Morey's Piers & Beachfront Water Parks

What Morey's Piers & Beachfront Water Parks does

Morey's Piers & Beachfront Water Parks, operated by The Morey Organization, Inc., is a family-owned amusement and water park destination founded in 1969 and located on the Wildwood, New Jersey boardwalk. The company operates three interconnected piers (Surfside Pier at 2501 Boardwalk, Mariner's Pier at 3501 Boardwalk, and Adventure Pier at 4001 Boardwalk) hosting 54+ rides including signature attractions such as The Great Nor'Easter and The Great White roller coasters, the ATMOSFEAR! 140-foot drop tower, and the Giant Wheel Ferris wheel (committed to return for the 2026 season). Adjacent product lines include two beachfront water parks (Ocean Oasis Water Park & Beach Club and Raging Waters Water Park), Starlux Mini Golf with three themed courses, Big Little 9 Golf in Cape May Court House, the Blue Palms Resort with 'FUNCLUSIVE' bundled packages, and multiple on-site dining venues spanning quick-service to sit-down restaurants.

The underlying technology stack is consumer-facing rather than AI-centric: RocketRez, Inc. powers online ticketing and reservation e-commerce (announced February 2020), Spotlio A.G. provides mobile app infrastructure, loyalty program management for The Fam Club, and website platform, while Firebase Google Analytics and Crashlytics collect anonymous app usage data and Facebook authentication handles mobile identity. No developer-facing API or proprietary AI capabilities are disclosed. The business model is direct-to-consumer across admissions, Wild Pass season passes, F&B, cabana and locker rentals, corporate sponsorships (Coca-Cola, Crest Savings Bank), and resort packages. The workforce is heavily seasonal, with over 90% of associates recruited from out of state, supplemented by dedicated internship pipelines and full-time technical roles such as HVAC technicians and carpenters.

Name

Morey's Piers & Beachfront Water Parks

Legal name

The Morey Organization, Inc.

Website

https://moreyspiers.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Morey's Piers & Beachfront Water Parks is a family-owned amusement destination in Wildwood, NJ, operating three boardwalk piers, two water parks, mini golf courses, a resort, and dining for families and tourists.

Ownership category

akta.pro rank

Product category

Amusement Park Services

NAICS

Amusement and Theme Parks (71311), Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

akta.pro secondary industry

Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

Keywords

• Amusement park rides
• Water park attractions
• Boardwalk entertainment
• Season pass admissions
• Beachfront recreation

Headquarters

HQ city

Wildwood

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Admission Tickets: Revenue from amusement ride wristbands, water park admissions, ticket cards, and combo packages. Tickets sold online via RocketRez platform or on-site.
2. Season Passes (Wild Passes): Annual and seasonal pass products including Wild Pass and Wild Water Park Passes offering unlimited access and perks. Non-transferable, purchased per individual.
3. Food & Beverage: On-site dining across multiple restaurants and quick-service locations including sit-down venues like Founders Grub & Pub, Joe's Fish Co., PigDog Beach BBQ, and various quick-eat counters.
4. Resort Accommodations: Partnership with Blue Palms resort offering package deals. Revenue from affiliated resort bookings.
5. Cabana & Locker Rentals: Private cabana rentals at water parks and locker rentals ranging from $15-$30. Premium beachfront relaxation experience.
6. Sponsorships: Corporate sponsors including Coca-Cola and Crest Savings Bank displayed on property and marketing materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Morey's Piers & Beachfront Water Parks operates a multi-pier amusement park and beachfront water park complex on the Wildwood, NJ boardwalk. The company sells admission to its three connected piers (Surfside, Mariner's, Adventure) and two water parks (Ocean Oasis, Raging Waters) featuring 54+ rides, water slides, and attractions, alongside ancillary services including Starlux Mini Golf, Big Little 9 Golf, on-site dining, cabana/locker rentals, Wild Pass season passes, The Fam Club loyalty program, and bundled resort stays at the affiliated Blue Palms.

Product overview

Morey's Piers & Beachfront Water Parks is a unified beachfront amusement destination on the Wildwood, NJ boardwalk offering three interconnected piers (Surfside Pier, Mariner's Pier, Adventure Pier). The core portfolio combines over 54 amusement rides including roller coasters (The Great Nor'Easter, The Great White, Doo Wopper), thrill rides (ATMOSFEAR!, IT), and extreme attractions (SkyScraper, SpringShot) with two beachfront water parks (Ocean Oasis Water Park & Beach Club and Raging Waters Water Park). Supporting offerings include Starlux Mini Golf (three themed courses), The Fam Club loyalty program integrated into the mobile app, Wild Pass season passes for unlimited admission, Blue Palms Resort hotel accommodations with FUNCLUSIVE packages, and diverse on-site dining. A Giant Wheel Ferris wheel renovation is committed for the 2026 season. Tickets and passes can be purchased through the RocketRez e-commerce platform, with the mobile app providing park information, geolocation, and loyalty tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Ocean Oasis Water Park & Beach Club: Tropical water park retreat on the Jersey Shore featuring water slides, lazy river, and poolside bar.
• Raging Waters Water Park
• Starlux Mini Golf
• The Fam Club

Products and services

• Amusement Rides Across Three Piers More than 54 amusement rides including roller coasters (The Great Nor'Easter, The Great White, Doo Wopper, Wild Whizzer, Sea Serpent), thrill rides (ATMOSFEAR! 140-foot drop tower), family rides, and extreme rides (SkyScraper, SpringShot, Screamin' Swing) for guests of all ages and thrill levels.
• Ocean Oasis Water Park & Beach Club Tropical beachfront water park featuring adrenaline water slides including Cliff Dive, Sidewinders, and Riptide Rapids, plus a lazy river (Endless River), interactive play areas, poolside Water Lilies swim-up bar, cabana rentals, and ocean views.
• Raging Waters Water Park Beach-facing water park featuring heart-pounding water slides, action-packed play areas, a lazy river, and attractions including Speed Slides, Rocket Raft Run, Serpentine Slides, Sky Pond Journey, and Camp Kidtastrophe splash zone.
• Starlux Mini Golf Mini golf facility featuring three themed courses: The Beach Course (with the world's largest artificial sand dune and castle), The Ocean Course (with giant water fountains), and The Boardwalk Course (with plastic palm trees and Wildwood trivia); dog-friendly with shade.
• Big Little 9 Golf Separate mini golf and family entertainment venue located at 600 Bayberry Drive, Cape May Court House, NJ, operated by Morey's Piers.
• Wild Pass Season Passes Annual season pass products including Wild Pass (amusement piers), Water Park Wild Pass, and Senior Wild Pass Membership offering unlimited admission and perks; non-transferable and tied to The Fam Club loyalty program.
• Blue Palms Resort FUNCLUSIVE Packages Partner resort offering FUNCLUSIVE packages where guests stay at Blue Palms with included admission to Morey's Piers and Beachfront Water Parks.
• On-Site Dining and Restaurants On-site dining options including sit-down restaurants (Pig Dog Beach BBQ, Founders Grub & Pub, Joe's Fish Co.), bars (Stubborn Bros., Founders Pub, Wilhelm's), quick eats (Philly Ballpark Hot Dogs, Taco Joint, Curley's, Jake's Steaks), and sweet treats (Liege Style Waffles, La Bakerie, Sugar Shack, Dippin' Dots).
• Morey's Piers Mobile App Official mobile application providing park hours, interactive maps, in-app ticketing, digital pass access, and geolocation services for visitors; includes The Fam Club loyalty access and Facebook authentication.

Quantifiable outcome

• Over 90% of seasonal associates come from out of state, indicating strong appeal and recruitment reach

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• RocketRez, Inc.coreTechnology or Integration · 7 February 2020E-commerce provider powering online ticket sales and reservation system. RocketRez provides the technology platform for ticket purchasing, pass management, and digital voucher delivery through their websites.
• Spotlio A.G.coreTechnology or IntegrationTechnology partner providing mobile app infrastructure, loyalty program management (The Fam Club), and website platform (powered by SPOTLIO). Also provides interactive map technology.
• Spotlio A.G.coreImplementation/ SI/ Consulting PartnerThird-party provider managing aspects of the loyalty program including data processing and program management for The Fam Club.
• Blue Palms ResortstrategicStrategic or Co-development PartnerPartner resort offering FUNCLUSIVE packages where guests stay at Blue Palms with included admission to Morey's Piers and Beachfront Water Parks.
• Coca-ColaminorGTM or Marketing PartnerCorporate sponsor with logo displayed on property and marketing materials.
• Crest Savings BankminorGTM or Marketing PartnerCorporate sponsor with logo displayed on property.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Santa Cruz Beach Boardwalk: The iconic beachfront boardwalk amusement park in Santa Cruz, California, operating paid amusement rides, dining, and family entertainment on coastal real estate. Conceptually the closest analogue to Morey's Piers — a free-admission boardwalk with multiple pay-per-ride piers, classic seaside attractions, and adjacent food and gaming operations.
• Jenkinson's Boardwalk: A family-operated New Jersey boardwalk in Point Pleasant Beach featuring amusement rides, an aquarium, and seasonal entertainment. Directly comparable to Morey's Piers as a NJ boardwalk family amusement destination serving the Jersey Shore summer tourist trade.
• Casino Pier: An amusement pier and family entertainment complex in Seaside Heights, NJ with rides, arcades, and beachfront attractions. Same NJ boardwalk amusement category as Morey's Piers, serving overlapping Shore tourism demand during summer peak.
• Knoebels Amusement Resort: A family-owned, free-admission amusement park in Elysburg, PA operating rides, a water park, and on-site lodging for generations. Closely comparable to Morey's Piers as a long-running family-operated amusement park combining rides, water attractions, and lodging.
• Playland's Castaway Cove: A family amusement park on the boardwalk in Ocean City, NJ featuring rides, arcade, and mini golf. Directly competitive with Morey's Piers for the South Jersey shore family vacation market with overlapping operating model and customer base.

Broad incumbents

• Six Flags Great Adventure: Large-scale regional theme park in Jackson, NJ with major roller coasters, a water park (Hurricane Harbor), and adjacent lodging. A broader market incumbent operating within New Jersey that competes for regional thrill-seeking and family visitors with much larger scale and corporate ownership.
• Dorney Park & Wildwater Kingdom: A Cedar Fair-owned amusement park in Allentown, PA combining a traditional amusement park with an adjacent water park. Comparable business model to Morey's Piers (rides + water park) within reach of the same Northeast family vacation market, but operated by a large public-company portfolio rather than as an independent family business.
• Hersheypark: A large regional theme park in Hershey, PA with rides, a water park, on-site lodging, and adjacent dining/retail anchored by the Hershey brand. A much larger incumbent in the Northeast family amusement category that competes for multi-day family visits but with a different scale and brand positioning.
• Cedar Point: A flagship Cedar Fair amusement resort in Sandusky, OH with a world-class roller coaster collection, hotel properties, and on-site dining. Most relevant as a strategic comparable for Cedar Fair-style corporate operating leverage applied to a multi-attraction amusement resort model.
• Schlitterbahn New Braunfels: An iconic outdoor water park resort in Texas, now part of the Cedar Fair portfolio, operating slides, lazy rivers, and on-property lodging. Comparable to Morey's water park offerings (Raging Waters, Ocean Oasis) as a destination water-based attraction with resort integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MoreysPiers
• Facebookfacebook.com/MoreysPiers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morey's Piers & Beachfront Water Parks