Stone & Wood
Stone & Wood is a founder-led luxury real estate agency founded in 2014 in Annecy, France, serving high-net-worth buyers and sellers across the Annecy-Geneva cross-border corridor through French and Swiss entities, earning commissions on premium residential property transactions.
- Company typePrivate
- Founded2014
- HeadquartersAnnecy, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Stone & Wood does
Stone & Wood is a founder-led luxury real estate agency established in 2014 in Annecy, France, operating across the Annecy-Geneva cross-border corridor. The firm is structured as two private limited companies: Stone & Wood SARL in France (headquartered at 28 boulevard Taine, Annecy) and Affinity Prestige SARL in Switzerland (based in Carouge, Geneva), enabling it to handle transactions on both sides of the border. Its core offering is full-service brokerage for buying and selling premium residential properties, organized into curated collections including character properties, modern villas, apartments, chalets, lake-view homes, townhouses, country houses, estates, new developments, and rehabilitation projects. The agency also provides an off-market channel for confidential listings not publicly advertised.
The underlying business model is transaction-fee based, with publicly disclosed pricing: in France, a flat €10,000 TTC fee for properties up to €200,000 and 5% TTC for higher-value properties; in Switzerland, 3% HT of the sale price via Affinity Prestige SARL. Supplementary revenue comes from rental management, including tenant placement fees (€10-€12/m² depending on zone), inventory fees (€3/m²), and landlord fees of 10% of annual rent plus 20% VAT. The customer base comprises high-net-worth individuals, international and expatriate buyers, cross-border workers, and property investors. Go-to-market is sales-led and relationship-driven, supported by a bilingual website, Instagram, LinkedIn, email newsletter, and a blog covering real estate, tax, and lifestyle topics. There is no proprietary technology platform; the firm operates as a traditional boutique agency reliant on local expertise and personal networks. As of 2025 the team remains small (1-10 employees), the firm joined the 1% for the Planet network, and moved into a new eco-designed headquarters near central Annecy.
Stone & Wood firmographics
Firmographics- Name
- Stone & Wood
- Legal name
- Stone & Wood SARL
- Website
- https://stoneandwood.fr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stone & Wood is a founder-led luxury real estate agency founded in 2014 in Annecy, France, serving high-net-worth buyers and sellers across the Annecy-Geneva cross-border corridor through French and Swiss entities, earning commissions on premium residential property transactions.
- Ownership category
- akta.pro rank
Stone & Wood industry classification
Industry- Product category
- Luxury Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industries
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Stone & Wood is headquartered
LocationHeadquarters
- HQ city
- Annecy
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Stone & Wood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Real Estate Transaction Fees (France): The primary revenue stream comes from commissions on property sales in France. Fees are structured as a flat fee of 10,000€ TTC for properties up to 200,000€, and 5% TTC for properties above 200,000€.
- Real Estate Transaction Fees (Switzerland): For Swiss properties, Stone & Wood charges 3% HT (excluding tax) of the sale price through their Swiss entity Affinity Prestige SARL.
- Rental/Location Fees: Additional revenue from rental property management, including tenant placement fees (10-12€/m² depending on zone), inventory fees (3€/m²), and landlord fees (10% annual rent + 20% VAT).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | France - Transaction fees for seller |
| Transaction based/ take rate | Pay-as-you-go | Switzerland - Transaction fees for seller |
| Unit Pricing | Pay-as-you-go | France - Rental fees (tenant) |
| Subscription | Annual | France - Rental fees (landlord) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Stone & Wood product offering
Product offeringCore offering
Stone & Wood is a luxury real estate agency that brokers the buying and selling of premium residential properties across the Annecy (France) and Geneva (Switzerland) regions, including character properties, modern villas, apartments, chalets, estates, and new developments. The firm also provides property valuation, personalized property search, rental management (tenant placement, inventory, and landlord services), and exclusive access to off-market listings for individual buyers, sellers, and investors.
Product overview
Stone & Wood is a luxury real estate agency operating in the Annecy and Geneva regions across France and Switzerland. The agency offers a comprehensive portfolio of premium properties organized into collections including character properties, modern villas, apartments, chalets, houses with lake/mountain views, townhouses, country houses, estates, and new development projects. Services include property buying, selling, valuation, and personalized accompaniment throughout real estate transactions. The company also provides an off-market service offering exclusive access to confidential property listings.
Differentiator
Problem solved
Functional benefit
Products and services
- Stone & Wood Real Estate Brokerage Services
Companies that use Stone & Wood
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Stone & Wood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stone & Wood partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 1% for the PlanetcoreStone & Wood joined the 1% for the Planet network, committing to donate 1% of annual revenue to environmental protection associations. Founded in 2002 in the US by Patagonia founder Yvon Chouinard, the collective has over 6,000 member companies globally and has donated over $600 million to environmental causes. The French branch, founded in 2014 in Bluffy, Haute-Savoie, partners with over 700 approved associations working in climate, energy, agriculture, natural spaces, health and environment, rivers and oceans, and biodiversity.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Stone & Wood competitors and assessment
Company assessmentBroad incumbents
- Foncia: Largest French residential real estate services group with extensive rental management and transaction operations. Competes in Stone & Wood's rental management line (10% landlord fees) and adjacent resale listings.
- Coldwell Banker: Large international real estate franchise with European luxury coverage. Competes for cross-border buyers in the Annecy-Geneva corridor with a broader but less locally embedded offering.
- Knight Frank: Global real estate consultancy with Geneva and French offices. Less specialized in mid-luxury Alpine residential than Stone & Wood but competes for the same cross-border HNW mandates.
Direct peers
- Engel & Völkers: Global luxury real estate franchise with strong Annecy and Geneva presence. Competes directly for the same HNW Alpine cross-border buyer pool Stone & Wood serves, with broader agent rosters and international brand reach.
- John Taylor: Luxury real estate agency operating across France, Switzerland, and Monaco. Comparable in target clientele (international HNW), price band, and emphasis on cross-border transactions.
- Michaël Zingraf Real Estate: French luxury real estate network with strong Alpine and Provence presence. Overlaps with Stone & Wood's Provence and mountain property collections for premium buyers.
- Sotheby's International Realty: Luxury-focused global brokerage with active franchises in Annecy, Megève, and Geneva. Competes directly in the same premium property categories (chalets, villas, estates) that anchor Stone & Wood's portfolio.
- Barnes: International luxury real estate group with significant French and Swiss presence. Direct competitor for HNW buyers seeking Alpine properties, with similar off-market inventory models.
Regional players
- Megève Sotheby's International Realty: Local Sotheby's affiliate covering the Megève/Combloux Alpine market. Overlaps with Stone & Wood's mountain property category for premium chalet buyers.
- Cabinet Ravet: Long-established Annecy-based real estate agency with deep local inventory and historical reputation. Direct local competitor in the Annecy Lake market for both traditional and luxury segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Stone & Wood social profiles
Digital presenceStone & Wood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stone & Wood leadership team
Management profileNumber of profiles
Profiles1 record
Stone & Wood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stone & Wood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stone & Wood
What does Stone & Wood do?
Stone & Wood is a luxury real estate agency that brokers the buying and selling of premium residential properties across the Annecy (France) and Geneva (Switzerland) regions, including character properties, modern villas, apartments, chalets, estates, and new developments. The firm also provides property valuation, personalized property search, rental management (tenant placement, inventory, and landlord services), and exclusive access to off-market listings for individual buyers, sellers, and investors.
Is Stone & Wood a public or private company?
Stone & Wood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stone & Wood founded?
Stone & Wood was founded in 2014. It employs 1 to 10 people.
Where is Stone & Wood based?
Stone & Wood is headquartered in Annecy, France, in the Europe region.
How does Stone & Wood make money?
Three revenue lines are on record. Real Estate Transaction Fees (France) is the primary driver. The others are real Estate Transaction Fees (Switzerland) and rental/Location Fees.
Who are Stone & Wood's main competitors?
Broad incumbents on record are Foncia, Coldwell Banker and Knight Frank. Direct peers are Engel & Völkers, John Taylor, Michaël Zingraf Real Estate, Sotheby's International Realty and Barnes. Regional players are Megève Sotheby's International Realty and Cabinet Ravet.
Does Stone & Wood have an API?
No public API is recorded for Stone & Wood.
What industry is Stone & Wood in?
Stone & Wood's product category is Luxury Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.