Wausau Daily Herald

What Wausau Daily Herald does

Wausau Daily Herald is a daily local newspaper serving Wausau, Wisconsin, and the surrounding Marathon County area. Founded in 1907, the publication is owned and operated by Gannett (NYSE: GCI) as part of the USA TODAY Network, one of the largest newspaper groups in the United States. It covers local news, sports (including the Green Bay Packers and Milwaukee Brewers), business, politics, obituaries, real estate, classifieds, and community events for central Wisconsin readers.

The product portfolio spans a traditional print daily newspaper, a digital news website (wausaudailyherald.com), an eNewspaper digital edition, native mobile applications for iOS and Android, and a suite of email newsletters including obituaries digests and breaking news alerts. Supporting services include a public notices/legal publication platform, an online classifieds marketplace, a real estate listing service integrated with AddressUSA, and a dedicated local sports vertical ("Go 715!"). The underlying technology is a standard multi-channel content delivery platform, with no disclosed proprietary AI/ML or advanced technical components, and relies on Gannett/USA TODAY Network infrastructure for syndicated national content, advertising sales tooling, and cross-promotion.

The business model is a hybrid consumer subscription and B2B advertising model. Consumer revenue comes from bundled print, digital, and eNewspaper subscription packages; advertiser revenue comes from local businesses purchasing print display ads, digital advertising, classified listings, and real estate placements. Pricing is not publicly disclosed. The customer base is geographically concentrated in a single Wisconsin DMA, split between a long tail of local readers/subscribers and a fragmented pool of local SMB advertisers. Public-notice publishing provides an additional, statutorily anchored revenue stream tied to Wisconsin's designated-newspaper requirements.

Name

Wausau Daily Herald

Legal name

Wausau Daily Herald

Website

https://wausaudailyherald.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

51–100 employees

Short description

Wausau Daily Herald is a 1907-founded daily newspaper serving Wausau, Wisconsin, and surrounding Marathon County. Owned by Gannett's USA TODAY Network, it delivers local news, sports, obituaries, classifieds, and public notices through print, digital, mobile, and eNewspaper channels.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper
• Daily news
• Sports coverage
• Classified advertising
• Community news

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels6 records

Core offering

Wausau Daily Herald is a local daily newspaper and digital news platform serving Wausau, Wisconsin and surrounding Marathon County communities. It sells news content (print edition, digital subscription, eNewspaper, mobile apps, email newsletters) covering local news, sports (Packers, Brewers, high school), business, obituaries, real estate, and classifieds, and also sells local advertising space (print display, digital, classifieds) to area businesses. The publication operates as part of the Gannett/USA TODAY Network.

Product overview

Wausau Daily Herald is a local digital news platform serving Wausau, Wisconsin and central Wisconsin communities. The publication operates as part of the Gannett/USA Today Network and offers a comprehensive suite of news and media services including its core news website, eNewspaper digital edition, mobile applications, and specialized content verticals covering sports, business, obituaries, public notices, and classifieds. The platform integrates with USA Today Network for syndicated content and operates various digital services including newsletters, real estate listings, and job marketplaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Wausau Daily Herald News Website The primary digital news platform providing local news, sports, business, politics, and community coverage for Wausau, Wisconsin and surrounding areas; the flagship editorial offering of Wausau Daily Herald.
• eNewspaper Digital edition of the print newspaper accessible online through user.wausaudailyherald.com, allowing subscribers to read the daily newspaper in a digital format.
• Mobile Apps Mobile applications for iOS and Android devices providing on-the-go access to Wausau Daily Herald news content for subscribers.
• Email Newsletters Email newsletter subscriptions delivering daily news updates, breaking news alerts, and an obituaries digest to subscribers.
• Print Newspaper Subscription Physical daily print newspaper delivered to subscribers and available at newsstands in the Wausau area.
• Obituaries Online obituary listings and submission service for publishing death notices and funeral information for the Wausau community.
• Public Notices / Legals Platform for publishing Wisconsin public notices including legal announcements, government notices, and official publications.
• Classifieds Online classified advertising marketplace for jobs, real estate, and general classifieds in the Wausau area.
• Real Estate Listings Property search and real estate listing service integrated with AddressUSA for homes in the Wausau area.
• Sports Coverage (Go 715!) Comprehensive local and regional sports coverage including Milwaukee Brewers, Green Bay Packers, college sports, and high school athletics in central Wisconsin.
• Local Advertising (Print and Digital) Advertising placements sold to local businesses including print display ads, digital ads on wausaudailyherald.com, and integration with Gannett/USA TODAY Network advertising (LocaliQ).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Green Bay Press-Gazette: Direct Gannett/USA TODAY Network sibling daily newspaper serving Green Bay, Wisconsin. Operates under the same shared digital platform, subscription model, and corporate strategy, with overlapping sports (Packers) and public-notice revenue mechanics.
• Appleton Post-Crescent: Another Gannett-owned Wisconsin daily serving the Fox Cities. Same product stack (web, app, eNewspaper, newsletters, public notices) and similar market size and demographic profile to Wausau, making it a near-direct comparison.
• Milwaukee Journal Sentinel: Flagship Gannett daily for Wisconsin, covering the Milwaukee metro. Larger scale but the same corporate playbook, content syndication, subscription bundling, and public-notice framework apply, providing an up-market benchmark for digital conversion.
• Stevens Point Journal: Gannett-owned community daily serving Stevens Point, Wisconsin — a nearby central Wisconsin market with comparable subscriber base size and the same USA TODAY Network product suite as Wausau Daily Herald.
• Marshfield News-Herald: Small-market Gannett daily in central Wisconsin, structurally very similar to Wausau Daily Herald: regional daily with print + digital editions, public notices, and shared Gannett back-end. Useful for unit-economic benchmarking.
• Wisconsin Rapids Daily Tribune: Another Gannett central Wisconsin daily, with the same USA TODAY Network platform, advertising sales motion, and subscription packaging — directly comparable in scale and operating model.

Regional players

• Eau Claire Leader-Telegram: Regional daily serving Eau Claire, Wisconsin, in a comparable mid-size Wisconsin market. Not part of Gannett, providing a useful outside-network benchmark for subscription pricing and ad share dynamics in Wisconsin.
• La Crosse Tribune: Wisconsin regional daily of similar size to Wausau, owned by Lee Enterprises. Comparable mid-market Wisconsin daily newspaper economics, useful for benchmarking digital subscription and ad performance against a non-Gannett operator.

Broad incumbents

• Lee Enterprises: Large U.S. local newspaper group (NASDAQ: LEE) operating hundreds of daily and weekly community papers. Provides a direct publicly-traded comparable for local-newspaper unit economics, digital transition progress, and leverage profile.

Emerging players

• Nextdoor: Hyperlocal social platform monetizing local businesses via neighborhood-targeted advertising. Functions as a partial substitute for the Herald's local SMB advertising and community-news use cases, and is a primary share-stealer for local ad budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/wausauherald
• Facebookfacebook.com/wausaudailyherald

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wausau Daily Herald