Green Bay Press Gazette

What Green Bay Press Gazette does

Green Bay Press Gazette is a daily local newspaper founded in 1866, serving Green Bay, Door County, Oconto County, and Brown County in Northeastern Wisconsin. It is owned by Gannett Co., Inc. (NYSE: GCI) and operates as a property within the USA TODAY Network, which it joined following Gannett's 2019 merger with GateHouse Media. The publication employs 51-100 people and maintains a multi-platform editorial operation anchored on its news website (greenbaypressgazette.com), with a digital print replica (eNewspaper), native iOS and Android mobile applications, email newsletters, and social channels, plus specialized verticals covering the Green Bay Packers, Milwaukee Brewers, local high school sports, business, real estate (via an AddressUSA integration), entertainment (Go920 sub-brand), obituaries, classifieds, and legal public notices.

The core technology stack is a Gannett/USA TODAY Network shared CMS and digital publishing platform with eNewspaper rendering, mobile app delivery, subscription management (account.greenbaypressgazette.com, user.greenbaypressgazette.com), and consent/privacy infrastructure supporting CCPA, GDPR, COPPA, and FERPA compliance. The publication maintains historical archives through Newspapers.com and cross-publishes with USA TODAY for expanded advertising and content reach.

Green Bay Press Gazette generates revenue through four primary streams: print and digital subscriptions (the dominant recurring revenue), local and national display and sponsored-content advertising, classified and legal public-notice fees, and obituary placement services. Distribution is regional and consumer-direct via self-serve digital subscriptions, physical newspaper circulation, and mobile apps, with advertising also sold through the USA TODAY Network channel. The customer base is a long-tail of local Wisconsin households and sports fans on the subscriber side, supplemented by local SMB advertisers and funeral homes on the transactional side.

Name

Green Bay Press Gazette

Legal name

Green Bay Press Gazette

Website

https://greenbaypressgazette.com

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

51–100 employees

Short description

Green Bay Press Gazette is a 159-year-old daily newspaper serving Green Bay and Northeastern Wisconsin, owned by Gannett and operating within the USA TODAY Network. It delivers local news, Packers and Brewers sports coverage, classifieds, obituaries, and public notices across print, web, and mobile channels.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Daily journalism
• Sports coverage
• Classified advertising
• Obituary services

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription Revenue: The publication generates primary revenue through print and digital newspaper subscriptions, including eNewspaper access and premium content.
2. Advertising: Local and national advertising revenue through the website and print publication, including display ads, sponsored content, and targeted digital advertising.
3. Classifieds and Legals: Revenue from classified advertisements and legal public notices published in the newspaper.
4. Obituaries Services: Fee-based obituary placement services for funeral homes and families.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Green Bay Press Gazette is a daily local newspaper and multi-platform digital news publisher serving Green Bay and Northeastern Wisconsin, including Brown County, Door County, and Oconto County. Its core product is local journalism (news, sports, business, entertainment) delivered through print editions, the greenbaypressgazette.com website, an eNewspaper digital replica, mobile applications, and email newsletters. It also generates revenue from obituary placement, public notices, classifieds, and local advertising.

Product overview

Green Bay Press Gazette is a local newspaper serving Green Bay, Wisconsin, operating as part of the Gannett/USA Today Network. The publication offers a multi-platform news operation centered on its core news website (greenbaypressgazette.com) complemented by the eNewspaper digital replica, mobile applications, email newsletters, and specialized vertical sections covering sports (Packers, Brewers, high school), entertainment (Go920), business, real estate listings (via AddressUSA integration), obituaries, public notices, and classifieds. The product portfolio functions as a unified local media ecosystem with the main website as the central hub, supplemented by digital subscription services and marketplace features.

Differentiator

Problem solved

Functional benefit

Brands

• Go920!: Entertainment and lifestyle section of the Green Bay Press Gazette

Products and services

• Green Bay Press Gazette News Website The primary digital news platform providing local news, breaking news, politics, education, and community coverage for the Green Bay, Wisconsin area. Available to readers with metered access and full access to print and digital subscribers.
• eNewspaper Digital replica of the print newspaper offering subscribers access to the full daily newspaper edition in electronic format.
• Mobile Applications Native iOS and Android mobile applications enabling subscribers to access news content, the eNewspaper, and breaking news alerts on mobile devices.
• Email Newsletters Email newsletter subscriptions delivering curated news content, breaking news alerts, and topical coverage (e.g., Packers, business) directly to subscribers.
• Obituaries Service Online obituary publishing service allowing families to submit obituaries and funeral home directors to publish death notices for a fee.
• Public Notices Platform for publishing government and legal public notices including foreclosures, bid requests, estate notices, and name changes, typically required by statute.
• Classifieds Online classified advertisements marketplace including jobs, vehicles, real estate rentals, and merchandise listings.
• Business Coverage Local business news vertical covering company profiles, economic developments, and the business community in the Green Bay area.
• Packers Coverage (PackersNews) Dedicated Green Bay Packers team coverage including news, analysis, roster updates, and fan content, operated as a sub-brand.
• Sports Coverage Comprehensive sports vertical including Milwaukee Brewers, high school sports, Big Ten football, and World Cup soccer coverage.
• Go920 Entertainment Entertainment section covering local events, music, television, restaurants, and cultural activities in the Green Bay area.
• Real Estate Listings Property search section integrated with AddressUSA providing home search, agent directories, featured property listings, and home loan tools.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• USA TODAY Network (Gannett)coreStrategic or Co-development PartnerGreen Bay Press Gazette is part of the USA TODAY Network, operated by Gannett. This partnership provides content syndication across the network, shared technology platforms, advertising sales coordination, and operational support including careers, ethics guidelines, and style guides.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lee Enterprises: Publicly traded local newspaper publisher operating dozens of daily newspapers across the United States. Comparable as a multi-title local newspaper operator with subscription and advertising revenue models similar to Green Bay Press Gazette, though Lee Enterprises serves different geographic markets and represents a competing chain at a broader scale.
• The New York Times: Nationally distributed digital-first newspaper with a successful subscription model and broad newsroom capabilities. Comparable to Green Bay Press Gazette as a subscription-driven newspaper publisher, but operates at vastly larger scale with national/international reach and serves as a broad incumbent in the same underlying newspaper subscription category.

Direct peers

• Wausau Daily Herald: Gannett/USA TODAY Network daily newspaper serving Wausau and north-central Wisconsin. Closely comparable as another mid-market Wisconsin daily within the same corporate family, sharing product suite, pricing structure, and audience model targeting local Wisconsin readers.
• Appleton Post-Crescent: Also a Gannett/USA TODAY Network daily newspaper serving the Appleton-Fox Cities area of Wisconsin, just south of Green Bay. Directly comparable as a sibling local daily covering a neighboring Wisconsin market with similar products (eNewspaper, mobile apps, classifieds, public notices) and the same corporate parent and technology stack.
• Milwaukee Journal Sentinel: The flagship Wisconsin daily newspaper under Gannett/USA TODAY Network, serving the Milwaukee metropolitan area. Directly comparable as a Gannett-owned Wisconsin daily with similar subscription model, advertising stack, and digital product suite, operating in a larger but adjacent market within the same state.
• Sheboygan Press: Local daily newspaper serving Sheboygan, Wisconsin — directly north of the Green Bay Press Gazette's coverage area — and part of the USA TODAY Network/Gannett. Comparable as a small-to-mid-market Wisconsin daily with the same ownership, technology platform, and subscription/advertising model.
• The Post-Crescent / Stevens Point Journal: Stevens Point Journal is another Gannett-owned Wisconsin daily serving central Wisconsin. Comparable to Green Bay Press Gazette as a small-market Wisconsin daily within the same Gannett network with identical product offerings and operational model.

Regional players

• WBAY-TV (Action 2 News): Local ABC-affiliated television station serving Green Bay and Northeastern Wisconsin. Comparable as a local news competitor in the same Green Bay market, providing news, weather, and sports coverage including Packers reporting — directly competing with Green Bay Press Gazette for local audience attention and local advertising dollars in the same geography.
• WLUK-TV (Fox 11): Local Fox-affiliated television station serving Green Bay and Northeastern Wisconsin. Comparable as a local broadcast news competitor operating in the same Green Bay DMA, competing for the same local news audience and local advertising spend that Green Bay Press Gazette targets.

Emerging players

• Patch: Digital-only local news network operating hyper-local sites across thousands of U.S. communities. Comparable as a local news competitor targeting the same audience needs (community information, local events) that Green Bay Press Gazette serves, but Patch operates without a print legacy and competes primarily on digital-native local coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gbpressgazette
• Facebookfacebook.com/gbpressgazette
• LinkedInlinkedin.com/company/green-bay-press-gazette

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Bay Press Gazette