What Stevens Point Journal does

Stevens Point Journal is a local news publication serving Stevens Point, Wisconsin and the surrounding central Wisconsin communities including Portage County. It operates as a regional property within Gannett Company Inc.'s USA Today Network, one of the largest newspaper publishers in the United States. The publication delivers news, sports (including dedicated Green Bay Packers coverage under the PackersNews.com sub-brand), business, real estate, obituaries, opinion, and community event coverage to local residents and businesses.

The publication's product portfolio is a multi-format digital-first offering built on standard web publishing infrastructure and content management systems. Core products include a primary news website (stevenspointjournal.com), a digital eNewspaper replica, native iOS and Android mobile applications, email newsletter subscriptions (including an Obituary Daily Digest), and an online classifieds and public notices marketplace covering jobs, real estate, and obituaries. Physical print distribution through newsstands and home delivery remains a legacy channel. The company does not offer developer APIs, proprietary technology platforms, or disclosed AI capabilities.

Revenue is generated through four streams: digital subscriptions, print subscriptions, advertising (display, classifieds, sponsored content, and network-level advertising via Gannett), and obituary and public notice/legal advertising fees. Pricing is not publicly disclosed. The publication targets a single primary customer segment — local residents of central Wisconsin — and operates with a sales-led go-to-market motion that combines content marketing, social media presence on Facebook and X, email newsletters, and local community event engagement. As a wholly operated property within a publicly traded parent, Stevens Point Journal has no independent funding rounds, no standalone leadership team, and no M&A activity of its own.

Name

Stevens Point Journal

Legal name

Stevens Point Journal (operated by Gannett Company Inc.)

Website

https://stevenspointjournal.com

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Stevens Point Journal is a local news publication serving Stevens Point and central Wisconsin, operated within Gannett/USA Today Network. It delivers daily news, sports, business, obituaries, and classifieds across digital, mobile, eNewspaper, and print channels to local residents and advertisers.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local news publishing
• Digital journalism
• Newspaper subscriptions
• Community news coverage
• Local advertising

Headquarters

HQ city

Stevens Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Subscriptions: The publication generates revenue through digital subscription models including full digital access and premium content.
2. Print Subscriptions: Physical newspaper delivery subscriptions for local readers.
3. Advertising: The publication monetizes through display advertising, classified ads, and sponsored content opportunities including advertising solutions offered through Gannett's network.
4. Obituaries and Legals: Revenue from obituary placements and public notice/legal advertising services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Stevens Point Journal is a local news publication providing daily print and digital news coverage for Stevens Point and central Wisconsin. It sells digital and print subscriptions, display and classified advertising, obituary placement services, and public notice/legal advertising. Content covers local news, sports (including Green Bay Packers), business, real estate, obituaries, opinion, and community events for Portage County and surrounding areas.

Product overview

Stevens Point Journal is a local news publication serving Stevens Point and central Wisconsin as part of the Gannett/USA Today Network. The portfolio consists of a core digital news website offering news, sports, business, real estate, and obituary coverage, complemented by eNewspaper (digital replica of the print edition), mobile applications for iOS and Android, email newsletter subscriptions, an online classifieds and public notices marketplace, and obituary placement services. The publication focuses on local journalism covering Stevens Point, Portage County, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Stevens Point Journal Digital News Website Primary digital news platform providing local news coverage for Stevens Point and central Wisconsin, including news, sports, business, real estate, obituaries, and opinion content, targeted at local residents.
• eNewspaper Digital replica of the print newspaper available online, allowing subscribers to access the full print edition electronically on web and mobile.
• Stevens Point Journal Mobile Applications Native mobile applications for iOS and Android devices providing news content, push notifications, and integrated eNewspaper access for subscribers.
• Email Newsletters Email newsletter subscriptions delivering curated local news, sports, and obituary content directly to subscribers' inboxes.
• Classifieds and Public Notices Marketplace Online marketplace for classified advertisements, public/legal notices, jobs, and real estate listings serving local businesses and residents in central Wisconsin.
• Obituary Placement Service Obituary placement and memorial service for families and funeral homes in central Wisconsin, including online submission tools and funeral planning guidance.
• Print Newspaper Subscription Physical newspaper home delivery subscriptions and newsstand distribution serving Stevens Point and central Wisconsin readers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Broad incumbents

• Wisconsin State Journal: Lee Enterprises-owned daily serving Madison, Wisconsin. Comparable as a Wisconsin local daily newspaper with similar subscription, advertising, and public-notice revenue mix, but in a larger and distinct metropolitan market.
• Milwaukee Journal Sentinel: Largest Wisconsin daily, now part of the USA Today Network/Gannett family. Comparable as a Wisconsin local news product with overlapping Packers/sports and state-level coverage, but operates at much greater scale and as a regional flagship.
• USA Today: National flagship of the Gannett/USA Today Network. Operates the same shared digital platform, CMS, and advertising infrastructure that Stevens Point Journal runs on, and is a content source for cross-promotion referenced explicitly in the publication's materials.

Direct peers

• Marshfield News-Herald: Gannett-owned local newspaper covering Marshfield and central Wisconsin, geographically adjacent to Stevens Point. Directly comparable mid-sized Wisconsin community daily within the same USA Today Network framework.
• Sheboygan Press: Gannett/USA Today Network daily serving Sheboygan, Wisconsin. Another small-to-mid Wisconsin market property under the same corporate parent, comparable in scale, product offering, and revenue model.
• Appleton Post-Crescent: Gannett/USA Today Network daily serving the Appleton-Fox Cities area in northeastern Wisconsin. Directly comparable local newspaper property with the same digital+print product mix, subscription bundles, and USA Today Network technology stack.
• Oshkosh Northwestern: Gannett/USA Today Network daily covering Oshkosh and the Fox Valley region of Wisconsin. Same parent, same product mix (website, eNewspaper, mobile apps, newsletters), and highly comparable mid-sized Wisconsin local-market positioning.
• Green Bay Press-Gazette: Gannett-owned daily local newspaper serving Green Bay, Wisconsin, and part of the USA Today Network. Direct peer: same corporate parent, same publishing template, overlapping Wisconsin ad and subscription dynamics, and shared Packers/local sports coverage market.
• Wausau Daily Herald: Gannett-owned daily newspaper serving Wausau and north-central Wisconsin. Closely comparable in geography and scale to Stevens Point Journal, sharing the same network template and Wisconsin-market revenue dynamics.

Emerging players

• Door County Pulse: Independent digital-first local news outlet covering Door County in northeastern Wisconsin. Comparable as a Wisconsin hyperlocal news brand competing for the same regional reader and advertiser pool, though at smaller scale and with a non-Gannett operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/stevenspointjrl
• Facebookfacebook.com/StevensPointJRL
• LinkedInlinkedin.com/company/stevens-point-journal-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stevens Point Journal