What Astragraphia does

PT Astra Graphia Tbk (Astragraphia, ASGR on the Indonesia Stock Exchange) is a publicly listed Indonesian technology company founded in 1975 and operating as the information-technology pillar of the Astra Group. The company runs two core business units: Document Solutions, where it serves as the exclusive distributor of FUJIFILM Business Innovation products across Indonesia under the AGDS umbrella (multifunction devices, single-function and multi-function printers, the Apeos and Revoria Press lines, and SUPER EA-ECO Toner consumables); and Information Technology Solutions, delivered through its wholly-owned subsidiary PT Astra Graphia Information Technology (AGIT), which provides Digital Strategy, Digital ICT Foundation (infrastructure, enterprise applications, managed operations), Digital Platform, and Digital Services including Cybersecurity, Cloud Services, IT Managed Services, IoT Platform, Data Integration & Analytics, and Mobile & Business Application development. A second subsidiary, PT Astragraphia Xprins Indonesia (AXI), addresses additional market segments.

Astragraphia's service portfolio extends from hardware sales into managed and professional services — Managed Print Services (MPS), Document Outsourcing & Communication Services (DOCS), Business Process Services (BPS), Intelligent Document Processing (IDP), and Document Management System (DMS) — underpinned by a Document Messaging Platform and a 3-Hours Downtime service guarantee delivered through a nationwide branch network. The company holds ISO 9001, 14001, and 45001 certifications at the group level, with AGIT additionally certified to ISO 27001, ISO 20000-1, and ANSI/TIA-942-B for data center operations.

Commercially, Astragraphia targets large corporations, SMEs, and government, education, and healthcare institutions via direct enterprise field sales, the AGIT and AXI subsidiaries, the Document Solution Technology Center demonstration facility, CSR-driven SME outreach (Kelas ASIK), and digital self-service applications (iCare, iSense, OSA). Pricing is quote-based and contract-driven rather than publicly disclosed, with multi-year enterprise agreements and a service-led revenue mix layered on top of hardware sales and consumables.

Name

Astragraphia

Legal name

PT Astra Graphia Tbk

Website

https://astragraphia.co.id

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Astragraphia (PT Astra Graphia Tbk) is an Astra Group–backed Indonesian technology company that distributes FUJIFILM Business Innovation document solutions and, through subsidiary AGIT, delivers IT services including cloud, cybersecurity, managed IT, and digital transformation to enterprise, SME, government, healthcare, and education customers across Indonesia.

Ownership category

akta.pro rank

Product category

Document Management & IT Solutions

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323), Software Publishers (513210)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

akta.pro secondary industry

Data Extraction & Structuring (Invoices, POs, Receipts, KYC) (BPAAAKAF)

Keywords

• Managed print services
• Document management solutions
• Enterprise IT services
• Digital transformation services
• Business process outsourcing

Headquarters

HQ city

Senen

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Document Solutions - Office Solutions: Revenue from sale and service of multifunction devices (MFD), Single Function Printers (SFP), Multi-Function Printers (MFP), and consumables (toner, supplies). Includes after-sales support and maintenance services.
2. Document Solutions - Business Solutions & Services: Managed Print Services (MPS), Document Outsourcing & Communication Services (DOCS), Business Process Services (BPS), Intelligent Document Processing (IDP), and Document Management System (DMS). Includes consultation, design, and implementation services.
3. IT Solutions - Hardware Sales: Sale of IT hardware including servers, networking equipment, and endpoint devices through AGIT subsidiary.
4. IT Solutions - Software and Services: Software sales, IT services including Business Application Services, IT Managed Services, IT Operation Services, Cybersecurity, Cloud Services, and Infrastructure Services (EFH) through AGIT.
5. Professional Services: Implementation services, consulting, and ongoing support for both document and IT solutions deployments.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Astragraphia is the exclusive distributor of FUJIFILM Business Innovation document solutions in Indonesia, offering multifunction devices, laser printers, and consumables alongside managed print services, document outsourcing, intelligent document processing, and business process services. Through its AGIT subsidiary, the company delivers IT solutions including digital strategy, infrastructure, managed services, cloud, and cybersecurity to enterprise, government, healthcare, and education customers across Indonesia.

Product overview

Astragraphia operates as a technology company with two core business units: Document Solutions and Information Technology Solutions. Document Solutions, the core business as exclusive distributor of FUJIFILM Business Innovation in Indonesia, provides Office Solutions (multifunction devices, printers, consumables) through a consultative Valued Services and Solutions approach with 3-Hours Downtime service guarantee, plus Business Solutions & Services covering Managed Print Services, Document Outsourcing, Business Process Services, Intelligent Document Processing, and Document Management System. Information Technology Solutions is delivered through subsidiary PT Astra Graphia Information Technology (AGIT), offering Digital Strategy, Digital ICT Foundation (Next Generation Infrastructure, Enterprise Business Applications, Managed Operations), Digital Platform, Digital Services, and proprietary solutions including IoT Platform, Data Integration & Analytics, and Mobile & Business Applications. Customer-facing applications include iCare, iSense, and OSA for service management. The company also markets Fujifilm hardware products including Apeos and Revoria Press series multifunction devices and production printers.

Differentiator

Problem solved

Functional benefit

Brands

• iCare: Customer service application for requesting services, tracking issue resolution, administrative processes, and monitoring service request progress.
• iSense
• OSA
• AGIT (PT Astra Graphia Information Technology)
• AXI (PT Astragraphia Xprins Indonesia)
• Document Solution Technology Center (DSTC)

Products and services

• Document Solutions (Solusi Dokumen)
• Information Technology Solutions (AGIT)
• Managed Print Services (MPS)
• Document Outsourcing & Communication Services (DOCS)
• Business Process Services (BPS)
• Intelligent Document Processing (IDP)
• iCare Application
• iSense Application
• OSA (Online Support Application)
• Fujifilm Apeos C7070 Series
• Fujifilm Apeos 2150NDA
• Fujifilm Apeos C325 Series
• Fujifilm ApeosPro C650
• Fujifilm ApeosWide 3030/6050
• Fujifilm Revoria Press E1 Series
• Fujifilm Revoria Press PC1120
• Document Solution Technology Center (DSTC)
• Graphic Communication Services (GCS)
• AGIT Cybersecurity Services
• AGIT Cloud Services
• AGIT IT Managed Services
• AGIT Infrastructure Services (EFH)
• AGIT Business Application Services

Quantifiable outcome

• 35% CO2 emission reduction with SUPER EA-ECO Toner technology
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

One partnership is on record.

• FUJIFILM Business Innovation CorporationcoreStrategic or Co-development PartnerExclusive distributor partnership for FUJIFILM Business Innovation products including multifunction devices, printers, and consumables. Covers marketing and after-sales service across entire Indonesia. This is the core business relationship enabling Astragraphia's document solutions business unit (AGDS). Products include Apeos series, Revoria Press series, and SUPER EA-ECO Toner technology.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• HP (Hewlett-Packard): Global incumbent across printing, PCs, and enterprise IT — overlapping with Astragraphia's hardware distribution and IT services through AGIT, but operating at much larger scale and with broader portfolio.
• Accenture: Global IT services incumbent whose enterprise cloud, cybersecurity, and digital transformation practices overlap with AGIT's portfolio — relevant benchmark for the services arm's addressable opportunity and competitive intensity.

Direct peers

• Ricoh: Direct competitor in the office document solutions space, offering multifunction devices, managed print services, and document workflow software — overlapping significantly with Astragraphia's Document Solutions and MPS offerings.
• Kyocera Document Solutions: Document solutions competitor offering printers, MFPs, and managed document services — directly comparable to Astragraphia's Document Solutions business unit.
• Konica Minolta: Global document solutions provider with a parallel business model of hardware sales, managed print services, and IT services — directly comparable to Astragraphia's two-pillar structure.
• FUJIFILM Business Innovation: Global parent partner and the manufacturer behind Astragraphia's entire Document Solutions portfolio (Apeos, Revoria Press, SUPER EA-ECO Toner). Comparable as the OEM whose hardware, consumables, and technology stack Astragraphia distributes and services across Indonesia.
• Toshiba Tec: Document solutions and multifunction device manufacturer competing directly in the enterprise printing and managed print services market — comparable hardware and services mix.
• Brother Industries: Competing manufacturer of printers, multifunction devices, and document solutions with strong distribution in Southeast Asia — overlapping customer base and product categories.
• Xerox: Long-standing competitor in document technology, multifunction devices, and managed print services with significant presence in Southeast Asia — overlapping with Astragraphia's enterprise document solutions value proposition.
• Canon: Competing printer and multifunction device OEM with established Indonesian distribution channels; comparable hardware portfolio and target enterprise customers in printing and imaging.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/astragraphia_ds
• YouTubeyoutube.com/channel/UCKidCzx-b1lMy8UFFdF8k1A
• LinkedInlinkedin.com/company/pt-astra-graphia-tbk
• Instagraminstagram.com/astragraphia.official

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astragraphia