UDS

Name

UDS

Legal name

Brown & Brown Dealer Services

Website

https://udsdealerservices.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dealership Training Services

NAICS

Professional and Management Development Training (611430), Professional, Scientific, and Technical Services (54)

akta.pro primary industry

Customer Success Operations & Health Scoring (Renewals/QBRs) (EDABABAM)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• F&I training
• Dealer compliance training
• Dealership certification
• Experiential learning simulations
• Automotive sales training

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Instructor-Led Training (ILT) & eLearning: BBDS offers traditional Instructor-Led Training combined with interactive eLearning modules for dealership staff across automotive, RV, marine, and power sports industries. Training covers F&I processes, sales techniques, and compliance.
2. F&I Certification Programs: 3-day certification programs for F&I professionals and managers. Pricing varies by dealer status: $2,195 for independent/non-BBDS dealers, $995 for BBDS affiliate dealers, and waived for qualified BBDS dealer partners. Revenue is one-time per participant.
3. SIM365 Platform Subscriptions: AI-powered experiential learning platform sold to dealerships for creating proprietary simulations, assigning training, and assessing employee performance. Revenue derived from platform access and setup fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

UDS, doing business as Brown & Brown Dealer Services (BBDS), sells F&I performance and compliance management training, certification programs, and the SIM365 AI-powered experiential learning platform to franchised and independent dealerships across the automotive, RV, marine, and power sports verticals. Offerings include instructor-led workshops (F&I Pro, Sales Pro, Leadership For Managers), formal certifications (F&I Management Certification, Ethics & Compliance Certification), and recurring SIM365 platform subscriptions that simulate customer interactions for staff practice and assessment.

Product overview

Brown & Brown Dealer Services offers a unified training ecosystem centered on SIM365, an AI experiential learning platform. The portfolio consists of instructor-led workshops (F&I Pro, Sales Pro, Leadership for Managers), certification programs (F&I Management Certification, Ethics & Compliance Certification), and the AI-powered SIM365 platform that simulates dealership customer interactions. Training is delivered across four vertical markets: Automotive, RV, Marine, and Power Sports dealerships.

Differentiator

Problem solved

Functional benefit

Brands

• Ethics & Compliance Certification: A certification course covering federal regulations, compliance violations, and ethical dealership practices.
• F&I Management Certification
• SIM365
• F&I Pro
• Sales Pro
• Leadership For Managers

Products and services

• SIM365 AI experiential learning platform that simulates all dealership customer interactions (face-to-face, phone, email, text) to provide personalized practice and assessment for sales staff, offered as a subscription to dealerships across F&I, sales, service, and leadership roles.
• F&I Pro Training Instructor-led training workshop focused on Finance & Insurance professional development for dealership staff in the automotive, RV, marine, and power sports verticals.
• Sales Pro Training Sales training workshop designed to help dealership sales staff improve their selling techniques and customer engagement.
• Leadership For Managers Training Leadership development training program for dealership managers focusing on professional development and team management.
• F&I Management Certification 3-day award-winning certification course for F&I professionals and managers teaching a consultative, transparent, and entrepreneurial approach to F&I; passing grade yields formal Brown & Brown Certified F&I Professional certification.
• Ethics & Compliance Certification Federal regulations training course covering compliance scenarios, Rules & Regulations including Regulation B (Equal Credit Opportunity Act), Regulation Z (Truth in Lending), Red Flags Rule, OFAC, Adverse Action, Safeguard Rule, Privacy Act, and 830 Rule; available 24/7/365 with formal certification upon passing grade.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

One partnership is on record.

• Brown & Brown (Parent Company)coreOthersBBDS is a division of Brown & Brown, Inc., a national insurance brokerage firm. This parent relationship provides BBDS with the backing of a major insurance intermediary and potential cross-selling opportunities in dealer insurance products.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NCM Associates: NCM Associates provides operations, financial, and F&I training and consulting to automotive dealerships — directly competing with BBDS in dealership-specific performance training and management certification.
• Sandler Training: Sandler Training is a global sales training methodology provider with franchise-based delivery to B2B sales professionals — comparable to BBDS in instructor-led sales training, certification programs, and recurring content subscription models.
• The Brooks Group: The Brooks Group delivers B2B sales training, coaching, and performance improvement programs with instructor-led and eLearning delivery — directly comparable to BBDS's Sales Pro and F&I training methodology.
• Richardson Sales Performance: Richardson provides sales training, consulting, and content with a curriculum-based certification approach — closely aligned with BBDS's structured F&I Management Certification and Sales Pro offerings.
• Carew International: Carew International delivers sales training and professional development programs with instructor-led workshops and certification tracks — directly comparable to BBDS in sales training delivery model and methodology.
• AchieveGlobal: AchieveGlobal delivers sales performance, customer service, and leadership training with instructor-led and eLearning delivery — directly comparable to BBDS's blended sales and F&I training portfolio and certification programs.

Broad incumbents

• Dale Carnegie Training: Dale Carnegie is a long-established corporate training franchise offering sales, leadership, and professional development programs globally — a broader incumbent operating in adjacent training verticals rather than BBDS's F&I niche.
• FranklinCovey: FranklinCovey provides leadership, sales performance, and organizational training content with subscription-based delivery — a broader incumbent in the corporate training space with overlapping leadership development offerings.
• Ken Blanchard Companies: Blanchard provides leadership development and sales training programs with global delivery — comparable to BBDS's Leadership for Managers curriculum and instructor-led certification model, though serving a broader corporate audience.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, sales effectiveness, and training services — a broader incumbent that competes for enterprise training and leadership development budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/udsfandi
• LinkedInlinkedin.com/company/uds-bbds

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UDS