Pixia
Pixia B.V. is a Dutch specialty distributor founded in 2010 that supplies large-format print media, laminating and interior films, inks, and Mutoh and Durst wide-format printers to print companies and application specialists across the Benelux and DACH regions, via e-commerce and direct sales.
- Company typePrivate
- Founded2010
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pixia does
Pixia B.V. is a privately held Dutch specialty distributor founded in 2010 by Jeroen van Dortmont and headquartered in Vianen, Netherlands, with a German branch opened in January 2021. The company distributes large-format print media, laminating films, interior foils, magnetic media, sign films, inks, finishing equipment, and complete print systems across the Benelux and DACH regions (Netherlands, Belgium, Luxembourg, Germany, Austria, Switzerland). Its customers are print companies and application specialists (plakspecialisten) producing signage, wallcoverings, window and floor graphics, banners, canvases, backlit displays, and interior decoration. Pixia operates as an authorized channel for branded manufacturers including Mutoh, Durst, Neschen, Barbieri, Bodaq, LG, Biond, Marabu, and Vanguard, offering curated multi-vendor solutions rather than proprietary technology.
Revenue is generated primarily through one-time distribution of consumable media on a per-transaction basis, with free shipping above a €350 net order threshold within Benelux. In 2023, Pixia expanded into hardware sales of Mutoh and Durst wide-format printers and formalized this in a dedicated Systems Business Unit in September 2024. The company sells through an e-commerce webshop (pixia.nl) for SMB and self-serve customers, supported by a direct sales team of named account managers (Joep Vermeer, Jordi Straver) offering on-site demonstrations at the Pixia Innovation Lab in Vianen and same-day delivery within the Benelux. Pricing is quote-based and not publicly disclosed; the firm runs a loyalty programme (Pixies) and offers on-site color profiling services using Barbieri spectrophotometers. Founder-owned, Pixia shows no external funding rounds or public listing and operates as an independent, organically grown regional distributor.
Pixia firmographics
Firmographics- Name
- Pixia
- Legal name
- Pixia B.V.
- Website
- https://pixia.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pixia B.V. is a Dutch specialty distributor founded in 2010 that supplies large-format print media, laminating and interior films, inks, and Mutoh and Durst wide-format printers to print companies and application specialists across the Benelux and DACH regions, via e-commerce and direct sales.
- Ownership category
- akta.pro rank
Pixia industry classification
Industry- Product category
- Wide-Format Print Media Distribution
- NAICS
- Support Activities for Printing (323120), Printing and Related Support Activities (3231)
- SIC
- Printing Trades Machinery & Equipment (3555), Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- Production & High-Volume Printing Systems (HDACAEAJ)
Keywords
Where Pixia is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Pixia business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Print Media & Consumables Sales: Pixia generates revenue primarily through the distribution and resale of large-format print media (films, vinyls, canvases, window films, floor graphics, XXL banners), laminating films (cast, monomeric, polymeric, anti-graffiti, whiteboard), magnetic media, interior foils (Bodaq, LG), and sign films. Revenue is earned on a per-transaction basis as customers purchase rolls/sheets of consumable materials, with free shipping on orders above €350 net.
- Print Systems & Equipment Sales: In 2023, Pixia expanded into selling complete print systems, including Mutoh printers (Sign and Display, UV and Multi-Purpose, UV water-based, Sublimation) and Durst printers (midrange and high-volume). This includes associated equipment such as Neschen lamination machines and Barbieri spectrophotometers, as well as color profiling services on-site for optimal print results.
- Ink Sales: Pixia sells inkjet inks compatible with various printer brands, including Mutoh inks (HydrAton), Durst inks, Marabu inks, and Vanguard inks, as well as maintenance products for these systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | E-commerce account-based pricing with volume shipping threshold |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Pixia product offering
Product offeringCore offering
Pixia is a specialist distributor and value-added reseller of large-format print media, laminating films, interior surface foils, magnetic media, sign films, wide-format printers (Mutoh and Durst), spectrophotometers (Barbieri), lamination machines (Neschen), and inkjet inks (Mutoh, Durst, Marabu, Vanguard). The company supplies print companies and application specialists across the Benelux, Germany, Austria, and Switzerland via an e-commerce webshop, direct account managers, and a German branch office, offering same-day delivery in the Netherlands and Belgium. Core competencies lie in product curation, application expertise, on-site color profiling, and bundling consumables with hardware solutions.
Product overview
Pixia is a B2B distributor of large-format print media, laminating films, interior films, magnetic media, sign films, and print systems. The company operates as a total solutions partner offering a carefully selected portfolio including: print media products (vinyls, wallcoverings, canvas, backlit films, floor graphics, holographic films, window films, textiles); laminating films (cast, PVC-free, anti-graffiti, sand texture, monomeric, polymeric); interior films (Bodaq, LG); magnetic media; sign films; inks (Mutoh, Durst, Marabu, Vanguard); print systems (Mutoh and Durst printers); color measurement equipment (Barbieri spectrofotometers); and finishing equipment (Neschen lamination machines and roll cutters). In 2024, Pixia launched a new 'Systems' business unit to represent Mutoh and Durst P5X printer brands. The company also offers a Magnetic Media Kit accessory for the Mutoh HydrAton 1642 and provides on-site color profiling services. Featured bio-based products include the Biond® brand line (Bio-Print Film R Dot Matrix 90, Bio-Protection Matte, and Bio-Print Film P GB BF 90).
Differentiator
Problem solved
Functional benefit
Products and services
- Biond Bio-Print Film R Dot Matrix 90
Companies that use Pixia
Customer profileSegments2 records
Ideal customer profiles2 records
Pixia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pixia partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- MutohcorePixia is an authorised distributor of Mutoh wide-format printers (Sign and Display, UV and Multi-Purpose, UV water-based, Sublimation series) and Mutoh inks including the HydrAton range. Pixia developed the Magnetic Media Kit specifically for the Mutoh HydrAton 1642 to enable consistent high-quality printing on magnetic materials.
- DurstcorePixia distributes Durst wide-format printers, covering the midrange and high-volume segments. Since 2023, Pixia has represented the Durst P5X series as part of its Systems business unit launched in September 2024.
- NeschencorePixia distributes Neschen lamination machines (including rollcutters) as part of its total solutions offering to print companies and plakspecialisten.
- BarbieriminorPixia distributes Barbieri spectrophotometers, used for colour measurement and profiling in wide-format printing, and offers on-site colour profiling services using this equipment.
- Bodaq Interior FilmscorePixia distributes Bodaq interior films as part of its interior foils product category, serving interior decoration and renovation applications.
- LG Interior FilmscorePixia distributes LG interior films as part of its interior foils product category, offering surface finishing solutions for interior applications.
- FESPA NederlandminorPixia is a proud member of FESPA Nederland, an association for the visual communications industry. Pixia's founder, Jeroen van Dortmont, serves as a voluntary board member since 2024. FESPA Nederland provides networking and knowledge-sharing opportunities within the sign and print industry.
- SIBONminorPixia is a member of SIBON, the industry association for the dynamic sign sector in the Netherlands. SIBON acts as a connecting force within the industry, promoting collaboration, innovation, sustainability, and creativity.
- Marabu InksminorPixia distributes Marabu inks as part of its ink and maintenance product range for wide-format printers.
- Vanguard Digital Printing SystemsminorPixia distributes Vanguard inks as part of its ink and maintenance product range.
- BiondminorPixia stocks Biond bio-based print films and bio-based lamination films, including the Bio-Print Film R Dot Matrix 90, Bio-Print Film P GB BF 90, and Bio-Protection Matte. These products represent Pixia's sustainable product offerings.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Pixia competitors and assessment
Company assessmentDirect peers
- Spandex: Pan-European distributor of large-format print media, vinyls, laminating films, and sign-making supplies with operations across Benelux, DACH, UK, and beyond. Spandex is Pixia's most direct competitor, offering a similar multi-brand, multi-category assortment with its own same-day delivery and OEM relationships (3M, Avery Dennison, ORAFOL).
- Grafityp: Belgian manufacturer and distributor of self-adhesive films, laminates, and print media for sign-making, vehicle wrapping, and interior decoration. Headquartered in Belgium, Grafityp competes directly with Pixia's Media category in Benelux and increasingly in DACH, with its own production capabilities giving it a margin advantage.
- Kala Digital (Kala): Dutch distributor of wide-format printers, inks, and finishing equipment serving the Benelux market. Like Pixia, Kala is an authorized partner for major printer OEMs (including Mutoh and Roland) and targets the same print-company customer base, making it one of the closest head-to-head competitors in the Netherlands.
Broad incumbents
- Antalis (KAPAG Group): One of Europe's largest distributors of paper, packaging, and visual communication media, now part of KAPAG. Overlaps with Pixia on large-format print media and laminating films, but Antalis operates at far greater scale across many more countries with a much broader product portfolio including office paper and packaging.
- Hexis (Hexis Group): French manufacturer of self-adhesive vinyls, laminating films, and digital printing media for vehicle wrapping, signage, and architectural applications. Hexis is both a competitor (alternative supplier) and an adjacent distributor; it overlaps with Pixia's Media and Sign Film categories across Europe.
- Avery Dennison Graphics Solutions: Global manufacturer of pressure-sensitive vinyls, overlaminates, and reflective films for vehicle wraps, signage, and architectural applications. As the OEM behind much of the market Pixia distributes, Avery Dennison represents both an upstream supplier relationship and a competitive threat if it pushes more direct-to-printer distribution.
- 3M Commercial Solutions: Global manufacturer of graphic films, overlaminates, and sign-making substrates (e.g., Controltac, Scotchcal). 3M supplies the broader wide-format print market that Pixia serves and competes for end-customer wallet via its own authorized converter network in Benelux/DACH.
- ORAFOL Europe: German manufacturer of self-adhesive graphic films, reflective materials, and laminating films (Orajet, Oraguard, Oralite). ORAFOL is both a supplier competitor and an OEM whose products Pixia-style distributors stock; it operates globally with its own European distribution infrastructure.
Regional players
- Igepa Group: German-headquartered wholesaler of paper, board, and visual communication media serving primarily DACH and parts of Western Europe. Igepa overlaps with Pixia's DACH ambitions as a regional incumbent and a potential supplier or competitor in the German/Austrian print-media market.
Others
- Neschen (Filmolux Group): German manufacturer of self-adhesive print media, laminating films, and lamination machines, now part of the Filmolux Group. Neschen is both a key Pixia supplier (listed as a core-tier channel partner) and a competitor with its own direct distribution; this dual role mirrors how Pixia engages with Mutoh and Durst.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pixia social profiles
Digital presencePixia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixia leadership team
Management profileNumber of profiles
Profiles3 records
Pixia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixia
What does Pixia do?
Pixia is a specialist distributor and value-added reseller of large-format print media, laminating films, interior surface foils, magnetic media, sign films, wide-format printers (Mutoh and Durst), spectrophotometers (Barbieri), lamination machines (Neschen), and inkjet inks (Mutoh, Durst, Marabu, Vanguard). The company supplies print companies and application specialists across the Benelux, Germany, Austria, and Switzerland via an e-commerce webshop, direct account managers, and a German branch office, offering same-day delivery in the Netherlands and Belgium. Core competencies lie in product curation, application expertise, on-site color profiling, and bundling consumables with hardware solutions.
Is Pixia a public or private company?
Pixia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pixia founded?
Pixia was founded in 2010. It employs 1 to 10 people.
Where is Pixia based?
Pixia is headquartered in Utrecht, Netherlands, in the Europe region.
How does Pixia make money?
Three revenue lines are on record. Print Media & Consumables Sales are the primary driver. The others are print Systems & Equipment Sales and ink Sales.
Who are Pixia's main competitors?
Direct peers on record are Spandex, Grafityp and Kala Digital (Kala). Broad incumbents are Antalis (KAPAG Group), Hexis (Hexis Group), Avery Dennison Graphics Solutions, 3M Commercial Solutions and ORAFOL Europe. Igepa Group is listed as a regional player. Neschen (Filmolux Group) is listed as an others.
Does Pixia have an API?
No public API is recorded for Pixia.
What industry is Pixia in?
Pixia's product category is Wide-Format Print Media Distribution. Its primary akta.pro industry code is HDACAEAJ, Production & High-Volume Printing Systems. Its NAICS code is 323120 and its SIC code is 3555.