Ortho-Care

What Ortho-Care does

Ortho-Care (UK) Ltd is a privately-held orthodontic supplies distributor founded in 1982 and headquartered in Saltaire, West Yorkshire, United Kingdom. The company distributes a comprehensive catalogue of orthodontic products — including brackets (metal, aesthetic, self-ligating), archwires, bands, adhesives, aligner materials, orthodontic implants, expansion appliances, instruments, laboratory equipment, PPE, and patient home-care products — to orthodontic practices, hospitals, university dental schools, and orthodontic laboratories in the UK and selected export markets. It positions itself as the largest UK-based independent orthodontic distributor and a one-stop-shop for clinical and laboratory requirements. The company also operates a separate consumer-facing retail site (orthoshop.co.uk) serving orthodontic patients directly with home-care items.

The business model is sales-led and B2B-centric. The professional site (orthocare.co.uk) requires account setup and serves established practitioners with next-day delivery, while new accounts are onboarded via direct contact. Pricing is unit-based, displayed exclusive of VAT at 20%, with carriage added at invoicing; payment terms are net 30 days, with credit card (128-bit encrypted) and cheque accepted. The consumer channel is a self-serve e-commerce storefront for low-value patient-care items. Revenue streams consist of orthodontic supplies distribution and patient care product sales, both classified as hardware sales. The company sources and manufactures products globally, distributing proprietary and third-party lines including PITTS21® self-ligating brackets, Zendura® clear aligner material, and its own Fresh & Go oral hygiene sub-brand. Ortho-Care holds ISO 13485:2016 (medical devices) and ISO 9001:2015 certifications from BSI, with PCI-DSS-aligned card processing and UK GDPR compliance, and exports through dealer partnerships reaching Australia and Ireland.

Name

Ortho-Care

Legal name

Ortho-Care (UK) Ltd

Website

https://orthocare.co.uk

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Ortho-Care (UK) Ltd is a privately-held UK orthodontic supplies distributor founded in 1982, serving orthodontic practices, hospitals, dental schools, and laboratories with brackets, wires, aligner materials, instruments, and patient home-care products.

Ownership category

akta.pro rank

Product category

Orthodontic Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Oral Care Distribution (CRAOAEAJ)

akta.pro secondary industries

Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH), Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

Keywords

• Orthodontic supplies distribution
• Dental bracket systems
• Clear aligner materials
• Orthodontic laboratory products
• Professional dental equipment

Headquarters

HQ city

West Burton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Orthodontic Supplies Distribution: Ortho-Care distributes a comprehensive range of orthodontic products to professionals including brackets, bands, wires, adhesives, instruments, and laboratory products. Revenue is generated through product sales with pricing that excludes VAT and includes carriage charges added at invoicing.
2. Patient Care Products: Sale of home care and oral hygiene products for orthodontic patients, including branded Fresh & Go products sold through both professional channels and retail website orthoshop.co.uk.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ortho-Care (UK) Ltd distributes a comprehensive catalogue of orthodontic supplies to dental and orthodontic professionals in the UK and selected export markets. Its offering spans clinical supplies (brackets, bands, wires, adhesives, aligner materials, implants, instruments), laboratory products and equipment, patient home-care and oral hygiene items under its own Fresh & Go brand, and educational resources. The company operates a professional-only B2B e-commerce site (orthocare.co.uk) with account-based ordering and next-day delivery, plus a separate consumer retail site (orthoshop.co.uk) for patient home-care purchases.

Product overview

Ortho-Care is a UK-based orthodontic supplies distributor offering a comprehensive portfolio of orthodontic products for dental professionals. The company positions itself as a 'one-stop-shop' for orthodontic requirements, manufacturing and sourcing products worldwide since 1982. Their product portfolio centers around clinical orthodontic supplies including brackets (metal, aesthetic/ceramic, self-ligating), archwires, adhesives, bands, aligner materials, and specialized systems like PITTS21® and CustomClear. They provide extensive patient care products through their Fresh & Go sub-brand, laboratory equipment, and educational resources. The company operates primarily as a distributor serving orthodontists, hospitals, university dental schools, and orthodontic laboratories, with an additional retail arm (orthoshop.co.uk) for patient home care products.

Differentiator

Problem solved

Functional benefit

Brands

• orthoshop.co.uk: Consumer retail website for members of the public seeking home care products or orthodontic treatment supplies.

Products and services

• PITTS21® Self Ligating Brackets and Accessories Self-ligating bracket system with specialized accessories designed for orthodontic treatment efficiency, sold to orthodontic professionals.
• Zendura® Clear Aligner and Retainer Material Clear aligner and retainer material used in orthodontic treatment for teeth straightening and retention, supplied to orthodontic practices and laboratories.
• CustomClear Anterior Aligner Therapy Anterior aligner therapy system for targeted teeth alignment treatment, sold to orthodontic professionals.
• Bracket and Band Adhesives and Accessories Adhesives and bonding products for brackets and bands used in orthodontic procedures, sold to orthodontic professionals.
• Metal Bracket Systems and Buccal Tubes Traditional metal bracket systems and buccal tubes for orthodontic treatment, sold to orthodontic professionals.
• Aesthetic Brackets and Accessories Ceramic and sapphire aesthetic brackets for less visible orthodontic treatment, sold to orthodontic professionals.
• Self Ligation Brackets (MBT Metal and Cosmetic SL) Self-ligating brackets in MBT metal and cosmetic varieties, sold to orthodontic professionals.
• Wire Products Orthodontic archwires including nickel titanium, stainless steel, and beta titanium in various sizes, sold to orthodontic professionals.
• Bands and Accessories Orthodontic bands and related accessories for molar attachments, sold to orthodontic professionals.
• Orthodontic Implants Orthodontic implant systems for skeletal anchorage, sold to orthodontic professionals.
• Expansion Appliances Palatal and dental expansion appliances for arch development, sold to orthodontic professionals.
• Orthodontic Aligner Accessories Accessories supporting clear aligner orthodontic treatment, sold to orthodontic professionals.
• Elastomeric Products Elastomeric ligatures, chains, and ties for orthodontic treatment, sold to orthodontic professionals.
• Bondable and Weldable Attachments Bondable and weldable orthodontic attachments for various treatment applications, sold to orthodontic professionals.
• Lingual Retention Products Lingual retainer wires and bonding systems for the retention phase of orthodontic treatment, sold to orthodontic professionals.
• Ex-Oral Products Extra-oral orthodontic appliances including headgear and face masks, sold to orthodontic professionals.
• Patient Care and Motivation Products Home care kits, oral hygiene products, and patient motivation items, sold to orthodontic professionals and through the orthoshop.co.uk consumer site.
• Laboratory Products Laboratory equipment and materials for orthodontic lab work, sold to orthodontic laboratories and practices.
• Vacuum and Pressure Forming Products Forming equipment and materials for creating orthodontic appliances, sold to orthodontic laboratories and practices.
• Orthodontic Instruments Professional orthodontic instruments for clinical procedures, sold to orthodontic professionals.
• PPE and Infection Control Products Personal protective equipment and infection control supplies for orthodontic practices, sold to orthodontic professionals.
• Educational Products Educational materials including CD Roms and training resources covering Sheridan ARS, fitting headgear, case assessment, and removable appliances, sold to orthodontic professionals.
• Fresh & Go Oral Care Products Own-brand oral hygiene and appliance care products including cleaning tablets, mouthwash, retainer cases, and personalised home-care kits for orthodontic patients; sold to orthodontic professionals and directly to patients via orthoshop.co.uk.
• Case Assessment and Treatment Planning Assessment and planning services supporting orthodontic case evaluation and treatment planning, sold to orthodontic professionals.
• Impression Trays, Alginate and Model Boxes Impression trays, alginate impression materials, and model storage boxes for orthodontic practices and laboratories.

Quantifiable outcome

• Next-day delivery for existing account holders
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Main Ortho AustraliaminorChannel Partner/ Reseller/ DistributorListed as a quick link on Ortho-Care's website; appears to be an authorised distributor for Ortho-Care products in Australia
• Northern ComplianceminorOthersWEEE compliance scheme registration partner; Ortho-Care is registered with Northern Compliance Producer compliance scheme for WEEE regulations
• BSI GroupcoreOthersCertification body for ISO 13485:2016 and ISO 9001:2015 quality management system certifications

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Straumann Group: Global dental implant and orthodontics leader (owner of ClearCorrect aligners). Comparable as a major orthodontic and dental products player, though primarily a manufacturer rather than independent distributor.
• Align Technology: Manufacturer of Invisalign clear aligners and iTero scanners, with a direct-to-doctor sales model that competes for orthodontic practice spend. Adjacent competitor because aligner demand affects the bracket/wire mix Ortho-Care distributes.
• Henry Schein: One of the world's largest dental and medical distributors serving practices, clinics, and DSOs. Comparable as a multi-category dental supplies distributor with similar B2B sales-led motion, but operates at vastly greater scale and breadth than Ortho-Care.
• Patterson Companies: Large North American dental and animal health distributor with broad product portfolio and practice-management software. Comparable as a large-scale dental distributor, though geographic focus and breadth differ from Ortho-Care's UK orthodontic-specialist model.

Direct peers

• DB Orthodontics: UK-based orthodontic products distributor and manufacturer serving orthodontists, laboratories, and hospitals. Direct competitor in the same UK orthodontic distribution niche, with overlapping product categories including brackets, wires, adhesives, and aligner materials.
• GC Orthodontics: Orthodontic products manufacturer and supplier offering brackets, bands, wires, and aesthetic appliances to orthodontic practices worldwide. Directly comparable as an orthodontic-specialist supplier with overlapping clinical product categories.
• American Orthodontics: Global orthodontic manufacturer and distributor of brackets, wires, bands, and elastomeric products. Comparable as an orthodontic-focused supplier serving the same professional customer base, though larger and manufacturer-led rather than distributor-led.
• Ortho Technology: US-based orthodontic distributor and manufacturer of brackets, bands, adhesives, and supplies serving orthodontic practices. Comparable as a specialist orthodontic distributor with similar product breadth and B2B GTM.
• Dentaurum: German manufacturer and supplier of orthodontic products (brackets, wires, adhesives, appliances) sold globally to orthodontic professionals. Comparable in product range and customer base; Ortho-Care distributes competing or adjacent SKUs in the UK market.

Regional players

• Wright Medical / Ortho Solutions: Orthopedic and surgical appliance manufacturers with adjacent orthodontic product lines. Comparable in overlapping orthodontic appliance and surgical supply categories, though operating more in surgical/orthopedic than orthodontic distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/orthocareuk
• YouTubeyoutube.com/channel/UC7N7f7KatQ_LnoV-DofdQag
• Facebookfacebook.com/OrthoCareUKLtd
• LinkedInlinkedin.com/company/ortho-care-uk-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ortho-Care