What All Day DevOps does

All Day DevOps (ADDO) is a virtual DevOps conference brand operated by Sonatype, founded in 2016 and based in McLean, Virginia. The company delivers a 24-hour continuous virtual event with 160+ on-demand sessions organized across five learning tracks: DevOps + DevSecOps, Dependency Management, AI/ML, Modern Infrastructure, and Leading Thru Innovation. The platform is built around on-demand video streaming of keynote presentations and panel discussions, with registration handled through an event microsite (event.alldaydevops.com).

The offering is free to attendees, with content monetized exclusively through enterprise sponsorships from companies such as AWS, SmartBear, Fortify by OpenText, Spacelift, Carnegie Mellon University's SEI, OpenSSF, and Citi. ADDO does not sell tickets, subscriptions, or licenses; its revenue mechanics are sponsorship-driven and dependent on a small set of enterprise vendors seeking visibility among a global DevOps practitioner audience. The brand functions primarily as a community and demand-generation asset for Sonatype's software supply chain and open source security business rather than as a standalone commercial enterprise, with 1-10 employees and no independent funding history disclosed.

Distribution is exclusively digital, leveraging sponsor networks, the Sonatype ecosystem, and direct registration to reach a self-described global audience of DevOps engineers, architects, software developers, and practitioners. The conference is positioned as the "world's largest DevOps conference," with intellectual property anchored by a registered ALL DAY DEVOPS trademark and recurring flagship content including the annual State of the Software Supply Chain Report panel.

Name

All Day DevOps

Legal name

All Day DevOps

Website

https://alldaydevops.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

All Day DevOps is a free, 24-hour virtual DevOps conference operated by Sonatype, offering 160+ on-demand sessions across five tracks to a global audience of DevOps practitioners and developers, monetized via enterprise sponsorships.

Ownership category

akta.pro rank

Product category

Virtual Professional Conference

NAICS

Computer Training (61142), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

akta.pro primary industry

Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

akta.pro secondary industries

DevOps, SRE & Platform Engineering (CI/CD, IaC, Containers) (EDABAFAC), Cloud & DevOps Training (Cloud, Containers, CI/CD, SRE) (BPAEANAG)

Keywords

• Virtual DevOps conference
• DevOps education
• On-demand training
• Software supply chain
• DevSecOps community

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Sponsorship: Revenue generated through corporate sponsorships. Companies like Sonatype, AWS, SmartBear, Fortify by OpenText, Spacelift, and Carnegie Mellon University sponsor the event in exchange for brand visibility and access to the global DevOps audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

All Day DevOps operates a 24-hour virtual conference platform that delivers 160+ free on-demand sessions across five specialized learning tracks: DevOps + DevSecOps, Dependency Management, AI/ML, Modern Infrastructure, and Leading Thru Innovation. The conference is held annually with on-demand access available year-round, featuring keynote presentations and panel discussions from industry leaders at AWS, Sonatype, SmartBear, Harvard University, OpenSSF, Citi, and Bitergia.

Product overview

All Day DevOps (ADDO) is a single unified conference platform — the world's largest DevOps conference. The core offering is the annual 24-hour virtual event featuring on-demand session content. Sessions are organized into five learning tracks: DevOps + DevSecOps, Dependency Management, AI/ML, Modern Infrastructure, and Leading Thru Innovation. The platform provides access to keynote presentations, panel discussions, and practitioner-led sessions from global DevOps leaders. Content is available free of charge as on-demand streaming.

Differentiator

Problem solved

Functional benefit

Products and services

• All Day DevOps (ADDO) Annual Conference Annual 24-hour virtual DevOps conference platform providing free on-demand access to 160+ sessions across five specialized learning tracks, including keynotes and panel discussions from global DevOps industry leaders. Targeted at DevOps engineers, software developers, architects, and technology practitioners worldwide.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, flagship and major.

• SonatypecoreStrategic or Co-development PartnerSonatype is the founding organization behind All Day DevOps. The company organizes and powers the annual conference, leveraging its position in the DevOps and software supply chain ecosystem to bring together global industry leaders and practitioners.
• Amazon Web Services (AWS)flagshipGTM or Marketing PartnerAWS is a sponsor of All Day DevOps 2024. AWS participated with a keynote presentation on 'Transform Your Enterprise with Generative AI' delivered by Principal Solutions Architect Pallavi Nargund.
• SmartBearflagshipGTM or Marketing PartnerSmartBear is a sponsor of All Day DevOps 2024. SmartBear contributed a keynote on 'The Critical Balance Between AI & Human Insight' delivered by CEO Frank Roe.
• Fortify by OpenTextmajorGTM or Marketing PartnerFortify by OpenText is a platinum/gold sponsor of All Day DevOps 2024, providing software security testing solutions for the DevOps community.
• SpaceliftmajorGTM or Marketing PartnerSpacelift is a sponsor of All Day DevOps 2024, specializing in infrastructure automation and management solutions for DevOps teams.
• Carnegie Mellon University (CMU)flagshipGTM or Marketing PartnerCarnegie Mellon University's Software Engineering Institute (SEI) is a sponsor of All Day DevOps 2024, focused on DevSecOps research and practices.
• OpenSSF (Open Source Security Foundation)coreTechnology or IntegrationOpenSSF participated in the 10th Annual State of the Software Supply Chain Report panel discussion. Chief Architect Christopher Robinson and Open Source Strategist Georg Link participated as speakers.
• CitiflagshipGTM or Marketing PartnerCiti Tech Fellow Jonathan Meadows participated in the panel discussion on the State of the Software Supply Chain Report, representing a major financial institution's DevOps adoption.
• Harvard UniversityflagshipGTM or Marketing PartnerHarvard University postdoctoral fellow Manuel Hoffman delivered a keynote on 'The Hidden Trillion Dollar Engine of Innovation' related to open source software.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DevOpsDays: Global series of community-driven DevOps conferences with a similar educational and practitioner-focused format, directly competing for DevOps audience attention and sponsor mindshare.
• KubeCon + CloudNativeCon: The flagship conference of the Cloud Native Computing Foundation, covering Kubernetes and cloud-native DevOps with significantly larger scale and sponsor base, directly competing for the same DevOps professional audience.
• DevOps Enterprise Summit: IT Revolution's annual DevOps conference focused on enterprise DevOps transformation, targeting a similar senior practitioner audience with paid conference and sponsorship revenue model.
• CDCon (Continuous Delivery Foundation): Continuous Delivery Foundation's annual conference focused on CI/CD and DevOps practices, directly overlapping with All Day DevOps' DevOps+ track and competing for sponsors in the same tooling ecosystem.
• DockerCon: Docker's community conference focused on containerization and container DevOps workflows, directly overlapping with All Day DevOps' Modern Infrastructure and DevOps+ tracks.

Broad incumbents

• GitHub Universe: GitHub's annual conference for developers and DevOps practitioners, covering CI/CD, security, and AI-assisted development, with significantly larger budget and scale competing for the same attendee and sponsor pool.
• AWS re:Invent: Amazon Web Services' flagship cloud conference covering infrastructure, DevOps, and AI/ML at massive scale, competing for both attendee attention and enterprise DevOps sponsorship dollars.
• Red Hat Summit: Red Hat's annual enterprise open source and DevOps conference, targeting similar IT decision-makers and DevOps practitioners with a broad cloud and automation agenda.

Emerging players

• WeAreDevelopers: European developer conference and community platform covering DevOps, cloud, and software engineering, with similar virtual and in-person formats targeting a comparable developer audience.
• Jenkins World / CDF Events: Jenkins and Continuous Delivery Foundation-run events focused on CI/CD pipelines, automation, and DevOps tooling, with overlapping audience of DevOps engineers and SRE practitioners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AllDayDevOps
• LinkedInlinkedin.com/company/all-day-devops

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Day DevOps