What Livecoins does

Livecoins (legal entity Livecoins Internet LTDA) is a privately held Brazilian digital media company founded in 2017 and headquartered in São Paulo, operating the self-described largest Portuguese-language news portal dedicated to Bitcoin, cryptocurrencies, blockchain, and decentralized technologies. The core product is the Livecoins news portal, supplemented by a portfolio of utility tools targeted at Brazilian crypto investors: a Bitcoin price tracker (Cotação Bitcoin), a dollar-cost averaging calculator (DCA Bitcoin), a satoshi converter, a Chrome browser extension, a cryptocurrency glossary, and a market-cap data page. The company also operates Mercadocripto, a proprietary tool that monitors cryptocurrency trading volume across Brazilian exchanges, and a beta Terminal product for advanced market data. In 2022 Livecoins launched Livecripto, a Spanish-language version of the portal, as a first step beyond Brazil.

The business model is advertising-led: content is free to readers and the company monetizes through display advertising on its site, syndicated content deals with major platforms, and exchange referral links (notably a Binance acquisition link surfaced in the site navigation). Distribution is multi-channel, combining the owned domain, WhatsApp and Telegram communities, social media presence across X/Twitter, Instagram, Facebook, LinkedIn, and YouTube, RSS feeds, SEO optimization, and content partnerships with TradingView (2019), R7/Grupo Record (2020), Yahoo Finance (2021), and CoinMarketCap (2023). No subscription tier or paid product is offered.

Livecoins is a small, founder-led operation with approximately 11 team members and a wider columnist and contributor network. Founded by Mateus Nunes and co-edited by Gustavo Bertolucci, the company has not raised institutional funding and is independent. Its product and technology stack is WordPress-based with lightweight add-on tools rather than a deep proprietary technology platform, and there is no disclosed AI/ML, API, or SDK offering. Strategic direction is best characterized as incremental content-plus-tools expansion within the Brazilian and broader Latin American crypto-media niche.

Name

Livecoins

Legal name

Livecoins Internet LTDA

Website

https://livecoins.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Livecoins is a Brazilian digital media company that publishes the largest Portuguese-language news portal for Bitcoin, cryptocurrencies, and blockchain, complemented by proprietary market-tracking tools such as Mercadocripto, and monetizes through advertising, syndication partnerships, and exchange referrals targeting Brazilian and Latin American crypto investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Minas Gerais

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Advertising: The company monetizes its content through display advertising on its website and articles. The site displays third-party advertisements to support operational costs.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Livecoins is a Brazilian Portuguese-language cryptocurrency news portal that publishes daily news, analysis, and educational content on Bitcoin, blockchain, and decentralized technologies, and offers a suite of free tools including a real-time Bitcoin price tracker, a dollar-cost averaging calculator, a Satoshi converter, an exchange-volume monitor (Mercadocripto), a Chrome price-alert extension, a beta trading terminal, and a cryptocurrency glossary. The platform monetizes through digital advertising and serves both retail crypto investors and the broader Brazilian crypto enthusiast community.

Product overview

Livecoins is a Brazilian cryptocurrency news portal offering a suite of products including its core news platform (Livecoins News Portal), various analytical and educational tools (Cotação Bitcoin, DCA Bitcoin, Conversor de Satoshis, Glossário Criptomoedas), monitoring tools (Mercadocripto, MarketCap), a browser extension, and a beta trading terminal. The company also operates Livecripto as a Spanish-language version for broader Latin American coverage. The products work together to serve the Brazilian crypto community with real-time data, educational content, and market intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• Livecripto: Spanish-language version of the Livecoins cryptocurrency news portal
• Mercadocripto

Products and services

• Livecoins News Portal Core Brazilian Portuguese-language news portal publishing news, articles, educational content, events, and tools on Bitcoin, cryptocurrencies, blockchain, and decentralized technologies for the Brazilian market.
• Cotação Bitcoin (Bitcoin Price Tracker) Real-time Bitcoin price tracking tool showing current market rates, accessible via the Mercadocripto platform under the Livecoins domain.
• DCA Bitcoin Calculator Dollar-cost averaging calculator for Bitcoin that helps users model fixed-amount recurring investments.
• Conversor de Satoshis Conversion tool that converts between satoshis and other Bitcoin denominations.
• Livecoins Chrome Browser Extension Chrome browser extension providing quick access to Livecoins features and cryptocurrency price tracking/alerts.
• Mercadocripto Market-intelligence tool that monitors cryptocurrency trading volume across Brazilian exchanges, providing analytics and exchange-level volume data.
• Livecoins Terminal (Beta) Beta trading terminal providing advanced cryptocurrency market data and analysis tools for Livecoins readers.
• Glossário Criptomoedas Comprehensive cryptocurrency glossary with definitions of terms related to the crypto economy, blockchain, and investments.
• Livecoins MarketCap Market capitalization and price tracking page listing cryptocurrencies with their rankings and current prices.
• Livecripto Spanish-language version of the Livecoins cryptocurrency news portal targeting Spanish-speaking Latin American markets.
• Bitcoin Price Global Tool showing Bitcoin prices across different countries and global markets, supporting international price comparison.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CoinMarketCapcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Partnership with the world's largest cryptocurrency data aggregator, providing market data integration and content distribution.
• MercadoCriptocoreTechnology or Integration · 1 January 2022Proprietary tool launched by Livecoins to monitor cryptocurrency trading volume across Brazilian exchanges, providing market intelligence data.
• LivecriptominorChannel Partner/ Reseller/ Distributor · 1 January 2022Spanish-language version of Livecoins launched in 2022, targeting Spanish-speaking cryptocurrency audiences in Latin America.
• Yahoo FinancecoreChannel Partner/ Reseller/ Distributor · 1 January 2021Partnership with Yahoo Finance for content distribution, providing cryptocurrency news coverage to Yahoo's Brazilian reader base.
• R7 Portal (Grupo Record)coreChannel Partner/ Reseller/ Distributor · 1 January 2020Content syndication partnership with R7 Portal, one of Brazil's major news portals, extending Livecoins content reach to a broader Brazilian audience.
• TradingViewcoreTechnology or Integration · 1 January 2019Partnership established in 2019 for charts and market data integration, providing Livecoins readers with professional-grade trading charts and technical analysis tools.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Portal do Bitcoin: Another major Brazilian Portuguese-language crypto news portal, founded in 2017. Direct competitor for the same Brazilian crypto audience and advertiser base, with overlapping product offerings including news, price tracking, and educational content.
• CriptoFácil: Brazilian Portuguese-language crypto news and information platform that directly competes with Livecoins for Brazilian crypto readers and advertisers. Operates a similar content + tools model.

Broad incumbents

• Cointelegraph: Global crypto media company with a dedicated Brazilian Portuguese edition (cointelegraph.com.br). A well-funded global incumbent with substantially larger editorial resources that competes directly for the same audience and advertising pool.
• CoinDesk: One of the largest global crypto media brands, with extensive coverage and resources far exceeding Livecoins's scale. While primarily English-language, it competes for global advertiser attention and brand authority in the crypto media category.
• BeInCrypto: Global crypto media company with a Brazilian Portuguese edition (br.beincrypto.com). Well-funded, multi-language crypto news platform that directly competes for Brazilian readers and advertising spend.
• Decrypt: Global crypto news media with extensive resources and a focus on mainstream crypto coverage. Competes with Livecoins for crypto advertiser attention and audience mindshare, though primarily English-language.
• Bloomberg Línea: Bloomberg's Latin American edition covering business, markets, and increasingly crypto. A well-resourced incumbent that competes for premium advertiser spend in the Brazilian/LATAM financial media category.

Regional players

• Money Times: Brazilian financial news portal that has expanded into crypto coverage. While broader than pure crypto media, it competes for Brazilian financial/crypto advertiser dollars and reader attention.
• Yahoo Finance Brasil: Major Brazilian financial portal and Livecoins content distribution partner. Not a crypto-native outlet but competes for advertising and reader attention in the financial news category that increasingly includes crypto coverage.

Others

• CoinMarketCap: World's largest cryptocurrency data aggregator and a Livecoins content/data partner. Not a direct media competitor but operates an adjacent publishing function (news, research) and competes for audience attention in the crypto information category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/livecoinsbr
• Facebookfacebook.com/livecoinsbr
• LinkedInlinkedin.com/company/livecoins
• Instagraminstagram.com/livecoins

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livecoins