Robert Schüler Insurance Broker

Name

Robert Schüler Insurance Broker

Legal name

Robert Schüler Versicherungsmakler GmbH

Website

https://robertschueler.de

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Commercial insurance brokerage
• Industrial risk consulting
• Specialty insurance solutions
• Corporate resilience services
• Employee benefits insurance

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance broker (Versicherungsmakler), the company earns commissions from insurance providers for placing policies. Revenue is generated through brokerage fees and commissions on insurance products placed with their carrier partners.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Robert Schüler Insurance Broker is an independent insurance broker (Versicherungsmakler) that intermediates and consults on commercial, industrial, specialty, and personal insurance lines for businesses and private clients. The firm delivers industry-tailored coverage packages across tourism, media, trade show construction, transport/logistics, industry/commerce, and food sectors, supplemented by employee benefits (occupational pensions, company health insurance) and international insurance program management. Advisory is continuous from contract conclusion through claims settlement, with proprietary products such as ALL RISK (trade show) and Pressegrosso All Risk.

Product overview

Robert Schüler Versicherungsmakler GmbH operates as an independent insurance broker offering a comprehensive portfolio of risk consulting and industrial insurance solutions. The company provides industry-specific insurance packages across sectors including tourism, media, trade show construction, transport/logistics, industry/commerce, and food & luxury goods. Key branded products include ALL RISK (a comprehensive all-risk solution for trade show, stage, and decoration construction covering the entire lifecycle), Pressegrosso All Risk (for press wholesale), and various specialty products like Passageausfallversicherung and Charterers Liability for the cruise industry. For corporate clients, the company offers personnel insurance solutions including Betriebliche Krankenversicherung (company health insurance), Betriebliche Altersvorsorge (company pension schemes), and Betriebliches Gesundheitsmanagement (occupational health management with MediDay and MediExpert components). The portfolio also includes standard insurance lines such as transport insurance, liability coverage, property/business interruption insurance, and electronics insurance. The company serves as an intermediary connecting clients with leading international insurance providers through its network present in over 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• ALL RISK: Comprehensive insurance protection product for trade show, stage, and decoration construction covering all phases from transport through setup, event, dismantling, and storage worldwide.
• Pressegrosso All Risk

Products and services

• ALL RISK (Messe-, Bühnen- und Dekorationsbau) Comprehensive all-risk insurance product covering transport, assembly, event, dismantling, and storage phases worldwide under a single contract, specifically designed for trade show, stage, and decoration construction companies.
• Pressegrosso All Risk All-risk insurance product covering the complete lifecycle of press wholesale and distribution operations.
• Haftpflichtversicherung für Reiseveranstalter Liability insurance for tour operators covering personal injury, property damage, and financial loss with risk-appropriate coverage sums.
• Passageausfallversicherung Insurance coverage for cruise operators protecting against revenue losses from ship breakdowns or natural events preventing voyages.
• Charterers Liability Liability coverage for cruise operators towards ship owners for damages caused by the chartering company.
• Betriebliche Altersvorsorge (Occupational Pension Provision) Company pension products with five models — direct commitment, support fund, direct insurance, pension fund, and pension fund models — for employee retirement planning.
• Betriebliche Krankenversicherung (Company Health Insurance) Company health insurance providing additional coverage beyond statutory health insurance to reduce absenteeism and attract talent.
• Transportversicherung (Transport Insurance) Insurance solutions for logistics companies, warehousing, shipping, and transportation businesses covering goods in transit and related risks.
• Internationale Versicherungsprogramme (International Insurance Programs) Global insurance programs for international companies including implementation, international risk management, local coverage abroad (Good Local Standard), DIC/DIL coverage, and regular reporting.

Quantifiable outcome

• 40 years of customer relationships documented (testimonial on website)
• +3 more outcomes

Named customers2 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core partner, key partner, flagship and minor.

• Result Groupcore partnerImplementation/ SI/ Consulting PartnerInternational leading consulting company for global risk and crisis management. Provides 24/7 advisory for multinational companies, government institutions, and exposed individuals on defending against criminal attacks.
• @-yet GmbHcore partnerTechnology or IntegrationOwner-managed IT security company since 2002, specializing in IT risk and IT security management. Independent advisor with no contractual ties to hardware or software vendors.
• Oppenhoff & Partner Rechtsanwältecore partnerStrategic or Co-development PartnerOne of Germany's leading independent law firms with over 110 years of history. Expertise in IT law, data protection, and compliance. Cooperated on COVID webinar series.
• ORCA van Loon Communicationscore partnerStrategic or Co-development PartnerGermany's only communications consultancy operating in third-generation family ownership. Strategy consulting for corporate communications in analog and digital space, specializing in crisis communication.
• Hoyer Versicherungskontorkey partnerStrategic or Co-development Partner25 years of experience providing branch-proximity and intelligent solutions for transport and logistics industry with specialized concepts.
• HBC-GruppeflagshipOthersIn 2023, Robert Schüler joined the HBC-Gruppe, a broker house with approximately 500 employees in DACH region with headquarters in Hamburg. Provides strong community, digital processes, expanded product worlds, and bundled market strength.
• HSBA Hamburg School of Business AdministrationminorOthersPartnership offering MBA program Business Administration (German) in Insurance Management, providing employees opportunity for part-time studies.
• JobRadminorOthersBicycle leasing partnership allowing employees to lease a company bike through the JobRad program.
• Gruner + Jahr AG & Co.KGkey partnerChannel Partner/ Reseller/ DistributorIn 2008, acquired customer base of Gruner + Jahr's insurance broker subsidiary (M & I Medien- und Industrie-Assekuranz Kontor GmbH).
• Axel Springer Verlagkey partnerChannel Partner/ Reseller/ DistributorIn 2014, acquired VVDG Verlags- und Industrieversicherungsdienste GmbH from Axel Springer Verlag.
• All major national and international insurance companieskey partnerChannel Partner/ Reseller/ DistributorCooperates with all major national and international insurance providers. For special coverage concepts and foreign risks, maintains network of globally operating partners.
• P+S AssekuranzvermittlungminorChannel Partner/ Reseller/ DistributorParticipated in 2008 and fully acquired on 01.01.2013. Specialized in transport insurance.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Aon (Germany): Global insurance and reinsurance brokerage with substantial German operations serving mid-market and enterprise clients across commercial, specialty, and personal lines; competes directly with Robert Schüler for industrial and Mittelstand accounts while offering integrated global programs.
• Marsh (Germany): Global insurance broker and risk advisor with German operations targeting mid-market and large enterprise clients; comparable to Robert Schüler in serving industrial and specialty insurance needs but at much greater scale and with international program capabilities.
• Willis Towers Watson (Germany): Global advisory and brokerage firm with German operations offering risk management and insurance brokerage to mid-market and enterprise clients; competes for similar large industrial and specialty accounts as Robert Schüler.
• Arthur J. Gallagher (Germany): Global insurance brokerage with German operations focused on middle-market and specialty commercial clients; comparable to Robert Schüler in serving Mittelstand clients with tailored commercial and specialty coverage.

Direct peers

• Funk Gruppe: One of Germany's largest independent owner-managed insurance brokers (Hamburg-headquartered) serving Mittelstand and large industrial clients with specialty risk consulting, similar to Robert Schüler's owner-managed heritage and vertical expertise model.
• Ecclesia Group: German independent insurance broker group with deep expertise in specialty lines including aviation, marine, and complex industrial risks; comparable to Robert Schüler's specialty brokerage focus and German Mittelstand orientation.
• MRH Trowe: Independent German insurance broker serving mid-market and enterprise clients across specialty and industrial lines; a directly comparable mid-sized German broker competing for similar Mittelstand and specialty accounts.
• GGW Group: German independent insurance broker serving corporate and industrial clients with emphasis on specialty risks and consulting-heavy advisory; comparable mid-sized German broker competing for similar Mittelstand accounts.

Others

• VEMA Versicherungsmakler Genossenschaft: German insurance broker cooperative network of which Robert Schüler is a member; provides shared product access, IT platforms, and marketing support to member brokers—adjacent ecosystem player rather than direct competitor.

Emerging players

• Howden Germany: Fast-growing global specialty insurance broker with expanding German operations targeting mid-market and specialty clients; emerging competitive threat in the specialty and industrial brokerage space where Robert Schüler operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/robertschueler-versicherungsmakler

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robert Schüler Insurance Broker