Brandsoul

Name

Brandsoul

Legal name

Brandsoul AG

Website

https://brandsoul.ch

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Brand Guidelines, Governance & Brand Management (BPAFAEAF), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Creative agency services
• Brand experience design
• Event management
• Integrated communications
• Brand identity

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Project-based creative services including brand identity development, campaign creation, event management, and experiential marketing. Revenue generated through customized agency engagements for enterprise clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Brandsoul is a Swiss creative agency founded in 1996 in Zürich that delivers brand experience, live events, integrated communications, and digital interaction services for enterprise clients. The firm combines its proprietary Heartbeat System (a modular brand-building framework) with service lines spanning Fieldchecks, Experiences, Campaigns, Identity (brand building), and Festivals to help organizations communicate, activate, and engage audiences.

Product overview

Brandsoul is a Swiss creative agency offering a modular brand experience platform called the Heartbeat System, which provides strategic consulting, creative development, and campaign execution services. The core portfolio consists of three main service pillars—Experiences (events, festivals, activations), Campaigns (strategy, content, social media), and Identity (brand building, storytelling)—supported by modular components including the 24h Idea Lab (rapid concept development), Brand Pulse (strategic diagnostic), Brand Echo (impact amplification), Brand Flow (monthly subscription), Heartbeat for Individuals (personal branding), and Fieldchecks (retail quality assessment). The agency also develops customized digital tools for specific client projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Fieldchecks Brand and market field research service that diagnoses the current state of a client's brand before recommending interventions; aimed at enterprise marketing and communications teams.
• Experiences (Events) Design and production of live brand experiences and events for corporate clients, including internal kick-offs, conferences, and brand activations.
• Campaigns Integrated marketing communications campaigns that combine digital and physical touchpoints to deliver a unified brand message for enterprise customers.
• Identity (Brand Building) Brand identity development service covering positioning, visual identity systems, and brand architecture for organizations establishing or refreshing their brand.
• Festivals Design, curation, and production of branded festival-format experiences for corporate and institutional clients.

Quantifiable outcome

• 120,000 visitors reached at Swiss E-Prix event
• +2 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• WEConnect InternationalminorOthersWEConnect International certification for woman-owned businesses, enabling access to corporate procurement programs and diversity initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wirz Group: Largest independent Swiss advertising and brand-experience agency; competes for the same enterprise budgets and brand-activation briefs in the Swiss market as Brandsoul.
• HEIMAT (TBWA): Berlin- and Zurich-based creative agency within the TBWA network with a focus on brand experience, campaigns, and integrated communications for enterprise brands — closely aligned with Brandsoul's offering.
• Serviceplan Group: Independent European creative and brand-experience house with strong DACH presence, offering integrated campaigns, brand experience, and event services comparable to Brandsoul's portfolio.
• Jung von Matt: Germany/Switzerland-headquartered creative network known for experiential, brand activation, and event-led campaigns for enterprise clients — directly comparable to Brandsoul in service mix and DACH-region footprint.

Regional players

• Atomic Group: Swiss event and brand-experience agency offering live communications, event production, and brand activations for enterprise clients — directly comparable to Brandsoul's experiential pillar in the same Swiss market.
• Jung von Matt/Limmat: Zurich-based arm of the Jung von Matt network, directly competing with Brandsoul in the Swiss enterprise market for brand experience, campaigns, and integrated communications work.

Broad incumbents

• Publicis Groupe: Global advertising holding group with dedicated experiential (Publicis Live, Momentum) and brand activation practices; competes for the same enterprise event and campaign budgets as Brandsoul, with much broader geographic and media capabilities.
• TBWA Worldwide: Global creative network with a strong brand-disruption and event activation heritage (e.g., TBWA\Hakuhodo); competes for the same enterprise creative and experiential budgets but with international scale beyond Brandsoul's reach.
• M&C Saatchi: Global creative network with strong brand-experience and event activation capabilities across multiple geographies; competes with Brandsoul for multinational enterprise briefs but at significantly larger scale.
• Havas: Global communications group operating Havas Events and brand experience practices; overlaps with Brandsoul on experiential campaigns for multinational clients, while offering larger media and digital scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/brandsoul_event

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandsoul