Brandsoul
- Company typePrivate
- Founded1996
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
Brandsoul firmographics
Firmographics- Name
- Brandsoul
- Legal name
- Brandsoul AG
- Website
- https://brandsoul.ch
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Brandsoul industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Experiential, Event & Sponsorship Marketing (BPAFAAAH)
- akta.pro secondary industries
- Brand Guidelines, Governance & Brand Management (BPAFAEAF), Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where Brandsoul is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Brandsoul business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Agency Services: Project-based creative services including brand identity development, campaign creation, event management, and experiential marketing. Revenue generated through customized agency engagements for enterprise clients.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Brandsoul product offering
Product offeringCore offering
Brandsoul is a Swiss creative agency founded in 1996 in Zürich that delivers brand experience, live events, integrated communications, and digital interaction services for enterprise clients. The firm combines its proprietary Heartbeat System (a modular brand-building framework) with service lines spanning Fieldchecks, Experiences, Campaigns, Identity (brand building), and Festivals to help organizations communicate, activate, and engage audiences.
Product overview
Brandsoul is a Swiss creative agency offering a modular brand experience platform called the Heartbeat System, which provides strategic consulting, creative development, and campaign execution services. The core portfolio consists of three main service pillars—Experiences (events, festivals, activations), Campaigns (strategy, content, social media), and Identity (brand building, storytelling)—supported by modular components including the 24h Idea Lab (rapid concept development), Brand Pulse (strategic diagnostic), Brand Echo (impact amplification), Brand Flow (monthly subscription), Heartbeat for Individuals (personal branding), and Fieldchecks (retail quality assessment). The agency also develops customized digital tools for specific client projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Fieldchecks Brand and market field research service that diagnoses the current state of a client's brand before recommending interventions; aimed at enterprise marketing and communications teams.
- Experiences (Events) Design and production of live brand experiences and events for corporate clients, including internal kick-offs, conferences, and brand activations.
- Campaigns Integrated marketing communications campaigns that combine digital and physical touchpoints to deliver a unified brand message for enterprise customers.
- Identity (Brand Building) Brand identity development service covering positioning, visual identity systems, and brand architecture for organizations establishing or refreshing their brand.
- Festivals Design, curation, and production of branded festival-format experiences for corporate and institutional clients.
Quantifiable outcome
- 120,000 visitors reached at Swiss E-Prix event
- +2 more outcomes
Companies that use Brandsoul
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles1 record
Brandsoul technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Brandsoul partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WEConnect InternationalminorWEConnect International certification for woman-owned businesses, enabling access to corporate procurement programs and diversity initiatives.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Brandsoul competitors and assessment
Company assessmentDirect peers
- Wirz Group: Largest independent Swiss advertising and brand-experience agency; competes for the same enterprise budgets and brand-activation briefs in the Swiss market as Brandsoul.
- HEIMAT (TBWA): Berlin- and Zurich-based creative agency within the TBWA network with a focus on brand experience, campaigns, and integrated communications for enterprise brands — closely aligned with Brandsoul's offering.
- Serviceplan Group: Independent European creative and brand-experience house with strong DACH presence, offering integrated campaigns, brand experience, and event services comparable to Brandsoul's portfolio.
- Jung von Matt: Germany/Switzerland-headquartered creative network known for experiential, brand activation, and event-led campaigns for enterprise clients — directly comparable to Brandsoul in service mix and DACH-region footprint.
Regional players
- Atomic Group: Swiss event and brand-experience agency offering live communications, event production, and brand activations for enterprise clients — directly comparable to Brandsoul's experiential pillar in the same Swiss market.
- Jung von Matt/Limmat: Zurich-based arm of the Jung von Matt network, directly competing with Brandsoul in the Swiss enterprise market for brand experience, campaigns, and integrated communications work.
Broad incumbents
- Publicis Groupe: Global advertising holding group with dedicated experiential (Publicis Live, Momentum) and brand activation practices; competes for the same enterprise event and campaign budgets as Brandsoul, with much broader geographic and media capabilities.
- TBWA Worldwide: Global creative network with a strong brand-disruption and event activation heritage (e.g., TBWA\Hakuhodo); competes for the same enterprise creative and experiential budgets but with international scale beyond Brandsoul's reach.
- M&C Saatchi: Global creative network with strong brand-experience and event activation capabilities across multiple geographies; competes with Brandsoul for multinational enterprise briefs but at significantly larger scale.
- Havas: Global communications group operating Havas Events and brand experience practices; overlaps with Brandsoul on experiential campaigns for multinational clients, while offering larger media and digital scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Brandsoul social profiles
Digital presenceBrandsoul compliance and trust
Trust signalCompliance1 record
Brandsoul financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brandsoul leadership team
Management profileNumber of profiles
Profiles8 records
Brandsoul funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brandsoul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brandsoul
What does Brandsoul do?
Brandsoul is a Swiss creative agency founded in 1996 in Zürich that delivers brand experience, live events, integrated communications, and digital interaction services for enterprise clients. The firm combines its proprietary Heartbeat System (a modular brand-building framework) with service lines spanning Fieldchecks, Experiences, Campaigns, Identity (brand building), and Festivals to help organizations communicate, activate, and engage audiences.
Is Brandsoul a public or private company?
Brandsoul is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brandsoul founded?
Brandsoul was founded in 1996. It employs 11 to 50 people.
Where is Brandsoul based?
Brandsoul is headquartered in Zürich, Switzerland, in the Europe region.
How does Brandsoul make money?
One revenue line is on record: creative Agency Services.
Who are Brandsoul's main competitors?
Direct peers on record are Wirz Group, HEIMAT (TBWA), Serviceplan Group and Jung von Matt. Regional players are Atomic Group and Jung von Matt/Limmat. Broad incumbents are Publicis Groupe, TBWA Worldwide, M&C Saatchi and Havas.
Does Brandsoul have an API?
No public API is recorded for Brandsoul.
What industry is Brandsoul in?
Brandsoul's product category is Creative Agency Services. Its primary akta.pro industry code is BPAFAAAH, Experiential, Event & Sponsorship Marketing, with a secondary code of BPAFAEAF, Brand Guidelines, Governance & Brand Management. Its NAICS code is 54181 and its SIC code is 7311.