RecordTV Comunicação
RecordTV Comunicação is Brazil's second-largest privately held television network, operating since 1956. It delivers national broadcast programming (news, telenovelas, reality shows, sports) through regional stations, complemented by streaming (RecordPlus), digital portals (R7), and international channels reaching the general Brazilian mass audience.
- Company typePrivate
- Founded1956
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What RecordTV Comunicação does
RecordTV Comunicação (legal entity: Rádio e Televisão Record S.A.) is a privately held Brazilian media conglomerate founded in 1956 and headquartered in São Paulo. It operates as Brazil's second-largest television network, delivering free-to-air broadcast content including news (Jornal da Record, JR 24H), telenovelas (Reis, Gênesis, Coração de Mãe), reality shows (A Fazenda, Casa do Patrão), and sports programming (Brasileirão, Libertadores). The company serves a mass-market general Brazilian audience across all states through a network of regional emissoras, complemented by international operations in the Americas, Europe, and Japan.
The company operates a vertically integrated multi-platform portfolio encompassing broadcast television (Record TV, Record News), the R7 digital news portal, the RecordPlus subscription streaming service, the Record Ads commercial platform, and an extensive array of vertical content portals spanning sports, lifestyle, automotive, culinary, and geek culture. Supporting infrastructure includes wholly-owned subsidiaries in radio broadcasting (Rádio Sociedade, Rede Aleluia), entertainment production (Record Entretenimento), family-oriented content (Rede Família), and digital banking (Banco Digi+).
The business model is primarily advertising-driven through broadcast television commercial sales, supplemented by subscription revenue from the RecordPlus streaming platform (offering both free and premium tiers). Distribution is achieved through national open broadcast signals, regional affiliates, the RecordPlus digital platform, R7.com portal, and active social media presence across YouTube, Facebook, Instagram, TikTok, WhatsApp, and other platforms. Pricing for advertising and subscription tiers is not publicly disclosed. The company maintains no public listing, no disclosed funding rounds, and no external private equity involvement.
RecordTV Comunicação firmographics
Firmographics- Name
- RecordTV Comunicação
- Legal name
- Rádio e Televisão Record S.A
- Website
- https://recordtv.com.br
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RecordTV Comunicação is Brazil's second-largest privately held television network, operating since 1956. It delivers national broadcast programming (news, telenovelas, reality shows, sports) through regional stations, complemented by streaming (RecordPlus), digital portals (R7), and international channels reaching the general Brazilian mass audience.
- Ownership category
- akta.pro rank
RecordTV Comunicação industry classification
Industry- Product category
- Broadcast Television Network
- NAICS
- Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)
- akta.pro primary industry
- National General-Entertainment Broadcast Networks (MPABAAAA)
- akta.pro secondary industries
- International News & Current Affairs Broadcasters (MPABAEAD), International Sports Broadcasters & Rights Networks (MPABAJAE)
Keywords
Where RecordTV Comunicação is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
RecordTV Comunicação business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Television Advertising: Commercial advertising revenue from broadcast television, including branded content, product placement, and advertising slots during programming. The network sells commercial time to advertisers across its national broadcast and regional emissoras.
- Subscription Streaming (RecordPlus): Subscription-based streaming service offering exclusive content, reality shows, and full episodes of RECORD programming. Model includes both free tier with limited access and premium subscription for complete content library.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
RecordTV Comunicação product offering
Product offeringCore offering
RecordTV Comunicação operates as a Brazilian broadcast television network providing news, entertainment, sports, and religious programming through national open TV channels, regional emissoras, and international operations. The company monetizes through television advertising sales across its broadcast network and through subscription-based streaming via RecordPlus, supported by an extensive digital content ecosystem including the R7 news portal and vertical content platforms.
Product overview
RecordTV Comunicação operates a multi-platform media conglomerate consisting of the flagship Record TV broadcast network delivering drama, journalism, sports, and entertainment programming; the R7 digital news portal providing 24-hour online news coverage; Record News as a dedicated news channel; RecordPlus as a streaming VOD service; and Record Ads for commercial operations. The portfolio includes numerous vertical content portals (R7 Mobilidade, R7 Nitro, RPet, R7 Receitas, Viva a Vida), sports platforms (Esporte Record, R7 Esportes), and utility services (R7 Podcasts, R7 Tempo, R7 Concursos). The company also operates extensive regional station networks across Brazilian states and international channels spanning the Americas, Europe, and Japan.
Differentiator
Problem solved
Functional benefit
Brands
- R7: Portal de notícias e plataforma digital da Rede Record
Products and services
- Record TV Record TV is the flagship broadcast television network of RecordTV Comunicação, delivering national programming across all Brazilian states including telenovelas (Reis, A Terra Prometida, Coração de Mãe), journalism (Câmera Record, Fala Brasil, Domingo Espetacular), reality shows (A Fazenda, Casa do Patrão), sports coverage, and variety programming.
- R7 Portal de Notícias R7 is the digital news portal of RecordTV, offering 24-hour news coverage across national, regional, international, economic, sports, technology, and lifestyle categories, along with blogs, opinion columns, and multimedia content for Brazilian audiences.
- Record News Record News is a dedicated 24-hour news channel operated by RecordTV, offering news programming including Jornal da Record News, Hora News, Agro Record News, and regional news coverage across Brazil for general audiences.
- RecordPlus RecordPlus is the streaming video-on-demand platform of RecordTV, offering access to full episodes, exclusive content, reality shows, and live streaming of Record TV programming to subscribers with both free and premium tiers.
- Record Ads Record Ads is the commercial and advertising platform of Record TV, serving as the advertising sales and commercial operations division for the network, offering commercial time sales to advertisers across broadcast and digital inventory.
- Record Internacional Record Internacional extends Record TV's reach internationally with regional broadcast channels for the Americas, Europe, and Japan, serving Brazilian diaspora communities with localized programming.
- R7 Esportes R7 Esportes is the sports news portal covering football, automobilismo, e-sports, basketball, and other sports with real-time updates and match coverage for Brazilian sports fans.
- Esporte Record Esporte Record is the sports content platform covering football (Brasileirão, Libertadores, Copa do Brasil), World Cup, and various sports news with live match coverage for Brazilian audiences.
- R7 Podcasts R7 Podcasts is the audio content platform offering podcast series including JR 15 Min, Arquivo Vivo, and various program-specific podcasts for Brazilian audiences.
- R7 Vídeos R7 Vídeos is the video content aggregation platform hosting all video content from Record TV programs and news coverage for on-demand viewing.
- R7 Nitro R7 Nitro is a geek/entertainment vertical covering anime, manga, comics, games, and series content with curated partner sites for Brazilian pop culture enthusiasts.
- R7 Mobilidade R7 Mobilidade is a vertical content portal covering automotive, traffic, and mobility topics including cars, motorcycles, and urban transportation news for Brazilian consumers.
- R7 Receitas R7 Receitas is a recipes and culinary content vertical featuring cooking recipes, gastronomy tips, and food-related content for Brazilian home cooks.
- RPet RPet is a pet-focused content vertical covering animal care, pet stories, and animal welfare content for Brazilian pet owners and animal enthusiasts.
- Viva a Vida Viva a Vida is a lifestyle vertical covering beauty, wellness, home décor, fashion, and travel content for Brazilian audiences.
- R7 Tempo R7 Tempo provides weather forecasts and meteorological information for various Brazilian cities, serving general consumers seeking daily weather updates.
- Monitor7 Monitor7 is a news monitoring and aggregation service tracking regional news across Brazilian states for media monitoring purposes.
Companies that use RecordTV Comunicação
Customer profileSegments1 record
Ideal customer profiles2 records
RecordTV Comunicação technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RecordTV Comunicação partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Banco Digi+minorDigital banking services associated with Grupo Record ecosystem
- Rádio SociedademinorRadio station within Grupo Record portfolio, providing audio content alongside television offerings
- Record EntretenimentocoreEntertainment division of Grupo Record responsible for live events, shows, and entertainment productions
- Rede FamíliaminorFamily-oriented TV channel within Grupo Record, extending content reach to specific demographic
- Rede AleluiaminorReligious radio network affiliated with Grupo Record, serving evangelical audience
- Universal.OrgcoreReligious organization affiliated with Record TV, producing religious programming and content
- Record Internacional (Américas, Europa, Japão)coreInternational broadcasting operations extending Record's reach to diaspora communities in Americas, Europe, and Japan through localized programming
- Assaí AtacadistaminorSponsor of Casa do Patrão reality show, with branded integrations and product placement within the program
- PicPayminorDigital payments partner providing financial education content and integration within Casa do Patrão reality show
- RecordPluscoreStreaming platform operated by Grupo Record, distributing exclusive content and full episode archives to subscribers
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
RecordTV Comunicação competitors and assessment
Company assessmentDirect peers
- SBT: Brazilian open broadcast television network with national reach and a similar mix of entertainment, news, and religious programming. Competes head-to-head with RecordTV for linear ad dollars and audience share.
- RedeTV!: Privately held Brazilian broadcast network operating nationally with a comparable general-entertainment and news format. Smaller scale than RecordTV but competes in the same ad-supported linear market.
- Globoplay: Subscription streaming service of TV Globo, offering telenovelas, originals, and live sports. Direct competitor to RecordPlus in Brazilian SVOD with comparable content positioning.
- TV Globo: Brazil's largest broadcast television network and RecordTV's primary competitor, with national coverage, dominant primetime share, and deep telenovela IP. Directly comparable on business model (ad-supported broadcast + paid streaming via Globoplay).
- Netflix Brazil: Global SVOD leader with a substantial Brazilian subscriber base and growing local original production (e.g., 3%). Directly competes with RecordPlus for streaming ARPU and premium content attention.
- Bandeirantes (Band): Brazilian broadcast television network with national distribution through Band TV and BandNews TV, competing directly with RecordTV in news, entertainment, and sports.
Emerging players
- CNN Brasil: Brazilian cable and streaming news channel competing with RecordTV's news programming (Jornal da Record, JR 24H). Partial overlap in news genre, narrower focus than RecordTV's full entertainment portfolio.
Regional players
- Telemundo (NBCUniversal): US Spanish-language broadcast network with telenovela content and streaming via Peacock. Comparable to RecordTV as a national broadcast brand investing in Hispanic-market drama and reality programming.
- TelevisaUnivision: Spanish-language broadcast and streaming operator in the US Hispanic market. Comparable operating model as a national broadcast network with ad-supported and subscription tiers serving a culturally specific audience.
Broad incumbents
- Mediaset (Mediaset España / RTI): Major European commercial broadcaster with a similar mix of general entertainment, telenovela licensing, and reality TV formats. Comparable operating model for benchmarking broadcast economics and ad-revenue dependence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RecordTV Comunicação social profiles
Digital presenceRecordTV Comunicação financial estimates
Financial estimateRevenue estimate
Valuation estimate
RecordTV Comunicação leadership team
Management profileNumber of profiles
RecordTV Comunicação subsidiaries and ownership
Company hierarchySubsidiaries11 records
RecordTV Comunicação funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RecordTV Comunicação M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RecordTV Comunicação
What does RecordTV Comunicação do?
RecordTV Comunicação operates as a Brazilian broadcast television network providing news, entertainment, sports, and religious programming through national open TV channels, regional emissoras, and international operations. The company monetizes through television advertising sales across its broadcast network and through subscription-based streaming via RecordPlus, supported by an extensive digital content ecosystem including the R7 news portal and vertical content platforms.
Is RecordTV Comunicação a public or private company?
RecordTV Comunicação is a private company. It is classified as corporate owned and is currently operating.
When was RecordTV Comunicação founded?
RecordTV Comunicação was founded in 1956. It employs 11 to 50 people.
Where is RecordTV Comunicação based?
RecordTV Comunicação is headquartered in São Paulo, Brazil, in the Latin America region.
How does RecordTV Comunicação make money?
Two revenue lines are on record. Television Advertising is the primary driver. The others are subscription Streaming (RecordPlus).
Who are RecordTV Comunicação's main competitors?
Direct peers on record are SBT, RedeTV!, Globoplay, TV Globo, Netflix Brazil and Bandeirantes (Band). CNN Brasil is listed as an emerging player. Regional players are Telemundo (NBCUniversal) and TelevisaUnivision. Mediaset (Mediaset España / RTI) is listed as a broad incumbent.
Does RecordTV Comunicação have an API?
No public API is recorded for RecordTV Comunicação.
What industry is RecordTV Comunicação in?
RecordTV Comunicação's product category is Broadcast Television Network. Its primary akta.pro industry code is MPABAAAA, National General-Entertainment Broadcast Networks, with a secondary code of MPABAEAD, International News & Current Affairs Broadcasters. Its NAICS code is 51612 and its SIC code is 4833.