Jabin

What Jabin does

Jabin Beverage Company is a privately held functional beverage company founded in 2018 by Homayoon Ershadi. The company produces and sells a Persian-inspired hydration beverage based on the traditional Sekanjabin recipe, featuring organic unfiltered apple cider vinegar as a core functional ingredient combined with real fruits, herbs, electrolytes (pink Himalayan salt), and natural sweeteners (cane sugar and monk fruit). The core product line consists of two flavored variants—Cucumber-Mint and Pomegranate—sold individually as cases of 12 cans at $35.99, as a half-and-half variety pack, and as a 4-can sampler pack at $15.99. The formulation is non-carbonated, caffeine-free, and contains no synthetic flavors, artificial sweeteners, or colors. The company also sells branded merchandise including the Classic Pink T-Shirt and Pahlevan T-Shirt.

The business operates a direct-to-consumer model through its Shopify-powered e-commerce platform (drinkjabin.com) with free shipping on orders over $50, complemented by sales at Raleigh, NC farmers markets and a local pickup option at a 510 Pylon Drive warehouse. Jabin targets three primary customer segments: health-conscious athletes seeking clean-label recovery and hydration, culturally-inspired beverage enthusiasts drawn to Persian heritage flavors, and mixology professionals using the product as a distinctive cocktail base. Marketing is concentrated in organic social channels (Facebook, Instagram, TikTok), email newsletters, customer reviews via Judge.me, and recipe-driven content marketing.

Jabin is founder-owned and bootstrapped, with no disclosed institutional venture or growth funding beyond a non-equity participation in the MassChallenge Switzerland accelerator in May 2024. The company is small (11-50 employees), with operating geography concentrated in North Carolina, modest brand traction evidenced by 44 total customer reviews (averaging 4.93-5.00/5 across SKUs), and a BevNET trade-press feature. There are no patents, trademarks, regulatory actions, M&A activity, or external investor ownership structures disclosed.

Name

Jabin

Legal name

Jabin Beverage Company

Website

https://drinkjabin.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Jabin Beverage Company produces and sells Persian-inspired functional hydration beverages based on the traditional Sekanjabin recipe, selling direct-to-consumer via its Shopify store and Raleigh, NC farmers markets to health-conscious athletes, culturally-curious consumers, and mixology professionals seeking clean-label recovery drinks.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Fermented Beverage Concentrates & Bases (Kombucha Concentrate, Starters) (AFAFAHAG)

akta.pro secondary industries

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)

Keywords

• Functional hydration beverages
• Apple cider vinegar drinks
• Natural electrolyte drinks
• Persian sekanjabin beverage
• Clean label sports recovery

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Beverage Product Sales: Direct-to-consumer sales of Jabin hydration beverages through e-commerce platform and farmers markets. One-time purchase model with case-based pricing (12 cans per case). Offers variety packs and sampler packs for new customers.
2. Merchandise Sales: Sale of branded merchandise including apparel such as Classic Pink T-Shirt ($30) and Pahlevan T-Shirt, leveraging brand identity and customer loyalty.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Jabin manufactures and sells Persian-inspired functional hydration beverages based on the traditional Sekanjabin recipe, featuring organic unfiltered apple cider vinegar, real fruits, herbs, electrolytes, and monk fruit sweetener. The core product line consists of Cucumber-Mint and Pomegranate variants sold in cases of 12 cans directly to consumers via an online store and farmers markets, supplemented by a Variety Pack, a Sampler Pack for new customers, and branded apparel.

Product overview

Jabin Beverage Company offers a portfolio of Persian-inspired hydration beverages centered on the traditional Sekanjabin recipe. The core product line consists of two flavored variants—Cucumber-Mint Jabin and Pomegranate Jabin—sold individually, as a variety pack combining both flavors, and as a sampler pack for first-time buyers. Each beverage features organic unfiltered apple cider vinegar, real fruits and herbs, electrolytes, and natural sweeteners (cane sugar and monk fruit). The company also sells branded merchandise including the Classic Pink T-Shirt and Pahlevan T-Shirt. All beverages are non-carbonated, caffeine-free, and positioned for hydration, recovery, and gut health.

Differentiator

Problem solved

Functional benefit

Products and services

• Cucumber-Mint Jabin A Persian-inspired hydration beverage made with cucumber juice, brewed mint leaves, organic unfiltered apple cider vinegar, and electrolytes. Positioned as a refreshing, gut-friendly drink for recovery and hydration, especially after exercise. Sold as a case of 12 cans at $35.99.
• Pomegranate Jabin A Persian-inspired hydration beverage made with pomegranate juice, organic unfiltered apple cider vinegar, and electrolytes. Positioned as a refreshing, antioxidant-rich drink for hydration and recovery. Sold as a case of 12 cans at $35.99.
• Variety Pack of Jabin A combination variety pack containing a half-and-half mixture of Cucumber-Mint and Pomegranate Jabin flavors, allowing customers to sample both product variants in a single case of 12 cans at $35.99.
• Jabin Sampler Pack A starter pack containing 2 cans of Pomegranate and 2 cans of Cucumber-Mint Jabin, designed as an introduction to the product line for first-time customers. Priced at $15.99 ($4.00 per can).
• Classic Pink T-Shirt Branded apparel item featuring the iconic pink Jabin t-shirt design, marketed as suitable for adventures and casual wear. Priced at $30.00 USD.
• Pahlevan T-Shirt Branded apparel featuring the Persian word 'Pahlevan' (meaning strong person, hero, champion). Marketed as limited-quantity merchandise for the brand's core customer base.

Quantifiable outcome

• Average customer rating of 4.93 out of 5 for Cucumber-Mint Jabin based on 15 reviews
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bragg Live Food Products: Bragg is an established apple cider vinegar-based brand offering ACV drinks and supplements in retail. It is a broad incumbent in the apple cider vinegar functional beverage space and competes with Jabin for the ACV-and-gut-health positioning.
• Liquid IV: Liquid IV is a leading hydration multiplier brand (now owned by Unilever) selling electrolyte drink mixes via DTC and mass retail. It is a broad incumbent in the functional hydration category that competes with Jabin for the athletic recovery and electrolyte replenishment use case.
• Bodyarmor: Bodyarmor is a major sports drink brand (owned by Coca-Cola) positioned for athletic hydration and recovery with premium ingredients. It is a broad incumbent competing with Jabin for the athletic hydration and recovery consumer segment, with vastly greater scale and distribution.

Direct peers

• OLIPOP: OLIPOP is a better-for-you functional beverage brand built around a clean-label, gut-health positioning sold primarily through DTC and natural retail. Like Jabin, OLIPOP targets health-conscious consumers seeking functional beverages with elevated ingredient profiles, but it focuses on prebiotic sodas rather than hydration.
• Drink Poppi: Poppi is a prebiotic soda brand with a clean-label, gut-health positioning primarily sold through DTC and major retail. It is comparable to Jabin as a small-brand-turned-cultural-phenomenon example in the clean-label functional beverage category with strong social media and brand storytelling.
• Recess: Recess is a hemp-infused, nootropic, and adaptogen functional beverage brand with a similar premium clean-label positioning and D2C-led go-to-market. Like Jabin, it targets the wellness-oriented consumer seeking functional ingredients for recovery and stress relief.
• Hydrant: Hydrant is a hydration mix brand with electrolytes and clean ingredients, sold primarily through DTC subscription and online. It competes directly with Jabin for the daily hydration and recovery use case, particularly among health-conscious and active consumers.
• Cure Hydration: Cure Hydration is a clean-label electrolyte hydration drink positioned for performance and recovery, sold primarily through DTC and select retail. It directly competes with Jabin in the functional hydration/recovery use case with overlapping clean-label and no-artificial-ingredient positioning.
• Health-Ade Kombucha: Health-Ade is a premium, clean-label functional beverage (kombucha) brand sold through DTC, farmers markets, and natural retail channels. It is a direct comparable for Jabin in terms of scale-stage, premium clean-label positioning, gut-health messaging, and D2C-plus-events go-to-market approach.

Emerging players

• Töst Beverages: Töst is a premium, non-alcoholic sparkling beverage brand with cultural/heritage-inspired flavors and clean ingredients, sold via DTC and on-premise channels. Comparable to Jabin as a small, premium, heritage-inspired beverage brand targeting sophisticated adult consumers seeking sophisticated non-alcoholic options.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jabinbeverageco
• Instagraminstagram.com/drinkjabin
• TikToktiktok.com/@drinkjabin
• LinkedInlinkedin.com/company/jabin-beverage-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jabin