I.T. Responsive

What I.T. Responsive does

Greystone Technology is a managed IT services provider founded in 2004 and headquartered in Denver, Colorado, operating as a subsidiary of New Charter Technologies. The company delivers outsourced IT management, technical support, cybersecurity services structured around the NIST Cybersecurity Framework, IT consulting, WordPress-based web and application development, end-user training, and IT procurement assistance. Its service delivery is organized around small dedicated teams per client, with senior staff handling requests from intake — a model the company describes as an "upside-down" service approach intended to accelerate resolution. The company also promotes a proprietary "Common Sense Cybersecurity Roadmap" methodology intended to simplify risk decisions for non-technical clients.

The firm operates from nine office locations across Colorado (Denver, Fort Collins, Boulder), Washington (Newport, Spokane), Idaho (Coeur d'Alene), California (San Diego, Santa Ana), and New York (NYC Metro Area), with phone-based inside sales and on-site field teams at each. Its go-to-market is sales-led, targeting SMB and mid-market customers across eleven vertical industries including construction, financial services, government, nonprofit, healthcare, legal, manufacturing, professional services, restaurant/retail, startups, and oil and gas.

Revenue is generated through a mix of recurring managed services subscriptions (Managed IT Solutions, Cybersecurity Services) and project- or time-based professional services engagements (IT Consulting, Web/App Development, IT Project Services, End-User Training). Pricing is quote-based rather than publicly disclosed, requiring consultation per engagement. In December 2025, Greystone merged with Washington-based Exbabylon to expand its Pacific Northwest presence. The company has earned six consecutive Denver Post Top Workplaces awards (2020-2025) and additional regional workplace recognition in Denver and Orange County.

Name

I.T. Responsive

Legal name

Greystone Technology

Website

https://itresponsive.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Greystone Technology is a Denver-based managed IT services provider serving SMB and mid-market clients across Colorado, Washington, Idaho, California, and New York. It delivers outsourced IT support, cybersecurity, consulting, and web development under a recurring and project-based revenue model as a New Charter Technologies subsidiary.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Other Computer Related Services (541519), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)

Keywords

• Managed IT services
• IT consulting
• Cybersecurity services
• Cloud computing
• Web development

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Recurring managed services providing complete technology management, tailored teams to meet technology needs, and ongoing IT support delivery.
2. IT Consulting: Strategic guidance helping businesses align technology and operations, supporting digital transformation initiatives.
3. Web & App Development: Full-service website development specializing in WordPress, mobile responsive design, and user experience.
4. Cybersecurity Services: Cybersecurity solutions including risk assessment, vulnerability scanning, and security implementations using NIST CSF framework.
5. IT Procurement Services: Technology purchasing assistance including licensing and hardware procurement, backed by vendor partnerships.
6. End-User Training: Training services covering cybersecurity awareness and Microsoft Office 365, enabling efficient collaboration and threat avoidance.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Greystone Technology (I.T. Responsive) provides outsourced managed IT services, including full technology management, IT support, IT consulting, Microsoft Solutions and Cloud Computing implementations, cybersecurity services using the NIST CSF framework, WordPress web and custom application development, end-user training, and IT procurement. Services are delivered by small dedicated teams stationed at regional offices across Colorado, Washington, Idaho, California, and New York, targeting SMB and mid-market businesses across multiple verticals.

Product overview

Greystone Technology (I.T. Responsive) offers a unified managed IT services portfolio rather than a modular software platform. The core offering combines Managed IT Solutions as the primary service, supplemented by IT Consulting, Web & App Development (specializing in WordPress), Common Sense Cybersecurity, End-User Training, IT Procurement, IT Support, and IT Project Services. These services are delivered as professional services with a people-first approach, operating as an outsourced IT provider rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Solutions Outsourced technology management service delivering tailored teams to address business technology needs with ongoing IT support and maintenance for SMB and mid-market organizations.
• IT Consulting Strategic technology guidance helping businesses align technology operations with business objectives and supporting digital transformation initiatives.
• Web & App Development Full-service website development specializing in WordPress, mobile responsive design, user experience, and custom application development.
• Common Sense Cybersecurity Cybersecurity risk assessment and management service using a structured Common Sense Cybersecurity Roadmap approach grounded in the NIST CSF framework to identify risks and implement protective solutions.
• End-User Training Training services covering cybersecurity awareness and Microsoft Office 365 to improve collaboration, efficiency, and security practices among end users.
• IT Procurement Technology purchasing assistance covering licensing and hardware procurement, leveraging vendor partnerships to support cost-effective technology investments.
• IT Support Ongoing technical support services providing assistance with technology issues and service requests for end users.
• IT Project Services Project-based IT implementation services including IT consulting, Microsoft Solutions, and Cloud Computing implementations.

Quantifiable outcome

• Complete IT solutions vs partial coverage

Named customers3 records

Segments11 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ExbabyloncoreStrategic or Co-development Partner · 19 December 2025Washington-based Exbabylon has merged with Greystone Technology, expanding Greystone's presence in the Washington market. This merger strengthens Greystone's geographic footprint and capabilities in the Pacific Northwest region.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dataprise: National managed IT services provider offering managed IT, cybersecurity, cloud, and consulting to mid-market clients — directly comparable service portfolio and target customer profile to Greystone Technology.
• Ntiva: Mid-market managed IT services and cybersecurity firm with multi-state US presence and similar subscription-based managed-IT model — closely comparable to Greystone in size and offering.
• NetGain Technology: Managed IT, cloud, and cybersecurity services firm targeting SMB and mid-market organizations — overlapping service stack including Microsoft-centric managed services.
• Be Structured Technology Group: Regional managed IT services provider in the western US offering managed IT, cloud, and cybersecurity to SMBs — comparable in scale and regional geographic focus to Greystone.
• Computype IT Services: Mid-market managed IT, cloud, and cybersecurity provider with subscription-based managed services — directly comparable offering and customer segment.

Broad incumbents

• New Charter Technologies: PE-backed parent holding company of Greystone and other regional MSPs — broader MSP portfolio and platform-level context make it the most directly comparable incumbent, even though it is Greystone's parent.
• Convergint Technologies: Large-scale systems integrator providing managed IT, security, and cybersecurity services across enterprise and mid-market — relevant broader competitor in the IT services space.
• Insight Enterprises: Global IT solutions integrator offering managed services, cloud, and cybersecurity — relevant broader incumbent offering overlapping managed-IT capabilities to mid-market clients.

Emerging players

• Exbabylon: Washington-state managed IT firm that merged into Greystone in December 2025 — historically a smaller, regional MSP with comparable services before consolidation.

Regional players

• Sword IT Solutions: UK-based managed IT services and consulting firm — comparable managed-IT/staff-augmentation model though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greystonetech
• Facebookfacebook.com/GreystoneTech
• LinkedInlinkedin.com/company/greystonetech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I.T. Responsive