Kauffman Tire

Name

Kauffman Tire

Legal name

Mavis Tires and Brakes

Website

https://kauffmantire.com

Company type

Private

Founded year

1950

Operating status

Acquired

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Automotive Tire Retail & Maintenance Services

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Retail tire sales
• Auto maintenance services
• Wheel alignment
• Brake repair
• Fleet maintenance

Headquarters

HQ city

Ellenwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Tire Sales: Retail sale of tires from major brands including Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Goodyear, Hankook, Michelin, Pirelli, and Yokohama. Revenue generated through per-unit tire transactions with installation services.
2. Auto Services: Revenue from auto repair and maintenance services including oil changes, brake repair, wheel alignment, tire rotation, tire balancing, tire repair, exhaust/muffler repair, shock/strut replacement, and state vehicle inspections.
3. Fleet Maintenance Services: Commercial fleet maintenance services for business customers with vehicle fleets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Kauffman Tire retails tires from major brands (Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Goodyear, Hankook, Michelin, Pirelli, Yokohama) and provides same-day professional installation at over 2,100 locations across 36 states as part of the Mavis Tires and Brakes network. The company also delivers complementary automotive maintenance services including oil changes, brake repair, wheel alignment, tire rotation and balancing, tire repair, exhaust/muffler work, shock/strut replacement, state vehicle inspections, and dedicated commercial fleet maintenance.

Product overview

Kauffman Tire operates as a retail tire and auto service provider under the Mavis Tires and Brakes umbrella. The company offers a comprehensive portfolio of automotive services including tire sales across 10 major brands (Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Goodyear, Hankook, Michelin, Pirelli, Yokohama), oil changes using Valvoline motor oil, brake service, wheel alignment, tire repair and rotation, state vehicle inspections (NJ, NY, PA), and fleet maintenance services. The company provides these services through over 2,100 locations across 36 states, with same-day tire installation capability and a mobile tire service option. The offering is structured as a unified retail service model where tire sales and installation are combined with complementary auto maintenance services, all operating under the Mavis family brand following Kauffman Tire's acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• Kauffman Tire: Tire retail and automotive service brand operating under Mavis Tires and Brakes, offering tires, oil changes, brake service, wheel alignment, and other auto repair services.

Products and services

• Tire Sales Retail tire sales featuring brands including Bridgestone, BFGoodrich, Cooper, Continental, Firestone, Goodyear, Hankook, Michelin, Pirelli, and Yokohama, with same-day professional installation at over 2,100 locations across 36 states.
• Oil Change Service Motor oil change service using Valvoline motor oil, including tire rotation and visual brake inspection, for routine vehicle maintenance.
• Brake Service Brake repair and replacement service covering front or rear brake pads or shoes, labor, and a free visual brake inspection, with savings up to $80.
• Wheel Alignment Wheel alignment service with free alignment check and 90-day warranty, with promotional savings of $35.
• Tire Repair Flat tire repair service for quick vehicle recovery.
• Tire Rotation Tire rotation service with lug nuts torqued to correct specifications, offered free with qualifying promotions.
• Mobile Tire Service On-location mobile tire service that brings tire installation and maintenance to the customer's location.
• State Vehicle Inspection State vehicle inspection service available in New Jersey, New York, and Pennsylvania.
• Fleet Maintenance Services Commercial fleet maintenance services for businesses with multiple vehicles, including a dedicated commercial account login and consolidated servicing.
• Tire Balancing Professional tire balancing service to ensure even wear and smooth vehicle operation.
• Exhaust & Muffler Repair Exhaust system and muffler repair and replacement services.
• Shock & Strut Replacement Shock absorber and strut replacement service as part of vehicle suspension maintenance.
• Mavis Credit Card Financing product for tire purchases and auto services offered through the Mavis Credit Card program.

Quantifiable outcome

• Save up to $130 on select Goodyear tire sets
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Mavis TirescoreStrategic or Co-development PartnerKauffman Tire has joined Mavis Tires as part of a merger to provide expanded service coverage. The combination creates a network of over 2,100 locations across 36 states, offering customers greater convenience and access to tire and auto services.
• GoodyearcoreTechnology or IntegrationGoodyear is a major tire brand partner offering promotional deals at Kauffman Tire locations, including current savings of up to $130 on select sets of 4 tires with mail-in rebates and online-exclusive savings.
• MichelincoreTechnology or IntegrationMichelin tires are featured with promotional offers including $80 eGift cards with purchase of 4 tires. Kauffman Tire offers the full range of Michelin tire products.
• PirellicoreTechnology or IntegrationPirelli is a key tire brand partner with current promotions offering up to $250 in savings on select tire sets, including $100 savings on installation and $100 mail-in rebate.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pep Boys: National automotive service and tire retail chain offering tires, alignments, brakes, oil changes, and exhaust work across hundreds of U.S. locations — directly comparable service portfolio and customer base.
• Discount Tire (America's Tire): The largest U.S. independent tire retailer with a comparable multi-brand retail model, same-day installation, and a similar focus on consumer tire replacement and ancillary services. Closest direct competitor in the multi-brand tire retail category.
• Big O Tires: Franchise-based tire and auto service retailer carrying multiple tire brands alongside alignments, brakes, and maintenance — directly comparable to Kauffman's service-attached retail model.
• Firestone Complete Auto Care: Bridgestone-owned national chain offering tires, alignments, brakes, oil changes, and other maintenance services through company-operated stores — direct competitor with the added advantage of an OEM parent.
• Les Schwab Tire Centers: Privately held regional tire and auto service chain in the western U.S. with a comparable model of multi-brand tire sales, alignment, brakes, and shock service attached to tire transactions.
• Monro Auto Service and Tire Centers: Publicly traded under-vehicle repair and tire service retailer with stores across the Northeast, Midwest, and Mid-Atlantic. Comparable model combining tire sales with brake, alignment, and exhaust service.

Emerging players

• Tire Rack: Leading online tire distributor that has expanded into installation partnerships. Represents the digitally native competitive threat that pressures brick-and-mortar retailers like Kauffman on price and convenience.
• Valvoline Instant Oil Change: Publicly traded quick-service oil change chain with growing tire and maintenance services. Adjacent competitor for non-tire maintenance revenue and potential disruptor to Kauffman's attached-service economics.

Regional players

• Belle Tire: Large privately held tire and auto service chain concentrated in the Midwest. Comparable service portfolio and store-based model, but with a more limited geographic footprint than Mavis/Kauffman.

Broad incumbents

• Goodyear Tire & Rubber Company (Retail): Major tire OEM that also operates branded retail/service centers. As a tire brand partner to Kauffman, Goodyear is both a supplier and a competitor via its direct retail channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kauffmantire
• Facebookfacebook.com/kauffmantire
• LinkedInlinkedin.com/company/kauffman-tire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kauffman Tire