Fideliti Childcare Vouchers

What Fideliti Childcare Vouchers does

Fideliti Childcare Vouchers, legally Fideliti Limited (company number 5449511), is a UK private limited company headquartered in Warrington, Cheshire, that has administered employer-sponsored childcare voucher schemes since 2005. It runs a B2B2C salary-sacrifice product in which UK employers contract with Fideliti to offer childcare vouchers to their workforce as an employee benefit; vouchers are funded via pre-tax salary sacrifice and can be used with Ofsted-registered childcare providers (nurseries, childminders, breakfast and after-school clubs, holiday clubs, and certain tuition) until the 1 September following the child's 15th birthday (16th if disabled). The underlying technology stack is a web-based account management platform with online employee self-service, an Ofsted-verified provider registration portal, rule-defined Autopay scheduling, and BACS payment processing with a stated 2-3 working day settlement to providers. A mobile app was previously offered but has been discontinued, leaving the web portal as the sole digital channel.

Fideliti operates a fully managed service model: employers' administrative burden is limited to payroll deductions and monthly invoice handling, while Fideliti manages onboarding, account servicing via a freephone helpline, complaint handling, and provider payments. Two product variants are offered — Electronic Vouchers (paid into an online Fideliti Account with flexible accrual) and Autopay Vouchers (fixed monthly BACS payments direct to a provider) — with tiered weekly/monthly contribution caps differentiated by HMRC tax band (£55/wk basic rate; £28/wk higher rate; £25/wk additional rate), translating to savings of up to £933 per parent per year and up to £1,866 for dual-parent families. Revenue is generated through a recurring management fee charged to employer clients and per-transaction processing fees on voucher redemptions; no public revenue, funding, or valuation disclosures are available.

The customer base spans 1,000+ UK employers, including councils, police forces, central government departments, NHS trusts, universities, FTSE 100 companies, and SMEs across sectors such as healthcare, transportation, utilities, manufacturing, and construction. The business was historically recognised on the Sunday Times Virgin Fast Track 100 list in 2011, 2012, and 2013. Critically for the current operating context, the underlying UK Childcare Voucher Scheme closed to new joiners on 4 October 2018, leaving Fideliti to service only its existing member book — a closed and naturally runoff cohort. Headcount is 11-50 employees, the company is family-owned with no external investors or parent, and no subsidiaries, partnerships, patents, certifications, or restructuring actions are disclosed.

Name

Fideliti Childcare Vouchers

Legal name

Fideliti Limited

Website

https://fideliti.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Fideliti Childcare Vouchers (Fideliti Limited) is a UK-based, family-owned administrator of employer-sponsored salary-sacrifice childcare voucher schemes, serving 1,000+ UK employers and their working parents via a web-based managed-service platform.

Ownership category

akta.pro rank

Product category

Employee Benefits Administration

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Tuition Assistance & Voucher/ESA Program Administration (EDADAHAF)

Keywords

• Childcare vouchers
• Salary sacrifice schemes
• Employee benefits administration
• Voucher management services
• Workplace childcare benefits

Headquarters

HQ city

Warrington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employer Management Fee: Fideliti charges employers a competitive management fee for the fully managed childcare voucher scheme service. The management fee covers payroll deductions processing, monthly invoice handling, account management, and payment processing to childcare providers. This is a recurring revenue stream from employer clients.
2. Voucher Processing Fees: Processing of salary sacrifice deductions and childcare voucher payments to registered childcare providers through BACS transfers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fideliti administers a UK Childcare Voucher Scheme that lets working parents sacrifice a portion of pre-tax salary in exchange for vouchers accepted by Ofsted-registered childcare providers. The company delivers the scheme to employers as a fully managed service covering payroll deductions, voucher processing and BACS payments to providers, while employees manage their participation through an online Fideliti Account. Two voucher formats are offered: Electronic Vouchers (paid into an online account for flexible accrual and provider payments) and Autopay Vouchers (fixed automated monthly payments direct to a childcare provider).

Product overview

Fideliti Childcare Vouchers operates a salary sacrifice-based childcare voucher scheme for UK employers and working parents. The core product is the Childcare Voucher Scheme, which allows employees to exchange a portion of their pre-tax salary for vouchers to pay for Ofsted-registered childcare. The scheme offers two delivery mechanisms: Electronic Vouchers (paid into an online account with maximum flexibility) and Autopay Vouchers (fixed automated monthly payments direct to childcare providers). Fideliti provides a fully managed service as standard, handling payroll deductions, voucher administration, and BACS payments to childcare providers. The company serves employers across all market sectors, from small businesses to FTSE 100 companies and government bodies, managing the full administrative burden for client organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• Childcare Voucher Scheme Core salary sacrifice scheme allowing working parents at UK employers to convert a portion of pre-tax salary into childcare vouchers exempt from tax and National Insurance, delivering savings of up to £933 per annum per parent on Ofsted-registered childcare. Delivered as a fully managed service covering payroll deductions, voucher processing and BACS payments to providers.
• Electronic Vouchers Voucher value is paid into the user's online Fideliti Account, allowing flexible accrual, amendment and addition of Ofsted-registered childcare providers, with the ability to set up regular automated payments to providers from accrued value.
• Autopay Vouchers Automated fixed-amount payment made directly to the chosen childcare provider on a specified date each month, designed as the simplest option for consistent monthly payments to a single Ofsted-registered provider.
• Childcare Provider Registration Service Online registration service for Ofsted or equivalent registered childcare providers (nurseries, childminders, breakfast and after-school clubs, holiday clubs, private tutors) to join the Fideliti network, with Ofsted credential verification and BACS payment receipt within 2-3 working days.

Quantifiable outcome

• Working parents can save up to £933 per annum on childcare fees
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves4 records

Emerging players

• Perkbox: Perkbox is a UK employee benefits and engagement platform offering perks, discounts, and wellbeing benefits to employers. It competes for the same employer benefits budget as Fideliti but with a modern, app-based product that bypasses traditional voucher schemes.
• Reward Gateway: Reward Gateway provides employee engagement, recognition, and benefits platforms to UK and global employers. Comparable to Fideliti on the employer sale motion and benefits administration domain but with a broader, more digitally led product suite.

Broad incumbents

• Ceridian Dayforce: Ceridian Dayforce is a major global HCM/payroll/benefits provider whose UK offering bundles salary-sacrifice and benefits administration that can substitute for, or integrate with, specialist voucher administrators like Fideliti. Broad incumbent competing indirectly through payroll stack consolidation.

Direct peers

• Enjoy Benefits (formerly Busy Bees Childcare Vouchers): Enjoy Benefits runs the Busy Bees Childcare Vouchers scheme and broader salary-sacrifice benefits (cycle-to-work, tech, etc.). It is a direct UK competitor to Fideliti for legacy childcare voucher scheme sign-ups and employer benefits contracts.
• Caboodle (by Computershare / Capita): Caboodle is a UK salary-sacrifice and benefits platform offering childcare vouchers, cycle-to-work, and holiday buy/sell schemes to employers. It is a direct competitor on childcare vouchers and adjacent employee benefits.
• Edenred: Edenred is one of the UK's largest legacy Childcare Voucher scheme operators (Edenred Childcare Vouchers) and benefit-administration providers. It competes head-to-head with Fideliti for employer scheme contracts, runs the same HMRC-closed voucher product, and offers adjacent employee benefits (e.g., commuter, gift/incentive).
• My Family Care: My Family Care provides workplace childcare benefits, nursery discounts, and parental support services to UK employers. Comparable to Fideliti on the employer channel and target buyer (working parents), though its product mix extends beyond vouchers into back-up care and information portals.
• Pluxee UK (formerly Sodexo Benefits & Rewards Services): Pluxee (Sodexo's spinoff) runs Sodexo Childcare Vouchers and operates one of the largest UK childcare voucher/employee benefit platforms, with deeply embedded employer relationships. Directly comparable to Fideliti on product, customer base, and B2B2C distribution model.
• Kiddivouchers: Kiddivouchers is a UK-focused Childcare Voucher scheme administrator targeting employers, with the same salary-sacrifice model and Ofsted-registered provider network as Fideliti. Direct competitor in the legacy voucher market.
• Computershare Childcare Voucher Services: Computershare offers UK Childcare Voucher scheme administration as part of its broader share/employee-services platform, mirroring Fideliti's employer-focused fully managed model. Direct competitor on the legacy HMRC voucher scheme.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Xx.com/Fideliti_UK
• LinkedInlinkedin.com/company/fideliti-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fideliti Childcare Vouchers