Dataväxt
Datav\u00e4xt is a Swedish precision agriculture technology company that develops farm management software (CropPLAN, CropMAP, CropSAT, LogMASTER, DVTime) and distributes PTx Trimble GPS/autosteering systems for SMB farmers and contractors across Sweden, Norway, and Finland.
- Company typePrivate
- Founded1996
- HeadquartersGrästorp, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Dataväxt does
Datav\u00e4xt AB is a Swedish precision agriculture technology company founded in 1996 and headquartered in Gr\u00e4storp, Sweden. The company develops and distributes a farm management software ecosystem centered on CropPLAN \u2014 a crop planning, documentation, spray journal, and fertilizer-planning application \u2014 supported by CropMAP (position-referenced field mapping), CropSAT (satellite-based biomass analysis), LogMASTER (GPS/CAN-bus machine logistics and cost tracking), and DVTime (labor and job-cost reporting). The software suite is brand-agnostic across tractor and equipment manufacturers and integrates with ISOBUS and serial standards. Datav\u00e4xt is the exclusive Nordic distributor of PTx Trimble GPS/autosteering products (displays, GNSS antennas, steering controllers, correction signals) and distributes complementary hardware including Yara N-Sensor for nitrogen optimization, DAT EcoPatch for AI-based precision spraying (Sweden exclusive), Drain Forze drainage plows (Sweden and Norway exclusive), and Garford row hoes.
The company generates revenue through a mix of recurring software subscriptions (CropPLAN tiers, DVTime, LogMASTER multi-year contracts) and tiered Trimble GPS service packages (Basic free; Premium at 175 EUR/year; Premium Plus at 490 EUR/year), complemented by hardware resale. Go-to-market combines direct field sales across Sweden, Norway, and Finland with channel partners (Eikmaskin in Norway under a 2025 nationwide agreement; Lantm\u00e4nnen Agro and AGCO Suomi in Finland) and event-driven demand generation through Nordic agricultural trade shows (Borgeby F\u00e4ltdagar, Brunnby Lantbrukardagar, Agroteknikk, KoneAgria). Customers are primarily SMB Nordic farmers across grain, livestock/dairy, and specialized crop operations, plus agricultural contractors requiring fleet tracking and client billing support; case-study customer Vasen Lantbruk (700 hectares, 500 dairy cows, 17 LogMASTER units) illustrates long-tenure product adoption. The company is family-controlled, with the Djupmarker family in ownership and Fredrik Djupmarker as CEO since 2014, and operates with approximately 45 employees across the three Nordic countries without external venture or private equity investment.
Dataväxt firmographics
Firmographics- Name
- Dataväxt
- Legal name
- Dataväxt AB
- Website
- https://datavaxt.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Datav\u00e4xt is a Swedish precision agriculture technology company that develops farm management software (CropPLAN, CropMAP, CropSAT, LogMASTER, DVTime) and distributes PTx Trimble GPS/autosteering systems for SMB farmers and contractors across Sweden, Norway, and Finland.
- Ownership category
- akta.pro rank
Dataväxt industry classification
Industry- Product category
- Precision Agriculture Software
- NAICS
- Farm Management Services (115116), Agricultural Implement Manufacturing (33311), Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)
- akta.pro secondary industries
- Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), Variable Rate Technology (VRT) & Prescription/Tasking Platforms (AFAAAFAE), Telematics & Machine Data Platforms (Equipment Connectivity, ISOBUS/CAN Data) (AFABAMAC), Farm Labor & Operations Management (Work Orders, Timekeeping, Scheduling) (AFAAAFAN), Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)
Keywords
Where Dataväxt is headquartered
LocationHeadquarters
- HQ city
- Grästorp
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Dataväxt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions (CropPLAN, CropMAP, LogMASTER, DVTime): Annual subscription licenses for proprietary farm management software including crop planning, field mapping, machine logistics, and time tracking. Sold in packages (Standard, Plus, Premium) with tiered features.
- Trimble GPS Hardware Sales: Sale of Trimble PTx GPS autostyrning (autosteering) systems including displays (GFX-350, GFX-1060, GFX-1260, TMX-2050), antennas (NAV-500, NAV-900), steering units (EZ-Steer, EZ-Pilot, EZ-Pilot Pro, Autopilot), and correction signals. Sold as bundled packages (350, 1060, 1260) with optional customization.
- Trimble GPS Service Packages: Annual service packages for Trimble GPS equipment in tiers: Basic (free), Premium (175 EUR/year), Premium Plus (490 EUR/year). Include support, remote assistance, loaner devices, and preventive maintenance visits.
- Yara N-Sensor Distribution: Distribution of Yara N-Sensor for nitrogen application optimization. Includes service packages for the sensor.
- Drain Forze Distribution: Exclusive distributor of Drain Forze drainage plows in Sweden and Norway.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic - Free support for Trimble GPS |
| Subscription | Annual | Premium - Most popular Trimble GPS service (175 EUR/year) |
| Subscription | Annual | Premium Plus - Maximum protection for Trimble GPS (490 EUR/year) |
| Subscription | Multi-year contract | LogMASTER - Machine logistics with free hardware |
| Subscription | Annual | CropPLAN with CropMAP - Annual subscription for Norwegian market |
| Other | Multi-year contract | Autostyrning packages (350, 1060, 1260) - Trimble GPS systems |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Dataväxt product offering
Product offeringCore offering
Dataväxt develops and sells proprietary farm management software — CropPLAN, CropMAP, CropSAT, LogMASTER and DVTime — for crop planning, field documentation, satellite-based biomass mapping, machine logistics, and labor time tracking, and distributes PTx Trimble GPS-based autosteering hardware and complementary precision farming equipment (Yara N-Sensor, Drain Forze drainage plows, DAT EcoPatch, Garford row hoes) to Nordic farmers in Sweden, Norway, and Finland. Customers access farm data via a mobile app and receive tiered support, training, and on-site maintenance services.
Product overview
Dataväxt is an agriculture technology company offering a portfolio of software products, hardware, and services for precision farming. The software ecosystem centers on CropPLAN — the core farm management program for crop planning, documentation, spray journals, fertilizer planning, and yield tracking — supplemented by CropMAP (mapping and application map creation), CropSAT (satellite-based biomass analysis for variable-rate application), and LogMASTER (GPS/CAN bus-based machine logistics and cost tracking). DVTime provides labor time reporting. The company also resells and supports PTx Trimble's full auto-steering and precision guidance product line (displays, steering controllers, antennas, correction signals) and Yara N-Sensor nitrogen sensors, as well as Drain Forze drainage plows and Garford row hoes. The standalone Dataväxt mobile app provides on-the-go access to farm data. All products are offered alongside tiered support packages and training programs, with distribution across Sweden, Norway, and Finland.
Differentiator
Problem solved
Functional benefit
Products and services
- CropPLAN A comprehensive crop planning program for professional farmers covering crop planning, field documentation, spray journals, fertilizer planning, and yield tracking, sold as part of subscription packages (Standard, Plus, Premium) with an optional grass module for livestock and forage farms.
- CropMAP A mapping and analysis tool that works within or alongside CropPLAN, enabling farmers to analyze fields using position-referenced maps (yield maps, soil samples, biomass maps) and create variable-rate application maps for multiple inputs.
- CropSAT A satellite-based biomass analysis tool that uses multispectral imagery to show biomass variation across fields and enables creation of variable-rate application maps for fertilization or crop protection.
- LogMASTER A machine logistics and fleet management system using GPS and CAN-bus integration to track vehicle location, fuel consumption, engine data, work tasks, and costs in real time per field and work phase, with area alerts delivered via SMS.
- DVTime A time reporting system designed for agriculture and contracting businesses, enabling tracking of labor hours and job costs.
- Dataväxt App A mobile application giving farmers access to their entire farm, field work, and documentation directly from their phone or tablet, available on iOS and Android.
- Trimble Autostyrning A full range of GPS-based auto-steering and precision guidance solutions for tractors and combines, including displays (GFX-350, GFX-1060, GFX-1260, TMX-2050), steering controllers (EZ-Steer, EZ-Pilot, EZ-Pilot Pro, Autopilot), GNSS antennas (NAV-500, NAV-900), and correction signals (EGNOS, ViewPoint RTX, Rangepoint RTX, CenterPoint RTX, RTK VRS), offered as bundled packages (350-Paket, 1060-Paket, 1260-Paket).
- Yara N-Sensor A tractor-mounted crop sensor that measures crop nitrogen needs in real time and automatically adjusts fertilizer application to optimize nitrogen rates, improve yield, and reduce environmental impact.
- Drainage and Cable Trenching (Drain Forze) Drainage plows and cable trenching equipment; Dataväxt is the exclusive reseller of Drain Forze drainage plows in Sweden and Norway and also offers chain trenchers from AFT Trenchers and Trimble depth control systems.
- DAT EcoPatch An AI-based precision spraying sensor system that reduces plant protection product usage while increasing yield; Dataväxt is the exclusive reseller of DAT EcoPatch in Sweden.
- Garford radhackor Garford mechanical row hoes for precision inter-row weed control in crops, sold and supported by Dataväxt.
- Trimble GPS Supportpaket Tiered service and support packages for Trimble GPS/autosteering systems, available as Basic (free), Premium (175 EUR/year), and Premium Plus (490 EUR/year), offering email and phone support, remote TeamViewer assistance, loaner equipment, and on-site preventive maintenance.
- Yara N-Sensor Servicepaket Service and support packages for Yara N-Sensor nitrogen sensing equipment used to optimize variable-rate nitrogen application.
Quantifiable outcome
- Precision farming reduces inputs including working time, fuel, fertilizer, seed, and plant protection products while reducing environmental impact and increasing profitability.
- +1 more outcomes
Companies that use Dataväxt
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Dataväxt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Dataväxt partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- NLR (Norsk Landbruksrådgivning)coreDataväxt and NLR signed a collaboration agreement to strengthen advisory services for Norwegian farmers using Dataväxt's digital tools. Selected NLR advisors receive specialized training in Dataväxt services including CropPLAN. NLR also participates in evaluation meetings to provide practical feedback on the solutions.
- EikmaskincoreDataväxt entered a strategic partnership with Eikmaskin, making Dataväxt the official supplier to all Eiksentre (equipment dealers) in Norway. Eikmaskin offers PTx Trimble GPS and autostyrning products plus Dataväxt's digital solutions (CropPLAN, CropMAP, LogMASTER) across their network. The partnership strengthens Dataväxt's local presence in Norway through Eikmaskin's nationwide dealer network.
- Drain ForzecoreDataväxt became the exclusive distributor of Drain Forze (Swedish-made drainage plows) in Sweden and Norway. Drain Forze provides efficient drainage systems for optimizing soil conditions. The partnership combines Drain Forze's products with Dataväxt's digital solutions and precision agriculture expertise for improved farm profitability.
- Bayer NordicsminorDataväxt and Bayer Nordics entered a collaboration based on a shared vision for developing the future of farming. The partnership focuses on precision spraying technology, combining Bayer's crop protection expertise with Dataväxt's precision agriculture platform.
- YaraminorDataväxt and Yara entered a collaboration project to integrate Yara's fertilizer recommendations into Dataväxt's software. The integration strengthens Swedish crop production by providing data-driven fertilizer guidance based on field-specific conditions.
- DAT EcoPatchcoreDataväxt became the exclusive distributor of DAT EcoPatch in Sweden. DAT EcoPatch is an AI-based precision spraying sensor system that reduces plant protection agents and increases yield. The product complements Dataväxt's precision agriculture portfolio.
- Lantmännen Agro (Finland)coreLantmännen Agro is a key channel partner in Finland for Trimble automaattiohjaus (autosteering) products and LogMASTER. Provides local sales and support for Dataväxt products in the Finnish market.
- AGCO SuomiminorAGCO Suomi distributes Trimble automaattiohjaus products through their network in Finland, complementing the Dataväxt product portfolio in the Finnish market.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Dataväxt competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dataväxt social profiles
Digital presenceDataväxt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dataväxt leadership team
Management profileNumber of profiles
Profiles8 records
Dataväxt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dataväxt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dataväxt
What does Dataväxt do?
Dataväxt develops and sells proprietary farm management software — CropPLAN, CropMAP, CropSAT, LogMASTER and DVTime — for crop planning, field documentation, satellite-based biomass mapping, machine logistics, and labor time tracking, and distributes PTx Trimble GPS-based autosteering hardware and complementary precision farming equipment (Yara N-Sensor, Drain Forze drainage plows, DAT EcoPatch, Garford row hoes) to Nordic farmers in Sweden, Norway, and Finland. Customers access farm data via a mobile app and receive tiered support, training, and on-site maintenance services.
Is Dataväxt a public or private company?
Dataväxt is a private company. It is classified as family owned and is currently operating.
When was Dataväxt founded?
Dataväxt was founded in 1996. It employs 11 to 50 people.
Where is Dataväxt based?
Dataväxt is headquartered in Grästorp, Sweden, in the Europe region.
How does Dataväxt make money?
Five revenue lines are on record. Software Subscriptions (CropPLAN, CropMAP, LogMASTER, DVTime) is the primary driver. The others are trimble GPS Hardware Sales, trimble GPS Service Packages, yara N-Sensor Distribution and drain Forze Distribution.
Does Dataväxt have an API?
No public API is recorded for Dataväxt.
What industry is Dataväxt in?
Dataväxt's product category is Precision Agriculture Software. Its primary akta.pro industry code is AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting), with a secondary code of AFAAAFAB, Field Mapping, GIS & Remote Sensing Analytics. Its NAICS code is 115116 and its SIC code is 3523.