Datascrip
Datascrip is a Jakarta-based, privately held Indonesian business solutions provider founded in 1969 that distributes multi-brand office equipment, digital devices, stationery, and furniture from principals including Canon, ASUS, Logitech, and Huawei across 10 branch sales offices and 17 service centers, serving enterprise, SMB, education, and government buyers via direct sales, showrooms, and the DatascripMall.ID e-commerce platform.
- Company typePrivate
- Founded1969
- HeadquartersJakarta, Indonesia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Datascrip does
Datascrip (legal entity PT Datascrip) is an Indonesian privately held business solutions provider founded in 1969 and headquartered in Jakarta. The company markets and distributes a multi-brand portfolio of business machines, digital devices, office furniture, surveying instruments, stationery, security systems, networking equipment, presentation equipment, and health/sanitation products across 18 product categories. World-class principals distributed include Canon, ASUS, PaperOne, Logitech, Huawei, Optoma, Sedus, and IDEAL, with Datascrip also operating dedicated Canon Care Centers and Lenovo service infrastructure. The business has progressively repositioned from a stationery shop (1969) to Office System (1979), System for Business (1985), Office Solutions Company (1997), and Business Solutions Provider (2000).
Datascrip generates revenue through three streams: (1) wholesale/enterprise distribution of business equipment and office products via 10 branch sales offices across major Indonesian cities (Jakarta, Medan, Bandung, Semarang, Surabaya, Balikpapan, Makassar, Padang, Jambi, Manado); (2) retail sales through the Jakarta head office showroom and the DatascripMall.ID e-commerce platform (web plus mobile apps on Google Play and App Store), which hosts multi-seller storefronts including Canon, Acer, LG Official, and PaperOne; and (3) after-sales service delivered through wholly owned subsidiary PT. PRIMALAYAN CITRA MANDIRI across a 17-city service network, including dedicated Canon and Lenovo service operations.
The company serves two primary customer segments: a broad Business and Office segment (primary), including enterprises, SMBs, and government buyers requiring office equipment, document processing, and presentation infrastructure; and the Education Sector (Cloud & Education Solutions division via Google partnership), providing Chromebooks, Google Workspace for Education, ChromeOS Flex, CDM & Enrollment, and Smart Classroom solutions to schools and universities. Datascrip holds five ISO certifications (9001:2015, 14001:2015, 45001:2018, 27001:2013, 37001:2016) covering quality, environment, occupational safety, information security, and anti-bribery, supporting eligibility for enterprise and public-sector tenders. Joe Kamdani is identified as Founder. The firm operates with 1,001-5,000 employees and provides a 360° Virtual Showroom on its corporate website.
Datascrip firmographics
Firmographics- Name
- Datascrip
- Legal name
- PT Datascrip
- Website
- https://datascrip.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Datascrip is a Jakarta-based, privately held Indonesian business solutions provider founded in 1969 that distributes multi-brand office equipment, digital devices, stationery, and furniture from principals including Canon, ASUS, Logitech, and Huawei across 10 branch sales offices and 17 service centers, serving enterprise, SMB, education, and government buyers via direct sales, showrooms, and the DatascripMall.ID e-commerce platform.
- Ownership category
- akta.pro rank
Where Datascrip is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices24 records
Markets served
Datascrip business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Distribution of Business Equipment and Office Products: Datascrip generates revenue through distributing and selling business machines, digital devices, office furniture, survey tools, stationery, and business systems to businesses and offices across Indonesia. Revenue comes from the sale of products from principal brands including Canon, ASUS, PaperOne, Logitech, Huawei, Optoma, Sedus, and IDEAL.
- Retail Sales: Direct retail sales through physical showrooms and the DatascripMall.ID e-commerce platform, selling products across categories including cameras, printers, computers, office furniture, and security systems.
- After-Sales Service: After-sales service provided through subsidiary PT. PRIMALAYAN CITRA MANDIRI for Canon products and general products, with service centers across major Indonesian cities.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Datascrip product offering
Product offeringCore offering
Datascrip is an Indonesian business solutions provider and authorized distributor that markets and sells business machines, digital devices, office equipment, furniture, surveying tools, stationery, and business systems from world-class brands including Canon, ASUS, PaperOne, Logitech, Huawei, Optoma, Sedus, and IDEAL to businesses and offices across Indonesia. The company operates through branch sales offices, physical showrooms, and the DatascripMall.ID e-commerce platform, supported by a nationwide after-sales service network.
Product overview
Datascrip is a Business Solutions Provider in Indonesia that markets and sells a comprehensive portfolio of business equipment, digital devices, office supplies, and systems. The company operates as a distributor for world-class brands including Canon, ASUS, PaperOne, Logitech, Huawei, Optoma, Sedus, and IDEAL. The product portfolio spans 17 major categories covering imaging (cameras, printers, scanners), computing (desktops, notebooks, servers), presentation equipment, office supplies, surveying tools, security systems, networking equipment, office furniture, business machines, health products, and home appliances. The company also operates DatascripMall.ID as its online retail platform with mobile apps. Datascrip provides after-sales service through its subsidiary PT. PRIMALAYAN CITRA MANDIRI with service centers across Indonesia, and offers cloud and education solutions via dedicated portals.
Differentiator
Problem solved
Functional benefit
Brands
- DatascripMall.ID: Online retail platform for purchasing Datascrip products
- Cloud & Education Solutions
- Canon Care Center
- Prima AI
Products and services
- Camera, Video Recorder & Accessories High-quality digital cameras and video cameras including DSLR, mirrorless, compact cameras, professional camcorders, and binoculars, distributed under the Canon brand with after-sales service through Canon Care Centers. Targeted at photography enthusiasts, content creators, and businesses.
- Smartphone, Tablet & Gadget Smartphones, tablet computers, wearable devices, audio products, chargers, power banks, cables, travel adapters, hubs, adapters, and protective cases for individual consumers and business users.
- Stationery & Office Supplies High-quality stationery including paper (PaperOne), office products, school products, art products, sticky notes, business files, correction tapes, cutting tools, and compasses for offices, schools, and businesses.
- Presentation Equipment Multimedia projectors, mini projectors, interactive LCD panels, conference cams, interactive pen displays, screens, LED displays, and video displays for business meetings, classrooms, and conference rooms.
- Printer, Flatbed Scanner, Ink & Photo Paper Printing and document scanning solutions including inkjet printers, compact photo printers, laser printers, flatbed scanners, large format printers, ink cartridges, and photo paper for offices, businesses, and home users.
- Desktop, Notebook & Server Rack Desktop computers, notebooks, all-in-one PCs, server racks, and multi-screen collaboration solutions for businesses, offices, and individual users across various specifications and sizes.
- Computer Accessories & Peripherals
Companies that use Datascrip
Customer profileSegments2 records
Ideal customer profiles3 records
Datascrip technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Datascrip partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- CanoncoreCanon is one of the world-class brands distributed by Datascrip in Indonesia. Products include cameras (DSLR, Mirrorless, Compact), camcorders, binoculars, and related accessories. Datascrip operates Canon Care Centers for Canon product after-sales service.
- ASUScoreASUS products distributed by Datascrip including desktop PCs, notebooks, All-in-One PCs, and server rack solutions through their business portfolio.
- PaperOnecorePaperOne stationery and paper products distributed through Datascrip's extensive network of business and office supply channels.
- LogitechcoreLogitech products including computer accessories, peripherals, and productivity devices distributed through Datascrip's sales network.
- HuaweicoreHuawei products including smartphones, tablets, wearables, and broadband equipment distributed by Datascrip in Indonesia.
- OptomacoreOptoma multimedia projectors and presentation equipment distributed through Datascrip's business and office solutions network.
- SeduscoreSedus office furniture products distributed by Datascrip including ergonomic chairs, desking systems, and workstation solutions.
- IDEALcoreIDEAL products (likely filing systems and document management equipment) distributed through Datascrip's business solutions portfolio.
- Google (Education)coreDatascrip's Cloud & Education Solutions division offers Chromebook devices, Google Workspace for Education, ChromeOS Flex, CDM & Enrollment systems, and Smart Classroom solutions for educational institutions in Indonesia.
- PT. PRIMALAYAN CITRA MANDIRIcoreSubsidiary company that operates Datascrip Service Centers providing after-sales service for Canon products and general products across 17 cities in Indonesia.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Datascrip competitors and assessment
Company assessmentBroad incumbents
- Staples: Global office supplies and workspace solutions retailer with strong e-commerce and B2B operations, comparable in product breadth (office supplies, printing, furniture, technology) and channel structure.
- Office Depot: Global office supplies retailer and B2B solutions provider comparable as a multi-channel (retail + e-commerce + B2B contracts) office products distributor serving SMBs and enterprise customers.
- LYRECO: Global leader in office supplies and workplace solutions distribution serving businesses with multi-category products and distribution networks; comparable as an established multi-brand workplace solutions distributor, although operating in different geographies.
Regional players
- RajaWali Sakti (Indonesia): Indonesian B2B office products and stationery distributor comparable to Datascrip in core categories of office supplies and equipment sold through distribution channels in Indonesia.
- ASKUL Corporation: Japan's leading B2B office supplies and stationery distributor with e-commerce platforms (ASKUL, Lohaco) comparable in multi-brand distribution and omni-channel retail model for office products.
Direct peers
- Bhinneka: Indonesian e-commerce and B2B procurement platform specializing in IT, office equipment, and supplies with multi-brand distribution, comparable as a multi-brand office/B2B products distributor competing for the same Indonesian enterprise and SMB wallet share.
- Astragraphia: Indonesian publicly-listed document solutions and office equipment distributor (Xerox/EMC partner) providing printers, scanners, and managed document services to enterprise customers across Indonesia, directly comparable in B2B distribution model, vertical, and scale.
Others
- Trimegah Securities (Distribution arm related parties): Indonesian conglomerate distribution-adjacent businesses and IT-enabled services providers comparable only thematically as diversified Indonesian distribution players; included as ecosystem adjacency rather than direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Datascrip social profiles
Digital presenceDatascrip compliance and trust
Trust signalCompliance5 records
Datascrip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datascrip leadership team
Management profileNumber of profiles
Profiles1 record
Datascrip subsidiaries and ownership
Company hierarchySubsidiaries1 record
Datascrip funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datascrip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datascrip
What does Datascrip do?
Datascrip is an Indonesian business solutions provider and authorized distributor that markets and sells business machines, digital devices, office equipment, furniture, surveying tools, stationery, and business systems from world-class brands including Canon, ASUS, PaperOne, Logitech, Huawei, Optoma, Sedus, and IDEAL to businesses and offices across Indonesia. The company operates through branch sales offices, physical showrooms, and the DatascripMall.ID e-commerce platform, supported by a nationwide after-sales service network.
Is Datascrip a public or private company?
Datascrip is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Datascrip founded?
Datascrip was founded in 1969. It employs 1,001 to 5,000 people.
Where is Datascrip based?
Datascrip is headquartered in Jakarta, Indonesia, in the Asia region.
How does Datascrip make money?
Three revenue lines are on record. Distribution of Business Equipment and Office Products are the primary driver. The others are retail Sales and after-Sales Service.
Who are Datascrip's main competitors?
Broad incumbents on record are Staples, Office Depot and LYRECO. Regional players are RajaWali Sakti (Indonesia) and ASKUL Corporation. Direct peers are Bhinneka and Astragraphia. Trimegah Securities (Distribution arm related parties) is listed as an others.
Does Datascrip have an API?
No public API is recorded for Datascrip.