Wip Italia

What Wip Italia does

WIP Italia S.r.l. is an Italian digital design agency founded on 27 November 2003 in Milan by four partners — Nicola Lonato (CEO), Michele Fadigati, Diego Merello (COO), and Andrea Trussardi — and operating today as part of Red Pangolin Group, formed in March 2026 with SINTIA LAB. The firm delivers integrated digital services across three pillars: Experience Design (UX/UI, service design, customer experience), Content Design (strategy, storytelling, production, social media), and Code Design (full-stack development, headless architecture, e-commerce). Its core technology stack spans Laravel with proprietary Twill CMS, Next.js, React, Storyblok (certified headless CMS partner), Shopify, and LEMP, with integration capabilities across SAP Hybris, Salesforce Commerce Cloud, and Algolia.

The agency serves enterprise clients across Automotive (Pirelli, Volkswagen Group, New Holland), Fashion & Luxury (Off-White, Max Mara, Lorena Antoniazzi), Healthcare and Cosmetics (Davines Group, Safilo Group, Carl Zeiss, Dompé), Food & Beverages (McDonald's Italia, Levissima, Sanpellegrino), Retail (Prénatal, FAO Schwarz, Conbipel, SLAMP, Toys Center), and Banking/Finance (Banca Mediolanum, PayPal, Cofidis). Notable outcomes include Prénatal e-commerce revenue growth of +640% in Q1 2021 versus 2019, and recurring multi-project engagements with anchors such as Safilo (MyKey B2B training platform) and Davines (headless corporate website). WIP also operates proprietary platform products including EIDEN (omnichannel customer training, underlying Safilo MyKey and ZEISS Academy), CharityGo (third-sector fundraising), and Leedu (school Open Day management).

The business operates as a professional services firm with project-based and retainer pricing, multi-year enterprise contracts, and direct sales motion targeting large corporations. The team is multidisciplinary — digital strategists, art directors, content directors, visual designers, developers, UX consultants, PMs, sound designers, video makers, and 3D artists — with offices in Milan (Viale Monza 1, headquarters) and Genoa (Viale Sauli 39/5). Strategic partnerships include AccessiWay (digital accessibility for European Accessibility Act compliance), Storyblok (headless CMS), and Shopify (e-commerce platform). The company is privately held with founder-controlled ownership and no disclosed external institutional investment.

Name

Wip Italia

Legal name

WIP Italia S.r.l.

Website

https://wipitalia.it

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

WIP Italia is an Italian digital design agency founded in 2003, serving enterprise clients across fashion, healthcare, automotive, retail, and food & beverage with integrated Experience Design, Content Design, and Code Design services spanning UX/UI, e-commerce, headless CMS, and proprietary training platforms.

Ownership category

akta.pro rank

Product category

Digital Design Services

NAICS

Computer Systems Design Services (541512), Graphic Design Services (541430)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Network Architecture & Design Services (BPAEAEAA)

Keywords

• Digital design agency
• UX/UI design services
• E-commerce development
• Headless CMS development
• Content design services

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Agency Services: Project-based professional services for digital design, UX/UI design, web development, e-commerce development, content creation, and digital strategy. Revenue is generated through project fees, retainer arrangements, and ongoing maintenance contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WIP Italia is a digital design agency delivering integrated Experience Design, Content Design, and Code Design services to enterprise clients. It builds corporate websites, B2C and B2B e-commerce platforms, B2B portals, custom CMS solutions, and digital training/fundraising platforms using Laravel/Twill, Next.js, React, Shopify, Salesforce Commerce Cloud, and SAP Hybris. The firm also operates proprietary platforms including EIDEN (omnichannel customer training), CharityGo (non-profit fundraising), and Leedu (school Open Day management).

Product overview

WIP Italia is a digital design agency offering a comprehensive portfolio of services across three main pillars: Experience Design (UX/UI, service design, customer experience), Content Design (content strategy, storytelling, creative direction, production), and Code Design (development, integration, headless architecture). The agency operates primarily as a service-based business rather than a product company, but maintains proprietary platforms including EIDEN (omnichannel customer training), CharityGo (fundraising for non-profits), and Leedu (school Open Day management). They build custom digital solutions using modern frameworks and platforms while maintaining technology partnerships with Shopify, Storyblok, Twill CMS, and enterprise platforms including SAP Hybris and Salesforce Commerce Cloud.

Differentiator

Problem solved

Functional benefit

Products and services

• Experience Design UX/UI design services including Information Architecture, Service Design, User Interface Design, and Behavioral Analysis for e-commerce, B2B, and B2C platforms. Targets enterprise clients seeking user-centered design across digital touchpoints.
• Content Design Content strategy, storytelling, creative direction, and content production services including copywriting, video scripting, podcast production, and social media management. Serves enterprise clients across industries such as fashion, healthcare, automotive, and non-profit.
• Code Design Full-stack development services including headless architecture, custom development, and platform integration with Shopify, SAP Hybris, Salesforce Commerce Cloud, Storyblok, and Algolia. Delivers enterprise solutions and custom CMS implementations.
• E-commerce Development B2C and B2B e-commerce development and optimization services using Shopify, Laravel Twill, and headless architectures with modern frontend technologies. Serves enterprise clients such as Off-White, FAO Schwarz, SLAMP, and Lorena Antoniazzi.
• Digital Strategy and Consultancy Strategic consulting including audit and assessment of tools and processes, e-commerce management, and digital communication strategies backed by continuous monitoring and clear objectives. Targets enterprise clients undertaking digital transformation.
• EIDEN Platform WIP Italia's proprietary omnichannel customer training platform used to build custom training solutions. Features customizable UX, custom functions, and enterprise system integration. Underpins custom deployments such as Safilo MyKey and ZEISS Academy.
• CharityGo Dedicated fundraising platform for Third Sector entities (non-profits, charities) that enables simple and immediate management of active fundraising websites, including auction management and donation processing.
• Leedu Open Day Manager platform supporting schools of all levels in managing enrollment campaigns, from Open Day calendar creation to real-time participation monitoring and automated family communications.

Quantifiable outcome

• Prénatal e-commerce achieved +640% revenue growth in Q1 2021 compared to 2019
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• AccessiWaycoreStrategic or Co-development Partner · 11 April 2025Partnership with AccessiWay, a vertical company specializing in digital accessibility, to help clients comply with the European Accessibility Act (EAA) effective June 28, 2025. Services include accessibility audits, interface redesign, technical development adaptation, multimedia remediation, and staff training.
• StoryblokcoreTechnology or IntegrationCertified partner for Storyblok headless CMS, used for enterprise projects requiring flexible content management and omnichannel delivery. Described as a 'partner of altissimo valore aggiunto' (high added value partner).
• Red Pangolin GroupcoreStrategic or Co-development PartnerWIP Italia is part of Red Pangolin Group, a new group focused on digital, advanced technologies, and AI, launched together with SINTIA LAB. The group represents a natural evolution for WIP Italia combining digital expertise with advanced technology capabilities.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Accenture Song: Global experience and design agency within Accenture, offering end-to-end digital transformation services. A much larger incumbent bidding against WIP Italia for major enterprise digital engagements.
• Publicis Sapient: Global digital transformation arm of Publicis Groupe, delivering enterprise e-commerce, CX, and engineering services. A larger incumbent competing for the same enterprise digital design and build RFPs as WIP Italia.
• Deloitte Digital: Global digital consulting arm of Deloitte, providing creative, technology, and strategy services for enterprise transformations. Larger incumbent competing for the same enterprise digital budgets.

Direct peers

• Jakala: Major Italian martech and digital transformation company providing data-driven marketing, e-commerce, and CX solutions to enterprise clients. Directly competes with WIP Italia in the Italian enterprise digital design and e-commerce space, with broader data/CRM capabilities.
• Lynx Group: Italian digital agency specializing in digital transformation, e-commerce, and service design for enterprise clients. Comparable in size, scope, and customer base to WIP Italia.
• Conversion (E-commerce Agency): Italian e-commerce-focused digital agency serving fashion, luxury, and consumer brands. Direct peer in the Italian enterprise e-commerce and Shopify/magento development space.
• Reply: Italian-listed digital services and consulting group with deep focus on digital experience, e-commerce, and enterprise platforms. A larger, more diversified competitor to WIP Italia in the Italian enterprise digital market, with global delivery capabilities.
• TSW (Tesi Solutions Web): Italian digital agency specializing in e-commerce, web development, and digital marketing for enterprise brands. Closely comparable peer with similar mid-sized Italian agency profile and enterprise client focus.
• Bitmama: Italian digital agency offering web development, UX/UI design, and e-commerce solutions to mid-market and enterprise clients. Comparable mid-sized Italian agency peer with similar service offerings.

Regional players

• Jakala | Fake Age: Italian creative and digital agency providing branding, digital design, and content services to enterprise clients. Comparable in client focus and project-based service model, though more oriented to creative/branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wip-italia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wip Italia