Shape Clinic

What Shape Clinic does

Shape Clinic is a private, founder-owned cosmetic and plastic surgery practice founded in 2005 and headquartered in Darlinghurst, Sydney, Australia. The clinic is led by Specialist Plastic Surgeon Dr Steven Liew (FRACS) and operates with two additional FRACS-qualified specialist plastic surgeons (Dr Ania Olympia Smialkowski and Dr Henry Shepherd), two cosmetic physicians, and a clinical and nursing support team. It serves adult individual patients seeking surgical and non-surgical cosmetic procedures including facial rejuvenation, breast surgery, body contouring, and skin treatments.

The clinic offers a comprehensive treatment menu. Surgical procedures include deep-plane rhytidectomy (facelift), cervicoplasty, upper and lower blepharoplasty, specialty Asian blepharoplasty (open incision and closed suture techniques), browplasty, chin and neck liposuction, lip lift, breast augmentation, reduction, mastopexy, asymmetry correction, inverted nipple correction, gynaecomastia surgery, liposuction, and abdominoplasty. Non-surgical offerings include energy-based devices (EMFACE combining RF and HIFES, Ultraformer MPT/HIFU, Morpheus8 RF microneedling), multiple laser platforms (PicoWay, fractional, CO2, vascular, IPL, Laser Genesis), skin regeneration treatments (Rejuran polynucleotide booster, PDO mono threads, microneedling, micro-infusion, enzyme therapy, LED therapy), and the minimally invasive MyEllevate ICLED light-guided suture system. A direct e-commerce storefront retails a curated selection of skincare products (Advanced RGN-6 Skin Repair Cream, AIRYDAY SPF, Skinbetter Science).

The business model is direct-to-consumer and clinic-based. Pricing is quote-based and disclosed only after individual consultation; no published price list exists. Patient acquisition relies on a consultative sales approach combined with digital channels (Google Search, Instagram, Facebook, TikTok), influencer partnerships, an educational blog ('Shape Education'), and word-of-mouth referrals. Revenue is generated across four streams: surgical procedures (largely one-time high-ticket), non-surgical medical aesthetics (single treatments and series plans), skincare retail, and consultation fees. The clinic operates as an independent medical practice with no disclosed external investors, parent company, or subsidiary relationships.

Name

Shape Clinic

Legal name

Shape Clinic

Website

https://shapeclinic.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Shape Clinic is a Sydney-based, founder-owned cosmetic and plastic surgery practice founded in 2005, offering surgical procedures (facelifts, blepharoplasty, breast and body surgery), non-surgical aesthetic treatments, energy-based devices, laser therapies, and a skincare retail line for individual adult patients.

Ownership category

akta.pro rank

Product category

Cosmetic and Plastic Surgery Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

akta.pro secondary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

Keywords

• Cosmetic surgery services
• Plastic surgery clinic
• Non-surgical aesthetic treatments
• Laser skin rejuvenation
• Medical aesthetics practice

Headquarters

HQ city

Darlinghurst

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: Revenue generated from invasive cosmetic and plastic surgery procedures including facelifts, breast surgeries, body contouring, and eyelid surgeries. These are typically one-time procedures with associated consultation and follow-up fees.
2. Non-Surgical Medical Aesthetic Treatments: Revenue from laser treatments, injectables, skin rejuvenation procedures, and energy-based device treatments. These may include single treatments or series-based treatment plans.
3. Skincare Products: The clinic operates a skincare shop selling products including Advanced RGN-6 Skin Repair Cream, AIRYDAY SPF products, and Skinbetter Science products.
4. Consultations: Initial and ongoing consultations with practitioners to assess patient suitability and develop personalised treatment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Shape Clinic is a Sydney-based cosmetic and plastic surgery clinic offering a comprehensive portfolio of surgical procedures (facelifts, neck lifts, blepharoplasty, breast surgeries, liposuction, abdominoplasty), non-surgical treatments (energy-based devices, skin rejuvenation, thread lifts), laser therapies, and consultation services. The clinic also retails a curated selection of skincare products through its online shop.

Product overview

Shape Clinic is a Sydney-based cosmetic and plastic surgery clinic offering a comprehensive portfolio of surgical and non-surgical treatments. The surgical portfolio includes facial procedures (Rhytidectomy/Facelift, Cervicoplasty/Neck Lift, Upper and Lower Blepharoplasty, Asian Blepharoplasty, Browplasty, Chin/Neck Liposuction, Lip Lift), breast procedures (Augmentation Mammoplasty, Reduction Mammoplasty, Mastopexy, Breast Asymmetry Correction, Inverted Nipple Correction, Gynaecomastia), and body procedures (Liposuction, Abdominoplasty, Reverse Abdominoplasty with Breast Surgery). The non-surgical portfolio includes energy-based treatments (EMFACE, Ultraformer MPT/HIFU, RF Microneedling), laser treatments (PicoWay, Fractional Laser, CO2 Laser, Vascular Laser, IPL, Laser Genesis), skin rejuvenation treatments (LED Skin Therapy, Microneedling, Micro-Infusion, Enzyme Therapy, Rejuran), and thread lifts (PDO Mono Threads, MyEllevate). The clinic also offers consultation services for specific concerns (Fine Lines/Wrinkles, Volume Loss, Skin Laxity) and retails a selection of skincare products including Advanced RGN-6, AIRYDAY sunscreens, and Skinbetter Science products.

Differentiator

Problem solved

Functional benefit

Products and services

• Rhytidectomy (Facelift) A surgical procedure that repositions the soft tissues of the midface and lower face and removes areas of excess skin using a deep-plane technique, intended for patients seeking facial rejuvenation.
• Cervicoplasty (Neck Lift) A surgical procedure that removes excess skin from the neck and under-chin areas and may include tightening of the platysma muscle.
• Upper Blepharoplasty (Eyelid Lift) A surgical procedure addressing changes in the upper eyelids through removal or repositioning of skin and orbital fat.
• Lower Blepharoplasty (Lower Eye Lift) A surgical procedure addressing changes in the lower eyelids including excess skin, fat distribution, or contour alterations.
• Asian Blepharoplasty (Asian Eyelid Surgery) A surgical procedure that creates or enhances the upper eyelid crease while maintaining natural characteristics of the eye, using open incision or closed suture techniques.
• Browplasty (Brow Lift) A surgical procedure that addresses changes in eyebrow position through removal of excess skin and repositioning of underlying soft tissue, using endoscopic or temporal methods.
• Chin and Neck Liposuction A surgical procedure that removes localised fat deposits beneath the chin and along the jawline using a cannula.
• Lip Lift A surgical procedure that removes a small strip of skin from the upper lip beneath the nose to reduce the vertical length and increase vermilion visibility.
• MyEllevate A minimally invasive procedure using the ICLED light-guided suture system to support underlying soft tissues in the neck without traditional surgical incisions.
• Augmentation Mammoplasty (Breast Augmentation) A surgical procedure to increase breast volume and change breast contour using implants placed beneath breast tissue or chest muscle.
• Reduction Mammoplasty (Breast Reduction) A surgical procedure that reshapes and reduces breast size by removing excess tissue, skin, and fat to relieve associated symptoms.
• Mastopexy (Breast Lift) A surgical procedure that repositions and reshapes the breasts by removing excess skin and adjusting underlying breast tissue.
• Breast Asymmetry Correction A surgical procedure to address uneven breast shape or size to restore symmetry and balance.
• Inverted Nipple Correction A minimally invasive procedure to correct inverted or retracted nipples to improve appearance and confidence.
• Gynaecomastia Surgery A specialised surgical procedure for men to remove excess breast tissue and, in some cases, fatty deposits.
• Liposuction A surgical technique to remove excess fat deposits beneath the skin through suction using a cannula.
• Abdominoplasty A surgical procedure to reshape and firm the abdominal area by removing excess skin and fat.
• Reverse Abdominoplasty with Breast Surgery A combined surgical approach addressing the abdomen and breast area in a single operation.
• EMFACE A non-invasive facial treatment that simultaneously uses Radiofrequency (RF) and High-Intensity Facial Electrical Stimulation (HIFES) to stimulate facial muscles and support skin firmness.
• Ultraformer MPT & HIFU Focused-ultrasound technology for mild skin laxity that targets deeper structural layers of the skin.
• RF Microneedling (Morpheus 8) A treatment combining microneedling with radiofrequency energy to stimulate collagen and elastin production in deeper skin layers.
• PicoWay Laser A picosecond laser treatment for the appearance of pigmentation and uneven skin tone.
• Fractional Laser A fractional resurfacing laser treatment that may help improve the appearance of skin texture and tone.
• CO2 Laser Skin Resurfacing A laser resurfacing treatment that may help improve the appearance of skin texture and tone.
• Vascular Laser A laser treatment for the appearance of visible vessels and redness.
• Intense Pulsed Light Laser (IPL) A light-based treatment for the appearance of pigmentation and uneven skin tone.
• Laser Genesis Skin Treatment A laser treatment for the appearance of redness, texture, and overall skin tone.
• LED Skin Therapy Light therapy to support skin health and recovery, including post-surgical recovery.
• Rejuran A polynucleotide skin booster derived from salmon DNA that supports skin regeneration, hydration, and overall skin quality.
• PDO Mono Threads Fine, dissolvable sutures placed beneath the skin surface to create a temporary supportive framework that may improve skin texture and firmness over time.
• Microneedling A treatment for the appearance of skin texture, pores, and fine lines.
• Micro-Infusion Skin Treatment A treatment delivering cosmetic solutions to support hydration and improve the appearance of uneven tone, texture, and dullness.
• Enzyme Therapy A facial skin treatment supporting skin function through enzymatic processes.
• Consultation for Fine Lines and Wrinkles A consultation service to discuss options for addressing fine lines and wrinkles, including Rejuran, RF microneedling, fractional laser, and EMFACE.
• Consultation for Volume Loss A consultation service to assess facial volume changes and discuss restoration options.
• Consultation for Skin Laxity A consultation service to assess skin firmness and discuss treatment options including energy-based and regenerative treatments.
• Skincare Shop Products A curated selection of skincare products including Advanced RGN-6 Skin Repair Cream, AIRYDAY SPF50+ sunscreens, and Skinbetter Science products, sold through the clinic's online shop.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dr Joseph Rizk (Plastic Surgeon): Sydney-based specialist plastic surgeon offering surgical cosmetic procedures including face, breast, and body. Comparable boutique surgeon-led practice competing for the same premium patient segment.
• Cosmos Clinic: Sydney-based specialist cosmetic surgery clinic offering comparable surgical and non-surgical aesthetic treatments (face, breast, body, skin). Most direct competitor to Shape given overlapping geography, surgeon-led model, and similar premium positioning.
• Mode Plastic Surgery: Sydney specialist plastic surgery practice offering comparable face, breast, and body procedures. Same-city boutique competitor with similar surgeon-led value proposition.
• Esteem Cosmetic Studio: Australian cosmetic clinic offering surgical procedures (breast, body, face) plus non-surgical rejuvenation. Comparable boutique offering competing in similar patient segment.
• Victorian Cosmetic Institute: Large Australian cosmetic and skin clinic chain offering surgical and non-surgical aesthetic treatments; comparable service mix and consultative model, though primarily Melbourne-based and operating at greater scale.
• Me Clinic: Australian multi-location cosmetic clinic with comparable surgical and non-surgical offerings. Closely aligned service portfolio though operates across multiple sites.
• The Dr. Lanzer Clinic: Established Australian cosmetic surgery clinic founded by a specialist surgeon, offering facial rejuvenation, body contouring, and skin treatments. Comparable specialist-surgeon-led, multi-procedure model.
• Ashbury Cosmetic Surgery: Sydney cosmetic clinic offering surgical and non-surgical aesthetic procedures with a comparable specialisation in skin rejuvenation and laser treatments. Direct same-city competitor for premium cosmetic work.

Regional players

• Dr Anh Cosmetic Clinic: Perth-based cosmetic surgery and aesthetics clinic by a specialist surgeon. Comparable service mix across surgical and non-surgical offerings, though primarily serves Western Australia rather than competing directly with Shape in Sydney.

Broad incumbents

• The Cosmetic Clinic: Large New Zealand/Australian beauty-aesthetics chain focused mainly on non-surgical treatments (laser hair removal, skin, injectables) at mid-market price points. Overlaps in non-surgical services and skincare retail but operates at much greater scale and lower price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shapeclinic.au
• LinkedInlinkedin.com/company/shape-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shape Clinic