Norfil

What Norfil does

Norfil inc. is a privately held Canadian distributor of professional hygiene and cleaning products, founded in 1971 and headquartered in Rouyn-Noranda, Quebec. The company operates three physical retail locations across Rouyn-Noranda and Val-d'Or (Quebec) and Timmins (Ontario), supplemented by an e-commerce storefront offering 24-48 hour delivery on most catalog items. Its product catalog spans paper products, chemical cleaning agents, disinfectants, hand sanitizers, automatic dispensers, and PPE, sold under its proprietary INO brand and through exclusive partnerships such as Nature's Pond.

The company serves a broad vertical mix that includes commercial, institutional, industrial (with a notable focus on mining and forestry in remote northern areas), healthcare, government, education, and residential customers. Its core functional offering is one-time / pay-as-you-go distribution rather than subscription or contract-based service, with pricing quote-based and not publicly disclosed. Norfil differentiates on technical advisory expertise (the team carries over 250 years of combined experience), eco-friendly green cleaning solutions yielding up to 35% cost savings through higher dilution rates, and rapid last-mile delivery.

Since 2007, Norfil has been a member of Groupe Dissan (Dissan National – INO Solutions), the largest marketing group in Canada's sanitary industry, which operates over 80 points of sale across the country under the SaniDépôt banner. This membership provides the company with supplier synergies, group purchasing scale, and exclusive product access, including the October 2019 exclusive partnership with Koenders Water Solutions for Nature's Pond products. Geographic reach is concentrated in Abitibi-Témiscamingue, Northern Ontario, and Nunavut, with no disclosed global footprint.

Name

Norfil

Legal name

Norfil inc.

Website

https://norfil.ca

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Norfil is a regional Canadian distributor of professional hygiene, cleaning, and sanitation products, serving commercial, institutional, industrial, healthcare, and government customers across Quebec, Northern Ontario, and Nunavut through three retail locations and an e-commerce storefront.

Ownership category

akta.pro rank

Product category

Sanitary and Hygiene Products Distribution

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRAOAGAC

Paper, Tissue, Wipers & Dispensers Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) Distribution

SECONDARYBPABABAI

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting)

Business & Public Services/Facilities Management & Building Services/Commercial & Janitorial Cleaning Services

SECONDARYIMAHALAH

Restroom & Hygiene Dispensing Systems (Commercial/Industrial)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Industrial Cleaning & Maintenance Equipment

Keywords

• Professional hygiene products
• Cleaning equipment distribution
• Sanitary supplies wholesale
• Industrial cleaning solutions
• Commercial hygiene distribution

Headquarters

HQ city

Rouyn

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sanitary Products Distribution: Distribution of professional hygiene, sanitary products, cleaning equipment, and specialized solutions to commercial, institutional, and industrial customers through retail stores and wholesale channels.
2. Special Orders and Custom Products: Special orders placed through suppliers for products not displayed in the online catalog, available for purchase in store.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Norfil distributes professional hygiene, sanitary, and cleaning products — including cleaning chemicals, hand sanitizers, hard-surface disinfectants, paper products, automatic dispensers, and PPE — to commercial, institutional, industrial, healthcare, and food-processing customers across Quebec and Northern Ontario through three retail locations, an online shop, and the Dissan Group national network. The company also provides technical advisory, training, customized cleaning programs, and after-sales service backed by 250+ years of combined team experience in industrial hygiene.

Product overview

Norfil is a sanitary and professional hygiene products distributor offering a comprehensive portfolio of cleaning, disinfection, and hygiene solutions. The company provides paper products (toilet paper, hand towels), chemical cleaning products (INO GLOSS-18, INO BIO-12), hand sanitizers and disinfectants (INO MED series), automatic dispensers (INO DE-SDA1000), PPE equipment (masks, face shields), and exclusive Nature's Pond ecological products. As a member of Dissan National – INO Solutions, Norfil operates as a wholesale and retail distributor serving commercial, institutional, industrial, and food processing sectors across Quebec and Northern Ontario regions.

Differentiator

Problem solved

Functional benefit

Products and services

• INO GLOSS-18 Neutral detergent with a long-lasting cherry fragrance designed for professional cleaning applications.
• INS-TS-1000JRT-12 JRT 2-ply high-capacity toilet paper designed for commercial and institutional use.
• CAS-T117 Textured Hand Roll Paper Towel Textured hand roll paper towel, 1000 feet, compostable, designed for professional hygiene applications.
• INO MED-2 Hand Sanitizer Hand sanitizer product for healthcare and professional hygiene use.
• INO MED-5 Hand Sanitizer Hand sanitizer product for professional and healthcare hygiene applications.
• INO MED-55 Hand Sanitizer Hand sanitizer product for professional hygiene use.
• INO DE-SDA1000 Automatic Dispenser Automatic dispenser equipment for sanitary products in commercial and institutional washrooms.
• INO BIO-12 Biological Cleaning Product Biological cleaning product for professional hygiene applications.
• CPL-ES64-4 Cleaning Product Cleaning product for professional hygiene use.
• Nature's Pond Products Ecological and ultra-performing pond care and cleaning solutions, exclusive to Norfil within the Dissan network, manufactured by Koenders Water Solutions.
• INO PRO Wash Professional washing product launched in late 2025, sold via the Norfil online shop.

Quantifiable outcome

• Up to 35% savings on direct cleaning product costs with green solutions due to higher dilution rates
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and core.

• Koenders Water Solutions (Nature's Pond)flagshipChannel Partner/ Reseller/ Distributor · 9 October 2019Exclusive partnership announced October 9, 2019 between Groupe Dissan and Koenders Water Solutions for Nature's Pond products. This exclusive partnership across Canada opens new possibilities for distributor members of the Dissan Group. Nature's Pond products are natural pond care solutions created as an alternative to chemical pond treatments. The partnership provides over 80 accessible points of sale serving all types of markets from coast to coast.
• Groupe Dissan (Dissan National – INO Solutions)coreStrategic or Co-development Partner · 1 January 2007Norfil inc. is an innovative corporate member of Dissan National – INO Solutions. Since 2007, Groupe Dissan has been acquiring independent distributors to form corporate entities under the SaniDépôt banner. The group represents the largest marketing group in the sanitary industry in Canada with over 80 points of sale across the country. Norfil benefits from supplier synergies enabling access to the latest professional hygiene technologies and exclusive product offerings.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Uline: Large industrial and janitorial supply distributor with a catalog-led, rapid-delivery model. Comparable in the way it bundles cleaning chemicals, paper, dispensers, and PPE into a single supply relationship for commercial and industrial customers.
• Groupe Dissan / SaniDépôt (other member distributors): Norfil is itself a Dissan member operating under the SaniDépôt banner, alongside 80+ sister distributors across Canada. These are the most direct comparables — same supplier relationships, same product portfolio structure, and similar regional janitorial distribution models.
• Acme Paper & Supply Co. Janitorial, paper, and foodservice supply distributor in the Pacific Northwest with a similar mix of cleaning chemicals, paper products, and equipment, plus green/sustainable product offerings.
• Brady Industries: Regional janitorial and sanitary supply distributor serving commercial, institutional, and industrial customers in the Western U.S. — directly comparable in product mix, customer verticals, and multi-channel distribution.
• Waxie Sanitary Supply: Long-established U.S. janitorial/sanitary distributor serving commercial, healthcare, foodservice, and industrial customers. Comparable in product breadth (chemicals, paper, equipment, green cleaning lines) and in combining technical advisory with distribution.
• Imperial Dade: One of the largest janitorial/sanitary distributors in North America with a multi-regional branch model and overlapping product categories (cleaning chemicals, paper, disinfectants, dispensers). Imperial Dade's branch-distributor structure is highly analogous to how Norfil operates within the Dissan network.

Broad incumbents

• MSC Industrial Direct: Large industrial MRO distributor with a metalworking and facilities-supply catalog. Comparable to Norfil's industrial customer base (mining, heavy industry, remote sites) but at a vastly different scale and with deeper digital procurement tools.
• Bunzl: Global distribution giant with a deep janitorial/sanitary and foodservice portfolio. Operates as a much larger incumbent in the same categories Norfil serves (chemicals, paper, PPE, cleaning equipment), but across a far wider geography and customer base.
• Grainger: Industrial MRO and facility maintenance distributor serving commercial and industrial buyers with cleaning, safety, and janitorial categories. Overlaps with Norfil on the industrial (mining/forestry) and facility maintenance sides, but with a vastly larger product breadth and digital infrastructure.
• Veritiv: North American distribution business with a meaningful janitorial, sanitation, and paper category. Comparable in commercial/institutional customer overlap, though Veritiv operates as a much broader multi-category distributor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Norfil1971
• LinkedInlinkedin.com/company/norfil-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norfil