What Botach does

Botach is a privately held, Las Vegas-based e-commerce retailer of tactical gear, firearms, ammunition, armor, optics, apparel, and footwear, serving law enforcement, military, and public safety professionals alongside individual firearms consumers and recreational shooters. Its catalog spans handguns, rifles, shotguns, suppressors, lower receivers, gun magazines, body armor plates (Levels 3/3A/4), ballistic helmets, plate carriers, tactical flashlights, weapon lights, night vision and thermal optics, rifle scopes, red dot sights, knives, bags/cases, and tactical apparel and footwear from premium brands including Glock, Heckler & Koch, Smith & Wesson, Magpul, SureFire, Vortex, Streamlight, Danner, and Propper. The business also maintains state-compliance-specific SKUs such as California Legal Firearms and CA-compliant automatic knives, and offers a dedicated Police Trade program with specialized pricing for law enforcement departments.

Botach operates a direct-to-consumer model through its BigCommerce storefront (botach.com), supplemented by a physical will-call pickup location and warehouse in Las Vegas (4855 West Harmon Avenue, Suite A and 4775 West Harmon Ave), and an institutional/government channel via GSA Schedule contract (47QSHA19D0003Y; CAGE 1JFW6; SAM NSEVGMJ1FHN5). Revenue is generated through unit-priced retail merchandise sales (one-time transactions) to a mix of consumer and government end-users, with firearms and ammunition priced at the higher end and accessories/apparel at the lower end. The company accepts multiple payment methods including Bitcoin and ships domestically through licensed FFL dealers for interstate firearm transfers. Marketing is conducted via owned digital channels (email newsletter, blog content, affiliate program).

The corporate umbrella encompasses three sub-brands — BATTLESTEEL (armor-focused), PD BOTACH (law-enforcement-specific), and SURPLUS BOTACH (used/trade-in inventory) — indicating a segmented multi-storefront strategy. Leadership disclosed in the input data is limited to Oze Botach (CTO). The company is privately held with no disclosed funding history, parent company, or institutional ownership.

Name

Botach

Legal name

Botach

Website

https://botach.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Botach is a Las Vegas-based e-commerce retailer of firearms, ammunition, tactical gear, armor, optics, apparel, and footwear, serving law enforcement, military, public safety professionals, and individual consumers via botach.com, a GSA Schedule contract, and a physical will-call location.

Ownership category

akta.pro rank

Product category

Tactical Gear & Firearms Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

akta.pro secondary industry

Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)

Keywords

• Tactical gear retail
• Firearms e-commerce
• Body armor supply
• Tactical equipment
• Ammunition sales

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail merchandise sales: One-time transaction sales of firearms, ammunition, tactical gear, accessories, and apparel through e-commerce platform. Physical retail location in Las Vegas for will-call pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Botach is an e-commerce and physical retailer of firearms, ammunition, body armor, tactical gear, optics, apparel, footwear, and related accessories serving law enforcement, military, public safety professionals, and individual consumers across the United States. The company operates its own inventory from a Las Vegas warehouse with a will-call pickup center, holds a GSA Schedule (47QSHA19D0003Y) for federal procurement, and runs a Police Trade program for government/law enforcement pricing. Sub-brands BATTLESTEEL, PD BOTACH, and SURPLUS BOTACH extend specialized assortments for armor, law enforcement, and used/trade-in gear.

Product overview

Botach is a tactical gear e-commerce retailer offering a comprehensive portfolio of products for law enforcement, military, and public safety professionals. The platform operates as a multi-category e-commerce store built on BigCommerce, featuring firearms (handguns, rifles, shotguns, suppressors, launchers), ammunition (9mm, 5.56 NATO, and various calibers), gun magazines (Glock, Magpul, Lancer), armor and tactical gear (ballistic plates, helmets, plate carriers, shields), flashlights and optics (weapon lights, night vision, rifle scopes), apparel and footwear (tactical clothing, boots), gun accessories (parts, rails, holsters, slings), bags and cases, knives (fixed blade, OTF, butterfly), and outdoor/field equipment. The company also operates specialized sub-brands including BATTLESTEEL (armor), PD BOTACH (law enforcement specific), and SURPLUS BOTACH (used/trade-in inventory). Botach serves government agencies through a GSA schedule and offers California-compliant firearms for state-specific compliance requirements.

Differentiator

Problem solved

Functional benefit

Brands

• BATTLESTEEL: Related tactical brand/store operated by Botach
• PD BOTACH
• SURPLUS BOTACH

Products and services

• Firearms

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OpticsPlanet: OpticsPlanet is a large multi-category e-commerce retailer specializing in optics, tactical gear, firearms accessories, and outdoor equipment — directly competing with Botach across optics, flashlights, holsters, and apparel SKUs. Comparable in product breadth, target customer (LE/military/consumer), and e-commerce-first distribution model.
• LA Police Gear: LA Police Gear is an e-commerce tactical and law enforcement equipment retailer offering firearms, apparel, body armor, holsters, and accessories to LE professionals and civilians. Direct overlap with Botach in LE-focused merchandising, GSA-style institutional programs, and online-direct distribution.
• Midway USA: Midway USA is a major firearms, reloading, shooting, and hunting accessories retailer operating e-commerce and a print catalog. Directly comparable to Botach in firearms accessories, ammunition, and shooting sports product mix, with a similar focus on sport shooters, hunters, and reloading enthusiasts.
• Brownells: Brownells is a leading firearms accessories, gunsmithing tools, and parts e-commerce retailer serving hobbyists, gunsmiths, and professionals. Comparable to Botach's Gun Accessories and Gunsmithing & Care categories and similarly reliant on premium OEM brands such as Magpul and HK.
• Palmetto State Armory: Palmetto State Armory is an online firearms, ammunition, and accessories retailer with an own-brand product line. Comparable to Botach in AR-pattern rifles, ammunition, and accessories, with a stronger direct-manufacturing component that highlights Botach's lack of proprietary SKUs.
• Cheaper Than Dirt: Cheaper Than Dirt is a long-running online firearms, ammunition, and shooting sports retailer serving sport shooters and hunters. Directly comparable to Botach in firearms, ammunition, and accessories assortment, with a similar value-positioning tilt across the catalog.
• Primary Arms: Primary Arms is an optics-and-accessories e-commerce retailer with a house brand of red dots and rifle scopes. Comparable to Botach in optics and firearms accessories categories and a relevant benchmark for sub-brand product extension strategy.
• Sportsman's Warehouse: Sportsman's Warehouse is a multi-store outdoor and sporting goods retailer carrying firearms, ammunition, hunting gear, and apparel. Overlaps with Botach on firearms, ammunition, optics, and hunting-adjacent SKUs, though operating primarily through physical retail stores.

Broad incumbents

• Bass Pro Shops / Cabela's: Bass Pro Shops and Cabela's (under the same parent) are the dominant big-box outdoor retail chains carrying firearms, ammunition, hunting gear, and apparel. They compete with Botach on firearms and outdoor categories but at a much broader lifestyle-retail scale rather than a tactical/LE specialist niche.

Others

• GunBroker: GunBroker is an online firearms marketplace connecting buyers and sellers via auction and fixed-price listings. Indirectly comparable as a firearms e-commerce ecosystem participant; not a direct retail competitor but rather a complementary channel through which Botach's surplus and trade-in inventory can be liquidated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/botach
• LinkedInlinkedin.com/company/botach-tactical

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botach