Eikmaskin
Eikmaskin AS is a Norwegian agricultural machinery distributor operating the Eik-kjeden franchise network, selling Fendt, Massey Ferguson, and Valtra tractors and a broad implement portfolio to Norwegian farmers with over 50% domestic tractor market share.
- Company typePrivate
- Founded1906
- HeadquartersKjeller, Norway
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Eikmaskin does
Eikmaskin AS is a Norwegian agricultural machinery distributor headquartered in Kjeller, Norway, founded in 1906 and wholly owned by AGCO Corporation. The company operates the Eik-kjeden franchise network — established in 1985 — which consists of approximately 30+ independently owned Eiksenter dealership locations across all major Norwegian agricultural regions (Nord-Norge, Midt-Norge, Sør-Norge, Vestlandet, Østlandet), most of which are owned by the employees working in them. Eikmaskin distributes three core tractor brands from AGCO — Fendt (premium, Germany), Massey Ferguson (broad-line, France), and Valtra (Nordic-tailored, Finland) — and claims a combined market share exceeding 50% of the Norwegian tractor market.
The core product portfolio spans tractors (compact through 1000 Vario high-horsepower and electric E-100 Vario variants), combine harvesters (Fendt Corus and IDEAL series), and a wide range of implements sourced from third-party OEMs (Amazone tillage and seeding, Grimme potato and beet equipment, Siloking feed mixers, Igland forestry winches, Dalen snow blowers, Tiki/Tredal/Weckman trailers, among others). Technology differentiators include Fendt VarioDrive continuously variable transmission, FendtONE operations platform, IDEALharvest automation, and add-on solutions such as the Telma Traktor Retarder engine brake and Watchlog Bluetooth hydraulic monitoring. Supporting services include AGCO Finance (leasing and loans), AGCO Parts webshop for genuine parts, and service packages (Fendt Care, MF Care, Valtra Care, plus Smart Check diagnostics).
The business model is a mix of one-time equipment sales and recurring service/parts revenue, distributed through the franchise dealer network with quote-based pricing supplemented by promotional financing (Fendt 1.99%, MF 2.99%), early-order discounts (Grimme up to 10%), and exclusive package savings (MF up to 107,000 NOK). Go-to-market combines channel-partner-led sales through Eiksenter franchisees, direct-to-consumer engagement via test drives, field days (Eik Feltdager), road shows (MF On The Road 2026), and a multi-channel digital presence (website, YouTube, Facebook, Instagram, TikTok, newsletter). Eikmaskin AS reports approximately 30 HQ employees and ~2 billion NOK in annual revenue.
Eikmaskin firmographics
Firmographics- Name
- Eikmaskin
- Legal name
- Eikmaskin AS
- Website
- https://eiksenteret.no
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eikmaskin AS is a Norwegian agricultural machinery distributor operating the Eik-kjeden franchise network, selling Fendt, Massey Ferguson, and Valtra tractors and a broad implement portfolio to Norwegian farmers with over 50% domestic tractor market share.
- Ownership category
- akta.pro rank
Eikmaskin industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Farm Supply Retail (Independent Dealers) (AFABAJAA)
Keywords
Where Eikmaskin is headquartered
LocationHeadquarters
- HQ city
- Kjeller
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Eikmaskin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Agricultural machinery sales: Sale of tractors (Fendt, Massey Ferguson, Valtra), combines, and large agricultural equipment through dealer network
- Agricultural implements and attachments: Sale of implements for tractors including harvesters, loaders, trailers, soil preparation equipment, seeding, fertilization, and grass equipment
- Parts and spare parts: Genuine AGCO parts and accessories through AGCO Parts webshop and local Eiksenter stores
- Service and maintenance: Service packages including Fendt Care, MF Care, Valtra Care, Smart Check diagnostics, and small machinery workshop
- Financing services: Financing through Agco Finance including leasing and loan calculators for equipment purchases
- Consumer goods and small machinery: Garden, park, and leisure equipment including lawn mowers, robotic mowers, chainsaws, snow blowers, cleaning equipment, and workshop supplies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Promotional financing rates for tractors |
| Unit Pricing | Pay-as-you-go | Early order discounts |
| Unit Pricing | Pay-as-you-go | Exclusive package savings |
| Subscription | Annual | Service packages |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Eikmaskin product offering
Product offeringCore offering
Eikmaskin AS operates the Eik-kjeden franchise dealer network in Norway, selling and servicing agricultural tractors and machinery from Fendt, Massey Ferguson, and Valtra. The company also distributes implements and attachments (Amazone, Grimme, Igland, Dalen, Tiki, Tredal, Weckman, Tehnos, Fransgård), provides genuine AGCO parts, branded service packages (Fendt Care, MF Care, Valtra Care), AGCO Finance leasing/loans, and small-machinery retail for garden, park, and forest consumers.
Product overview
Eikmaskin (Eiksenteret) operates as a dealer network for agricultural machinery and technology in Norway. The company offers a comprehensive portfolio built around three primary tractor brands (Fendt, Massey Ferguson, and Valtra) combined with an extensive range of implements, attachments, and supporting services. The product ecosystem spans tractors and harvesters as core equipment, complemented by specialized implements for tillage, seeding, fertilizing, grass harvesting, forage handling, potato cultivation, forestry, landscaping, and snow clearing. Supporting offerings include financing services (AGCO Finance), parts and service operations, and a retail store category covering small machines, tools, accessories, tires, and lubricants. The dealer network structure enables localized sales and service while leveraging AGCO's global brand portfolio and training programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Fendt Tractors
Quantifiable outcome
- Over 50% market share in Norwegian tractor market
- +1 more outcomes
Companies that use Eikmaskin
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Eikmaskin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Eikmaskin partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- Ungt Entreprenørskap NorgeminorCollaboration agreement with Ungt Entreprenørskap (Young Entrepreneurship Norway) to build knowledge about agriculture sector among youth. Includes 'Ungdomsbedrift' program in high schools, sponsorship of 'Beste Yrkesfaglige bedrift' award at national championships, and 'Leder for en dag' leadership shadowing program.
- AGCO CorporationcoreEikmaskin is owned by AGCO Corporation, a global leader in agricultural machinery design, production, and distribution headquartered in USA with operations in 140+ countries. AGCO provides access to world-leading products (Fendt, Massey Ferguson, Valtra), AGCO Academy training programs, and global innovation resources.
- FendtcorePremium tractor brand under AGCO. Eik-kjeden holds significant market position with Fendt tractors in Norway.
- Massey FergusoncoreMajor AGCO agricultural equipment brand distributed through Eik-kjeden network in Norway.
- ValtracoreAGCO tractor brand available through Eik-kjeden dealers in Norway.
- AmazoneminorPrecision farming implements brand including tillage, seeding, and crop protection equipment sold through Eiksenter network.
- IglandminorNorwegian manufacturer of forest winches and wood processors sold through Eiksenter network.
- Dalen (Lid Jarnindustri AS)minorNorwegian manufacturer of snow blowers, tractor blades, and sand spreaders for road maintenance and landscape care.
- GrimmeminorGerman manufacturer of potato and beet harvesting machinery available through Eiksenter with Early Order discount campaigns.
- SilokingminorFeed mixing wagons and equipment for livestock farming sold through Eiksenter network.
- Tiki TilhengerminorFinnish trailer manufacturer with ~20,000 annual production volume. Products include boat trailers, cargo trailers, and machine trailers.
- TredalminorNorwegian trailer manufacturer with Spirax suspension system, hand-built for Norwegian conditions.
- Trygg Kjetting (Nøsted &)minorNorwegian chain manufacturer with 80+ years experience producing chains for transport, agriculture, construction, forestry, and marine.
- WeckmanminorFinnish trailer manufacturer (60 years experience) for tractor trailers, grain trailers, and dumpers available through SISU/Weckman import.
- WalterscheidminorGlobal manufacturer of power transmission components including drive shafts and gearboxes for agricultural machinery.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Eikmaskin competitors and assessment
Company assessmentDirect peers
- Maskin & Landbruk (M&L): Norwegian farm machinery and equipment retailer serving Norwegian agricultural customers. Directly comparable as a domestic agricultural equipment dealer competing for similar farmer customers in the same market.
- Felleskjøpet Agri: Norway's largest agricultural cooperative, selling farm machinery, feed, fertilizers, and supplies to Norwegian farmers. Directly comparable as a Norwegian farm input and equipment distributor serving the same customer base.
- A.K. Maskiner: Norwegian dealer network for John Deere and complementary tractor/implement brands. Directly competes with Eikmaskin in the Norwegian tractor and farm equipment market with a similar regional dealership model.
- Danish Agro: Danish agricultural retailer and machinery distributor serving Danish and Nordic farmers. Comparable as a multi-brand Nordic farm equipment distributor with machinery, parts, and service operations.
- Lantmännen Maskin: Swedish agricultural machinery dealer distributing Valtra and other brands across Sweden. Comparable as a Nordic agricultural machinery retailer with similar product portfolio, parts/service model, and customer segments.
Broad incumbents
- John Deere: Global agricultural machinery leader whose Norwegian dealer network (A.K. Maskiner) directly competes with Eikmaskin. Comparable as the dominant competing tractor brand competing for Norwegian farm equipment share.
- Kverneland Group: Norwegian-headquartered global manufacturer of agricultural implements (now part of Kubota). Operates upstream of Eikmaskin in the Norwegian market but is a key Nordic agricultural machinery peer given its Norway roots and broad implement portfolio.
- Case IH (CNH Industrial): Global tractor and agricultural equipment manufacturer competing against AGCO brands (Fendt, MF, Valtra) distributed by Eikmaskin. Comparable as a competing tractor brand sold through Norwegian dealer networks.
Others
- Norwegian Agricultural Extension Service (NLR): Norwegian advisory organization serving Norwegian farmers with agronomic and technical guidance. Comparable as an ecosystem participant influencing Norwegian farm purchasing decisions and precision farming adoption that benefits Eikmaskin's technology offerings.
Regional players
- Kramp: Europe's largest agricultural parts specialist, distributing spare parts to dealers and farmers across Europe including the Nordics. Comparable as a competing parts distribution channel that competes for Norwegian farm parts wallet share.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eikmaskin social profiles
Digital presenceEikmaskin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eikmaskin leadership team
Management profileNumber of profiles
Profiles1 record
Eikmaskin subsidiaries and ownership
Company hierarchySubsidiaries2 records
Eikmaskin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eikmaskin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eikmaskin
What does Eikmaskin do?
Eikmaskin AS operates the Eik-kjeden franchise dealer network in Norway, selling and servicing agricultural tractors and machinery from Fendt, Massey Ferguson, and Valtra. The company also distributes implements and attachments (Amazone, Grimme, Igland, Dalen, Tiki, Tredal, Weckman, Tehnos, Fransgård), provides genuine AGCO parts, branded service packages (Fendt Care, MF Care, Valtra Care), AGCO Finance leasing/loans, and small-machinery retail for garden, park, and forest consumers.
Is Eikmaskin a public or private company?
Eikmaskin is a private company. It is classified as corporate owned and is currently operating.
When was Eikmaskin founded?
Eikmaskin was founded in 1906. It employs 11 to 50 people.
Where is Eikmaskin based?
Eikmaskin is headquartered in Kjeller, Norway, in the Europe region.
How does Eikmaskin make money?
Six revenue lines are on record. Agricultural machinery sales are the primary driver. The others are agricultural implements and attachments, parts and spare parts, service and maintenance, financing services and consumer goods and small machinery.
Who are Eikmaskin's main competitors?
Direct peers on record are Maskin & Landbruk (M&L), Felleskjøpet Agri, A.K. Maskiner, Danish Agro and Lantmännen Maskin. Broad incumbents are John Deere, Kverneland Group and Case IH (CNH Industrial). Norwegian Agricultural Extension Service (NLR) is listed as an others. Kramp is listed as a regional player.
Does Eikmaskin have an API?
No public API is recorded for Eikmaskin.
What industry is Eikmaskin in?
Eikmaskin's product category is Agricultural Machinery. Its primary akta.pro industry code is AFABAJAA, Farm Supply Retail (Independent Dealers). Its NAICS code is 42382 and its SIC code is 3523.