InCube FZCO

What InCube FZCO does

InCube FZCO is a Dubai-headquartered supply chain mobility solutions provider founded in 2004, operating across the Middle East, North Africa, and select international markets through regional offices in eight countries (UAE, Jordan, Saudi Arabia, Egypt, Palestine, Sudan, South Africa, Canada) and a stated presence in 27 global locations. The company serves enterprises in FMCG, food, pharmaceutical, logistics, manufacturing, hospitality, and humanitarian verticals with a combined portfolio of proprietary software and partner-branded hardware.

Its software platform comprises roughly fifteen branded products organized into three solution lines: core supply chain modules (SONIC for AI-powered sales/distribution, VOLUME for warehouse management, ECHO for B2B/B2C ordering, INTRACK for GPS tracking, PING for IoT device management), traceability (WAVE blockchain ecosystem for unit-level item tracking), and vertical-specific applications (500MG for pharma field operations, ROOM for hospitality housekeeping, HALA for humanitarian logistics, Vroom for public transit, Cockpit for driver testing, plus Workforce, Inventory, Asset, Delivery, and SANAD). Underlying technical capabilities include AI-driven demand forecasting and route optimization, IoT/mobility device management with Non-GMS Android and Mainland China support, and blockchain-based forward/backward traceability. The platform is complemented by resold hardware (rugged tablets, industrial computers, barcode scanners, mobile computers, thermal/desktop/dot-matrix printers, RFID readers) sourced from partner brands including Honeywell, Dascom, Urovo, Janam, ProGlove, and Symcod, alongside integration partnerships with Solera-Omnitracs, Savoye, FractureCode, HERE, PSQR, Springdel, and KOUKIS Aviation.

Revenue is generated through enterprise software subscriptions (recurring) and hardware sales, distributed via direct enterprise sales, a "Become a Reseller" channel program, and a "Become a Partner" integration program. The company reports 699+ customers and 9,656+ users but does not publicly disclose revenue, funding, ARR, or customer concentration. Pricing is quote-based through demo requests and partner/reseller channels.

Name

InCube FZCO

Legal name

INCUBE FZCO

Website

https://e-incube.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

InCube FZCO is a Dubai-based, privately-held supply chain mobility software and hardware provider serving FMCG, food, pharma, logistics, manufacturing, hospitality, and humanitarian enterprises across the Middle East, Africa, and select global markets via direct sales, reseller, and partner channels.

Ownership category

akta.pro rank

Product category

Supply Chain Mobility Software & Solutions

NAICS

Computer and Peripheral Equipment Manufacturing (33411)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Industry-Specific Contract Logistics (Automotive, Pharma, Retail, Aerospace, etc.) (TLAIAAAL)

Keywords

• Supply chain software
• Warehouse management systems
• IoT device management
• Blockchain traceability
• Rugged mobile hardware

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. Software Solutions: Supply chain mobility software including SONIC, VOLUME, ECHO, INTRACK, PING, WAVE, 500MG, Asset Management, ROOM, HALA, VROOM, Cockpit, and more. Offered as enterprise solutions targeting specific industry verticals.
2. Hardware Products: Mobile computers, barcode scanners, RFID readers, thermal printers, dot matrix printers, card printers, flatbed printers, and rugged tablets from partner brands including Honeywell, Dascom, Urovo, and Janam.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

InCube FZCO designs, develops, and supplies supply chain mobility software (SONIC, VOLUME, ECHO, INTRACK, PING, WAVE, 500MG, ROOM, HALA, Vroom, Cockpit, Asset Management, Workforce Management, Inventory Management, Delivery Management, SANAD) and resells/integrates partner-branded rugged hardware (rugged tablets, mobile computers, barcode scanners, RFID readers, printers). Solutions are sold primarily through direct enterprise sales and channel partners to FMCG, food, pharma, logistics, manufacturing, hospitality, humanitarian, public transit, and transportation organizations.

Product overview

INCUBE FZCO is a supply chain mobility solutions provider offering a comprehensive software platform with multiple integrated modules. The core software portfolio includes SONIC (AI-powered Sales & Distribution), VOLUME (Warehouse Management), ECHO (Enterprise Ordering), INTRACK (GPS Tracking), PING (IoT Device Management), WAVE (Supply Chain Traceability), 500MG (Pharmaceutical Operations), Asset Management, ROOM (Hotel Housekeeping), HALA (Humanitarian Logistics), Vroom (Public Transit), Cockpit (Driver Testing), Delivery Management, Workforce Management, and Inventory Management. These software solutions are complemented by a range of hardware products including rugged tablets, industrial computers, barcode scanners, mobile computers, printers (thermal, mobile, desktop, dot matrix, card, flatbed), and RFID readers. The company also partners with hardware brands including Honeywell, Dascom, Urovo, and Janam, and software partners including Solera-Omnitracs, Savoye, FractureCode Corporation, HERE, ProGlove, and Springdel to provide comprehensive supply chain and logistics solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• SONIC AI-powered Sales & Distribution software providing real-time route planning, demand forecasting, full traceability, and performance KPI dashboards for FMCG, Food, Pharma, and Logistics enterprises.
• VOLUME Warehouse management and optimization software that links daily planning, organizing, staffing, directing, and utilization of resources to move and store materials.
• ECHO Enterprise ordering application enabling retail customers to place orders anytime, anywhere via an easy-to-use interface with two-way B2B and B2C communication between vendor and retailers/consumers.
• INTRACK Integrated GPS tracking solution connecting tracking hardware (asset trackers, advanced vehicle trackers with temperature sensors) with smartphone GPS tracking for seamless data flow.
• PING Fully extensible IoT and mobility device management platform connecting all rugged devices, supporting Non-GMS Android devices and operating in Mainland China, using AI and Big Data to optimize productivity.
• WAVE Blockchain-based supply chain traceability ecosystem that identifies, tracks, and traces unit-level items/batches from raw material/production through to finished products on the shelf, enabling full forward and backward tracking.
• 500MG Pharmaceutical operations and field activities management solution providing visibility into trade points, planning, monitoring, and medical representative efficiency for pharma field forces.
• Asset Management Enterprise Asset Management System supporting and tracking assets from acquisition to retirement, including asset/resource management, maintenance, and consumption tracking.
• ROOM Hotel inspection and housekeeping solution facilitating housekeeping and inspection tasks in hotels, resorts, and inns through mobile-enabled workers for real-time status, cleaning, and inspection reporting.
• HALA Humanitarian Aid and Logistics Administration solution for humanitarian logistics professionals responding to global emergencies, supporting damage assessment, reconstruction, donation handling, and refugee management.
• Vroom Public transit application providing interactive maps, real-time vehicle arrival times, cashless payments, ticket booking, NFC card recharging, journey tracking, and fare calculation.
• Cockpit Driver testing and behavioral examination solution using portable equipment that simulates vehicle computer examiners, with applicant management, examiner management, test schedules, and electronic reading of driver behavior.
• Workforce Management Workforce management solution for field activities providing greater visibility into trade points with on-spot and historical analysis, improving field representative efficiency and productivity.
• Inventory Management Inventory tracking and management solution integrated with other supply chain solutions for end-to-end inventory visibility.
• Delivery Management Software solution providing confirmation that goods or services have been handed over from sender or supplier to the intended recipient or customer.
• Rugged Tablet Rugged mobile computing devices designed for demanding supply chain, warehousing, and logistics environments.
• Industrial Computers Industrial-grade computing equipment for warehouse and manufacturing environments.
• Barcode Scanner Barcode scanning devices for inventory tracking and supply chain operations.
• Mobile Computer Mobile computing devices with integrated scanning capabilities for field and warehouse operations.
• Mobile Printer Portable printing solutions for mobile workers in distribution and field service.
• Thermal Printer Thermal printing solutions for labeling and receipt printing in supply chain operations.
• Desktop Printers Desktop printing solutions for warehouse and office labeling needs.
• Handheld RFID Reader Handheld RFID reading devices for asset tracking and inventory management.

Quantifiable outcome

• Higher Return on Investment
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HoneywellcoreTechnology or IntegrationHoneywell Productivity and Workflow solutions is a leading manufacturer of high-performance image- and laser-based data collection hardware. INCUBE partners with Honeywell for mobile computers, barcode scanners, printers, and RFID solutions for retail, healthcare, manufacturing, warehousing, and logistics industries.
• DascomcoreTechnology or IntegrationDascom has been involved in business printing solutions, telecommunications, and advanced technology for over three decades serving international companies globally. Offers serial dot matrix, flatbed, specialty, and thermal printers.
• Solera-OmnitracscoreTechnology or IntegrationOmnitracs is a global pioneer of trucking solutions delivering SaaS-based solutions to help manage nearly 1,100,000 assets in over 70 countries. Provides route planning, routing, and dispatching solutions.
• SavoyecoreTechnology or IntegrationSAVOYE designs tailored solutions combining state-of-the-art software and advanced technologies for supply chain and logistics requirements. Integrates software (OMS, WMS, WES, TMS, POS) with automated picking, storage, and packaging systems.
• UrovocoreTechnology or IntegrationUROVO TECHNOLOGY CO., LTD. is a world-leading industry mobile application solution provider founded in 2006. Focuses on design, R&D, production, and sales of smart data terminals, smart payment terminals, and special printers.
• SavvyminorStrategic or Co-development PartnerTransforming Data Into Smart Actions. Building future-ready organizations with tailored AI, data automation, and intelligent business solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cin7: Inventory and order management SaaS for wholesalers, distributors, and light manufacturers. Comparable as a cloud-native inventory/order platform competing with InCube's ECHO and Inventory Management modules in mid-market segments.
• Tecsys: Supply chain and warehouse management software vendor serving distribution, retail, and manufacturing. Comparable as a mid-market SCM/WMS specialist competing for similar enterprise customers in distribution-heavy verticals.
• Logiwa: Cloud-native warehouse and order management platform for direct-to-consumer and B2B fulfillment. Comparable as a modern WMS/OMS vendor competing with InCube's VOLUME and ECHO products in distribution-heavy accounts.
• Fishbowl Inventory: Inventory management and manufacturing software targeting SMB and mid-market distributors and manufacturers. Comparable as an inventory and warehouse tracking vendor serving adjacent customer segments with overlapping solutions.
• Savoye: French WMS, WES, TMS, OMS, and POS software vendor with strong MENA presence. Closely comparable as a supply chain execution platform targeting logistics and 3PL customers, despite being listed as an InCube technology partner.

Broad incumbents

• Oracle SCM Cloud: Oracle's supply chain and manufacturing cloud suite. Directly comparable as a broad enterprise platform offering warehouse, transportation, and traceability functionality overlapping with InCube's portfolio.
• SAP: Global ERP giant with Extended Warehouse Management (EWM) and SCM modules. Comparable as a broad enterprise software suite competing for the same large FMCG, pharma, and manufacturing customers in MENA.
• Blue Yonder: Global supply chain planning and execution platform (formerly JDA). Directly comparable as a vendor offering AI-driven forecasting, warehouse, and transportation solutions overlapping with InCube's SONIC and VOLUME products.
• Manhattan Associates: US-listed supply chain and inventory optimization software vendor serving large retail, manufacturing, and logistics enterprises. Comparable as a comprehensive SCM/WMS/TMS platform competing for the same enterprise software budgets in MENA.
• Körber: European supply chain software and automation provider (includes HighJump WMS). Comparable as an integrated SCM/warehouse solution provider expanding into MENA with overlapping WMS/TMS capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/INCUBEFZCO
• Facebookfacebook.com/InCubeCo
• LinkedInlinkedin.com/company/incubefzco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InCube FZCO