Medumio
- Company typePrivate
- Founded2017
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Medumio does
Medumio, operating through its legal entity Salutem OHG, is a Berlin-based online platform that delivers holistic and integrative health education to German-speaking consumers. The company runs two principal properties: the free Medumio Gesundheitsportal at medumio.de, which publishes medically reviewed articles, recipes, and health news, and the subscription-based Medumio Gesundheitsakademie at akademie.medumio.de, which offers on-demand access to more than 2,000 expert video interviews drawn from over 80 themed online congresses and contributions from 850+ doctors, naturopaths, and health practitioners.
The platform is built on a WordPress CMS with Vimeo for video delivery, ActiveCampaign for email automation, and Digistore24 for payment processing and affiliate commission payouts; no mobile app, API, or proprietary AI capabilities are evidenced. Medumio's go-to-market is event-driven and community-led: free 9–10 day online congresses on specific conditions (e.g., Hashimoto, gut health, detox, hormones, longevity, sleep) acquire registrants, who are then upsold either to a recurring monthly Akademie subscription or to one-time lifetime premium access for individual congress knowledge areas, supplemented by 19–27 EUR digital E-books and affiliate revenue from promoted third-party products such as +viktilabs supplements.
The business is founder-owned, with no disclosed external institutional funding. A network of more than 100 expert moderators co-hosts themed congresses and drives their own audiences to the platform in exchange for 50% affiliate commissions and a 6-month tracking cookie, creating a dual-sided expert/audience flywheel that has generated 300,000+ cumulative congress participants. The company holds afgis certification for health-information quality and operates a Trustpilot profile for social proof, while distributing content via a blog, the 'immerjung' podcast (launched 2023), YouTube, and active social channels across Facebook, Instagram, TikTok, Pinterest, and LinkedIn.
Medumio firmographics
Firmographics- Name
- Medumio
- Legal name
- Salutem OHG
- Website
- https://medumio.de
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Medumio industry classification
Industry- Product category
- Online Health Education
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Chronic Condition Lifestyle Education (Diabetes, Heart Health, Pain Management) (EDAAAHAJ)
Keywords
Where Medumio is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Medumio business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Subscription Membership (Medumio Gesundheitsakademie): Monthly subscription providing access to all 80+ congress recordings, 2,000+ video interviews, 850+ experts, masterclasses, seminars, mediathek, and bonus content. Billed monthly with no long-term contract. The subscription also unlocks new academies (Darmgesundheits-Akademie, Entgiftungs-Akademie, Hashimoto-Akademie) as they are released.
- One-time Premium Congress Access: Lifetime access to individual congress knowledge areas purchased as a one-time fee. Buyers receive permanent access to all video interviews, audio downloads, bonus PDFs, and expert materials without subscription. This serves as a land-and-expand upsell from free congress participation.
- Digital E-Books and Guides: Sale of digital publications (PDF, EPUB, MOBI, Kindle) covering specific health topics, priced 19-27 EUR per title. Sold through Digistore24 with 30-day money-back guarantee. These serve as low-ticket upsell products from congress content.
- Affiliate/Partner Commissions: Medumio earns commissions by promoting third-party health products (e.g., +viktilabs supplements) through affiliate links in articles and content. Links are marked with asterisk (*) and disclosed as affiliate/ advertising links per German advertising standards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Subscription - Full Akademie Access |
| One time/ perpetual license | Pay-as-you-go | One-time Premium Congress Access |
| Other | Pay-as-you-go | Digital E-Books |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Medumio product offering
Product offeringCore offering
Medumio operates a German-language online health education platform that delivers expert-led video content via free time-limited online congresses, a recurring subscription academy (Medumio Gesundheitsakademie), one-time premium congress access, and digital e-books covering holistic and integrative health topics. The platform curates 850+ health experts and offers 2,000+ video interviews, masterclasses, seminars, and a media library (Mediathek) to health-conscious consumers in the DACH market, with payment processed through Digistore24.
Product overview
Medumio is a German holistic health education platform consisting of two main properties: the Medumio Gesundheitsportal (health information portal at medumio.de) and the Medumio Gesundheitsakademie (health academy at akademie.medumio.de). The academy is a subscription-based platform offering tiered access to 2,000+ expert interviews from 80+ online congresses, masterclasses, seminars, e-books, and a media library with 1,200+ videos from 850+ health experts. The platform also includes the immerjung Podcast and is partnered with +viktilabs supplements. Users can purchase individual congress premium access or subscribe to the academy for ongoing access to all content.
Differentiator
Problem solved
Functional benefit
Products and services
- Medumio Gesundheitsakademie (Academy Platform) A subscription-based online health education academy (akademie.medumio.de) providing on-demand access to 2,000+ expert video interviews from 80+ congresses, masterclasses, seminars, e-books, and a media library with 1,200+ videos featuring knowledge from 850+ health experts. Sold via monthly subscription or one-time premium congress access for German-speaking health-conscious consumers.
- Medumio Gesundheitsportal (Health Portal) The main free German-language health information portal at medumio.de featuring articles on nutrition, diseases, health news, recipes, and expert knowledge organized into categories (Wissen, Ernährung, Krankheiten, Nachrichten, Rezepte). Serves as the top-of-funnel acquisition property for the Akademie.
- immerjung Podcast A health and energy podcast for the second half of life, hosted by Teresa Arrieta, with episodes on osteoporosis prevention, fasting mimicking, liver health, cholesterol myths, and similar topics. Distributed for free on medumio.de/podcast and acts as a top-of-funnel brand asset.
- Online Congresses (Premium Access) Themed online health congresses on topics such as Hashimoto, autoimmune diseases, gut health, detoxification, hormones, sleep, and longevity. Free during the runtime (typically 9-10 days), then upsold to a one-time premium lifetime access pass with all video interviews, audio downloads, and bonus PDFs for that congress.
- Digital E-Books Individually sold digital books (PDF, EPUB, MOBI, Kindle) covering health topics such as the keto diet, natural healing, the Corona Protocol, autoimmune protocols, hormone balance, parasites, and chronic infections. Priced 19-27 EUR per title and sold through Digistore24 with a 30-day money-back guarantee.
Quantifiable outcome
- 300,000+ participants across all congresses
- +2 more outcomes
Companies that use Medumio
Customer profileSegments2 records
Ideal customer profiles2 records
Medumio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Medumio partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and supporting.
- +viktilabscore+viktilabs is a German provider of high-quality dietary supplements (Vitalstoffe) combining natural ingredients with scientific research. They are the exclusive sponsor of the immerjung podcast and the Akademie partner portal. Gutscheincode (discount codes) are offered, and their products are promoted on the Medumio platform as recommended supplements. The partnership provides both revenue (affiliate) and GTM co-marketing.
- Digistore24 GmbHcoreDigistore24 is the primary payment processing and platform infrastructure provider for Medumio's commerce. It handles all subscription billing, one-time product sales (E-books, congress access), and refund processing. Digistore24 supports SEPA, PayPal, and credit card payments. Also handles affiliate commission tracking and payouts for moderator partners.
- CurivominorCurivo is a health portal for holistic approaches to complex health topics such as autism and Long Covid. Listed as a partner portal in the event calendar section of akademie.medumio.de, directing additional traffic to and from Curivo events.
- Veda360minorVeda360 provides access to knowledge from renowned experts in medicine, naturopathy, and alternative medicine. Listed alongside Curivo as a partner portal in the events section, cross-promoting health education content.
- netcup GmbHcorenetcup GmbH provides web hosting and CDN services for medumio.de and akademie.medumio.de. Hosting and content delivery network infrastructure ensures fast, secure delivery of video and web content to end users.
- ActiveCampaign LLCcoreActiveCampaign is the email marketing and automation platform used for newsletter delivery, double opt-in registration, and automated email sequences for the Medumio subscriber base.
- Google LLC / Google Ireland Ltd.supportingGoogle provides multiple services: Google Fonts for web typography, Google Tag Manager for tag management, Google Ads for paid advertising, and YouTube for video hosting. EU operations handled by Google Ireland Ltd.
- Vimeo LLCsupportingVimeo is used for video streaming on Medumio's websites. When users start a Vimeo video, a connection to Vimeo's servers is established to deliver video content.
- Usercentrics A/S (Cookiebot)supportingUsercentrics Cookiebot provides the cookie consent management platform and banner displayed on Medumio's websites, enabling GDPR-compliant cookie preferences.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Medumio competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Medumio social profiles
Digital presenceMedumio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medumio leadership team
Management profileNumber of profiles
Profiles6 records
Medumio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medumio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medumio
What does Medumio do?
Medumio operates a German-language online health education platform that delivers expert-led video content via free time-limited online congresses, a recurring subscription academy (Medumio Gesundheitsakademie), one-time premium congress access, and digital e-books covering holistic and integrative health topics. The platform curates 850+ health experts and offers 2,000+ video interviews, masterclasses, seminars, and a media library (Mediathek) to health-conscious consumers in the DACH market, with payment processed through Digistore24.
Is Medumio a public or private company?
Medumio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medumio founded?
Medumio was founded in 2017. It employs 11 to 50 people.
Where is Medumio based?
Medumio is headquartered in Berlin, Germany, in the Europe region.
How does Medumio make money?
Four revenue lines are on record. Subscription Membership (Medumio Gesundheitsakademie) is the primary driver. The others are one-time Premium Congress Access, digital E-Books and Guides and affiliate/Partner Commissions.
Does Medumio have an API?
No public API is recorded for Medumio.
What industry is Medumio in?
Medumio's product category is Online Health Education. Its primary akta.pro industry code is EDAAAHAJ, Chronic Condition Lifestyle Education (Diabetes, Heart Health, Pain Management). Its NAICS code is 51621 and its SIC code is 8000.