IGroup Design
IGroup Design is a privately held San Diego hospitality interior design, interior architecture, and FF&E procurement firm serving hotels, casinos, resorts, and senior living property owners across California through an integrated one-call solution model.
- Company typePrivate
- Founded1998
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What IGroup Design does
IGroup Design is a privately held hospitality interior design, interior architecture, and FF&E (Furniture, Fixtures & Equipment) procurement firm headquartered in San Diego, California. Founded in 1998, the company provides integrated design and procurement services to hotel, casino, resort, and senior living property owners, developers, and operators across California and the broader West Coast. Its core service portfolio comprises three bundled offerings: interior architecture (space planning, CAD & REVIT drawings, construction documentation), interior design for boutique and branded properties (including custom millwork and furniture), and end-to-end FF&E procurement (vendor sourcing, cost negotiation, scheduling, warehousing, and installation coordination).
The firm differentiates itself through a "one-call solution" model that consolidates what would typically be fragmented across multiple vendors — the company notes that an average hotel lobby project requires coordinating 40+ suppliers — into a single senior-led engagement. Underlying technology is standard industry tooling (CAD, REVIT) augmented by value-engineering methodology that delivers documented cost savings such as a 30% reduction on quartz countertop scope.
IGroup Design generates revenue through professional services fees (design, architecture) and managed services fees (FF&E procurement) on a quote-based, project-specific pricing model with no public disclosure of rates. Go-to-market is exclusively consultative B2B direct sales targeting enterprise hospitality clients, supported by content marketing, an ROI calculator tool, and a project portfolio featuring marquee engagements with Viejas Casino & Resort, Sycuan Casino Resort, Hilton, Marriott, Westin, and Doubletree. The firm is led by Principal Roger Storer and maintains a small 1–10 person team with 35+ years of combined hospitality design experience.
IGroup Design firmographics
Firmographics- Name
- IGroup Design
- Legal name
- IGroup Design
- Website
- https://igroupdesign.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IGroup Design is a privately held San Diego hospitality interior design, interior architecture, and FF&E procurement firm serving hotels, casinos, resorts, and senior living property owners across California through an integrated one-call solution model.
- Ownership category
- akta.pro rank
IGroup Design industry classification
Industry- Product category
- Hospitality Interior Design Services
- NAICS
- Interior Design Services (54141), Interior Design Services (541410), Architectural Services (541310)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Architectural Design Services (BPAHAKAA), Retail & Hospitality Fit-Out (Stores, Restaurants, Hotels) (IMAFANAB)
Keywords
Where IGroup Design is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IGroup Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Hospitality Interior Design Services: Full-service interior design for hospitality properties including hotels, casinos, resorts, and senior living communities. Revenue generated through design fees, project management fees, and consulting services for new builds and renovations.
- Interior Architecture Services: Interior architecture services including space planning, CAD & REVIT drawings, construction documentation, and compliance with local, state, and federal regulations.
- FF&E Procurement Services: End-to-end procurement management including vendor selection, cost negotiation, scheduling, warehousing, and installation coordination. Manages the logistics of bringing furniture, fixtures, finishes, and accessories from vendors to installation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
IGroup Design product offering
Product offeringCore offering
IGroup Design provides comprehensive hospitality interior design, interior architecture, and FF&E (Furniture, Fixtures & Equipment) procurement services for hotels, casinos, resorts, senior living communities, and branded properties. Operating as a "one-call solution," the firm manages projects end-to-end through a three-step process—Gain Insight, Strategize & Devise, and Procure, Manage, Install—covering space planning, CAD & REVIT drawings, custom design, vendor management, and installation coordination.
Product overview
IGroup Design is a hospitality interior design and FF&E procurement firm offering a comprehensive, one-call solution for hotels, casinos, restaurants, and resorts. The core service portfolio comprises three integrated offerings: Interior Architecture (space transformation with CAD & REVIT capabilities), Interior Design (bespoke design for boutique and branded properties), and FF&E Procurement (end-to-end sourcing, vendor management, and installation). These services are delivered through a three-step process: Gain Insight, Strategize & Devise, and Procure, Manage, Install. The company also provides a Hotel Renovation ROI Calculator as a supporting tool and has an active pipeline of upcoming projects across California including Oceanside, San Diego, Silicon Valley, and Palm Springs.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Architecture Interior architecture services for hospitality properties including space planning, CAD and REVIT drawings, construction documentation, and compliance with local, state, and federal regulations. Designed to optimize building performance and create memorable guest experiences for hotel, casino, resort, and senior living clients.
- Interior Design Bespoke interior design for boutique and branded hospitality properties including hotels, casino resorts, spas, and senior living communities. Offers custom-crafted furniture, fixtures, finishes, and master design techniques with value engineering to maximize impact within budget constraints.
- FF&E Procurement End-to-end procurement management for furniture, fixtures, finishes, and accessories. Includes budgeting, vendor selection and management across hundreds of trusted suppliers, cost negotiation, scheduling, warehousing, delivery, and installation coordination for hospitality projects.
- Master Planning Strategic master planning services for new builds, renovations, and re-imaginations of hospitality properties. Includes design development, construction documents, and project management support for comprehensive property transformations.
Quantifiable outcome
- 30% cost savings on quartz countertops achieved through design length modification and slab optimization
- +3 more outcomes
Companies that use IGroup Design
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles1 record
IGroup Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
IGroup Design partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered key partner.
- Sotelo Landscape Architectskey partnerRenowned for innovative and sustainable landscape designs, Sotelo Landscape Architects creates stunning outdoor spaces that complement interior design and enhance overall guest experience for hospitality projects.
- Bernardskey partnerA leader in construction excellence, Bernards brings expertise in construction services to ensure projects are executed flawlessly and on time, supporting IGroup Design's turnkey project delivery.
- Spooners Woodworkkey partnerFor exquisite custom millwork, IGroup Design has partnered with Spooners Woodwork. Their craftsmanship and attention to detail add unique touches to projects, elevating design aesthetics.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
IGroup Design competitors and assessment
Company assessmentEmerging players
- BHDM Design: BHDM Design is a boutique hospitality interior design firm serving restaurants, hotels, and food and beverage concepts - comparable in scale and segment focus to IGroup Design's hospitality F&B and boutique hotel work.
- Design360 (Gettys): Gettys Group is a hospitality-focused design, procurement, and branding firm serving hotels, restaurants, and casinos with integrated design and FF&E services - a comparable integrated hospitality design and procurement peer.
Direct peers
- Hirsch Bedner Associates (HBA): HBA is one of the largest global hospitality interior design firms, providing interior design, FF&E procurement, and branding for hotels, resorts, and casinos - directly overlapping IGroup Design's core hospitality interior design and procurement offerings.
- Wimberly Interiors (WATG): Wimberly Interiors is a hospitality-focused interior design practice within WATG serving hotels, resorts, and residential developments with design and FF&E services - a direct competitor in the same boutique-to-luxury hospitality design space.
- Wilson Associates: Wilson Associates is a global hospitality interior design firm specializing in luxury hotels, resorts, and casinos with integrated design and procurement capabilities - comparable service mix targeting the same hospitality segment.
- Interior Architects: Interior Architects is a global interior design firm working across hospitality, workplace, and retail with integrated design and procurement capabilities - a comparable interior architecture and design peer for hospitality environments.
- Stonehill & Taylor: Stonehill & Taylor is a hospitality-focused interior architecture and design firm serving hotels, resorts, and casinos - a direct peer offering integrated design, architecture, and procurement services for the same client base.
- AvroKO: AvroKO is a boutique hospitality design firm creating interiors for hotels, restaurants, and bars with integrated brand, design, and operational consulting - comparable in boutique hospitality design orientation.
- ForrestPerkins: ForrestPerkins is an interior design firm specializing in luxury hotels, resorts, and private residences with FF&E procurement expertise - a direct competitor in luxury hospitality interior design.
Broad incumbents
- Gensler (Hospitality practice): Gensler is a global architecture and design firm with a substantial hospitality practice delivering interior design and FF&E services for hotels and resorts; broader portfolio but meaningfully competes for hospitality commissions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
IGroup Design social profiles
Digital presenceIGroup Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
IGroup Design leadership team
Management profileNumber of profiles
Profiles4 records
IGroup Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IGroup Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IGroup Design
What does IGroup Design do?
IGroup Design provides comprehensive hospitality interior design, interior architecture, and FF&E (Furniture, Fixtures & Equipment) procurement services for hotels, casinos, resorts, senior living communities, and branded properties. Operating as a "one-call solution," the firm manages projects end-to-end through a three-step process—Gain Insight, Strategize & Devise, and Procure, Manage, Install—covering space planning, CAD & REVIT drawings, custom design, vendor management, and installation coordination.
Is IGroup Design a public or private company?
IGroup Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IGroup Design founded?
IGroup Design was founded in 1998. It employs 1 to 10 people.
Where is IGroup Design based?
IGroup Design is headquartered in San Diego, United States, in the North America region.
How does IGroup Design make money?
Three revenue lines are on record. Hospitality Interior Design Services are the primary driver. The others are interior Architecture Services and FF&E Procurement Services.
Who are IGroup Design's main competitors?
Emerging players on record are BHDM Design and Design360 (Gettys). Direct peers are Hirsch Bedner Associates (HBA), Wimberly Interiors (WATG), Wilson Associates, Interior Architects, Stonehill & Taylor, AvroKO and ForrestPerkins. Gensler (Hospitality practice) is listed as a broad incumbent.
Does IGroup Design have an API?
No public API is recorded for IGroup Design.
What industry is IGroup Design in?
IGroup Design's product category is Hospitality Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAA, Architectural Design Services. Its NAICS code is 54141.