics
• PRYSMA
• Incognito
• Spectrum
• FLEX
• HopHaze
• HopAid
• Hop Aroma Standards Kit
• Yakima Valley Hops

Quantifiable outcome

• LupoMAX provides up to 50% greater flavor intensity per pound compared to traditional T90 pellets
• +5 more outcomes

Named customers10 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

20 partnerships are on record, tiered core, regional and minor.

• BarthHaas GroupcoreOthers · 1 January 1977In 1977, John I. Haas became part of the Barth-Haas Group, the world's leading hops supplier. This partnership provided continuity for the company following Fred Haas's leadership with no children of his own to inherit. The Barth family began in the hop business in 1794. The group includes BarthHaas Germany, BarthHaas UK, BarthHaas X, Hop Products Australia, BetaTec, and Yakima Valley Hops.
• Hop Products Australia (HPA)coreChannel Partner/ Reseller/ DistributorHop Products Australia is Australia's largest hop grower, producing 90% of Australia's hops from farms in Southern Tasmania and North-East Victoria with over 150 years of growing experience. Haas is the exclusive U.S. distributor of Australian hops from HPA. HPA operates Hop Central, a state-of-the-art pelleting, packaging and cold-storage facility.
• Yakima Valley HopscoreChannel Partner/ Reseller/ DistributorWholly-owned subsidiary of John I. Haas serving homebrewers and small batch brewers through e-commerce platform. Provides spot purchase options for Haas hop products and serves as retail channel for consumer market.
• Hops Connect CanadaregionalChannel Partner/ Reseller/ DistributorCanadian distribution partner for professional brewers outside the U.S.
• BarthHaasregionalChannel Partner/ Reseller/ DistributorEuropean and African distribution partner for professional brewers.
• BarthHaasX (BarthHaas Craft)regionalChannel Partner/ Reseller/ DistributorCraft-focused European distribution partner for professional brewers.
• Maltas e Insumos Cerveceros SA / MICerveSAregionalChannel Partner/ Reseller/ DistributorMexican distribution partner for professional brewers.
• LNF Latino AmericanaregionalChannel Partner/ Reseller/ DistributorDistribution partner for Brazil, Paraguay, and Uruguay.
• GECorpregionalChannel Partner/ Reseller/ DistributorDistribution partner for Argentina, Chile, Ecuador, Peru, and Colombia.
• KataokaregionalChannel Partner/ Reseller/ DistributorJapanese distribution partner for professional brewers.
• Ohnishi ShojiregionalChannel Partner/ Reseller/ DistributorJapanese distribution partner for professional brewers.
• Barthhaas - Beijing / Hong KongregionalChannel Partner/ Reseller/ DistributorChina distribution partners for professional brewers.
• Shanghai Century FoodsregionalChannel Partner/ Reseller/ DistributorChina distribution partner for professional brewers.
• HOÀNG MINH TRADING IMPORT EXPORT & SERVICES CO., LTDregionalChannel Partner/ Reseller/ DistributorVietnam distribution partner for professional brewers.
• Bronson & Jacobs InternationalregionalChannel Partner/ Reseller/ DistributorThailand distribution partner for professional brewers.
• BetaTec Hop ProductsregionalChannel Partner/ Reseller/ DistributorDistribution partner for non-brewing hop applications.
• Intrepid BeveragesminorStrategic or Co-development PartnerCollaborated with Haas Brewing Solutions Team to develop Euphorics hop-oil-based flavor solutions. Intrepid Beverages contributed to product development and formulation.
• Stone & WoodminorStrategic or Co-development PartnerAustralian brewery collaborated on beer recipe book featuring Australian hops, contributing Ella Hefeweizen recipe and participating in hop breeding trials for Luna variety.
• Mountain GoatminorStrategic or Co-development PartnerAustralian brewery contributed recipes to beer recipe book featuring Aussie hops, including Ella Hefeweizen recipe.
• Young HenrysminorStrategic or Co-development PartnerAustralian brewery contributed recipes to beer recipe book featuring Australian hops.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hopsteiner: Global hop breeder, grower and processor (originally S.S. Steiner) competing head-to-head with Haas across proprietary varieties (e.g., Apollo, Calypso), pellet products, and hop extracts sold to commercial brewers worldwide.
• Yakima Chief Hops: U.S. hop grower-owned cooperative and the largest direct competitor to John I. Haas in North America — supplies the same portfolio of proprietary and public hop varieties, pellets, and extracts to professional brewers globally through an overlapping distribution network.
• Crosby Hops: Oregon-based independent hop grower and processor focused on aroma varieties for the craft market — comparable because it farms, processes (proprietary hop pellets), and supplies the same craft brewer customer base as Haas.
• BSG Hops (Brewers Supply Group): U.S. craft-brewery-focused hop and ingredient distributor carrying multiple proprietary varieties and pellet products to professional brewers — competes with Haas in distribution, hop product portfolio, and customer relationships.
• Charles Faram & Co: Historic UK-based hop merchant and breeder comparable to Haas in its integrated grower-processor model, proprietary variety development program, and global export of aroma hops to craft brewers — a strong international peer.
• Hop Products Australia: Australia's largest hop grower (90% of Aussie hops) — sister company within the same BarthHaas Group, operating as a parallel breeding, growing and pelleting entity that supplies the same proprietary varieties (Galaxy, Vic Secret, Eclipse, Luna, Ella) to international brewers.

Others

• Döhler: Global beverage ingredient supplier (flavors, extracts, natural ingredients, hop products) — adjacent peer because it supplies hop-derived flavors and extracts to beverage manufacturers (including beer) and competes where Haas is pushing into non-beer beverages with Prysma and Euphorics.

Emerging players

• Indie Hops: Oregon craft-focused hop breeder and supplier working with public breeding programs to commercialize proprietary aroma varieties — an emerging peer that competes selectively with Haas's breeding pipeline and craft customer relationships.

Broad incumbents

• BarthHaas (Germany): Haas's parent group since 1977 and the world's largest hops supplier; operates as a direct competitor in Europe, UK, and Asia with overlapping product lines (pellets, extracts, brewing aids) — comparable because it sells through the same international brewers that Haas supplies.

Regional players

• Hollingberry & Son: Long-established UK hop merchant operating in a similar niche as Haas (specialist hop supplier to brewers), but primarily serving UK and EU customers — a regional peer comparable through business model and product mix rather than direct U.S. competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/johnihaas
• Facebookfacebook.com/johnihaas
• LinkedInlinkedin.com/company/john-i-haas-inc
• Instagraminstagram.com/haas_hops

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John I. Haas, Inc.