Easy

Home Improvement Retaileasy.com.ar

Easy is a privately held Argentine company founded in 1993, based in Martínez, that supplies equipment for construction, house remodeling, and garden projects to consumers and trades in Argentina.

Company typePrivate
Founded1993
HeadquartersMartínez, Argentina
Headcount5,001–10,000
GTM typeB2C
OfferingServices

What Easy does

Easy is a for-profit Argentine company headquartered in Martínez that supplies equipment for construction, remodeling of the house and garden. The firm's stated scope covers the equipment side of residential construction and home improvement, positioning it as a supplier to consumers and trades undertaking building, renovation, or outdoor projects. Publicly available source material is limited to a short firmographic description, a website reference (https://www.easy.com.ar), and basic registration data; no further detail on product catalog, store footprint, customer mix, or commercial terms was retrievable.

The company has operated under the same name since its founding in 1993, giving it a multi-decade presence in the Argentine home improvement category. The website domain (com.ar) indicates an Argentina-domiciled retail or wholesale operation rather than a multi-country platform, and the company is privately held with no disclosed parent, subsidiaries, or investor base in the supplied data. No information on headcount, store count, revenue, ownership structure, management team, partnerships, or product launches is present in the source material.

From an investment-analysis standpoint, the available evidence supports only a baseline characterization of Easy as a long-tenured, privately held Argentine supplier of construction and home/garden equipment. Business model mechanics — channel mix (physical retail vs. e-commerce vs. B2B distribution), pricing, customer segmentation, and competitive positioning versus other Argentine home improvement operators — are not addressable from the input and should be treated as open diligence questions rather than inferred.

Easy firmographics

Firmographics

Name: Easy
Website: https://easy.com.ar
Company type: Private
Founded year: 1993
Headcount range: 5,001–10,000 employees
Short description: Easy is a privately held Argentine company founded in 1993, based in Martínez, that supplies equipment for construction, house remodeling, and garden projects to consumers and trades in Argentina.
Ownership category
akta.pro rank

Easy industry classification

Industry

Product category: Home Improvement Retail
NAICS: Building Material and Garden Equipment and Supplies Dealers (444), Home Centers (444110), Lawn and Garden Equipment and Supplies Retailers (4442)
SIC: Retail-Building Materials, Hardware, Garden Supply (5200), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
akta.pro primary industry: Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

Keywords

Home improvement supplies
Construction materials
Hardware retail
Garden equipment
Remodeling supplies

Where Easy is headquartered

Location

Headquarters

HQ city: Martínez
HQ country: Argentina
HQ region: Latin America

Markets served

Easy business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Easy product offering

Product offering

Core offering

Easy supplies equipment for construction, remodeling of the house and garden. The company operates as a retailer of home improvement, construction, and garden products, serving customers undertaking residential building, renovation, and outdoor projects in Argentina.

Differentiator

Problem solved

Functional benefit

Products and services

Construction Equipment
Home Remodeling Supplies
Garden Equipment

Companies that use Easy

Customer profile

Ideal customer profiles1 record

Easy technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Easy competitors and assessment

Company assessment

Direct peers

Sodimac: Sodimac operates the largest home improvement and construction materials retail chain in Argentina under the Falabella group, directly competing with Easy across construction supplies, remodeling products, and garden equipment for both DIY consumers and professional contractors.
Leroy Merlin: Leroy Merlin, part of France's Adeo group, operates large-format home improvement stores in Argentina with overlapping assortment in construction, renovation, and garden categories, and a comparable DIY/professional customer base.

Broad incumbents

The Home Depot: Home Depot is the global benchmark for home improvement retail, with a comparable mix of construction materials, tools, and garden products serving DIY consumers and professional contractors—representing the upper-end strategic and operational analog for Easy.
Lowe's: Lowe's is the second-largest US home improvement retailer with an overlapping assortment across building materials, home renovation, and outdoor/garden categories, serving similar DIY and pro customer segments.
Ace Hardware: Ace Hardware is a global hardware and home improvement cooperative with extensive Latin American presence. Its assortment across tools, hardware, and garden products overlaps meaningfully with Easy's core categories.
Menards: Menards is a large US privately-held home improvement chain focused on building materials, tools, and garden/outdoor categories with a comparable DIY-plus-professional customer mix to Easy.
Kingfisher: Kingfisher is the European home improvement group (B&Q, Castorama, Screwfix) and a relevant benchmark for category management, private-label, and omnichannel strategy in construction and garden retail comparable to Easy.
Falabella: Falabella is the Chilean-founded Latin American retail conglomerate that owns Sodimac; its broader retail platform and home improvement vertical make it a relevant comparable for Easy's parent-level strategy and capital allocation.
Walmart: Walmart's home improvement, hardware, and garden categories compete for DIY and small-contractor wallet share and provide a relevant volume-retail benchmark for Easy's assortment and pricing dynamics.
Travis Perkins: Travis Perkins is a UK-listed builders' merchant with strong professional-contractor exposure in construction materials and tools, a relevant analog for the pro-side revenue mix that Easy's construction equipment assortment also targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

Easy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Easy leadership team

Management profile

Number of profiles

Easy funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Easy M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy

What does Easy do?

When was Easy founded?

Easy was founded in 1993. It employs 5,001 to 10,000 people.

Where is Easy based?

Easy is headquartered in Martínez, Argentina, in the Latin America region.

Who are Easy's main competitors?

Direct peers on record are Sodimac and Leroy Merlin. Broad incumbents are The Home Depot, Lowe's, Ace Hardware, Menards, Kingfisher, Falabella, Walmart and Travis Perkins.

Does Easy have an API?

No public API is recorded for Easy.

What industry is Easy in?

Easy's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers). Its NAICS code is 444 and its SIC code is 5200.