Spinsight Ltd.
Spinsight Ltd. (SPINSIGHT ESN Digital GmbH) builds computer-vision systems that measure table tennis ball spin, speed, placement, and trajectory in real time, serving individual players via a freemium mobile app and federations via the SPINSIGHT elite B2B system.
- Company typePrivate
- Founded2008
- HeadquartersEdinburgh, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Spinsight Ltd. does
Spinsight Ltd. (legally SPINSIGHT ESN Digital GmbH, headquartered in Hofheim, Germany) is a sports-technology company that builds computer-vision systems for real-time measurement of table tennis ball spin, speed, placement, and trajectory. The technology is delivered through two core products: the consumer-facing Spinsight mobile app, which uses a modern smartphone camera and cloud processing to deliver measurements on iOS and Android, and the SPINSIGHT elite B2B system, a professional-grade hardware and software installation sold or rented to national federations and top clubs. Specialized Spinsight-branded balls, net post phone holders, tripods, and three tiers of starter kits (Basic, Player Pro, Team Pro) form the supporting hardware ecosystem; measurement requires the proprietary balls to function at specification.
The underlying stack combines high-speed video capture, proprietary computer-vision algorithms, and cloud-based data processing, with the mobile app gated to iPhone 13 or newer hardware and an internet connection during use. Output is structured as numerical spin, axis, speed, placement, and trajectory data presented in real time, augmented by training flows, skill tests for up to 100 players, player statistics, and professional training videos. The company is a wholly controlled subsidiary of ESN Technology Group GmbH, a 30-year German table tennis rubber and racket manufacturer, which provides domain expertise and capital.
Spinsight operates a hybrid go-to-market combining product-led freemium consumer acquisition (Free, Player Pro at €10/month or €60/year, Team Pro at €50/month or €300/year) through app stores and its own e-commerce shop, with enterprise direct sales to national federations and elite players. Distribution covers the EU, Japan, USA, Canada, Australia, and New Zealand, supported by technical partnerships with the ITTF, WTT, DTTB, FFTT, BTTV, VDTT, and FLTT. Customer concentration is moderate, with B2B revenue anchored by a small number of federation contracts and consumer revenue still nascent following the October 2025 app launch. Leadership comprises CEO Dr. Hans Persson, COO Benjamin Braun, and Senior Digital Training Expert Hermann Mühlbach, with ESN founder Dr. Georg Nicklas providing strategic oversight.
Spinsight Ltd. firmographics
Firmographics- Name
- Spinsight Ltd.
- Legal name
- SPINSIGHT ESN Digital GmbH
- Website
- https://spinsight.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spinsight Ltd. (SPINSIGHT ESN Digital GmbH) builds computer-vision systems that measure table tennis ball spin, speed, placement, and trajectory in real time, serving individual players via a freemium mobile app and federations via the SPINSIGHT elite B2B system.
- Ownership category
- akta.pro rank
Where Spinsight Ltd. is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Spinsight Ltd. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Supply Chain
Revenue model
- App Subscriptions (Freemium): Free tier with limited features; paid tiers (Player Pro at €10/month or €60/year; Team Pro at €50/month or €300/year) unlock full features including serve training, strokes training, games, skill tests, player statistics, and training videos.
- Hardware Sales: Sale of Spinsight balls (3-pack €10, 24-pack €65, 48-pack €120), net post phone holders (€30), tripods (€40), and starter kits (Basic Starter Kit €50, Player Pro Starter Kit €95, Team Pro Starter Kit €150).
- B2B Elite System: SPINSIGHT elite professional system sold/rented to national federations, top clubs, and elite players for training and competition analysis. Includes hardware and software for real-time multi-parameter measurement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Limited tier with basic live spin and speed viewing and limited open play |
| Subscription | Monthly | Player Pro - individual membership with full training features |
| Subscription | Monthly | Team Pro - team membership for multiple players |
| Unit Pricing | Pay-as-you-go | Basic Starter Kit |
| Unit Pricing | Pay-as-you-go | Player Pro Starter Kit |
| Unit Pricing | Pay-as-you-go | Team Pro Starter Kit |
| Unit Pricing | Pay-as-you-go | Net Post Phone Holder |
| Unit Pricing | Pay-as-you-go | Spinsight Balls - 3 Pack |
| Unit Pricing | Pay-as-you-go | Spinsight Balls - 24 Pack |
| Unit Pricing | Pay-as-you-go | Spinsight Balls - 48 Pack |
| Unit Pricing | Pay-as-you-go | Spinsight Tripod |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Spinsight Ltd. product offering
Product offeringCore offering
Spinsight provides real-time measurement of table tennis ball spin, speed, placement, and trajectory through a mobile app that uses smartphone cameras combined with computer vision and AI processed via cloud infrastructure. The system requires proprietary Spinsight balls and a specialized phone holder/stand, and is delivered through a freemium consumer app (Player Pro, Team Pro subscriptions) and a B2B SPINSIGHT elite system for federations and elite clubs.
Product overview
Spinsight Ltd. offers a unified table tennis performance analysis system comprising the Spinsight mobile app (core product for individual players and coaches), the SPINSIGHT elite professional system (for federations and top clubs), and complementary hardware accessories including specialized balls, net post phone holders, and tripods. The product portfolio is organized into three starter kit tiers (Basic, Player Pro, Team Pro) that bundle hardware with subscription memberships. The ecosystem enables real-time spin, speed, placement, and trajectory measurement using computer vision, supporting players from recreational to elite professional levels through tiered membership plans.
Differentiator
Problem solved
Functional benefit
Brands
- SPINSIGHT elite: Flagship product for table tennis associations and top clubs - the only system that can measure all important TT parameters including spin, speed, placement, and trajectory in real-time.
Products and services
- Spinsight Mobile App Mobile application that uses the smartphone camera combined with computer vision and AI processed in the cloud to measure table tennis ball spin and speed in real time. Includes training flows for serves, strokes, games, and skill tests, plus player statistics and training videos. Sold via freemium subscription tiers (Free Limited, Player Pro, Team Pro).
- SPINSIGHT elite System Professional-grade measurement system combining dedicated hardware and software that captures spin, speed, placement, and ball trajectory in real time for elite training environments. Sold or rented to national federations, top clubs, and elite players for high-performance training, talent identification, and competition analysis.
- Basic Starter Kit Entry-level hardware package containing the essential equipment (Spinsight balls and stand) needed to begin using the Spinsight mobile app for table tennis measurement and training.
- Player Pro Starter Kit Starter kit bundled with Player Pro membership benefits for individual players seeking advanced Spinsight measurement features and full training flows.
- Team Pro Starter Kit Team-oriented starter package including Team Pro membership for clubs, coaches, and multiple players using Spinsight together for group training and player management.
- Spinsight Balls Specialized table tennis balls designed for visual spin observation and accurate measurement by the Spinsight app and elite system. Sold in 3, 24, and 48 ball packs.
- Net Post Phone Holder Compact phone stand designed to attach the measuring phone to the table tennis net post for precise positioning during spin and speed measurement, with fast setup.
- Spinsight Tripod Tripod stand for positioning the measuring phone in the optimal location required for Spinsight measurement when a net post holder is not suitable.
Quantifiable outcome
- 323 out of 330 points in participant evaluation (ITTF Research Training Camp)
- +1 more outcomes
Companies that use Spinsight Ltd.
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
Spinsight Ltd. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Spinsight Ltd. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Bayerischer Tischtennis-Verband (BTTV)flagshipPartnership with Bavarian Table Tennis Association covering over 50,000 players. Spinsight app integrated at all training centers and coach education programs. Special starter packages and equipment offers available to all BTTV member clubs through newsletter.
- Verband Deutscher Tischtennistrainer e.V. (VDTT)corePartnership with German Table Tennis Coaches Association representing over 1,300 coaches. Focus on knowledge sharing, resources, and technology innovation to support coaches. Spinsight app to be promoted as digital training tool within Germany's leading coaches association.
- Fédération Française de Tennis de Table (FFTT)flagshipTwo-year technical partnership with the French Table Tennis Federation. Spinsight elite system installed at CREPS Nantes and INSEP Paris. Six top national coaches trained to use Spinsight for high-performance training and talent identification. Partnership announced ahead of 2024 Paris Olympics.
- andro TT-Schule Borussia DüsseldorfcoreJoint training camp with Borussia Düsseldorf's table tennis school led by Danny Heister. Participants received real-time Spinsight measurements alongside professional coaching. Event open to players of all ages and levels.
- Fédération Luxembourgeoise de Tennis de Table (FLTT)minorSpinsight elite system presented during FLTT A-license coach education at d'Coque Luxembourg, one of Europe's most modern sports centers. Hermann Mühlbach demonstrated Spinsight to FLTT president, sports director, national and regional coaches.
- Eslöv AI BTK (Sweden)minorSwedish top club where the first Spinsight elite system outside Germany was delivered to Malte and Truls Möregårdh at the Blomsterbergshallen training facility.
- World Table Tennis (WTT)coreWTT Managing Director Matt Pound called Spinsight a 'game changer' and explored possible integration into WTT broadcasting and events. WTT invited Spinsight to Champions event to explore broadcasting integration into Infinity Arena.
- Deutscher Tischtennis-Bund (DTTB)flagshipGerman Table Tennis Federation president Claudia Herweg and sport director Richard Prause visited Spinsight. Full German national team (male and female) tested Spinsight at DTTZ center and responded very positively.
- International Table Tennis Federation (ITTF)flagshipITTF Group CEO Steve Dainton visited Spinsight lab and recognized potential applications. ITTF High Performance Development conducted first Research Training Camp supported by Spinsight with 8 talented players and 4 coaches from 5 countries.
- ITTF High Performance DevelopmentflagshipFirst ever ITTF Research Training Camp supported by Spinsight ESN Digital. Pilot project combining high-performance coaching with science and digital technology. 8 talented players and 4 professional coaches from 5 countries participated. Total evaluation score of 323/330.
- Compass / ESN Sports ACEcoreCompass expert coaches (including Evelyn Simon, Bogdan Pugna, Oliver Alke) collaborated on elite coach education and product development. Several compass camps incorporated Spinsight demonstrations and performance testing.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Spinsight Ltd. competitors and assessment
Company assessmentDirect peers
- PlaySight Technologies: PlaySight builds AI-powered video and analytics systems for sports (tennis, basketball, volleyball, football). It is a direct peer in computer-vision-based sports performance measurement, addressing coaching and federation markets with a similar value proposition of converting video into objective performance data.
- KinaTrax: KinaTrax provides markerless, 3D biomechanical motion capture for elite sports (baseball, golf, military). It is a direct peer in computer-vision-based athlete measurement and shares Spinsight's approach of extracting objective performance data from video without wearable sensors.
- Newgy Industries: Newgy is the leading global table tennis robot and training equipment manufacturer. It is a direct peer in the table tennis training equipment market, with complementary offerings (ball launchers) and an established dealer network that Spinsight could leverage or compete against.
- Slinger Bag: Slinger Bag produces connected, app-enabled table tennis training equipment (ball launchers with smartphone integration). It is a direct peer targeting the same individual consumer and club training market as Spinsight, with a similar hardware-plus-app business model.
Broad incumbents
- Hawk-Eye Innovations: Hawk-Eye (owned by Sony) is the dominant computer vision tracking provider across global sports (tennis, football, cricket, basketball). It is a broad incumbent in real-time ball tracking and officiating technology, with vastly greater scale and the broadcast integration that Spinsight aspires to.
- Catapult Sports: Catapult is a public, scaled athlete monitoring and performance analytics company serving elite and professional teams globally. It is a broad incumbent in the sportstech performance data category, though focused on wearable-based tracking rather than vision-based ball measurement.
Others
- STATSports: STATSports produces GPS-based athlete performance monitoring for team sports. It is comparable to Spinsight as a sports performance data company targeting elite coaching staff, but uses a fundamentally different (wearable-based) measurement approach.
- Dartfish: Dartfish provides sports video analysis software widely used by coaches across many disciplines. It is a thematically related peer offering video-based performance analysis, but lacks Spinsight's automated real-time ball measurement and is a more general-purpose tool.
Emerging players
- iPong: iPong manufactures consumer-grade table tennis training robots sold through Amazon and sporting goods channels. It is an emerging player in the connected table tennis training category, competing for the same end consumer Spinsight targets with Player Pro.
- Coach's Eye (TechSmith): Coach's Eye is a mobile sports video analysis app used by individual coaches and athletes. It is an emerging peer in the affordable, app-based sports performance analysis category, offering lower-fidelity manual video review compared to Spinsight's automated real-time measurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Spinsight Ltd. social profiles
Digital presenceSpinsight Ltd. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spinsight Ltd. leadership team
Management profileNumber of profiles
Profiles4 records
Spinsight Ltd. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spinsight Ltd. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spinsight Ltd.
What does Spinsight Ltd. do?
Spinsight provides real-time measurement of table tennis ball spin, speed, placement, and trajectory through a mobile app that uses smartphone cameras combined with computer vision and AI processed via cloud infrastructure. The system requires proprietary Spinsight balls and a specialized phone holder/stand, and is delivered through a freemium consumer app (Player Pro, Team Pro subscriptions) and a B2B SPINSIGHT elite system for federations and elite clubs.
Is Spinsight Ltd. a public or private company?
Spinsight Ltd. is a private company. It is classified as corporate owned and is currently operating.
When was Spinsight Ltd. founded?
Spinsight Ltd. was founded in 2008. It employs 1 to 10 people.
Where is Spinsight Ltd. based?
Spinsight Ltd. is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Spinsight Ltd. make money?
Three revenue lines are on record. App Subscriptions (Freemium) is the primary driver. The others are hardware Sales and B2B Elite System.
Who are Spinsight Ltd.'s main competitors?
Direct peers on record are PlaySight Technologies, KinaTrax, Newgy Industries and Slinger Bag. Broad incumbents are Hawk-Eye Innovations and Catapult Sports. Others are STATSports and Dartfish. Emerging players are iPong and Coach's Eye (TechSmith).
Does Spinsight Ltd. have an API?
No public API is recorded for Spinsight Ltd..