SanTan Solar
SanTan Solar is a Gilbert, Arizona-based, family-owned e-commerce retailer founded in 1999 that sells new, used, and refurbished solar panels, inverters, batteries, kits, and accessories to DIY homeowners, off-grid builders, and small contractors across the US and Canada.
- Company typePrivate
- Founded1999
- HeadquartersGilbert, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SanTan Solar does
SanTan Solar is a Gilbert, Arizona-based direct-to-consumer e-commerce retailer specializing in do-it-yourself solar energy products. Founded in 1999 and family-owned, the company sells an extensive catalog including new and used solar panels (ranging from 100W to 525W+ bifacial), pre-configured solar kits (grid-tie, off-grid, hybrid, microinverter, generator), inverters, lithium battery storage, solar generators, racking and mounting hardware, and accessories. It distributes products from multiple third-party manufacturers including EG4, Tigo, Victron, EcoFlow, Anker, K2 Systems, Fortress Power, and RUiXU, without developing proprietary solar technology of its own.
The company's revenue model combines hardware sales through its online storefront with complementary service offerings: residential solar installation, solar panel cleaning, and a 5% commission affiliate program. Pricing follows a unit-based structure with seasonal promotions, pallet volume discounts, clearance categories, and three tiers of consumer financing (Affirm BNPL, PayPal Pay in 4, Figure HELOC). Go-to-market is hybrid: primarily e-commerce direct-to-consumer nationwide shipping supplemented by local warehouse will-call pickup in Gilbert, phone-based inside sales for large orders, recurring in-person DIY workshops, and content marketing across blog, YouTube, TikTok, and other social platforms.
SanTan Solar targets DIY solar builders, homeowners, RV/mobile users, off-grid and homesteading customers, and home backup buyers across the continental US, Alaska, Hawaii, Puerto Rico, and Canada. The company employs 11–50 people, holds BBB accreditation, and claims PCI DSS compliance for payment processing. It is privately held with no disclosed institutional investment or acquisition activity.
SanTan Solar firmographics
Firmographics- Name
- SanTan Solar
- Legal name
- SanTan Solar Services
- Website
- https://santansolar.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SanTan Solar is a Gilbert, Arizona-based, family-owned e-commerce retailer founded in 1999 that sells new, used, and refurbished solar panels, inverters, batteries, kits, and accessories to DIY homeowners, off-grid builders, and small contractors across the US and Canada.
- Ownership category
- akta.pro rank
SanTan Solar industry classification
Industry- Product category
- Solar Energy Equipment Retail
- NAICS
- Home Centers (444110), Outdoor Power Equipment Retailers (44423)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)
- akta.pro secondary industries
- Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF), Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
Keywords
Where SanTan Solar is headquartered
LocationHeadquarters
- HQ city
- Gilbert
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SanTan Solar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Solar Hardware Sales: The primary revenue stream is direct product sales of solar panels (new and used), inverters, batteries, solar kits, racking/mounting, accessories, and solar generators. Products are sold via e-commerce with prices ranging from under $1 to several thousand dollars per item. The company offers pallet quantities (25+ panels) for larger projects.
- Residential Installation Services: The company offers residential solar installation services as an additional service offering, providing turnkey solutions for customers who prefer professional installation over DIY.
- Affiliate Program: The company operates a 5% commission affiliate program with 30-day cookie duration, paying monthly for sales exceeding $50 threshold via direct deposit.
- Financing Partnerships: Through partnerships with Affirm and PayPal, the company likely receives referral fees or revenue sharing for financing arrangements facilitated on their platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-unit product pricing with volume discounts |
| Transaction based/ take rate | Pay-as-you-go | Seasonal promotional discounts |
| Other | Monthly | Financing through third-party partners |
| Transaction based/ take rate | Pay-as-you-go | Credit card processing fee |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
SanTan Solar product offering
Product offeringCore offering
SanTan Solar is a direct-to-consumer e-commerce retailer and distributor of solar energy equipment, selling new and certified used solar panels, pre-configured solar kits, inverters, lithium batteries, portable solar generators, racking/mounting hardware, and accessories from brands such as EG4, Tigo, Victron, EcoFlow, Anker, K2 Systems, Fortress Power, and RUiXU. The company primarily serves DIY homeowners and small installers, complementing its hardware retail with residential solar installation services, solar panel cleaning, financing partnerships, and free DIY education resources.
Product overview
SanTan Solar is a Gilbert, AZ-based B2C and B2B e-commerce retailer and DIY solar company offering an extensive catalog of solar energy products spanning solar panels (new and used), pre-configured solar kits (grid-tie, off-grid, hybrid, microinverter), inverters, lithium battery storage, solar generators, racking/mounting hardware, and accessories. The portfolio is organized around core hardware categories (panels, kits, inverters, batteries) complemented by sub-branded product lines including EG4 inverters and batteries, EcoFlow and Anker portable generators, Tigo power modules for module-level optimization and rapid shutdown, K2 Systems racking, and Fortress Power and RUiXU batteries. Beyond product sales, SanTan Solar offers residential installation services, solar panel cleaning, flexible financing (Affirm, PayPal Pay in 4, Figure HELOC), a 5% affiliate commission program, and free DIY educational resources including workshops, a solar calculator, and detailed installation guides. The company positions itself as a one-stop affordable solar shop serving both DIY installers and professional contractors nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar Panels Photovoltaic panels offered in new and certified used conditions, including monocrystalline high-efficiency panels, bifacial panels (e.g., New Grade B Canadian Solar 525W Bifacial), and pallet quantities (25+ panels) for larger projects. Panels range from 100W to 525W+ and serve residential and commercial DIY installations.
- Solar Kits Pre-configured complete solar system packages including Grid-Tie Kits, Off-Grid Kits, Hybrid Kits, Microinverter Kits, Solar Generator Kits, and Mini Split Kits, designed for DIY homeowners and small installers across various use cases from residential backup to remote off-grid living.
- Inverters DC-to-AC power conversion equipment including Grid-Tie Inverters, Off-Grid Inverters, Hybrid Inverters, and Microinverters, essential for converting solar panel DC output to usable AC power for homes and businesses; includes EG4 FlexBoss and GridBoss lines.
- Batteries Energy storage products including Floor & Wall Mount Batteries, Server/Rack Mount Batteries, Stackable Batteries, and Drop-In Batteries, primarily 48V lithium-based, for storing solar energy for use during nighttime or grid outages; includes EG4 PowerPro, Fortress Power, and RUiXU lines.
- Solar Generators Portable and semi-portable solar power stations and generator kits, including EcoFlow Generators (e.g., Delta Pro up to 3.6 kWh expandable to 10.8 kWh, 3600W output), Anker Generators, accessories, and compatible solar panels, designed for camping, overlanding, emergency backup, and off-grid portable power.
- Racking & Mounting Mounting hardware and structural components for solar installations including Roof Mount, Ground Mount, Carport Ballast, Attachments, Accessories, Railing, and Clamps, featuring K2 Systems components such as L-Foot Slotted Sets and Cross Rail systems.
- Solar Accessories Supporting components for solar installations including DC Converters/Chargers, Fuses/Breakers/Busbars, Optimizers/Rapid Shutdown devices (e.g., Tigo TS4), DC/AC Disconnects, Cables & Wiring, Monitoring and Controls, and Combiners/Junction Boxes.
- Off-Grid Appliances Appliances designed for off-grid solar-powered living, including Mini Split air conditioning and heating systems compatible with solar installations.
- Residential Solar Installation Services Professional solar panel installation services for residential properties, providing turnkey installation for customers who prefer professional installation over DIY self-installation.
- Solar Panel Cleaning Professional cleaning services for installed solar panels to maintain optimal energy generation efficiency and protect long-term system performance.
Quantifiable outcome
- 26 years in business with hundreds of verified 5-star customer reviews
- +1 more outcomes
Companies that use SanTan Solar
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
SanTan Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
SanTan Solar partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
SanTan Solar competitors and assessment
Company assessmentBroad incumbents
- Home Depot: National big-box retailer carrying solar panels, inverters, batteries, and racking alongside general building materials. Comparable as a solar hardware channel but with vastly broader assortment, store footprint, and installed-base service options; not a DIY specialist.
Others
- EnergySage: Online solar marketplace connecting consumers with installers and equipment providers, with content, quotes, and comparison tools. Adjacent to SanTan as a solar demand-generation and comparison channel that influences where DIY and installer customers ultimately purchase.
Direct peers
- Renogy: Vertically integrated solar manufacturer and direct-to-consumer retailer selling panels, charge controllers, inverters, batteries, and portable power stations. Comparable as a direct-to-consumer channel for solar hardware with overlapping customer segments (DIY, RV, off-grid) and a competing brand-authority content play.
- AM Solar: Specialty solar retailer focused on RV, marine, and mobile solar systems with kits, components, and installation resources. Comparable to SanTan's RV & Mobile Solar customer segment and off-grid appliance offering.
- altE Store: Long-running online solar retailer founded in 1999 offering panels, inverters, batteries, racking, and educational content for DIY and installer customers. Closely comparable to SanTan in catalog breadth, e-commerce model, and DIY educational positioning.
- Backwoods Solar: Idaho-based off-grid solar specialist serving cabins, homesteads, and remote properties with system design and component sales. Comparable to SanTan's off-grid living and homesteading customer segment, though with a narrower geographic and use-case focus.
- Signature Solar: Texas-based online retailer specializing in EG4, Victron, and DIY solar/battery kits, with nationwide shipping and an in-person pickup location. Directly comparable to SanTan in product mix, customer base (DIY installers), and brand-authority content strategy; explicitly cited in SanTan customer reviews as a cross-shop competitor.
- Wholesale Solar: Online solar distributor selling panels, inverters, batteries, and complete system kits with design tools and educational content. Comparable in catalog depth, system-design emphasis, and DIY customer focus.
- NAZ Solar Electric: Long-established online DIY solar retailer based in Arizona offering panels, inverters, batteries, and off-grid system components with educational content. Comparable in catalog, Arizona-based DIY orientation, and educational content focus.
- GoGreenSolar: Online solar retailer offering DIY grid-tie and off-grid kits, panels, inverters, racking, and design services. Comparable to SanTan in e-commerce-first distribution model and DIY/installer customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SanTan Solar social profiles
Digital presenceSanTan Solar compliance and trust
Trust signalCompliance1 record
SanTan Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
SanTan Solar leadership team
Management profileNumber of profiles
SanTan Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SanTan Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SanTan Solar
What does SanTan Solar do?
SanTan Solar is a direct-to-consumer e-commerce retailer and distributor of solar energy equipment, selling new and certified used solar panels, pre-configured solar kits, inverters, lithium batteries, portable solar generators, racking/mounting hardware, and accessories from brands such as EG4, Tigo, Victron, EcoFlow, Anker, K2 Systems, Fortress Power, and RUiXU. The company primarily serves DIY homeowners and small installers, complementing its hardware retail with residential solar installation services, solar panel cleaning, financing partnerships, and free DIY education resources.
Is SanTan Solar a public or private company?
SanTan Solar is a private company. It is classified as family owned and is currently operating.
When was SanTan Solar founded?
SanTan Solar was founded in 1999. It employs 11 to 50 people.
Where is SanTan Solar based?
SanTan Solar is headquartered in Gilbert, United States, in the North America region.
How does SanTan Solar make money?
Four revenue lines are on record. Solar Hardware Sales are the primary driver. The others are residential Installation Services, affiliate Program and financing Partnerships.
Who are SanTan Solar's main competitors?
Home Depot is listed as a broad incumbent. EnergySage is listed as an others. Direct peers are Renogy, AM Solar, altE Store, Backwoods Solar, Signature Solar, Wholesale Solar, NAZ Solar Electric and GoGreenSolar.
Does SanTan Solar have an API?
No public API is recorded for SanTan Solar.
What industry is SanTan Solar in?
SanTan Solar's product category is Solar Energy Equipment Retail. Its primary akta.pro industry code is EUAMABAK, Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics), with a secondary code of EUAMABAF, Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts). Its NAICS code is 444110 and its SIC code is 5200.