AGCO Suomi Oy
AGCO Suomi Oy is the Finnish authorized distributor for AGCO's Valtra, Fendt, and Sampo Rosenlew agricultural machinery brands, operating 29 nationwide service points and selling tractors, combine harvesters, implements, spare parts, and used equipment to professional farmers, contractors, municipalities, and forestry operators in Finland.
- Company typePrivate
- Founded2011
- HeadquartersSuolahti, Finland
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What AGCO Suomi Oy does
AGCO Suomi Oy is the wholly-owned Finnish distribution subsidiary of AGCO Corporation, the world's third-largest agricultural machinery designer, manufacturer, and seller. The company was established in 2011 and operates from Suolahti, Finland, with 51-100 employees and a headquarters at Valmetinkatu 2. AGCO Suomi is the authorized dealer in Finland for Valtra and Fendt tractors and Sampo Rosenlew combine harvesters, and additionally distributes Kesla tractor implements, FMG road-maintenance equipment, and a wide range of complementary consumables, lubricants, trailers, cutting tools, and accessories. Customers range from professional farmers and agricultural contractors to municipal and forestry operations across Finland, served through 29 service points from Espoo to Rovaniemi.
The product portfolio spans tractors from approximately 75 hp (Valtra A-series) to 420 hp (Valtra S-series sixth generation, 'The Boss') and Fendt's 200-1000 Vario line, including the new Fendt 600 Vario mid-power series (2024). Technical differentiators include the Valtra Unlimited Studio factory-customization program, Valtra Connect / Smart AG telematics for connected-service optimization, AGCO Guide automatic steering, ISOBUS compatibility, and Trimble auto-steering packages integrated across Valtra and other tractor brands. Sampo Rosenlew C24 combine harvesters, Fendt hay machines and balers, Kesla forestry attachments, and FMG winter-maintenance equipment round out a portfolio that addresses field-work, contracting, municipal road maintenance, and forestry use cases.
AGCO Suomi operates a direct enterprise field-sales motion supported by demonstration days, trade-show participation, and machine-exchange events. Revenue is generated through one-time sales of new and used equipment, recurring service and maintenance contracts with brand-certified technicians, original spare parts and remanufactured Reman components via eCommerce, accessory bundling (e.g., up to €18,000 in accessory discounts on campaign tractors), and financing partnerships (e.g., 0.75% + Euribor on new equipment, 1.99% + Euribor on used). The Konepörssi marketplace — Finland's largest used tractor and combine harvester dealer channel — institutionalizes equipment cycling. The company does not publicly disclose revenue, and strategic product, partnership, and pricing decisions are anchored to parent AGCO's product roadmap.
AGCO Suomi Oy firmographics
Firmographics- Name
- AGCO Suomi Oy
- Legal name
- AGCO Suomi Oy
- Website
- https://agcosuomi.fi
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AGCO Suomi Oy is the Finnish authorized distributor for AGCO's Valtra, Fendt, and Sampo Rosenlew agricultural machinery brands, operating 29 nationwide service points and selling tractors, combine harvesters, implements, spare parts, and used equipment to professional farmers, contractors, municipalities, and forestry operators in Finland.
- Ownership category
- akta.pro rank
AGCO Suomi Oy industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Harvesting & Forage Equipment (IMAHACAD)
Keywords
Where AGCO Suomi Oy is headquartered
LocationHeadquarters
- HQ city
- Suolahti
- HQ country
- Finland
- HQ region
- Europe
Offices30 records
Markets served
AGCO Suomi Oy business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- New Tractor Sales: Sales of new Valtra and Fendt tractors across all power segments from 75hp to 420hp
- Combine Harvester Sales: Sales of Sampo Rosenlew combine harvesters and related equipment
- Spare Parts and Components: Original spare parts, remanufactured (Reman) parts, maintenance kits, and consumables through eCommerce platform
- Service and Maintenance: Brand-specific maintenance services for Valtra, Fendt, and Sampo-Rosenlew with certified technicians
- Used Equipment Sales: Finland's largest used tractor and combine harvester dealer through Konepörssi marketplace
- Accessories and Attachments: Kesla tractor attachments, FMG road maintenance equipment, trailers, lubrication products, tools, work clothes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Valtra A105 H4 campaign price |
| One time/ perpetual license | Multi-year contract | Valtra T145 Active campaign price |
| Unit Pricing | One time/ perpetual license | Valtra accessory benefit |
| Other | Multi-year contract | Used equipment financing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
AGCO Suomi Oy product offering
Product offeringCore offering
AGCO Suomi Oy distributes agricultural equipment including Valtra and Fendt tractors (75-420 hp), Sampo Rosenlew combine harvesters, Kesla tractor implements, and FMG road maintenance equipment across Finland. The company also provides certified brand-specific maintenance, repair, and spare parts services through a nationwide network of 29 service points, supplemented by an eCommerce parts platform and the Konepörssi used equipment exchange.
Product overview
AGCO Suomi Oy is the Finnish subsidiary of AGCO Corporation, the world's third-largest agricultural machinery designer, manufacturer, and seller. The company operates as a unified product portfolio combining multiple core brands and complementary product lines. Core products include Valtra tractors (A, G, N, T, Q, S series ranging 75-420 hp, manufactured in Finland) and Fendt tractors (200-1000 Vario series), both offered alongside comprehensive service networks. Supporting brands include Sampo Rosenlew combine harvesters, Kesla tractor implements, and FMG road maintenance equipment. The product ecosystem is extended through complementary offerings including lubricants and fuels, trailers, aggregates, firewood processors, cutting tools, Trimble precision agriculture systems, Smart AG products, front loaders and implements, and extensive accessories. The company provides service, spare parts, remanufactured components, and operates Konepörssi, a machine exchange platform for demonstration and exchange machines.
Differentiator
Problem solved
Functional benefit
Products and services
- Valtra Tractors Valtra tractors manufactured in Finland covering A-series (75-115 hp), G-series, N-series (135-175 hp), T-series (145-235 hp), Q-series (245-305 hp), and S-series (316-420 hp). Known for customer-oriented customization including the Valtra Unlimited Studio program.
- Fendt Tractors Fendt advanced-technology tractors ranging from 200 S Vario Gen3 compact models to 1000 Vario series, including the 300, 500, 600, 700, 800, and 900 Vario generations for professional agricultural operations.
- Sampo Rosenlew Combine Harvesters Finnish-manufactured combine harvesters for grain harvesting, including the new-generation C24 model and related equipment from Sampo Rosenlew.
- Kesla Tractor Implements Kesla tractor implements and work machines including forest equipment, grabs, material handlers, buckets, forks, pallet forks, snow blowers, rear blades, and plows.
- FMG Road Maintenance Equipment FMG road maintenance and property maintenance equipment including plows, blades, rakes, graders, sand spreaders, and winter maintenance equipment designed for demanding Finnish conditions.
- Service and Maintenance Full service offering including Valtra, Fendt, and Sampo-Rosenlew brand-certified maintenance services with original spare parts, easy maintenance kits, remanufactured Reman parts, and certified technicians across 29 service points in Finland.
- Spare Parts and Components Original spare parts, remanufactured Reman parts, maintenance kits, and consumables distributed through the eCommerce platform parts.agcocorp.com/fi with integrated parts catalog search.
- Konepörssi (Machine Exchange) Online marketplace for demonstration and used tractors and combine harvesters from Valtra and Fendt brands, featuring approximately 90 demonstration machines and exchange equipment listings with location-based search across Finland.
- Trimble Auto-Steering Systems Trimble precision farming solutions including auto-steering packages, displays, correction signals, and antennas compatible with Valtra and other tractor brands for precision agriculture applications.
- Lubricants and Fuels Complete range of lubricants including Valtra, Fendt, and Neste branded products covering engine oils, coolant, AdBlue, fuels, fuel tanks, greases, and cleaning lubricants.
Companies that use AGCO Suomi Oy
Customer profileSegments4 records
Ideal customer profiles4 records
AGCO Suomi Oy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
AGCO Suomi Oy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TrimblecoreTrimble automatic steering solutions offered for both Valtra and other tractor brands through AGCO Suomi's service points. Includes GFX display systems, Autopilot CAN RTX, correction signals, and antennas.
- Nokian Heavy TyresminorPartnership for tire products showcased at events. Nokian Heavy Tyres products displayed at agricultural machinery exhibitions.
- AgrimaacoreJoint working demonstrations organized with Agrimaa for Fendt and Valtra tractors combined with Agrimaa's cultivation equipment including Bednar machinery.
- Lantmännen AgrocoreJoint product demonstration tours combining Valtra and Fendt tractors with KUHN cultivation equipment for customer field demonstrations.
- Viita-KoneminorPartnership with Viita-Kone in Viitasaari with shared premises for combined service offerings.
- BernerminorPartner present at AGCO Suomi events selling products at customer days.
- HankkijaminorPartner present at AGCO Suomi events at Turku location.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AGCO Suomi Oy competitors and assessment
Company assessmentDirect peers
- John Deere (Deere & Company - Finland operations): John Deere is a globally dominant agricultural machinery OEM and operates an authorized dealer network across Finland offering tractors, combines, and precision-agriculture systems. It competes head-to-head with AGCO Suomi for the same Finnish farmer and contractor customers via the Valtra/Fendt portfolio.
- CNH Industrial (Case IH and New Holland - Finland operations): CNH Industrial distributes Case IH and New Holland tractors and harvesting equipment through dealers in Finland, directly contesting AGCO Suomi's Valtra, Fendt, and Sampo Rosenlew lines. The overlap in customer segments, product categories, and after-sales service makes it one of the closest comparable peers.
- CLAAS (Finland distribution): CLAAS is a leading harvesting-equipment and tractor manufacturer with distribution into Finland. It directly parallels AGCO Suomi's Sampo Rosenlew combine harvester and Fendt tractor offerings, and competes for the same agricultural contractor and large-farm customers.
- Kubota (Finland operations): Kubota is a major tractor and compact equipment OEM with established Finnish distribution, particularly strong in compact and specialty tractor segments. It overlaps with AGCO Suomi's lower-power Valtra A-series and the smaller end of the Fendt range.
Broad incumbents
- AGCO Corporation (Parent): AGCO Corporation is the global parent and the world's third-largest agricultural machinery OEM. As the owner of AGCO Suomi Oy, it sets brand strategy, product allocation, and pricing, and its broader portfolio (Massey Ferguson, GSI, PTx Trimble) frames the subsidiary's competitive context.
- Massey Ferguson (AGCO brand): Massey Ferguson is a sister AGCO brand with global tractor and harvesting equipment distribution. While not sold through AGCO Suomi in Finland, its product positioning and global presence shape the competitive landscape for AGCO Suomi's Valtra and Fendt offerings.
Regional players
- Lantmännen Maskin (Lantmännen Agro machinery arm): Lantmännen Agro is a major Swedish/Finnish agricultural cooperative with a machinery arm that is also a strategic partner of AGCO Suomi for joint demos. As a co-op machinery distributor operating in adjacent Nordic markets, it is a regional comparable for dealer-scale ag-machinery distribution.
- Hankkija (Finnish agricultural cooperative): Hankkija is a Finnish farmer-owned agricultural cooperative that distributes machinery, inputs, and services. It is identified as a channel partner of AGCO Suomi and competes for overlapping farm-customer equipment and input spend in Finland.
Others
- Kesla Oyj: Kesla is a Finnish manufacturer of tractor implements and forestry equipment, distributed by AGCO Suomi as a Core partner. While a supplier rather than a direct competitor, Kesla is a comparable Finnish ag-industrial player with overlapping customer relationships in forestry and contracting.
- Sampo Rosenlew: Sampo Rosenlew is the Finnish combine harvester manufacturer whose products are exclusively distributed in Finland by AGCO Suomi. As a strategic OEM partner with overlapping customer base, it is closely tied to AGCO Suomi's harvesting-equipment revenue stream.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AGCO Suomi Oy social profiles
Digital presenceAGCO Suomi Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGCO Suomi Oy leadership team
Management profileNumber of profiles
Profiles5 records
AGCO Suomi Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGCO Suomi Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGCO Suomi Oy
What does AGCO Suomi Oy do?
AGCO Suomi Oy distributes agricultural equipment including Valtra and Fendt tractors (75-420 hp), Sampo Rosenlew combine harvesters, Kesla tractor implements, and FMG road maintenance equipment across Finland. The company also provides certified brand-specific maintenance, repair, and spare parts services through a nationwide network of 29 service points, supplemented by an eCommerce parts platform and the Konepörssi used equipment exchange.
Is AGCO Suomi Oy a public or private company?
AGCO Suomi Oy is a private company. It is classified as corporate owned and is currently operating.
When was AGCO Suomi Oy founded?
AGCO Suomi Oy was founded in 2011. It employs 51 to 100 people.
Where is AGCO Suomi Oy based?
AGCO Suomi Oy is headquartered in Suolahti, Finland, in the Europe region.
How does AGCO Suomi Oy make money?
Six revenue lines are on record. New Tractor Sales are the primary driver. The others are combine Harvester Sales, spare Parts and Components, service and Maintenance, used Equipment Sales and accessories and Attachments.
Who are AGCO Suomi Oy's main competitors?
Direct peers on record are John Deere (Deere & Company - Finland operations), CNH Industrial (Case IH and New Holland - Finland operations), CLAAS (Finland distribution) and Kubota (Finland operations). Broad incumbents are AGCO Corporation (Parent) and Massey Ferguson (AGCO brand). Regional players are Lantmännen Maskin (Lantmännen Agro machinery arm) and Hankkija (Finnish agricultural cooperative). Others are Kesla Oyj and Sampo Rosenlew.
Does AGCO Suomi Oy have an API?
No public API is recorded for AGCO Suomi Oy.
What industry is AGCO Suomi Oy in?
AGCO Suomi Oy's product category is Agricultural Machinery. Its primary akta.pro industry code is IMAHACAD, Harvesting & Forage Equipment. Its NAICS code is 423820 and its SIC code is 3523.