Ireland Thinks
Ireland Thinks is a Dublin-based polling and market research firm founded in 2016 that conducts multi-modal public opinion polling, segmentation analysis, and focus groups for academics, NGOs, government bodies, and corporates across the Republic of Ireland.
- Company typePrivate
- Founded2016
- HeadquartersBlackrock, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ireland Thinks does
Ireland Thinks is a Dublin-based professional services firm founded in 2016 that provides public opinion polling, market research, and statistical analysis to academics, NGOs, government state bodies, and corporate clients across the Republic of Ireland. The firm operates across multiple data collection methodologies — SMS, telephone, face-to-face, and video polling — and self-claims the fastest representative polling turnaround in the Irish market. It brands itself as the "pollster's pollster," offering methodology advisory to other research operations in addition to direct client commissions.
Core products include Public Opinion Polling Services, Analysis & Segmentation (using segmentation tools and cluster analyses to develop voter and consumer targeting strategies), Focus Groups & Interviews, and Consulting Services. Supporting infrastructure comprises an invite-only Online Panel restricted to permanent residents of the Republic of Ireland — with demographic weighting aligned to British Polling Council, MRS UK, and ESOMAR standards — and a public Data Portal and analysis blog branded "The Evidence" (analysis.irelandthinks.ie) that publishes polling research, exit polls, and data visualizations. The firm is registered at 49 Clonkeen Road, Blackrock, Co. Dublin, with Kevin Cunningham identified as Managing Director, Founder, and Data Protection Officer.
The business model is professional-services based: clients commission polls and consulting engagements directly via the website and email; pricing is not publicly disclosed. Marketing is predominantly earned media, with regular features in RTÉ, The Irish Independent, and The Sunday Times. The firm is privately held with no disclosed institutional investors, no funding rounds, no M&A activity, and no certifications, patents, or partnerships documented in source material. Operations remain exclusively domestic within the Republic of Ireland.
Ireland Thinks firmographics
Firmographics- Name
- Ireland Thinks
- Legal name
- Ireland Thinks
- Website
- https://irelandthinks.ie
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ireland Thinks is a Dublin-based polling and market research firm founded in 2016 that conducts multi-modal public opinion polling, segmentation analysis, and focus groups for academics, NGOs, government bodies, and corporates across the Republic of Ireland.
- Ownership category
- akta.pro rank
Ireland Thinks industry classification
Industry- Product category
- Market Research and Public Opinion Polling Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
- akta.pro secondary industries
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD), Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)
Keywords
Where Ireland Thinks is headquartered
LocationHeadquarters
- HQ city
- Blackrock
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Ireland Thinks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Polling Services: Commissioned public opinion polling for clients including academics, NGOs, state bodies, and corporates. Services include SMS, telephone, face-to-face, and video polls with rapid turnaround.
- Analysis and Segmentation Consulting: Polling analysis and targeting strategy development using segmentation tools and cluster analyses. Also provides consulting advice to other pollsters on methodology.
- Focus Groups and Interviews: Recruitment and conduct of focus groups and interviews using rich data to build targeted groups with high quality open-ended insights.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Ireland Thinks product offering
Product offeringCore offering
Ireland Thinks conducts commissioned public opinion polling for academics, NGOs, state bodies, and corporates using SMS, telephone, face-to-face, and video methodologies with rapid turnaround. It also provides polling analysis and segmentation targeting via cluster analyses, recruits and runs focus groups and interviews, and offers methodology consulting to other pollsters — self-described as 'the pollster's pollster.' An invite-only online panel and a public Data Portal support these offerings.
Product overview
Ireland Thinks is a polling and market research company offering a suite of research services. The core offerings include Public Opinion Polling Services (SMS, face-to-face, telephone, and video polls), Analysis & Segmentation Services, Focus Groups & Interviews, and Consulting Services. Supporting these are the Ireland Thinks Online Panel (an invitation-only panel for rapid visual surveys) and the Data Portal (analysis.irelandthinks.ie) which hosts articles and data from their research. The company works with academics, NGOs, state bodies, and corporates.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Opinion Polling Services
Quantifiable outcome
- Claims fastest polling turnaround in Ireland
Companies that use Ireland Thinks
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Ireland Thinks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ireland Thinks partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Ireland Thinks competitors and assessment
Company assessmentDirect peers
- Survation: UK-based polling and market research firm known for political polling and MR. Operates with a similar boutique model serving political, media, and corporate clients, making it a direct methodology and customer parallel.
- Savanta: Research and polling firm with strong UK/Ireland footprint, offering consumer, B2B, and political research. Comparable mid-sized competitor delivering multi-modal surveys and analysis for similar buyer types.
- Red C Research & Marketing: One of Ireland's leading market research and polling firms, offering consumer, brand, and political polling. Directly comparable as an Irish-headquartered B2B research firm serving corporates, media, and political clients.
- Amarach Research: Ireland-based research consultancy providing consumer, employee, and brand research with strong qualitative capabilities. Comparable as a Dublin-headquartered boutique research firm serving similar corporate and public-sector buyers.
- Behaviour & Attitudes: Irish market research firm running the well-known B&A polls for the Sunday Times, alongside corporate research. Directly competes in the same Irish B2B polling and research space as Ireland Thinks.
Broad incumbents
- Gallup: Iconic global polling and analytics firm covering public opinion, engagement, and well-being. Comparable on public opinion methodology and election polling, though broader in scope and global in delivery.
- Kantar: Global market research firm with established Irish presence offering consumer insights, brand tracking, and analytics. Competes for the same corporate research budgets as Ireland Thinks but at much larger scale.
- YouGov: Global online panel-based research and polling company with active Ireland coverage. Comparable panel-driven methodology and political polling use cases, though operating at vastly greater scale across multiple markets.
- Ipsos: Global market research and polling powerhouse with a significant Irish operation. Overlaps with Ireland Thinks on public opinion and consumer research but serves a much wider international portfolio of clients.
Emerging players
- Focaldata: Tech-forward polling and research firm using large online panels and advanced analytics for political and consumer research. Comparable on rapid-turnaround survey methodology and segmentation capabilities, with a digitally native operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ireland Thinks social profiles
Digital presenceIreland Thinks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ireland Thinks leadership team
Management profileNumber of profiles
Profiles1 record
Ireland Thinks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ireland Thinks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ireland Thinks
What does Ireland Thinks do?
Ireland Thinks conducts commissioned public opinion polling for academics, NGOs, state bodies, and corporates using SMS, telephone, face-to-face, and video methodologies with rapid turnaround. It also provides polling analysis and segmentation targeting via cluster analyses, recruits and runs focus groups and interviews, and offers methodology consulting to other pollsters — self-described as 'the pollster's pollster.' An invite-only online panel and a public Data Portal support these offerings.
Is Ireland Thinks a public or private company?
Ireland Thinks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ireland Thinks founded?
Ireland Thinks was founded in 2016. It employs 1 to 10 people.
Where is Ireland Thinks based?
Ireland Thinks is headquartered in Blackrock, Ireland, in the Europe region.
How does Ireland Thinks make money?
Three revenue lines are on record. Polling Services are the primary driver. The others are analysis and Segmentation Consulting and focus Groups and Interviews.
Who are Ireland Thinks's main competitors?
Direct peers on record are Survation, Savanta, Red C Research & Marketing, Amarach Research and Behaviour & Attitudes. Broad incumbents are Gallup, Kantar, YouGov and Ipsos. Focaldata is listed as an emerging player.
Does Ireland Thinks have an API?
No public API is recorded for Ireland Thinks.
What industry is Ireland Thinks in?
Ireland Thinks's product category is Market Research and Public Opinion Polling Services. Its primary akta.pro industry code is BPAHALAJ, Survey, Panel & Fieldwork Services, with a secondary code of MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork). Its NAICS code is 541910 and its SIC code is 8742.