What Raddon does

Raddon provides research, analytics, and strategic consulting to U.S. banks and credit unions, combining proprietary benchmarking with technology solutions to help clients grow household, deposit, loan, and profit metrics. Founded in 1983 and headquartered at 2900 Westside Parkway, Alpharetta, Georgia, the firm operates as a wholly-owned subsidiary of Fiserv, Inc. (NASDAQ: FISV) and is also associated with a Lombard, Illinois address. Its product portfolio is structured around five sub-brands: Predictive Analytics (managed monthly subscription using predictive models and Key Lifestyle Indicators for personalized multichannel messaging), Integrator Advance (a marketing analytics platform offered both onsite and as a fully automated Service Bureau, delivering 360-degree views via profitability, market, and survey integration), Performance Analytics (account and transaction benchmarking producing two detailed reports per year), Survey Services (Relationship Survey, Employee Viewpoint Survey, Touchstone Metrics, Brand Benchmark), and Strategic Services (consulting across strategic planning, board transformation, brand strategy, digital experience, and branch/market expansion). Content marketing is anchored by the Raddon Report blog, and go-to-market combines direct consultative sales, mid-funnel events (Raddon Roundtables expanding to 11 U.S. cities in 2026), webinars, and Fiserv channel distribution.

The underlying technology is domain-specialized rather than general-purpose: proprietary performance-correlated metrics measured continuously for over 30 years underpin benchmarking diagnostics, while Predictive Analytics applies predictive models to transaction, lifestyle, and behavioral data for near real-time targeting. Revenue is generated through a mix of subscription recurring services (Predictive Analytics, Integrator Advance, Performance Analytics, Survey Services) and professional services engagements (Strategic Services), with pricing not publicly disclosed. The customer base spans U.S. financial institutions — most visibly credit unions, including a publicly cited ABCO Federal Credit Union endorsement — and the 2022 Raddon CEO Forum referenced partner credit unions representing 53 million consumers and 43% of the industry's total assets. With 51-100 employees, Raddon functions as a focused mid-market research and analytics subsidiary rather than an independent, venture-backed entity, and its strategic direction is shaped materially by its parent company, Fiserv.

Name

Raddon

Legal name

Raddon

Website

https://raddon.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Raddon provides research, analytics, and strategic consulting to U.S. banks and credit unions, offering predictive analytics, marketing platforms, benchmarking, surveys, and the Raddon Report. Founded in 1983, it operates as a wholly-owned subsidiary of Fiserv, Inc.

Ownership category

akta.pro rank

Product category

Financial Services Analytics

NAICS

Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)

akta.pro secondary industries

CRM Strategy & Consulting (BPAFAFAA), CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Financial analytics
• Banking consulting
• Credit union research
• Marketing analytics
• Predictive analytics

Headquarters

HQ city

Lombard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Predictive Analytics Subscription: Managed monthly subscription service for financial institutions providing predictive analytics, campaign management, and ROI measurement. Includes assignment of a senior client advisor.
2. Integrator Advance Platform: Marketing analytics platform available either as onsite deployment or service bureau environment. Service bureau provides fully automated campaign and marketing management with strategic advisor support.
3. Strategic Consulting Services: Strategic planning, board transformation, speaking engagements, brand strategy, digital experience strategy, retail and business banking strategy, and branch/market expansion analysis services for financial institutions.
4. Performance Analytics: Analytics program leveraging account and transaction data with two detailed performance and opportunities reports per year, plus participation in workshops.
5. Survey Services: Turnkey survey programs including Relationship Survey, Employee Viewpoint Survey, Touchstone Metrics, and Brand Benchmark with strategic advisor application of insights.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Raddon provides proprietary research, benchmarking analytics, and strategic advisory services to banks and credit unions. Its core offerings include predictive analytics subscription services, the Integrator Advance marketing analytics platform (onsite or service bureau), Performance Analytics benchmarking, turnkey accountholder and employee survey programs, and Strategic Services consulting engagements—all delivered through dedicated strategic advisors.

Product overview

Raddon offers a unified portfolio of research, analytics, and consulting solutions for financial institutions. The core offerings include Predictive Analytics (AI-powered behavioral targeting), Integrator Advance (marketing analytics platform available as SaaS or Service Bureau), Performance Analytics (account/transaction benchmarking), Survey Services (accountholder and employee research), Strategic Services (consulting engagements), and the Raddon Report (thought leadership publication). These products work together to help banks and credit unions achieve sustainable growth through data-driven strategies, with the Raddon Report serving as the company's primary thought leadership vehicle.

Differentiator

Problem solved

Functional benefit

Brands

• Performance Analytics: Performance Analytics leverages financial institution account and transaction data to provide new product ideas, segmentation-based strategies, and insights into pricing and profitability measurement.
• Survey Services
• Integrator Advance
• Predictive Analytics

Products and services

• Performance Analytics Performance Analytics leverages a financial institution's account and transaction data to provide new product ideas, segmentation-based strategies, and insights into pricing and profitability measurement. Subscribers receive two detailed performance and opportunities reports per year and participate in workshops with strategic advisors.
• Survey Services Turnkey accountholder and employee survey programs, including Relationship Survey, Employee Viewpoint Survey, Touchstone Metrics, and Brand Benchmark, that measure how technology, delivery channels, internal processes and employee behaviors impact accountholders and financial performance.
• Integrator Advance Onsite marketing analytics platform offering research-based segmentation, cross-sell intelligence, campaign management, and management reporting for financial institutions. Creates a 360-degree view of business opportunities through profitability analysis, market analysis, accountholder survey results, and consumer product trends.
• Integrator Advance Service Bureau Fully automated, serialized campaign and marketing customer information management service maintained by Raddon's financial services marketing experts. Provides mid-market institutions with platform capabilities, industry best practices, and strategic advisor guidance without onsite marketing infrastructure.
• Predictive Analytics Managed monthly subscription combining predictive analytics, dynamic campaign management, personalized multichannel message delivery, and ROI measurement for financial institutions. Uses predictive models and proprietary Key Lifestyle Indicators (KLIs) to anticipate consumer needs and deliver personalized experiences triggered in near real-time.
• Strategic Services Consulting engagements for banks and credit unions covering strategic planning, board transformation, speaking engagements, brand strategy, digital experience strategy, retail and business banking strategy, and branch and market expansion analysis. Powered by Raddon's proprietary research and benchmarking diagnostics.

Quantifiable outcome

• Organizations participating in Raddon's group survey programs tend to perform 33% better than those that don't
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• FiservcoreOthersRaddon is a subsidiary of Fiserv, Inc. Fiserv drives innovation in Payments, Processing Services, Risk & Compliance, Customer & Channel Management and Insights & Optimization. Their solutions help clients deliver financial services at the speed of life to enhance the way people live and work today.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Novantas: Novantas is a financial services consulting and benchmarking firm serving retail and commercial banks with proprietary analytics, pricing optimization, and strategic advisory — directly overlapping Raddon's research, analytics, and consulting stack for banks and credit unions.
• Cornerstone Advisors: Cornerstone Advisors provides management consulting, performance benchmarking, and technology advisory specifically for banks and credit unions — closely mirroring Raddon's Strategic Services, Performance Analytics, and Survey offerings.
• Callahan & Associates: Callahan delivers credit union research, performance benchmarking, and analytics publications such as CreditUnions.com — a direct analogue to Raddon's Raddon Report and Performance Analytics products serving the same credit union segment.
• Capital Performance Group: Capital Performance Group provides management consulting, benchmarking, and strategic advisory to banks and credit unions, directly competing with Raddon's strategic planning and performance analytics engagements.
• Gallup: Gallup delivers large-scale survey research, customer engagement measurement, and benchmarking analytics — closely aligned with Raddon's Survey Services (Relationship Survey, Employee Viewpoint Survey, Brand Benchmark) and methodology-driven research model.

Emerging players

• Filene Research Institute: Filene is a credit-union-focused research and incubation organization producing consumer research and innovation insights for the credit union industry, partially overlapping Raddon's research publication and roundtable engagement models.
• Forrester Research: Forrester provides subscription-based research, advisory, and benchmarking for technology and financial services buyers, overlapping Raddon's Raddon Report subscription model and strategic advisory format at a broader enterprise scale.
• MX Technologies: MX provides financial data aggregation, analytics, and insights for financial institutions — overlapping Raddon's predictive analytics and Integrator Advance capability areas, but from a fintech/aggregator rather than consulting lens.

Broad incumbents

• Mastercard Advisors: Mastercard Advisors offers data, analytics, and strategic consulting to financial institutions globally — a broader incumbent overlapping Raddon's predictive analytics, benchmarking, and consulting capabilities at larger scale.
• McKinsey & Company (Financial Services Practice): McKinsey's Financial Services Practice serves banks and credit unions with strategic consulting, benchmarking, and digital transformation advisory, competing for the same strategic-services wallet as Raddon at larger enterprise scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/raddon-financial-group
• Facebookfacebook.com/RaddonReport

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raddon