RED C Research and Marketing Ltd

What RED C Research and Marketing Ltd does

RED C Research and Marketing Ltd is an Irish market research firm founded in 2003 and headquartered in Dublin (Ground Floor, Block G, East Point Business Park, Clontarf, Dublin 3). It delivers consumer insight, brand tracking, customer experience research and advertising testing services to enterprise brands and public-sector bodies, with a disclosed client roster spanning banking (Bank of Ireland, AIB), insurance (Aviva), FMCG (Diageo, KP Snacks, Mattel, Kerry), technology (Microsoft, Visa), media and entertainment (Disney, Sky, RTÉ, Virgin Media, NBC Universal, BBC Studios), telecoms (Vodafone), airlines (Aer Lingus), sports (NBA, across 11 European and Asian markets), and government/regulatory bodies (Bord Bia, Tourism Ireland, the Agri-Food Regulator). Service delivery is built on three proprietary assets: the RED C Live online consumer panel, a syndicated omnibus product ('Our Omnibus') providing recurring tracking against a representative Irish sample, and RED C Direct, a self-service platform for advertising impact testing. These are supported by three service modules — Understanding Behaviour, Building Brands, and Improving Experiences — complemented by recurring political polling and consumer-trend publications that double as thought-leadership and PR channels.

The firm's underlying technology stack is described as a combination of quantitative and qualitative research methodologies rather than any disclosed AI/ML platform or proprietary model; there is no public evidence of automation, synthetic data, or AI-native capabilities. Revenue is generated through three streams: project-based professional services engagements (the bulk of revenue), recurring syndicated omnibus subscriptions, and transactional self-service fees from RED C Direct ad testing. Pricing is quote-based for bespoke work and not publicly disclosed. The firm operates under a sales-led, B2B go-to-market, with additional top-of-funnel reach via its website, panel recruitment at redclive.ie, political polling media coverage, and conference speaking (e.g., DUB+ Partner Marketing Exchange 2026).

RED C Research and Marketing Ltd is a private Irish limited company and has operated as a subsidiary of Business Post Group since 2023; in August 2023 the group executed the acquisition of UK-based Relish Research through RED C to extend its footprint into the UK market. The company is co-founded by Richard Barton, sits in the 11–50 employee range, and reports no public revenue or external funding rounds in available sources.

Name

RED C Research and Marketing Ltd

Legal name

RED C Research & Marketing Ltd

Website

https://www.redcresearch.ie/

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

RED C Research and Marketing Ltd is an Irish market research firm providing consumer insight, brand tracking, ad testing, and syndicated omnibus research through its RED C Live panel and RED C Direct platform, serving enterprise brands and public-sector clients across Ireland, the UK, Europe and Asia.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC)

akta.pro secondary industries

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI), Market Research & Consumer Insights (BPAHALAA)

Keywords

• Market research services
• Brand tracking research
• Consumer insights
• Advertising effectiveness testing
• Customer experience research

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: RED C provides custom market research services to enterprise clients including brand tracking, consumer insight studies, segmentation, and strategic research projects. Revenue is generated through project-based engagements and ongoing research contracts.
2. Omnibus Services: Syndicated omnibus research services allowing multiple clients to share the cost of surveys, providing regular market data on consumer attitudes and trends.
3. Ad Testing (RED C Direct): Self-service platform for advertising impact testing where clients can run their own advert tests

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

RED C Research and Marketing Ltd is an Irish market research firm that delivers quantitative and qualitative consumer research services to enterprise clients. Core offerings include brand tracking, consumer insight studies, advertising effectiveness testing (via RED C Direct), syndicated omnibus surveys (Our Omnibus), political polling, and customer experience research, supported by an owned consumer panel (RED C Live). The firm combines strategic research with commercially actionable insights across sectors including media, finance, FMCG, sports, and government.

Product overview

RED C Research and Marketing Ltd operates as a market research firm offering a unified suite of research services. The core product portfolio consists of RED C Live (online consumer panel), RED C Direct (advertising testing), and Our Omnibus (syndicated research), supported by three main service modules: Understanding Behaviour, Building Brands, and Improving Experiences. These offerings are complemented by specialized capabilities in political polling and consumer trend tracking. The company serves as a subsidiary of Business Post Group and partners with clients including Aer Lingus, Disney, NBA, Sky, Microsoft, and Bank of Ireland.

Differentiator

Problem solved

Functional benefit

Brands

• RED C Live: Online panel where consumers can join and get paid for sharing their opinions.
• RED C Direct

Products and services

• RED C Live Online research panel where members join and get paid to share their opinions on various topics, providing RED C with a proprietary data collection infrastructure for consumer research projects.
• RED C Direct Self-service advertising testing platform that enables brands to test their adverts and measure ad impact independently through an online interface.
• Our Omnibus Syndicated research service providing regular data collection across a representative sample of the Irish population, with clients sharing the cost of surveys for ongoing market data on consumer attitudes and trends.
• Understanding Behaviour Custom research service focused on understanding consumer behaviors and motivations that drive purchasing decisions for enterprise brand clients.
• Building Brands Brand research services including brand tracking, positioning, and asset development designed to strengthen brand salience for enterprise clients.
• Improving Experiences Customer experience research services that help brands understand and enhance customer touchpoints and journeys.
• Political Polls Regular political polling services measuring public opinion on political parties, leaders, and policy issues in Ireland.
• Consumer Trends Tracking Ongoing consumer tracking research monitoring trends, behaviors, and attitudes across various market segments for enterprise subscribers.

Quantifiable outcome

• 71% of Irish adults support renewable energy projects near their homes (Powering Tomorrow 2026 survey)
• +1 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KPMG IrelandcoreStrategic or Co-development Partner · 23 February 2026RED C Research and KPMG co-publish the annual 'Powering Tomorrow' survey examining Irish public attitudes toward energy transition. This is their third annual joint survey, providing insights on renewable energy support, decarbonisation attitudes, and the intention-action gap in household energy efficiency. The partnership combines KPMG's professional services expertise with RED C's research capabilities.
• Agri-Food Regulator (An Rialálaí Agraibhia)coreStrategic or Co-development PartnerRED C Research conducts the annual supplier survey for the Agri-Food Regulator covering over 1,313 trading relationships between Irish agri-food suppliers and major retailers/wholesalers. The survey examines unfair trading practices, supplier concerns, and regulatory awareness. The 2026 survey covered a 40% increase in trading relationships compared to the prior year.
• Relish ResearchminorStrategic or Co-development PartnerRED C Research acquired Relish Research in 2023 as part of Business Post Group's expansion strategy to enhance market research capabilities in the UK market.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dynata: One of the world's largest first-party data and research panel companies. Competes with RED C for online sample, panel-based research and ad testing work for enterprise clients, but at significantly larger global scale.
• Toluna: Global consumer research panel and insights provider with self-service survey technology. Comparable through its online panel (analogous to RED C Live) and syndicated research capabilities, though more technology-led and less focused on strategic consulting.
• Ireland Thinks: Irish polling and market research firm providing political polling, consumer research and policy studies. Direct peer on Irish public opinion polling and adjacent custom research, competing for similar government and enterprise clients.
• Behaviour & Attitudes: Ireland's largest independent market research firm, offering custom consumer research, brand tracking and syndicated studies. Most directly comparable peer given overlapping Irish enterprise client base, qualitative/quantitative integration and project-based engagement model.

Broad incumbents

• NielsenIQ: Global consumer intelligence firm combining retail measurement with consumer research. Competes with RED C's consumer insight and brand research work for FMCG and retail clients including Diageo and other shared enterprise accounts.
• GfK: Global market research firm specializing in consumer goods, retail and technology sectors. Overlaps with RED C's brand tracking, consumer behavior and ad effectiveness offerings, particularly for shared enterprise clients in FMCG and tech.
• Ipsos: Global market research leader operating across 90+ markets with Irish operations (Ipsos MRBI). Overlaps directly with RED C in brand tracking, consumer insight and public opinion polling, but at vastly greater scale and with proprietary technology platforms.
• Kantar: World's largest marketing data and analytics company, offering brand tracking (BrandZ, Worldpanel), consumer panels and ad effectiveness. Directly competes with RED C's brand tracking and consumer insight work for global enterprise clients including several overlapping brands.

Emerging players

• Attest: UK-based consumer research platform offering self-serve brand and product research to enterprise brands. Adjacent competitor to RED C Direct and a technology-led threat to traditional custom research engagements, particularly for UK and pan-European clients.

Regional players

• Bilendi: European online data and panel services company operating across continental Europe and the UK. Comparable to RED C's panel and ad testing capabilities for European multinational clients, but with weaker Irish presence and different geographic concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/REDCResearch
• Facebookfacebook.com/REDCResearchandMarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RED C Research and Marketing Ltd