Sully Immobilier

What Sully Immobilier does

Sully Immobilier is a French real estate development company (promoteur immobilier) founded in 1996 in Orléans, organized as a Société Anonyme (SA) with registered capital of €4,516,000 and controlled by the Le Roy Liberge family across three generations. The company acquires land, develops new-build residential projects, and sells units directly to end-buyers and investors across five French regions — Centre-Val de Loire, Nouvelle-Aquitaine, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur, and Île-de-France — operating from six regional offices (Orléans, Villeurbanne, Grenoble, Bassens, Valbonne, Paris) with 31 active residential programs in pipeline or delivery.

The product portfolio spans studios to 5+ room apartments, individual houses, and purpose-built student residences (including the 132-studio LIVING SAINT-LAURENT in Orléans), with unit prices ranging from approximately €137,800 to over €1,059,000. Programs are delivered under RE 2020 environmental compliance and marketed through a multi-channel approach combining regional sales offices, on-site sales spaces, a corporate website with PTZ+ and financing simulators, virtual/3D tours, and social media. The firm also acts as co-promoter on selected projects alongside partners such as SEMDO, Fayat Immobilier, Isère Habitat, TERRESENS, and IM'CITY.

Revenue is generated through one-time residential unit sales under various tax-optimized investment devices (Pinel, LMNP, Jeanbrun, Déficit Foncier) and government-assisted primary-residence financing (PTZ+, reduced 5.5% VAT). The customer base is split between primary-residence buyers (including first-time PTZ+ users), retail property investors seeking tax optimization, and student-housing investors. The company holds 40 Trophées des Pyramides industry awards, operates an environmental partnership planting approximately 33,000 trees annually with Planète Urgence, and has positioned itself as a regional citizen-promoter with expanding national ambitions.

Name

Sully Immobilier

Legal name

Sully Immobilier – SA au capital de 4 516 000 € – 790 238 075 RCS Orléans

Website

https://sully-immobilier.fr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Sully Immobilier is a family-controlled French residential property developer founded in 1996, selling new-build apartments, houses, and student residences across five French regions to individual homebuyers and retail property investors.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate development
• New-build housing
• Property investment
• Real estate development
• Property sales

Headquarters

HQ city

Orléans

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Property Development and Sales: Sully Immobilier generates revenue through the development and sale of new residential properties. The company acquires land, develops real estate projects (apartments, houses, student residences), and sells units to end-buyers and investors. Revenue is generated through one-time property sales at various price points (ranging from approximately €137,800 to €1,059,000 per unit depending on property type, size, and location). The company also acts as co-promoter on certain projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sully Immobilier is a French residential real estate developer (promoteur immobilier) that acquires land, develops new-build housing projects (apartments, houses, student residences), and sells units to individual homebuyers and property investors across five French regions. The company offers diverse property types from studios to 5+ room units and houses, with various tax-optimized investment schemes (Pinel, LMNP, Jeanbrun, Déficit Foncier) and PTZ+ financing assistance. Revenue is generated through one-time property sales ranging from approximately €137,800 to €1,059,000 per unit.

Product overview

Sully Immobilier is a French real estate development company (promoteur immobilier) founded in 1996 in Orléans. The company specializes in new residential property development (logements neufs) across five French regions: Centre-Val de Loire (7 residences), Nouvelle-Aquitaine (3 residences), Auvergne-Rhône-Alpes (17 residences), Provence-Alpes-Côte d'Azur (2 residences), and Île-de-France. The portfolio comprises 31 residential residences including apartments, houses, and student housing. Products range from entry-level studios (starting 87,932€) to premium villas (up to 1,059,000€). Investment products include LMNP (Furnished Rental Non-Professional), Dispositif Jeanbrun (private landlord status with tax depreciation), Déficit Foncier, and PTZ+ (zero-rate loans). The company holds 40 Trophées des Pyramides awards and maintains environmental commitments through the Planète Urgence partnership, planting one tree per m² constructed.

Differentiator

Problem solved

Functional benefit

Brands

• Sully Promotion: The company's promotional/brand name used in logo and communications.

Products and services

• LIVING SAINT-LAURENT Student residence in Orléans featuring 132 studios (15-24 m²), fully equipped with kitchenette, bathroom, storage and furniture. Includes common areas: laundry, coworking space, fitness room, cafeteria, reception, bike storage and landscaped courtyard. LMNP and Jeanbrun device eligible.
• TERRA ESTRELLA New residential development in Puget-sur-Argens (83) offering 2-4 room apartments and 4-room houses with private gardens. Features Mediterranean lifestyle, architect villas, pools, and terraces. RE2020 compliant, PTZ+ and PSLA eligible.
• LE CLOÎTRE Renovation project in Saint-Jean-de-la-Ruelle (45) preserving heritage building with stone constructions, offering 1-4 room apartments. Combines historic charm with modern thermal and acoustic standards. Déficit Foncier investment option available.
• CONFIDENCES New residential development in Orléans with 3-4 room apartments starting from €265,000 TTC. Features individual gas boiler heating, efficient ventilation, secure entry with videophone, electric shutters and private parking. SEMDO project.
• VILLA BOTANICA Intimate and secure residence in Nice (06) with 2-5 room apartments. Features RE2020 compliance, thermodynamic hot water system, heat pump, A2P* secure doors, and controlled access. LMNP and Jeanbrun investment eligible.
• Dispositif Jeanbrun Private landlord status (statut du bailleur privé) enabling real estate investment with fiscal optimization. Mandatory bare rental for 9 years with 3.5-5.5% depreciation on 80% of price (cap €8,000-€12,000/year). Available throughout France from January 2026.
• PTZ+ Simulator Online simulator tool enabling buyers to calculate their Zero-Rate Loan (Prêt à Taux Zéro) eligibility and payment scenarios. Accessible via property listings.

Quantifiable outcome

• Energy consumption reduced to 50 kWh/m²/year compared to 250 kWh/m²/year average for older French housing
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Planète Urgence (ONG)coreStrategic or Co-development PartnerEnvironmental partnership where Sully Immobilier plants one tree per m² constructed, with approximately 33,000 new trees planted annually worldwide. Supports reforestation and environmental causes through Planète Urgence.
• Architectes de l'UrgenceminorStrategic or Co-development PartnerSully Immobilier is a member of the Fondation des Architectes de l'Urgence, supporting emergency architecture and disaster relief efforts.
• FPI (Fédération des Promoteurs Immobiliers)coreOthersProfessional association of real estate developers. Sully Immobilier participates in FPI awards (Pyramides d'Argent, Trophées des Pyramides) and industry events.
• Festival de Jazz de Montlouis-sur-LoireminorOthersCultural sponsorship of the Jazz Festival in Montlouis-sur-Loire as part of Sully Immobilier's societal engagement and city sponsorship (mécénat).
• Théâtre de SénartminorOthersCultural sponsorship of the theatre of Sénart as part of Sully Immobilier's societal engagement and city sponsorship (mécénat).

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Nexity: France's largest residential property developer, selling new-build apartments and houses nationwide across all major regions. Directly comparable to Sully on product type (new residential) and customer segments (primary residence and Pinel/Investor), but operates at national scale with substantially larger capital base and project pipeline.
• Bouygues Immobilier: Major French new-build residential developer and subsidiary of Bouygues Group. Directly comparable on new residential apartments/houses product but with broader portfolio across all French regions and stronger institutional relationships.
• Altarea-Cogedim: French listed real estate group combining residential development (Cogedim) with retail and office assets. Comparable to Sully on residential development, RE2020-aligned construction, and investor-targeted programs, but at materially larger and more diversified scale.
• Vinci Immobilier (ADIM / Marignan): Residential development arm of Vinci Group, including Marignan brand, with significant new-build apartment programs across France. Comparable to Sully on residential product and investor schemes, supported by large construction parent.

Direct peers

• Kaufman & Broad: French residential developer of new apartments and houses across major French regions with strong investor-segment focus (Pinel, LMNP). Comparable to Sully on multi-region residential product, tax-incentivized investor offering, and family-anchored customer base, though at larger national scale.
• Eiffage Immobilier: French new-build residential developer operating across regional markets with comparable product offering (apartments, houses, student residences). Similar mid-tier positioning with multi-region presence and emphasis on energy-efficient construction.
• Quartus: Independent French residential developer active in Île-de-France and major French metros with similar mid-tier positioning. Comparable to Sully on new-build apartments and houses, multi-region footprint, and emphasis on architectural quality.
• OGIC: French residential property developer with multi-region presence and comparable portfolio of new apartments and houses. Similar size and product mix to Sully, with overlapping customer segments including first-time buyers and Pinel investors.
• Edouard Denis: Regional French residential developer with comparable mid-tier positioning, focus on quality construction, and family-style brand identity. Comparable to Sully on new residential apartments/houses product and regional anchoring.

Regional players

• Groupe Cardinal: French real estate developer and investor active in Auvergne-Rhône-Alpes and other regions, with mixed residential and commercial projects. Comparable to Sully on multi-region footprint and quality-focused development, particularly in the Lyon/Rhône-Alpes area where both maintain presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sullyimmobilier832
• Facebookfacebook.com/SullyImmobilier
• LinkedInlinkedin.com/company/sully-promotion/?originalSubdomain=fr
• Instagraminstagram.com/sullyimmobilier
• TikToktiktok.com/@sully.immobilier
• Xx.com/sullyimmobilier

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sully Immobilier