Respo
Respo Haagised AS is an Estonian trailer manufacturer founded in 1990 producing approximately 200 trailer models across box, flatbed, boat, van, specialty, and mobile-facility categories, selling through e-commerce, 24/7 self-service stations, dealers, and export channels to roughly 14 countries.
- Company typePrivate
- Founded1990
- HeadquartersTõrvandi, Estonia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Respo does
Respo Haagised AS, founded in 1990 and headquartered in Tõrvandi, Estonia, is a privately held trailer manufacturer operating across approximately 200 distinct trailer models. The core product portfolio spans box trailers, flatbed trailers, boat trailers, jetski trailers, car and machine trailers, van trailers, specialty trailers (sauna, advertising, ATV, scaffolding, generator, cable reel, long-load), mobile heated facilities (workshops, showrooms, canteens, kiosks), mini-caravans, and portable toilet cabins. Manufacturing relies on hot-dip galvanizing and Magnelis coating technology, with 3D CAD-based product design and EU type approval across the trailer range.
The company sells through a multi-channel go-to-market model: a direct e-commerce storefront at respo.ee, eight 24/7 self-service sales stations across Estonia, a network of more than 30 authorized domestic dealers, and dedicated country-level export sales managers covering Finland (where it claims market leadership), Norway and Sweden (top-5 position), the Baltic states (market leader in Latvia and Lithuania), and the DACH region. Beyond trailers, Respo generates aftermarket and adjacent revenue from maintenance and repair services for all trailer brands at Harjumaa and Tartumaa locations, an extensive accessories catalog, genuine spare parts, official distribution of Auto-Hak and Steinhof towbars, and trailer rental through rentist.com.
Respo serves a fragmented base of individual consumers, boat and watercraft owners, commercial businesses using specialty and mobile-facility trailers, and recreational vehicle enthusiasts across approximately 14 countries including Estonia, Finland, the Baltic states, Scandinavia, Germany, Poland, Bulgaria, Ukraine, France, Cyprus, Scotland, and Mauritius. The company has invested in EU co-funded development, automation, and digitalization projects between 2016 and 2021, holds a Green Energy Certificate, and introduced a 5-year factory warranty effective January 2025 as a quality and switching-cost lever.
Respo firmographics
Firmographics- Name
- Respo
- Legal name
- Respo Haagised AS
- Website
- https://respo.ee
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Respo Haagised AS is an Estonian trailer manufacturer founded in 1990 producing approximately 200 trailer models across box, flatbed, boat, van, specialty, and mobile-facility categories, selling through e-commerce, 24/7 self-service stations, dealers, and export channels to roughly 14 countries.
- Ownership category
- akta.pro rank
Respo industry classification
Industry- Product category
- Trailer Manufacturing
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (3362), Travel Trailer and Camper Manufacturing (336214)
- SIC
- Truck Trailers (3715), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Truck Trailer Manufacturing (Dry Van/Reefer/Flatbed/Tanker) (IMACABAH)
Keywords
Where Respo is headquartered
LocationHeadquarters
- HQ city
- Tõrvandi
- HQ country
- Estonia
- HQ region
- Europe
Offices9 records
Markets served
Respo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Trailer sales: Sale of new trailers including box trailers, flatbed trailers, boat trailers, jet ski trailers, car/machine trailers, van trailers, specialty trailers, mobile facilities, mini-caravans, and portable toilets. Wide range of approximately 200 different trailer models.
- Maintenance and repair services: Trailer maintenance and repair services for all manufacturers' trailers at Harjumaa and Tartumaa locations. 24/7 maintenance stations available for trailer drop-off.
- Accessories and spare parts: Sale of trailer accessories including covers, tents, side extensions, support wheels, wheels and wheel clamps, tilting trailer accessories, loading ramps, frames for box trailers, winches and load straps, and spare parts.
- Towbar/hitch sales: Official distributor of Auto-Hak and Steinhof towbars in Estonia, also ordering towbars from other manufacturers across Europe.
- Trailer rental: Trailer rental services offered through rentist.com
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Direct e-commerce purchase |
| One time/ perpetual license | Pay-as-you-go | 24/7 self-service stations |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels7 records
Respo product offering
Product offeringCore offering
Respo Haagised AS designs, manufactures and sells approximately 200 trailer models — box trailers, flatbed trailers, boat and jetski trailers, car/machine trailers, van trailers, specialty trailers (sauna, advertising, ATV, scaffolding, generator, cable reel, long-load), heated mobile facilities, mini-caravans and portable toilet cabins. The company also distributes Auto-Hak and Steinhof trailer hitches, sells accessories and spare parts, and provides maintenance, repair, and rental services supported by a network of 24/7 self-service sales and maintenance stations in Estonia.
Product overview
Respo is a trailer manufacturing company offering approximately 200 different trailer models sold throughout Europe. The product portfolio centers on transportation trailers including box trailers, flatbed trailers, boat trailers, jetski trailers, car/machine trailers, van trailers, and specialty trailers (sauna, advertising, ATV, scaffolding, generator, cable reel, and long-load). Additional offerings include mobile heated facilities (workshops, showrooms, canteens, kiosks) and portable toilet cabins. The company provides comprehensive support through a network of 24/7 self-service sales and maintenance stations across Estonia, an extensive accessories catalog, genuine spare parts, professional repair services, and trailer hitch distribution. Respo serves both retail customers and wholesale buyers across multiple European markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Kastihaagised (Box Trailers)
Companies that use Respo
Customer profileSegments4 records
Ideal customer profiles3 records
Respo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature7 records
Respo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Tartu University (Tartu Ülikool)minorCollaboration with university researchers for product development and finding new durable solutions for customer needs.
- Tallinn University of Technology (Tallinna Tehnikaülikool)minorCollaboration with university researchers for product development and finding new durable solutions for customer needs.
- Auto-HakcoreOfficial distributor of Auto-Hak towbars in Estonia. Auto-Hak is a Polish towbar manufacturer.
- SteinhofcoreOfficial distributor of Steinhof towbars in Estonia.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
Respo competitors and assessment
Company assessmentDirect peers
- Woodford Trailers: UK and Ireland-based trailer manufacturer producing cargo, plant, and utility trailers. Similar product categories and customer profile of small business and private buyers across European markets where Respo also exports.
- Böckmann Fahrzeugwerke: German manufacturer of car, horse, and cargo trailers with deep dealer networks across DACH — a geography Respo is just now entering with its dedicated DACH sales manager. Comparable product type and overlapping customer profile of private and commercial buyers.
- Vlemmix Trailers: Netherlands-based manufacturer of platform and cargo trailers for commercial and consumer buyers in Western Europe. Directly overlaps with Respo's platform/flatbed trailer product line and competes for the same European distribution channels.
- Tiki Trailers: Norwegian trailer manufacturer specializing in boat, jetski, and cargo trailers across the Nordic market. Directly competes with Respo in Scandinavia where Respo claims boat-trailer leadership and where Tiki holds strong distribution.
- Humbaur: German manufacturer of platform, box, and tipper trailers for B2B and consumer segments. Direct competitor to Respo's flatbed and box trailer ranges, particularly across Europe where Respo is attempting to scale export sales.
- Brenderup Group: Swedish-headquartered trailer manufacturer serving Nordic and European consumer and light-commercial markets with a comparable product range of boat, cargo, and car trailers. Brenderup and Respo both compete for the same Scandinavian boat-trailer leadership position and dealer channels.
- Anssems: Netherlands-based trailer manufacturer producing platform, box, and specialized commercial trailers across Europe. Operates at larger scale and competes for the same European commercial and consumer buyers as Respo's flatbed and specialty ranges.
- Brian James Trailers: UK-based trailer manufacturer focused on car-transport and cargo trailers for both consumers and commercial users. Overlaps with Respo's car/machine and box trailer categories and competes for similar European retail and small-fleet customers.
- Tema Trailers: Danish trailer manufacturer offering box, flatbed, and boat trailers tailored to Nordic conditions. Comparable product mix, similar climate-driven durability requirements, and overlapping dealer footprint with Respo's Baltic and Scandinavian channels.
Broad incumbents
- Ifor Williams Trailers: UK-based manufacturer and broader-industry incumbent producing a wide range of commercial and agricultural trailers. Sits in the same category but at significantly larger scale, with much broader dealer coverage across Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Respo social profiles
Digital presenceRespo compliance and trust
Trust signalCompliance3 records
Respo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Respo leadership team
Management profileNumber of profiles
Profiles13 records
Respo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Respo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Respo
What does Respo do?
Respo Haagised AS designs, manufactures and sells approximately 200 trailer models — box trailers, flatbed trailers, boat and jetski trailers, car/machine trailers, van trailers, specialty trailers (sauna, advertising, ATV, scaffolding, generator, cable reel, long-load), heated mobile facilities, mini-caravans and portable toilet cabins. The company also distributes Auto-Hak and Steinhof trailer hitches, sells accessories and spare parts, and provides maintenance, repair, and rental services supported by a network of 24/7 self-service sales and maintenance stations in Estonia.
Is Respo a public or private company?
Respo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Respo founded?
Respo was founded in 1990. It employs 51 to 100 people.
Where is Respo based?
Respo is headquartered in Tõrvandi, Estonia, in the Europe region.
How does Respo make money?
Five revenue lines are on record. Trailer sales are the primary driver. The others are maintenance and repair services, accessories and spare parts, towbar/hitch sales and trailer rental.
Who are Respo's main competitors?
Direct peers on record are Woodford Trailers, Böckmann Fahrzeugwerke, Vlemmix Trailers, Tiki Trailers, Humbaur, Brenderup Group, Anssems, Brian James Trailers and Tema Trailers. Ifor Williams Trailers is listed as a broad incumbent.
Does Respo have an API?
No public API is recorded for Respo.
What industry is Respo in?
Respo's product category is Trailer Manufacturing. Its primary akta.pro industry code is IMACABAH, Truck Trailer Manufacturing (Dry Van/Reefer/Flatbed/Tanker). Its NAICS code is 3362 and its SIC code is 3715.