Modern Salon
Modern Salon & Spa is a privately held, family-owned salon and day spa operating three retail locations in the Charlotte and Huntersville, North Carolina market, delivering haircuts, color, HydraFacials, facials, massage, nails, makeup, and body treatments to individual consumers while retailing Organethic Pure Care and Evo hair product lines.
- Company typePrivate
- Founded1989
- HeadquartersCharlotte, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Modern Salon does
Modern Salon & Spa is a privately held, family-owned salon and day spa founded in 1989 by Arsalan and Arezo Hafezi, headquartered in Charlotte, North Carolina, and operating three retail locations (Phillips Place in Charlotte, Birkdale Village in Huntersville, and Waverly in Charlotte) plus a corporate office. The company delivers a comprehensive suite of licensed professional services covering haircuts and blowdry (priced $30-$410 by stylist tier), color services using the proprietary HeadMapping operational system, hair extensions (Platinum Seamless, BELLAMI), keratin and smoothing treatments, HydraFacial treatments using patented vortex technology, custom facials with Eminence products, massage therapy (30-120 minutes), nail services, makeup, body treatments, and waxing. Beyond services, Modern Salon retails professional hair care product lines Organethic Pure Care and Evo Hair, with Eminence Organic Skin Care sold in-spa.
The underlying technology stack is operationally focused: a tiered stylist hierarchy (Mantra Stylist through Artistic Creative Director) underpins pricing and service delivery, the HeadMapping system enforces color consistency and pricing integrity, and Phorest (a third-party SaaS platform) handles online booking, deposits (50% required for new guests), gift card e-commerce, and loyalty/referral program management. The Modern Loyalty Treat Card accrues points (1 per dollar) redeemable for spa gift cards, and a referral program issues $20 credits to both referrer and referred friend.
The revenue model is straightforward service-and-retail: one-time payment at point of service (categorized as one-time license in the data) plus retail product sales of professional take-home product lines. Customer acquisition combines local SEO-driven blog content, community events and fashion partnerships, referral incentives, a new-guest $25-off offer, and email/loyalty communications targeting individual consumers across men, women, teens, and bridal segments in the Charlotte metro market.
Modern Salon firmographics
Firmographics- Name
- Modern Salon
- Legal name
- Modern Salon
- Website
- https://modernsalonandspa.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Modern Salon & Spa is a privately held, family-owned salon and day spa operating three retail locations in the Charlotte and Huntersville, North Carolina market, delivering haircuts, color, HydraFacials, facials, massage, nails, makeup, and body treatments to individual consumers while retailing Organethic Pure Care and Evo hair product lines.
- Ownership category
- akta.pro rank
Modern Salon industry classification
Industry- Product category
- Beauty Salon and Spa Services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)
- akta.pro primary industry
- Day Spas (HSALAFAA)
- akta.pro secondary industries
- Women's Hair Salons (HSALAAAA), Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF)
Keywords
Where Modern Salon is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Modern Salon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Professional Salon & Spa Services: One-time service fees for hair, skincare, massage, nail, and makeup services. Services priced by stylist/therapist level (Mantra, Junior, Senior, Senior Director, Artistic Creative Director) and service type. No subscription model; payment at point of service.
- Retail Product Sales: Sale of professional hair care products (Organethic Pure Care, Evo Hair) and skincare products (Eminence Organic Skin Care) at salon locations. Revenue from take-home products recommended by service providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Haircut & Blowdry - Women's |
| Unit Pricing | Pay-as-you-go | Hair Treatments - Keratin/Smoothing |
| Unit Pricing | Pay-as-you-go | HydraFacial Treatments |
| Unit Pricing | Pay-as-you-go | Facial Services |
| Unit Pricing | Pay-as-you-go | Massage Services |
| Unit Pricing | Pay-as-you-go | Nail Services |
| Unit Pricing | Pay-as-you-go | Haircut & Blowdry - Men's |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Modern Salon product offering
Product offeringCore offering
Modern Salon & Spa is a multi-location full-service salon and day spa offering hair (cut, color, extensions, treatments), skincare (facials, HydraFacials, dermaplaning), massage, nail, makeup, and body treatment services delivered by licensed professionals across three Charlotte and Huntersville, NC locations. The company also retails professional hair care product lines (Organethic Pure Care, Evo Hair) in-salon and offers gift cards and a loyalty program.
Product overview
Modern Salon & Spa is a multi-location salon and day spa offering a comprehensive range of hair and skin care services. The service portfolio includes haircut and blowdry, hair treatments (keratin, texturizing, smoothing), hair extensions (tape-in and clip-in), and color services using Organethic Pure Care, Evo, and Color Space product lines. Spa services encompass HydraFacials, custom facials (Eminence), hair removal (waxing/threading), massage therapy, nail services, makeup application, and body treatments. The company retails two professional hair care product lines: Organethic Pure Care (featuring Silk Aloe, Beauty Argan, Inca, Wellness, and Color sub-lines) and Evo Hair Products (including Hydrate, Repair, Volume, Curl, Smooth, and Style families). Customer engagement programs include a Modern Loyalty Treat Card points program and new guest promotional offers.
Differentiator
Problem solved
Functional benefit
Products and services
- Haircut & Blowdry Professional haircut and blowdry styling services for both women and men, offered at multiple stylist tiers from Mantra Stylist to Artistic Creative Director including maintenance and transformation haircuts.
- Hair Treatments Professional hair treatment services including keratin smoothing, texturizing perms, and specialized growth treatments for various hair lengths and conditions.
- Hair Extensions Hair extension services including Platinum Seamless tape-in extensions, clip-in extensions, BELLAMI premium extensions, and wig services using 100% Remy human hair.
- Color Services Hair coloring services using Organethic Pure Care, Evo, and Color Space product lines, including vivid color, all-over lightening, full and partial highlights, delivered under the proprietary HeadMapping color system.
- HydraFacials HydraFacial treatments using patented vortex technology for exfoliation, cleansing, painless extractions, and hydration, offered at Platinum, Deluxe, and Signature levels.
- Facials Custom facial services using Eminence products including Express, Back Detox, Teen, Oncology, Men's Facial, Detoxifying Blueberry Peel Facial, and Dermaplaning.
- Hair Removal Temporary hair removal services through waxing and threading for face and body areas including lip, chin, brow, full face, underarm, bikini, and legs.
- Massage Massage therapy services at various durations (30-120 minutes), plus Smooth and Soothe body exfoliation, Salt Glow exfoliation, and Cupping Therapy add-on.
- Nails Nail services including Modern Essential and Luxe Manicure and Pedicure, Modern Man services, Gel Manicure, Dazzle Dry services, and polish changes.
- Makeup Makeup application services including Full Makeover, Bridal Makeup, Eyes & Lips, plus lash services such as Individual Lashes, Strip Lashes, Lash Lift, and Lash and Brow Tint.
- Body Treatments Body treatment services for skin rejuvenation and relaxation.
- Organethic Pure Care Professional hair care product line retailed in-salon with multiple sub-lines including Silk Aloe, Beauty Argan, Inca Restructuring Treatment, Wellness Treatment, and Organic Pure Care Color, featuring natural and organic ingredients with essential oils and plant extracts.
- Evo Hair Products Australian professional hair care brand retailed in-salon with color-coded product families (Hydrate, Repair, Volume, Curl, Smooth, Style), plus Fabuloso color boosting treatment, Fab Pro color maintenance system, and Staino professional color palette.
Quantifiable outcome
- Founded in 1989 - 35+ years of continuous operation
Companies that use Modern Salon
Customer profileSegments1 record
Ideal customer profiles2 records
Modern Salon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Modern Salon partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- VestiqueminorModern Salon & Spa partnered with Vestique, a Charlotte-based boutique, for a runway show event showcasing Vestique's European Summer Collection at the JW Marriott Aura rooftop. Modern stylists provided hair styling (beachy curls) for models, while Vestique provided fashion styling. Event celebrated local fashion and beauty community collaboration.
- The Beauty Boost CLTminorCommunity collaboration for Hocus Pocus: A Spooktacular Event at Heist Barrel & Arts. Modern Salon team shared beauty tips and offered services including Fairy Hair additions at braid bar.
- Pure Barre Birkdale VillageminorBirkdale Village team participated in Boo-tiful Braid Bar event at Pure Barre. Community outreach to introduce Modern Salon services to Pure Barre clients and staff.
- The Independence FundminorNine staff members from Waverly, Phillips Place, Metropolitan and Birkdale Village participated in The Independence Fund's Caregivers Retreat event. Community service and charity involvement demonstrating corporate social responsibility.
Scale indicators1 record
Recent moves3 records
Expansion highlights4 records
Modern Salon competitors and assessment
Company assessmentDirect peers
- Spavia Day Spa: Premium day spa franchise offering massage, facials, body treatments, and skincare. Comparable to Modern Salon's day spa services with similar full-service, premium positioning.
- Hand & Stone Massage and Facial Spa: Multi-location franchise offering massage, facials, and hair removal services. Directly comparable to Modern Salon in its combination of spa services across multiple physical locations and consumer-direct model.
- The Woodhouse Spa: Day spa chain offering massage, facials, body treatments, and nail services in a premium, full-service format. Closely aligned with Modern Salon's salon & spa positioning across multiple physical locations.
- Bluemercury: Premium spa and beauty retail concept combining spa services with curated product sales. Comparable to Modern Salon's combined service-plus-retail model in premium retail locations.
- Drybar: Multi-location chain specializing in blowouts and premium hair services. Comparable to Modern Salon in its multi-location premium hair services model with tiered pricing.
- European Wax Center: Multi-location specialty beauty chain focused on waxing and related services. Comparable franchise-based consumer beauty services model with tiered memberships, similar to Modern Salon's repeat-visit customer base.
- Massage Envy: Largest U.S. franchised provider of massage, skin care, and stretch services. Comparable multi-location day spa model targeting recurring consumer wellness visits, similar to Modern Salon's spa offerings.
- Massage Heights: Franchised wellness retailer offering massage, skin care, and facial services through membership-based recurring visits. Comparable multi-location spa services model targeting consumer retention, similar to Modern Salon's loyalty-driven approach.
Broad incumbents
- Regis Corporation: Public parent of multiple salon brands including Supercuts and SmartStyle. A broad incumbent in the salon services space with a portfolio approach, unlike Modern Salon's single-brand premium positioning.
- Great Clips: Largest U.S. hair salon franchise by unit count. Overlaps with Modern Salon on hair services but operates a mass-market value positioning rather than Modern Salon's premium salon-and-spa model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Modern Salon social profiles
Digital presenceModern Salon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modern Salon leadership team
Management profileNumber of profiles
Profiles3 records
Modern Salon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modern Salon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modern Salon
What does Modern Salon do?
Modern Salon & Spa is a multi-location full-service salon and day spa offering hair (cut, color, extensions, treatments), skincare (facials, HydraFacials, dermaplaning), massage, nail, makeup, and body treatment services delivered by licensed professionals across three Charlotte and Huntersville, NC locations. The company also retails professional hair care product lines (Organethic Pure Care, Evo Hair) in-salon and offers gift cards and a loyalty program.
Is Modern Salon a public or private company?
Modern Salon is a private company. It is classified as family owned and is currently operating.
When was Modern Salon founded?
Modern Salon was founded in 1989. It employs 51 to 100 people.
Where is Modern Salon based?
Modern Salon is headquartered in Charlotte, United States, in the North America region.
How does Modern Salon make money?
Two revenue lines are on record. Professional Salon & Spa Services are the primary driver. The others are retail Product Sales.
Who are Modern Salon's main competitors?
Direct peers on record are Spavia Day Spa, Hand & Stone Massage and Facial Spa, The Woodhouse Spa, Bluemercury, Drybar, European Wax Center, Massage Envy and Massage Heights. Broad incumbents are Regis Corporation and Great Clips.
Does Modern Salon have an API?
No public API is recorded for Modern Salon.
What industry is Modern Salon in?
Modern Salon's product category is Beauty Salon and Spa Services. Its primary akta.pro industry code is HSALAFAA, Day Spas, with a secondary code of HSALAAAA, Women's Hair Salons. Its NAICS code is 812112.