What Grazia does

Grazia & Co is a Melbourne-based, family-trust-owned furniture design and manufacturing company that designs, produces, and distributes premium Australian-made furniture across three core collections: the Featherston and Meadmore heritage lines (licensed reproductions of mid-century Australian designs by Grant and Mary Featherston and h.c. meadmore), the Collaborative Collection (co-developed with 14+ Australian architects and designers), and an in-house range spanning sofas, chairs, tables, bedroom furniture, outdoor furniture, ottomans, lighting, and accessories — a catalogue of 97+ distinct items. Manufacturing is anchored in Melbourne, with Featherston production handled by licensed partner Gordon Mather Industries in Hallam, and the company operates a warehouse/showroom for direct customer collection as well as a dedicated trade portal for interior designers, architects, and commercial specifiers. Core technology centres on skilled handcraft using solid timber, marine-grade plywood, veneer, steel, brass, aluminium, stone (marble, granite, limestone, travertine), leather, and commercial-grade foam and upholstery fabrics, backed by 12+ registered industrial designs and warranties of up to 7 years on upholstered items.

The business operates a sales-led, trade-focused GTM model: revenue is generated through one-time furniture sales with a 50% deposit to commence production and final payment within 7 days of completion; pricing is quote-based and not publicly disclosed. Customer segments are (1) interior designers and architects (primary, for custom commissions and project specifications), (2) residential consumers (via trade or direct enquiry), and (3) commercial and hospitality clients (offices, restaurants, hotels, retail). Distribution is primarily domestic Australia through direct website sales, warehouse/showroom collection in Melbourne, interstate third-party delivery, and trade specifier relationships; the company makes no claim of global footprint. Ownership is held via the G Materia Family Trust (Grazia and Co PTY LTD, ABN 28 143 314 589), with no disclosed venture capital, private equity, or public market participation.

Name

Grazia

Legal name

Grazia and Co PTY LTD as trustee for the G Materia Family Trust

Website

https://graziaandco.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Grazia & Co is a Melbourne-based, family-trust-owned Australian furniture design and manufacturer producing premium made-in-Australia pieces across heritage licensed collections (Featherston, Meadmore), a designer-led Collaborative Collection, and in-house ranges serving interior designers, architects, residential consumers, and commercial/hospitality clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Highett

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Sales: One-time purchase model for furniture products including chairs, sofas, tables, storage, bedroom furniture, outdoor furniture, and accessories. Payment terms include 50% deposit to secure order and commence production, with final payment within 7 days of notification that products are ready for collection or delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Grazia & Co designs and manufactures Australian-made furniture in Melbourne, offering a curated range of sofas, armchairs, dining and cafe tables, bedroom furniture, outdoor furniture, ottomans, benches, lighting, and accessories. The portfolio is structured around three sub-brands: the licensed Featherston Collection (mid-century reproductions of Grant and Mary Featherston designs), the Meadmore Collection (h.c. Meadmore outdoor designs), and the Collaborative Collection (co-designed with 14+ Australian architects and designers). Products are sold to trade professionals and consumers through enquiry-based sales with custom commission capabilities.

Product overview

Grazia & Co is a Melbourne-based furniture design and manufacturing company offering Australian-made furniture across multiple collections. The portfolio includes three main sub-brands: the Featherston Collection (licensed reproductions of mid-century Australian designs by Grant and Mary Featherston), the Meadmore Collection (outdoor furniture by h.c. Meadmore), and the Collaborative Collection (co-designed with Australian architects and designers). The core product range spans upholstered seating (sofas, armchairs, dining chairs, stools), tables (dining, cafe, side, coffee, outdoor), bedroom furniture (beds, bedside tables, storage), ottomans and benches, lighting (wall lights), and accessories (mirrors, cushions). Products are available in various sizes, finishes, and materials including timber, metal, stone, leather, and fabric upholstery.

Differentiator

Problem solved

Functional benefit

Brands

• Collaborative Collection: A selection of Australian furniture designed in collaboration with architects and designers including Anchor Ceramics, Beatrix Rowe, Christopher Elliott, Clare Cousins Architects, Doherty Design Studio, Hola Projects, Foolscap Studio, IF Architecture, MIM Design, Technē Architecture + Interior Design, and Wood Marsh Architecture
• Featherston
• Meadmore

Products and services

• Featherston Collection Licensed reproduction collection of iconic Australian mid-century furniture designs by Grant and Mary Featherston (1950s-1960s), including contour armchairs, scape chairs, elastic suspension chairs, and dining chairs. Manufactured by Gordon Mather Industries and distributed exclusively by Grazia & Co.
• Meadmore Collection Licensed reproduction of mid-century Australian outdoor furniture designs by h.c. Meadmore (c.1951-1963), including corded chairs, armchairs, reclining chairs, stools, and side tables.
• Collaborative Collection Furniture designs created in partnership with 14+ Australian architects and designers, including the 'Prince' range and 'Etta' ottoman (IF Architecture), 'Traffic' wall lights and 'Stamp' series (MIM Design), 'Aerial' table and desk (Wood Marsh Architecture), 'Soufflé' modular sofa (Foolscap Studio), and other exclusive product lines.
• Sofa and Armchair Range Australian-made upholstered sofas and armchairs including Harvey (curved arm, relaxed angle, straight arm variants), Agent 86, Soufflé modular, Roy, Leeroy, Rhonda, and Harvey swivel armchair models.
• Dining and Cafe Tables Range of Australian-made tables including Pillar pedestal tables (cafe, dining, high), Prince dining tables and desks, Audrey dining tables, Stamp tables, Aerial tables, and Ellis tables in various sizes and finishes.
• Bedroom Furniture Australian-made beds (Orla, Cosi), bedside tables, chests of drawers, and storage units including Leo, Orla, Ronnie, and New York ranges. Cosi bed available in king single, double, queen, king, super king sizes.
• Outdoor Furniture Outdoor-rated furniture including Salina sunloungers and tables, Goldie sunlounger, Palm Springs sunlounger, Dita outdoor stools, Ellis benches and tables, Pillar outdoor tables, and outdoor umbrellas.
• Ottomans and Benches Upholstered ottomans and benches including Etta, Harvey, Reeno, Nikki, Wallis, Custom Ottomans, and Ellis Ottoman in various sizes and configurations.
• Lighting Australian-made wall lights including Catch wall light (dimmable, IP42 rated) and Traffic light (designed by Miriam Fanning of MIM Design) with brass and powder coat finishes.
• Accessories Home accessories including Como mirrors (designed by Beatrix Rowe) with hook details, floor and scatter cushions in various fabrics and sizes, and outdoor umbrellas.
• Custom Furniture Commissions Bespoke furniture commissions with in-house consultations, enabling trade professionals (interior designers, architects) to specify custom sizes, finishes, and material selections for specific residential, commercial, and hospitality projects.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Gordon Mather IndustriescoreOEM/ Whitelabel/ Licensing PartnerGordon Mather Industries is the licensed manufacturer of the Featherston furniture range. They hold manufacturing capabilities and cover Featherston products under a 1 year structural workmanship warranty. Products are distributed exclusively by Grazia & Co.
• Anchor Ceramics (Bruce Rowe)minorStrategic or Co-development PartnerMelbourne architect and ceramicist Bruce Rowe designed the 'Anchor' tables for Grazia & Co's collaborative collection. Anchor is an interdisciplinary creative practice working across surface, structure and form.
• Beatrix RoweminorStrategic or Co-development PartnerMelbourne-based interior designer Beatrix Rowe designed the 'Como' mirror for Grazia & Co's collaborative collection. Her firm works on interior spaces from residential projects to hospitality and retail.
• Christopher Elliott (Christopher Elliott Design)minorStrategic or Co-development PartnerMelbourne designer Christopher Elliott designed the 'Studio' chest of drawers and side table for Grazia & Co's collaborative collection. His bespoke practice specializes in creating meticulously detailed interiors.
• Clare Cousins ArchitectsminorStrategic or Co-development PartnerMelbourne architect Clare Cousins designed the 'Ivy' coffee tables for Grazia & Co's collaborative collection. Her practice is recognized for design excellence in residential, cultural, interior and furniture design.
• Doherty Design Studio (Mardi Doherty)minorStrategic or Co-development PartnerMelbourne designer Mardi Doherty of Doherty Design Studio designed the 'Lunar' mirror range for Grazia & Co's collaborative collection.
• Hola Projects (Donald Holt)minorStrategic or Co-development PartnerMelbourne architect Donald Holt of Hola Projects designed the 'Bendy' wall hook for Grazia & Co's collaborative collection. Hola Projects is a multi-disciplinary design practice.
• Foolscap Studio (Adèle Winteridge)minorStrategic or Co-development PartnerAdèle Winteridge of Foolscap Studio designed the 'Soufflé' modular sofa for Grazia & Co's collaborative collection. Foolscap Studio is an award-winning interior architecture and design practice.
• IF Architecture (Iva Foschia)coreStrategic or Co-development PartnerMelbourne architect Iva Foschia of IF Architecture designed the 'Prince' range and 'Etta' ottoman for Grazia & Co's collaborative collection. IF Architecture takes a multi-disciplinary approach blending architectural expertise with interior design.
• MIM Design (Miriam Fanning)coreStrategic or Co-development PartnerMelbourne designer Miriam Fanning of MIM Design designed the 'Traffic' wall lights and 'Stamp' series for Grazia & Co's collaborative collection. MIM Design is an award-winning Melbourne-based practice known for creativity and high-end finishes.
• Technē Architecture + Interior DesignminorStrategic or Co-development PartnerMelbourne architects Technē designed the 'Techne' shelving range for Grazia & Co's collaborative collection. Established in 2002, they create bespoke spaces across residential, commercial, hospitality and retail projects.
• Wood Marsh ArchitecturecoreStrategic or Co-development PartnerMelbourne architecture firm Wood Marsh Architecture designed the 'Aerial' table and desk for Grazia & Co's collaborative collection. The firm has received over 50 architecture industry awards including the Victorian Architecture Medal twice, with work acquired by the National Gallery of Victoria and National Gallery of Australia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jardan: Melbourne-based designer furniture manufacturer producing Australian-made sofas, dining, bedroom, and outdoor furniture for both residential and trade customers. Highly comparable vertically integrated designer-to-customer model.
• Cult Design: Australian retailer of premium designer furniture, lighting, and objects, including exclusive international brands. Comparable trade and consumer positioning in the design furniture segment.
• Great Dane Furniture: Australian retailer and distributor of premium Scandinavian and designer furniture with showrooms across Australia. Comparable in distributing design-led furniture to design-conscious Australian consumers and the trade.
• Tait Outdoor: Australian-made outdoor furniture manufacturer known for designer collaborations and commercial/hospitality applications. Directly comparable in Australian manufacturing, designer partnerships, and outdoor range.
• Hub Furniture: Australian retailer specializing in premium designer and contemporary furniture, lighting, and homewares with showrooms serving the design trade. Comparable trade and consumer channel mix in Australian design furniture.
• Stylecraft: Australian commercial and residential furniture brand representing and distributing design furniture from leading local and international designers. Comparable target market of architects, designers, and project specifiers.
• Mark Tuckey: Australian designer furniture brand producing timber and upholstered pieces with sustainable manufacturing ethos. Comparable in Australian-made designer furniture for residential and commercial clients.
• Domo Furniture: Australian retailer of premium designer furniture, lighting, and homewares with strong ties to the architecture and interior design community. Comparable trade-focused, design-led furniture positioning.

Broad incumbents

• King Living: Large Australian furniture manufacturer with showrooms across Australia and international presence, offering modular sofas, dining, and outdoor furniture. Comparable category but significantly larger scale and broader mass-premium market.

Emerging players

• DesignByThem: Australian designer furniture and lighting brand showcasing collaborative work from emerging Australian designers. Comparable collaborative designer-to-market model but smaller scale and more emerging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/grazia_and_co
• LinkedInlinkedin.com/company/grazia-co

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grazia