Ortho-Care
Ortho-Care (UK) Ltd is a privately-held UK orthodontic supplies distributor founded in 1982, serving orthodontic practices, hospitals, dental schools, and laboratories with brackets, wires, aligner materials, instruments, and patient home-care products.
- Company typePrivate
- Founded1982
- HeadquartersWest Burton, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ortho-Care does
Ortho-Care (UK) Ltd is a privately-held orthodontic supplies distributor founded in 1982 and headquartered in Saltaire, West Yorkshire, United Kingdom. The company distributes a comprehensive catalogue of orthodontic products — including brackets (metal, aesthetic, self-ligating), archwires, bands, adhesives, aligner materials, orthodontic implants, expansion appliances, instruments, laboratory equipment, PPE, and patient home-care products — to orthodontic practices, hospitals, university dental schools, and orthodontic laboratories in the UK and selected export markets. It positions itself as the largest UK-based independent orthodontic distributor and a one-stop-shop for clinical and laboratory requirements. The company also operates a separate consumer-facing retail site (orthoshop.co.uk) serving orthodontic patients directly with home-care items.
The business model is sales-led and B2B-centric. The professional site (orthocare.co.uk) requires account setup and serves established practitioners with next-day delivery, while new accounts are onboarded via direct contact. Pricing is unit-based, displayed exclusive of VAT at 20%, with carriage added at invoicing; payment terms are net 30 days, with credit card (128-bit encrypted) and cheque accepted. The consumer channel is a self-serve e-commerce storefront for low-value patient-care items. Revenue streams consist of orthodontic supplies distribution and patient care product sales, both classified as hardware sales. The company sources and manufactures products globally, distributing proprietary and third-party lines including PITTS21® self-ligating brackets, Zendura® clear aligner material, and its own Fresh & Go oral hygiene sub-brand. Ortho-Care holds ISO 13485:2016 (medical devices) and ISO 9001:2015 certifications from BSI, with PCI-DSS-aligned card processing and UK GDPR compliance, and exports through dealer partnerships reaching Australia and Ireland.
Ortho-Care firmographics
Firmographics- Name
- Ortho-Care
- Legal name
- Ortho-Care (UK) Ltd
- Website
- https://orthocare.co.uk
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ortho-Care (UK) Ltd is a privately-held UK orthodontic supplies distributor founded in 1982, serving orthodontic practices, hospitals, dental schools, and laboratories with brackets, wires, aligner materials, instruments, and patient home-care products.
- Ownership category
- akta.pro rank
Ortho-Care industry classification
Industry- Product category
- Orthodontic Supplies Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Oral Care Distribution (CRAOAEAJ)
- akta.pro secondary industries
- Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH), Orthodontic Appliances & Aligners Fabrication (HLABAJAD)
Keywords
Where Ortho-Care is headquartered
LocationHeadquarters
- HQ city
- West Burton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ortho-Care business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Orthodontic Supplies Distribution: Ortho-Care distributes a comprehensive range of orthodontic products to professionals including brackets, bands, wires, adhesives, instruments, and laboratory products. Revenue is generated through product sales with pricing that excludes VAT and includes carriage charges added at invoicing.
- Patient Care Products: Sale of home care and oral hygiene products for orthodontic patients, including branded Fresh & Go products sold through both professional channels and retail website orthoshop.co.uk.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Professional orthodontic supplies with VAT excluded |
| Unit Pricing | Pay-as-you-go | EU Trade Orders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Ortho-Care product offering
Product offeringCore offering
Ortho-Care (UK) Ltd distributes a comprehensive catalogue of orthodontic supplies to dental and orthodontic professionals in the UK and selected export markets. Its offering spans clinical supplies (brackets, bands, wires, adhesives, aligner materials, implants, instruments), laboratory products and equipment, patient home-care and oral hygiene items under its own Fresh & Go brand, and educational resources. The company operates a professional-only B2B e-commerce site (orthocare.co.uk) with account-based ordering and next-day delivery, plus a separate consumer retail site (orthoshop.co.uk) for patient home-care purchases.
Product overview
Ortho-Care is a UK-based orthodontic supplies distributor offering a comprehensive portfolio of orthodontic products for dental professionals. The company positions itself as a 'one-stop-shop' for orthodontic requirements, manufacturing and sourcing products worldwide since 1982. Their product portfolio centers around clinical orthodontic supplies including brackets (metal, aesthetic/ceramic, self-ligating), archwires, adhesives, bands, aligner materials, and specialized systems like PITTS21® and CustomClear. They provide extensive patient care products through their Fresh & Go sub-brand, laboratory equipment, and educational resources. The company operates primarily as a distributor serving orthodontists, hospitals, university dental schools, and orthodontic laboratories, with an additional retail arm (orthoshop.co.uk) for patient home care products.
Differentiator
Problem solved
Functional benefit
Brands
- orthoshop.co.uk: Consumer retail website for members of the public seeking home care products or orthodontic treatment supplies.
Products and services
- PITTS21® Self Ligating Brackets and Accessories Self-ligating bracket system with specialized accessories designed for orthodontic treatment efficiency, sold to orthodontic professionals.
- Zendura® Clear Aligner and Retainer Material Clear aligner and retainer material used in orthodontic treatment for teeth straightening and retention, supplied to orthodontic practices and laboratories.
- CustomClear Anterior Aligner Therapy Anterior aligner therapy system for targeted teeth alignment treatment, sold to orthodontic professionals.
- Bracket and Band Adhesives and Accessories Adhesives and bonding products for brackets and bands used in orthodontic procedures, sold to orthodontic professionals.
- Metal Bracket Systems and Buccal Tubes Traditional metal bracket systems and buccal tubes for orthodontic treatment, sold to orthodontic professionals.
- Aesthetic Brackets and Accessories Ceramic and sapphire aesthetic brackets for less visible orthodontic treatment, sold to orthodontic professionals.
- Self Ligation Brackets (MBT Metal and Cosmetic SL) Self-ligating brackets in MBT metal and cosmetic varieties, sold to orthodontic professionals.
- Wire Products Orthodontic archwires including nickel titanium, stainless steel, and beta titanium in various sizes, sold to orthodontic professionals.
- Bands and Accessories Orthodontic bands and related accessories for molar attachments, sold to orthodontic professionals.
- Orthodontic Implants Orthodontic implant systems for skeletal anchorage, sold to orthodontic professionals.
- Expansion Appliances Palatal and dental expansion appliances for arch development, sold to orthodontic professionals.
- Orthodontic Aligner Accessories Accessories supporting clear aligner orthodontic treatment, sold to orthodontic professionals.
- Elastomeric Products Elastomeric ligatures, chains, and ties for orthodontic treatment, sold to orthodontic professionals.
- Bondable and Weldable Attachments Bondable and weldable orthodontic attachments for various treatment applications, sold to orthodontic professionals.
- Lingual Retention Products Lingual retainer wires and bonding systems for the retention phase of orthodontic treatment, sold to orthodontic professionals.
- Ex-Oral Products Extra-oral orthodontic appliances including headgear and face masks, sold to orthodontic professionals.
- Patient Care and Motivation Products Home care kits, oral hygiene products, and patient motivation items, sold to orthodontic professionals and through the orthoshop.co.uk consumer site.
- Laboratory Products Laboratory equipment and materials for orthodontic lab work, sold to orthodontic laboratories and practices.
- Vacuum and Pressure Forming Products Forming equipment and materials for creating orthodontic appliances, sold to orthodontic laboratories and practices.
- Orthodontic Instruments Professional orthodontic instruments for clinical procedures, sold to orthodontic professionals.
- PPE and Infection Control Products Personal protective equipment and infection control supplies for orthodontic practices, sold to orthodontic professionals.
- Educational Products Educational materials including CD Roms and training resources covering Sheridan ARS, fitting headgear, case assessment, and removable appliances, sold to orthodontic professionals.
- Fresh & Go Oral Care Products Own-brand oral hygiene and appliance care products including cleaning tablets, mouthwash, retainer cases, and personalised home-care kits for orthodontic patients; sold to orthodontic professionals and directly to patients via orthoshop.co.uk.
- Case Assessment and Treatment Planning Assessment and planning services supporting orthodontic case evaluation and treatment planning, sold to orthodontic professionals.
- Impression Trays, Alginate and Model Boxes Impression trays, alginate impression materials, and model storage boxes for orthodontic practices and laboratories.
Quantifiable outcome
- Next-day delivery for existing account holders
- +1 more outcomes
Companies that use Ortho-Care
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Ortho-Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ortho-Care partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Main Ortho AustraliaminorListed as a quick link on Ortho-Care's website; appears to be an authorised distributor for Ortho-Care products in Australia
- Northern ComplianceminorWEEE compliance scheme registration partner; Ortho-Care is registered with Northern Compliance Producer compliance scheme for WEEE regulations
- BSI GroupcoreCertification body for ISO 13485:2016 and ISO 9001:2015 quality management system certifications
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Ortho-Care competitors and assessment
Company assessmentBroad incumbents
- Straumann Group: Global dental implant and orthodontics leader (owner of ClearCorrect aligners). Comparable as a major orthodontic and dental products player, though primarily a manufacturer rather than independent distributor.
- Align Technology: Manufacturer of Invisalign clear aligners and iTero scanners, with a direct-to-doctor sales model that competes for orthodontic practice spend. Adjacent competitor because aligner demand affects the bracket/wire mix Ortho-Care distributes.
- Henry Schein: One of the world's largest dental and medical distributors serving practices, clinics, and DSOs. Comparable as a multi-category dental supplies distributor with similar B2B sales-led motion, but operates at vastly greater scale and breadth than Ortho-Care.
- Patterson Companies: Large North American dental and animal health distributor with broad product portfolio and practice-management software. Comparable as a large-scale dental distributor, though geographic focus and breadth differ from Ortho-Care's UK orthodontic-specialist model.
Direct peers
- DB Orthodontics: UK-based orthodontic products distributor and manufacturer serving orthodontists, laboratories, and hospitals. Direct competitor in the same UK orthodontic distribution niche, with overlapping product categories including brackets, wires, adhesives, and aligner materials.
- GC Orthodontics: Orthodontic products manufacturer and supplier offering brackets, bands, wires, and aesthetic appliances to orthodontic practices worldwide. Directly comparable as an orthodontic-specialist supplier with overlapping clinical product categories.
- American Orthodontics: Global orthodontic manufacturer and distributor of brackets, wires, bands, and elastomeric products. Comparable as an orthodontic-focused supplier serving the same professional customer base, though larger and manufacturer-led rather than distributor-led.
- Ortho Technology: US-based orthodontic distributor and manufacturer of brackets, bands, adhesives, and supplies serving orthodontic practices. Comparable as a specialist orthodontic distributor with similar product breadth and B2B GTM.
- Dentaurum: German manufacturer and supplier of orthodontic products (brackets, wires, adhesives, appliances) sold globally to orthodontic professionals. Comparable in product range and customer base; Ortho-Care distributes competing or adjacent SKUs in the UK market.
Regional players
- Wright Medical / Ortho Solutions: Orthopedic and surgical appliance manufacturers with adjacent orthodontic product lines. Comparable in overlapping orthodontic appliance and surgical supply categories, though operating more in surgical/orthopedic than orthodontic distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ortho-Care social profiles
Digital presenceOrtho-Care compliance and trust
Trust signalCompliance4 records
Ortho-Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ortho-Care leadership team
Management profileNumber of profiles
Ortho-Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ortho-Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ortho-Care
What does Ortho-Care do?
Ortho-Care (UK) Ltd distributes a comprehensive catalogue of orthodontic supplies to dental and orthodontic professionals in the UK and selected export markets. Its offering spans clinical supplies (brackets, bands, wires, adhesives, aligner materials, implants, instruments), laboratory products and equipment, patient home-care and oral hygiene items under its own Fresh & Go brand, and educational resources. The company operates a professional-only B2B e-commerce site (orthocare.co.uk) with account-based ordering and next-day delivery, plus a separate consumer retail site (orthoshop.co.uk) for patient home-care purchases.
Is Ortho-Care a public or private company?
Ortho-Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ortho-Care founded?
Ortho-Care was founded in 1982. It employs 1 to 10 people.
Where is Ortho-Care based?
Ortho-Care is headquartered in West Burton, United Kingdom, in the Europe region.
How does Ortho-Care make money?
Two revenue lines are on record. Orthodontic Supplies Distribution is the primary driver. The others are patient Care Products.
Who are Ortho-Care's main competitors?
Broad incumbents on record are Straumann Group, Align Technology, Henry Schein and Patterson Companies. Direct peers are DB Orthodontics, GC Orthodontics, American Orthodontics, Ortho Technology and Dentaurum. Wright Medical / Ortho Solutions is listed as a regional player.
Does Ortho-Care have an API?
No public API is recorded for Ortho-Care.
What industry is Ortho-Care in?
Ortho-Care's product category is Orthodontic Supplies Distribution. Its primary akta.pro industry code is CRAOAEAJ, Oral Care Distribution, with a secondary code of CRABAFAH, Orthodontic & Aligner Care (Cleaners, Cases, Wax). Its NAICS code is 423450 and its SIC code is 5047.