Beast Academy

What Beast Academy does

Beast Academy is the elementary-school math curriculum brand of Art of Problem Solving (AoPS), a private K-12 advanced math education company founded in 1993 and operating as AoPS Incorporated in San Diego, USA. Beast Academy targets students ages 6-13 with a mastery-based, problem-solving-oriented math curriculum that competes on rigor and engagement rather than grade-level acceleration. The company serves three segments: parents of advanced and gifted elementary learners (primary B2C), schools and educators (secondary B2B/education), and the elementary students themselves as end users.

The product surface combines a self-paced online learning platform (Beast Academy Online, $100+/year), live video-based instructor-led classes for Levels 2-5 (~$53/week, cohorts capped at 16 students, 36-week courses), and a comprehensive line of comic-style physical math books across five levels (priced $108 for Level 1 and $120 for Levels 2-5) plus NGSS-aligned science books for Levels 3-4 ($96 per set). The platform contains 20,000+ practice problems, 1,000+ instructional videos, and 1,000+ lessons, with curriculum authored by PhDs from MIT, Princeton, and Stanford and video instruction led by AoPS CEO and Olympiad winner Richard Rusczyk. The web-based platform supports desktop and tablet, provides step-by-step real-time solutions, and exposes a detailed parent dashboard with multiple progress metrics.

Beast Academy employs a hybrid direct-to-consumer and product-led growth motion. Distribution is primarily through self-serve e-commerce at beastacademy.com, supplemented by a bulk/school channel offering 10% volume discounts at 5+ copies and 20% at 10+ copies. Marketing relies on content-driven channels (website, email, Facebook, Pinterest, ASCD conference presence) and earned media coverage in major publications. The company markets to both individual families (annual subscriptions, one-time book purchases, bundled book-plus-online packages) and institutional buyers (volume book orders), with the AoPS brand reputation — built over three decades and validated by USA International Mathematical Olympiad team outcomes — functioning as a primary acquisition asset.

Name

Beast Academy

Legal name

AoPS Incorporated

Website

https://beastacademy.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Beast Academy, the elementary math brand of AoPS Incorporated, delivers advanced math curriculum for students ages 6-13 through comic-style books, a self-paced online platform with 20,000+ problems and 1,000+ videos, live small-group classes, and NGSS-aligned science books, serving parents, homeschoolers, and schools.

Ownership category

akta.pro rank

Product category

K-12 Math Education

NAICS

All Other Schools and Instruction (61169), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

STEM & Computer Science Curriculum (EDAGAAAB)

akta.pro secondary industries

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

Keywords

• Elementary math curriculum
• Online math education
• Math workbooks
• Live online classes
• Supplemental math programs

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Online Subscription: Annual subscription to Beast Academy Online self-paced platform providing access to all levels 1-5, digital Guide books, problems, puzzles, and videos.
2. Live Online Classes: Weekly live video-based classes with expert instructors for Levels 2-5. Tuition is approximately $53/week, with year-round rolling admission and max class size of 16 students.
3. Physical Math Books: One-time purchase of physical books including full math sets for Levels 1-5 (Level 1: $108, Levels 2-5: $120 each). Each level has four units (A-D) with Guide and Practice books. Puzzle books available separately.
4. Physical Science Books: One-time purchase of science books for Levels 3-4 following NGSS standards. Science sets (3A+3B or 4A+4B) priced at $96 each.
5. Bundles (Books + Online): Bundle packages combining physical books with 1-year BA Online subscription at discounted rates compared to purchasing separately.
6. Apparel: Beast Academy branded merchandise including t-shirts in youth and adult sizes at $15 each.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Beast Academy sells a comprehensive elementary math and science curriculum for students ages 6-13, delivered through a self-paced online learning platform (Beast Academy Online), live video-based classes with expert instructors, and printed comic-style math and science guidebooks and workbooks across five levels.

Product overview

Beast Academy is a comprehensive elementary math and science curriculum created by Art of Problem Solving (AoPS) for students ages 6-13. The offering consists of a self-paced online platform (Beast Academy Online) with 1,000+ videos and 20,000+ problems, live video-based classes with expert instructors for Levels 2-5, and comic-style math and science books across five levels (1-5). Math books include Guide and Practice books in comic-style format covering topics from counting through exponents and probability. Science books (Levels 3-4) align with NGSS standards. Supplementary puzzle books, language arts add-ons, and summer camps provide enrichment. The curriculum emphasizes mastery over memorization, building problem-solving skills through engaging storylines and challenging puzzles designed by World Puzzle Champion Palmer Mebane.

Differentiator

Problem solved

Functional benefit

Products and services

• Beast Academy Online Self-paced interactive online learning platform for elementary math students ages 6-13, covering Levels 1-5 with 1,000+ instructional videos, 20,000+ problems, puzzles, and activities across more than 1,000 lessons.
• Beast Academy Live Classes Live video-based online classes with expert instructors for Levels 2-5, with cohorts of up to 16 students, 36-week course length per level, and approximately 2 hours weekly in-class time.
• Beast Academy Math Books Level 1 Comic-style math curriculum books for ages 6-8, covering counting, shapes, comparing, addition, subtraction, categories, patterns, big numbers, measurement, and problem solving. Includes 4 combined Guide + Practice books (1A-1D) with over 400 practice problems.
• Beast Academy Math Books Level 2 Comic-style math curriculum books for ages 7-9, covering place value, addition, subtraction, expressions, measurement, strategies, odds & evens, big numbers, and algorithms. Includes 4 Guide books and 4 Practice books (2A-2D) with 300+ problems each.
• Beast Academy Math Books Level 3 Comic-style math curriculum books for ages 8-10, covering shapes, skip-counting, perimeter & area, multiplication, perfect squares, the distributive property, variables, division, fractions, estimation, measurement, and area.
• Beast Academy Math Books Level 4 Comic-style math curriculum books for ages 9-12, covering shapes, multiplication, exponents, counting, logic, factors, fractions, integers, decimals, and probability.
• Beast Academy Math Books Level 5 Comic-style math curriculum books for ages 10-13, covering 3D solids, expressions & equations, statistics, factors & multiples, sequences, ratios & rates, percents, square roots, and exponents.
• Beast Academy Science Books Level 3 NGSS-aligned science curriculum for ages 8-10, covering motion, weather, survival, forces, the atmosphere, and traits through 2 science books (3A-3B) with labs, puzzles, projects, and hands-on activities.
• Beast Academy Science Books Level 4 NGSS-aligned science curriculum for ages 9-12, covering energy, landforms, body systems, the grid, the ocean, and the brain through 2 science books (4A-4B) with labs, puzzles, and hands-on activities.
• Beast Academy Puzzles Books Supplementary puzzle books for each level featuring 400-500+ brand new puzzles designed by World Puzzle Champion Palmer Mebane, including 12 favorite puzzle styles written by members of the US Puzzle Team.
• Beast Academy T-Shirt Beast Academy branded 100% preshrunk cotton t-shirt featuring monster font logo and four math beasts, available in youth and adult sizes.

Quantifiable outcome

• 97% customer satisfaction rate
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mathnasium: Mathnasium is the leading supplemental math-enrichment franchise serving elementary and middle-school students through in-center and online instruction. It directly competes with Beast Academy for parents seeking rigorous, above-grade-level math instruction for their children outside the standard school curriculum.
• Kumon: Kumon is the largest global supplemental math (and reading) program, operating through franchised learning centers and at-home worksheets that target mastery-based progression in arithmetic and algebra. Both Kumon and Beast Academy sell the same core pitch - structured, mastery-based math beyond grade level - to parents of elementary-aged children.
• IXL Learning: IXL is a K-12 adaptive online math (and ELA, science, social studies) practice platform offering interactive problem sets, real-time diagnostics, and progress reports on a subscription basis. It competes with Beast Academy Online for the same parent and school purchasing budget for at-home and in-class math practice.
• DreamBox Learning: DreamBox is an adaptive, game-based K-8 math platform focused on conceptual understanding and individualized learning paths, with both direct-to-parent and school/district licensing. It overlaps with Beast Academy's adaptive online platform and math-efficacy claims aimed at advanced elementary learners.
• Prodigy Education: Prodigy is a gamified, curriculum-aligned K-8 math platform with a freemium model and broad school adoption. It is a direct online competitor to Beast Academy Online in elementary math and shares the same D2C + school-district distribution motion.
• SplashLearn: SplashLearn is a K-5 game-based math and reading platform sold via subscription to parents and schools. It directly parallels Beast Academy's age band (6-13), product format (interactive online practice), and pricing/distribution model (consumer subscription + classroom licenses).
• Singapore Math Inc. Singapore Math Inc. publishes the widely used Singapore-math K-8 textbooks and digital programs marketed to parents and schools seeking rigorous problem-solving-based elementary math. It is the closest textbook-form competitor to Beast Academy's physical and digital math curriculum.
• ST Math (MIND Research): ST Math is a K-6 visual, game-based math instructional program from MIND Research, sold primarily to schools and districts with documented learning-outcome evidence. It directly competes with Beast Academy Online for school budgets on the strength of math-outcome claims.

Broad incumbents

• Khan Academy: Khan Academy is the largest free K-12 online learning platform with deep math content for elementary through college. Its free price point and brand reach set the floor for the entire category and shape parent expectations for what online math learning should cost and look like.

Emerging players

• Outschool: Outschool is a marketplace for live, small-group online classes for kids covering enrichment topics including math, logic, and puzzle-based electives. It mirrors Beast Academy Live Classes' format (small live cohort, expert instructor) and reaches the same advanced-curious-parent buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beastacademymath
• Pinterestpinterest.com/AoPS_Beast_Academy
• LinkedInlinkedin.com/company/aops-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beast Academy