MailSoar
MailSoar is a France-based, remote-first email deliverability agency that helps SaaS, e-commerce, marketplace, and other businesses improve inbox placement through audits, infrastructure setup, consulting implementation, and ongoing monitoring across EU, US, and APAC clients.
- Company typePrivate
- Founded2020
- HeadquartersCaluire-et-cuire, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MailSoar does
MailSoar is a France-headquartered, remote-first email deliverability agency founded in 2020 that helps businesses ensure their email campaigns reach recipients' inboxes rather than spam folders. Its core service portfolio comprises four tightly linked modules — Deliverability Audit (assessment of sender reputation and authentication setup), Infrastructure Setup (domain and ESP configuration), Recommendations Implementation (hands-on optimization with client teams), and Ongoing Support (continuous monitoring and proactive issue resolution) — complemented by an Email Marketing service covering design optimization, HTML integration, A/B testing, and marketing automation setup.
The firm's technical foundation is human expertise in email authentication protocols (SPF, DKIM, DMARC), MTA management, ESP configuration across Salesforce, HubSpot, and SendGrid, and inbox placement optimization. MailSoar maintains internal tooling, a "Deliverability Suite," to monitor MTA IP reputation, analyze bounces and engagement metrics, and track inbox placement, though this is positioned as supporting analyst workflow rather than an externally licensed product. No API, SDK, or public product platform is offered.
MailSoar runs a professional services and retainer model with quote-based, customized pricing and multi-year contract cadence. Its sales motion is expert-led, starting with free consultation bookings through Calendly and progressing into audit, implementation, and ongoing support engagements matched to consultant time zones across Europe, the US, and Australia. The customer base spans a broad vertical mix including SaaS, e-commerce, marketplace, marketing agencies, adult industry, real estate, events, and niche SMBs; named customers include AXP, Ogee, True Classic, Swile, Time for the Planet, Radley, Agicap, CitizenShipper, Blade, The Sharp Body, Signal Insights, Stocksportcounty, Team Mood, Autobrush, and Aramisauto. The company is founder-led by CEO Pierre Pignault, operates with 11-50 employees, is bootstrapped (no disclosed funding rounds), and reported a 2025 Trustfolio Top Sales & Marketing Leaders recognition.
MailSoar firmographics
Firmographics- Name
- MailSoar
- Legal name
- MailSoar
- Website
- https://mailsoar.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MailSoar is a France-based, remote-first email deliverability agency that helps SaaS, e-commerce, marketplace, and other businesses improve inbox placement through audits, infrastructure setup, consulting implementation, and ongoing monitoring across EU, US, and APAC clients.
- Ownership category
- akta.pro rank
MailSoar industry classification
Industry- Product category
- Email Deliverability Consulting
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)
- SIC
- Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
- akta.pro secondary industries
- Email Authentication & Domain Protection (DMARC/SPF/DKIM) (HDADAKAC), Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Where MailSoar is headquartered
LocationHeadquarters
- HQ city
- Caluire-et-cuire
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
MailSoar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Deliverability Consulting Services: Professional consulting engagements including deliverability audits, infrastructure setup, and recommendation implementation. Revenue generated through project-based and retainer engagements with clients across multiple industries.
- Ongoing Support Retainers: Continuous deliverability monitoring and support services provided on a recurring basis to maintain client email performance and prevent deliverability degradation.
- Email Marketing Services: Marketing support including email design optimization, A/B testing programs, and marketing automation setup to improve engagement rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing tailored to client needs and engagement scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
MailSoar product offering
Product offeringCore offering
MailSoar is a specialized email deliverability consulting agency that helps businesses ensure their email campaigns reach recipients' inboxes rather than spam folders. The agency provides four core service modules: Deliverability Audits (assessing sender reputation and authentication), Infrastructure Setup (configuring domains and ESPs), Recommendations Implementation (hands-on optimization), and Ongoing Support (continuous monitoring), complemented by Email Marketing services including design optimization and A/B testing.
Product overview
MailSoar is a specialized email deliverability agency offering a unified suite of consulting and technical services. The core portfolio consists of four interconnected service modules: Deliverability Audit (assessment of current email performance and issues), Infrastructure Setup (technical configuration of sending domains and ESPs), Recommendations Implementation (hands-on optimization with client teams), and Ongoing Support (continuous monitoring and maintenance). These core deliverability services are complemented by Email Marketing, which provides design optimization, HTML integration, A/B testing, and marketing automation setup to improve campaign engagement rates. Together, these services form an end-to-end email deliverability and marketing solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Deliverability Audit A comprehensive assessment of a client's email deliverability, evaluating sender reputation, infrastructure setup, authentication configurations, and identifying issues that prevent emails from reaching inboxes. Targeted at businesses experiencing email deliverability issues.
- Infrastructure Setup Customized support for configuring email sending infrastructure, including domain setup, ESP configurations, and optimization of sending domains for consistent deliverability performance. Targeted at businesses needing technical email infrastructure configuration.
- Recommendations Implementation Expert-led optimization service where MailSoar specialists work alongside client teams to implement deliverability improvements and best practices identified during audits. Targeted at businesses wanting hands-on help to apply audit recommendations.
- Ongoing Support Continuous monitoring and support for email campaigns, ensuring sustained inbox placement, proactive issue detection, and regular performance reporting to maintain long-term deliverability success. Delivered as a recurring retainer engagement.
- Email Marketing
Quantifiable outcome
- 99.8% email deliverability rate achieved for clients
- +3 more outcomes
Companies that use MailSoar
Customer profileNamed customers28 records
Segments8 records
Ideal customer profiles4 records
MailSoar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MailSoar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Major ESPs (Salesforce, HubSpot, SendGrid)coreDeep expertise across all major Email Service Providers including Salesforce, HubSpot, and SendGrid. Consultants experienced with platform-specific configurations, authentication setups, and deliverability optimization across these platforms.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
MailSoar competitors and assessment
Company assessmentDirect peers
- Warmbox.ai: Warmbox is an email warm-up tool focused on improving sender reputation through automated engagement signals. It is comparable to MailSoar in the deliverability outcome space, though positioned as a self-serve software tool rather than an expert-led agency.
- Folderly: Folderly is a dedicated email deliverability platform combining diagnostic tools (spam testing, placement checks) with expert-led optimization services. Like MailSoar, it targets senders whose campaigns are landing in spam and provides both software and human-led remediation — making it one of the closest direct peers in the agency-plus-tool category.
- GlockApps: GlockApps provides email deliverability testing, spam analysis, and reputation monitoring used by senders and agencies. Its emphasis on technical diagnostics (inbox placement, DMARC/SPF/DKIM analysis) overlaps with MailSoar's Deliverability Audit and Infrastructure Setup services.
- MailReach: MailReach offers an email warm-up and deliverability optimization service aimed at improving sender reputation and inbox placement. Like MailSoar, it serves B2B senders and SaaS companies struggling with deliverability and combines tooling with strategic guidance.
Broad incumbents
- Validity (formerly ReturnPath): Validity is the largest incumbent in email deliverability, offering sender reputation monitoring, inbox placement analytics, and data quality tools. It is directly comparable to MailSoar's deliverability audit and monitoring practice but operates at significantly larger scale and across a broader portfolio of email data products.
- HubSpot: HubSpot is a leading marketing automation platform and ESP, also a named MailSoar integration partner. Its broader marketing suite includes deliverability monitoring features that compete in part with MailSoar's audit and ongoing support offerings for HubSpot-using customers.
- SendGrid (Twilio): SendGrid is one of the largest transactional and marketing ESPs and a named MailSoar integration partner. As an incumbent, it offers embedded deliverability and authentication features that partially overlap with MailSoar's Infrastructure Setup services.
- Mailgun (Sinch): Mailgun is a major Email Service Provider with built-in deliverability features, reputation monitoring, and sending infrastructure. As a broader incumbent ESP, it competes indirectly with MailSoar by offering native deliverability tooling that may reduce the need for standalone consulting.
Emerging players
- Bouncer: Bouncer is an email verification and deliverability testing tool that is already a documented MailSoar technology partner. It is comparable as an email list quality and deliverability tooling peer, with overlap in the verification layer of the deliverability stack.
- ZeroBounce: ZeroBounce is an email validation and deliverability platform that helps senders maintain clean lists and improve inbox placement. It overlaps with MailSoar's deliverability and list hygiene work, particularly the email list quality side of the audit and infrastructure offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MailSoar social profiles
Digital presenceMailSoar financial estimates
Financial estimateRevenue estimate
Valuation estimate
MailSoar leadership team
Management profileNumber of profiles
Profiles1 record
MailSoar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MailSoar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MailSoar
What does MailSoar do?
MailSoar is a specialized email deliverability consulting agency that helps businesses ensure their email campaigns reach recipients' inboxes rather than spam folders. The agency provides four core service modules: Deliverability Audits (assessing sender reputation and authentication), Infrastructure Setup (configuring domains and ESPs), Recommendations Implementation (hands-on optimization), and Ongoing Support (continuous monitoring), complemented by Email Marketing services including design optimization and A/B testing.
Is MailSoar a public or private company?
MailSoar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MailSoar founded?
MailSoar was founded in 2020. It employs 11 to 50 people.
Where is MailSoar based?
MailSoar is headquartered in Caluire-et-cuire, France, in the Europe region.
How does MailSoar make money?
Three revenue lines are on record. Deliverability Consulting Services are the primary driver. The others are ongoing Support Retainers and email Marketing Services.
Who are MailSoar's main competitors?
Direct peers on record are Warmbox.ai, Folderly, GlockApps and MailReach. Broad incumbents are Validity (formerly ReturnPath), HubSpot, SendGrid (Twilio) and Mailgun (Sinch). Emerging players are Bouncer and ZeroBounce.
Does MailSoar have an API?
No public API is recorded for MailSoar.
What industry is MailSoar in?
MailSoar's product category is Email Deliverability Consulting. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle), with a secondary code of HDADAKAC, Email Authentication & Domain Protection (DMARC/SPF/DKIM). Its NAICS code is 5182 and its SIC code is 7310.